Airbnb & VRBO Performance in Okaloosa Island Florida.

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Okaloosa Island, Florida: Airbnb & VRBO Vacation Rental Market Overview

Despite a slight dip in summer occupancy rates, Okaloosa Island's short-term rental market remains robust, with high demand hotspots, strong average daily rates, and a promising financial outlook for well-managed properties.

Market overview

Thriving Short-Term Rental Market in Okaloosa Island, Florida

Okaloosa Island, Florida, continues to showcase a robust performance in the short-term rental market, despite some broader industry trends. The area boasts two significant demand hotspots, with the southwest of Santa Rosa Blvd standing out for its high occupancy rate of 69.6% and an impressive average daily rate of $306 for 2-bedroom, 2-bathroom units.

This strong demand is reflected in the financial performance of top-performing listings, which anticipate a gross revenue of $78,240 annually, driven by an average stay of 5 days per booking. The high season, extending from March to November with peak months in May and July, further solidifies Okaloosa Island's position as a desirable vacation destination. With well-executed pricing strategies and marketing, property managers are well-positioned to capitalize on the ongoing demand and maintain a healthy revenue stream.

Short Term Regulations

Short-Term Rental Regulations in Okaloosa Island, Florida for 2024

Regulatory Authorities and Limitations

  • The Florida Legislature has preempted counties from prohibiting short-term rentals (STRs) or regulating their duration or frequency.

County Regulations

Registration and Licensing

  • Short-term rentals must register with Okaloosa County.
  • Obtain required vacation rental licensing from the Florida Department of Business and Professional Regulation.

Occupancy Limits

  • The County can limit occupancy per unit; typically, two people per bedroom plus an additional two people per property, up to a maximum of twelve people per property, excluding children under six.

On-Site Information

  • Specific information must be posted on-site, including the name and 24-hour emergency contact phone number of the responsible party or the county's short-term vacation rental hotline number.

Inspections

  • The County can impose inspection requirements as part of the licensing process.

Other Regulations

  • Regulate parking, solid waste management, and evacuation procedures.

Zoning Restrictions

  • Residences within the B-1 Private Residential Area of Okaloosa Island are prohibited from being operated as group rentals or rented to transients due to pre-existing covenants and restrictions.

Tax Requirements

  • Pay the Okaloosa County Tourist Development Tax, which is applicable to all guests who rent for six months or less.

Compliance and Enforcement

  • Designate a responsible party who is available 24/7 and can respond to issues within one hour.
  • Monitor the short-term vacation rental unit at least once weekly to ensure compliance with regulations.

Signage

  • A sign must be prominently placed on the property indicating the name, emergency contact phone number, and the short-term vacation rental certificate number.

Insurance Requirements

  • Property owners must have Landlord Protection Insurance or Vacation Rental Insurance, providing liability coverage for guests and property damage protection.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Okaloosa Island, Florida

Why These Neighborhoods Are Appealing

Okaloosa Island, located in Okaloosa County, Florida, is a popular destination for tourists due to its beautiful beaches, various attractions, and convenient amenities. Here are the top neighborhoods generating significant Airbnb revenue and their appealing features:

1. Southwest of Santa Rosa Blvd.

  • Annual Revenue and Occupancy: This area boasts a high occupancy rate of 69.6% and an average daily rate of $306, making it one of the most lucrative areas for Airbnb investments.
  • Amenities and Property Types: The top-performing listings here typically feature 2 bedrooms and 2 bathrooms, and are often managed by super hosts. Common amenities include pools, beach access, and modern amenities.
  • Attractions: Guests are drawn to the proximity to beaches, water sports, and local attractions like the Gulfarium Marine Adventure Park and the Emerald Coast Science Center.

2. Okaloosa Island (General Area)

  • High Number of Listings: Okaloosa Island has the highest number of listings with over 30 reviews in the past 12 months, indicating high demand and guest satisfaction.
  • Demand Hotspots: The area west of Highway 98 is particularly popular, with many listings offering direct beach access and various recreational activities.
  • Seasonality: The high season extends from March to November, with peak months in May and July, ensuring consistent revenue streams.

3. Areas Around Key Attractions

  • Gulfarium Marine Adventure Park and Emerald Coast Science Center: These areas attract families and nature enthusiasts, providing a steady stream of guests looking for accommodations close to these attractions.
  • The Boardwalk on Okaloosa Island: This area offers a vibrant nightlife, dining options, and shopping, making it appealing for guests seeking a lively vacation experience.

Key Factors

  • High Occupancy Rates: Neighborhoods with high occupancy rates, such as the area southwest of Santa Rosa Blvd., ensure consistent rental income throughout the year.
  • Attractive Amenities: Properties with amenities like pools, beach access, and modern facilities are highly sought after by guests.
  • Proximity to Attractions: Being close to popular attractions like the Gulfarium Marine Adventure Park and the Emerald Coast Science Center enhances the appeal of these neighborhoods.
  • Seasonal Demand: The clear high season from March to November helps investors plan and optimize their rental strategies.

These factors combined make Okaloosa Island, particularly the areas southwest of Santa Rosa Blvd. and around key attractions, highly appealing for both guests and Airbnb investors.

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Design Tips

Creating an Inviting Airbnb in Okaloosa Island, Florida: Design and Furnishing Tips

Embrace the Coastal Charm

  • Color Scheme: Use a palette of soft blues, greens, and whites to reflect the emerald waters and pristine beaches of Okaloosa Island.
  • Natural Textures: Incorporate natural materials like wicker, rattan, and driftwood to bring the outdoors in and create a coastal vibe.

Beach-Inspired Decor

  • Sea-Inspired Accents: Add decorative elements such as seashells, starfish, and nautical items to enhance the beach theme.
  • Lighting: Use string lights or lanterns with a coastal feel to create a warm and inviting atmosphere.

Comfort and Practicality

  • Plush Furnishings: Choose comfortable, beach-friendly furniture with removable covers to make cleaning easier.
  • Storage Solutions: Provide ample storage for beach gear, such as surfboards, paddleboards, and beach towels.

Local Touches

  • Local Artwork: Hang local artwork or prints that reflect the beauty of Okaloosa Island and its surroundings.
  • Regional Themes: Incorporate themes related to the area's history, marine life, and outdoor activities.

Outdoor Spaces

  • Beachfront Views: If your Airbnb has a beachfront view, maximize it with large windows, sliding glass doors, and an outdoor seating area.
  • Outdoor Furniture: Use weather-resistant outdoor furniture and add umbrellas or canopies for shade.

Amenities and Extras

  • Beach Essentials: Provide beach essentials like beach chairs, umbrellas, and coolers to make guests' stays more convenient.
  • Local Guides: Offer a guidebook or recommendations on local attractions, restaurants, and activities to enhance the guest experience.

Family-Friendly Features

  • Kid-Friendly Areas: Create a kid-friendly space with toys, games, and a splash pad or pool if possible.
  • Family Dining: Include a dining area that can accommodate families and provide kitchen utensils and appliances suitable for family meals.

Sustainability and Eco-Friendliness

  • Eco-Friendly Products: Use eco-friendly cleaning products and provide reusable bags and water bottles to encourage sustainable practices.
  • Energy Efficiency: Install energy-efficient appliances and lighting to reduce the environmental impact.

Seasonal Considerations

  • Seasonal Decor: Update decor seasonally to reflect the changing activities and moods of Okaloosa Island, such as adding festive lights during holiday seasons.
  • Weather Preparation: Ensure the space is prepared for different weather conditions, including hurricane-ready features if necessary.

By incorporating these tips, you can create an Airbnb that not only reflects the unique style of Okaloosa Island but also provides a welcoming and comfortable space for your guests.

Insider Tips

Discovering Okaloosa Island: Local Attractions and Insider Tips

Local Attractions

The Gulfarium Marine Adventure Park

  • An interactive marine park featuring dolphin shows, hands-on encounters with stingrays, sharks, and other marine animals.
  • Focuses on marine conservation and offers a C.A.R.E. program for sea turtle rehabilitation and release.

Okaloosa Island Pier and Boardwalk

  • A quarter-mile long pier ideal for fishing, sunrise or sunset strolls, and people-watching.
  • Includes a bait and tackle shop, restaurants, and shops along the boardwalk.
  • Fireworks shows are held every Wednesday during the summer.

Wild Willie’s Adventure Zone

  • Northwest Florida’s largest family entertainment center with an arcade, laser maze, 4D movie theater, ropes course, bungee trampoline, and mini golf courses.

Big Kahuna’s Waterpark

  • Voted one of the Best Waterparks in America by the Travel Channel, offering waterslides, wave pools, and areas for children.

Emerald Coast Science Center

  • Features interactive exhibits and STEM activities, perfect for stimulating minds while on vacation.

The Boardwalk

  • A hub for beachfront shopping, dining, and entertainment. Includes a splash pad for kids and live music events.

Insider Tips

Best Times to Visit the Pier

  • Early morning is best for fishing enthusiasts to avoid crowds, while afternoons are ideal for those who enjoy a vibrant atmosphere.

Water Activities

  • Enjoy parasailing, jet skiing, paddleboarding, and kayaking in the crystal-clear waters. Rent equipment from local outfitters like Fudpucker’s Watersports or Crab Island Water Sports.

Dining and Shopping

  • Explore local favorite restaurants such as Rockin Tacos, Floyds Shrimp House, and Al’s Beach Club & Burger Bar.
  • Shop at boutiques like Kitty Hawk Kites, Islanders Coastal Outfitters, and Tropical Trends.

Events and Festivals

  • Catch the Billy Bowlegs Pirate Festival for a pirate-themed celebration, or the Emerald Coast Volleyball Week for some competitive fun.
  • Attend the Fly Into Spring Kite Festival for kite flying lessons and demonstrations.

Family-Friendly Fun

  • Visit Okaloosa National Mini Golf and Ice Cream for a fun mini golf course and a variety of ice cream flavors.
  • Enjoy the beach with amenities like pontoon boat rentals and picnic areas.

Staying Active

  • Participate in running events that support local charities and enjoy the scenic views of the island.

By sharing these attractions and tips, you can help your guests make the most of their visit to Okaloosa Island and create unforgettable memories.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Okaloosa Island, Florida

To ensure a smooth and successful short-term rental business in Okaloosa Island, Florida, several practical tips can be implemented:

Noise Regulations and Quiet Hours

Inform your guests about the noise regulations and quiet hours to avoid any potential issues. Okaloosa Island, like many other areas, has specific noise ordinances that must be respected. Include a section in your house manual or welcome message to remind guests of these rules.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should be easily accessible and cover all aspects of the property to minimize guest inquiries.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, and consider sending a welcome message with all the necessary details before their arrival.

Parking Instructions with Photos

Ensure that guests know where to park by providing detailed parking instructions accompanied by photos. This helps prevent confusion and potential parking violations, especially in areas with limited or specific parking requirements.

By following these tips, you can enhance the guest experience, reduce potential issues, and maintain compliance with local regulations, ultimately contributing to a successful short-term rental business in Okaloosa Island.

Local Vendors

Here is a brief list of house cleaning providers in Okaloosa Island, Florida:

House Cleaning Providers in Okaloosa Island, FL

Eagle Cleaning Services

  • A veteran-spouse and Christian-based company offering residential, office, and move-in/out cleaning services. They use EPA-approved products and have a policy of assigning the same cleaner to each home.

Sparkles Cleaning of Florida

  • Provides residential cleaning services to keep homes in top-notch condition. They offer various cleaning packages tailored to individual needs.

Sharky Cleaning

  • Offers personalized cleaning services, including regular and deep cleaning. They provide quotes based on specific cleaning needs.

The Dream Clean Team

  • Provides regular home cleaning, deep home cleaning, tile and grout cleaning, and vacation rental cleaning services. They are known for their experienced and affordable services.
Management fees

Short-Term Rental Management Fees on Okaloosa Island, Florida

On Okaloosa Island, Florida, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as Beach Escapes Realty and Brooks and Shorey Resorts, which handle comprehensive tasks including guest communication, marketing, and maintenance, usually charge on the higher end of this spectrum, often around 20% of the rental income.

In contrast, basic services or those with fewer amenities might incur lower fees. Additional costs may include fees for cleaning, repairs, or design services, which can be billed separately or included in the overall management fee. For instance, some companies offer no upcharges for light maintenance items like light bulbs and batteries, while others may charge extra for these services.

Overall, the choice of management company and the specific services required can significantly impact the total cost incurred by property owners on Okaloosa Island.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Okaloosa Island should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Okaloosa Island.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
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⇤ Airbnb Statistics for Florida