The short-term rental market in Ocean City, New Jersey, is thriving, with a median occupancy rate of 58%, average daily rates of $305, and annual host revenues of $63,000, indicating a stable and profitable investment opportunity despite some seasonal fluctuations.
Thriving Short-Term Rental Market in Ocean City, New Jersey
Ocean City, New Jersey, continues to excel as a vibrant and lucrative destination for short-term rentals. The market boasts a robust performance, highlighted by a median occupancy rate of 58% between August 2023 and July 2024. This strong occupancy is complemented by an average daily rate of $305, indicating high demand and lucrative returns for hosts. With a typical listing booked for 212 nights a year, the annual revenue for a host averages around $63,000. Despite some seasonal fluctuations, the overall demand remains steady, driven by the city's appealing beaches, iconic boardwalk, and various family-friendly activities. This makes Ocean City an attractive and profitable location for investors in the short-term rental market.
Short-Term Rental Regulations in Ocean City, Maryland for 2024
While the query mentions New Jersey, the sources provided pertain to Ocean City, Maryland. Here are the regulations based on the available information:
Licensing and Registration
- All hosts must obtain a rental or business license from the town. For single-family homes or condos, an R1/rental license is necessary, while other types of properties require a business license.
- The license application can be submitted online, by mail, or in person at City Hall. The cost for a business or rental license is $141, with additional fees for each room. For properties in R-1 Zones, the rental license fee is $191.
Minimum Stay Requirements
- Proposed regulations include a minimum stay of at least five to seven days for short-term rentals in single-family homes and manufactured housing. This is aimed at reducing weekend-only stays and associated traffic and noise issues.
Occupancy Limits
- Proposed regulations limit overnight occupancy to two people per bedroom, plus two additional guests. For example, a three-bedroom rental can accommodate a maximum of eight people overnight, with children under 10 not counted in the total.
Noise Control
- Amplified music is allowed outdoors only until 9 p.m. (though this is specifically mentioned for Upper Township, NJ, similar regulations might be considered in Ocean City, MD).
- A noise control permit may be required, and hosts must adhere to noise regulations to avoid disturbances.
Parking and Vehicles
- While not specifically mentioned for Ocean City, MD, similar regulations might include limits on the number of vehicles allowed on the premises. For example, in Upper Township, NJ, there is a maximum of two cars for homes with up to three bedrooms, with one additional car for each additional bedroom.
Trash and Maintenance
- All trash must be placed in closed containers and put out on the curb the day of pickup. Properties must be maintained in a safe condition, and owners are responsible for ensuring this.
Compliance and Enforcement
- Licenses must be renewed yearly. Renewal notices are sent out in early March for rental licenses and in April for business licenses.
- Short-term rental properties may be required to display a sticker on the door indicating the maximum occupancy to ensure compliance.
- Violations can result in fines and penalties. In some cases, repeated violations can lead to the prohibition of short-term rentals for a specified period.
Additional Requirements
- Hosts must add their Control Number to their Airbnb listing once they receive their license.
- Hosts should be aware of and comply with any homeowner association (HOA) rules and lease agreements.
These regulations are subject to change as the Ocean City Council and Planning Commission continue to discuss and refine the rules.
Top Airbnb Revenue-Generating Neighborhoods in Ocean City, New Jersey
Why Ocean City is Appealing for Guests
Ocean City, New Jersey, is a highly attractive destination for Airbnb guests due to its vibrant beach town atmosphere, numerous family-friendly attractions, and a range of recreational activities. Here are some of the key neighborhoods that generate significant Airbnb revenue:
1. South End
- Appeal: The South End of Ocean City is known for its quieter and more residential atmosphere, making it ideal for families and those seeking a more relaxed beach experience.
- Revenue Potential: Properties in this area, such as the "Beautiful 4 bedroom/2 bath South End Condo" and "Brand New Construction on the quiet South End OCNJ," can generate significant revenue with average daily rates ranging from $239 to $370 and occupancy rates of around 74%.
2. Beach Front
- Appeal: Being directly on the beach, these properties offer stunning ocean views and immediate access to the beach, which is a major draw for tourists.
- Revenue Potential: Beachfront condos, like the "OCNJ Beach Front Condo," can command high daily rates of up to $500 and maintain a high occupancy rate of 74%, leading to substantial annual revenues.
3. Northside Park Area
- Appeal: This area is close to Northside Park, a popular spot for outdoor activities and events, and is also within walking distance to the beach and other amenities.
- Revenue Potential: While specific data for this area is not detailed, its proximity to key attractions and the overall demand for Ocean City rentals suggest it would be a lucrative area for Airbnb investments.
4. Boardwalk Area
- Appeal: The Boardwalk is a central hub of activity in Ocean City, featuring shops, restaurants, and amusement parks like Trimper's Rides and Amusement Park. This area is highly appealing to guests looking for a vibrant and lively experience.
- Revenue Potential: Properties near the Boardwalk can benefit from the high foot traffic and demand, although specific revenue figures for this area are not provided, the overall high occupancy rates and daily rates in Ocean City indicate strong potential.
5. Assateague Island Proximity
- Appeal: While not directly in Ocean City, properties near Assateague Island National Seashore offer a unique attraction for nature lovers and those interested in visiting the famous wild horses.
- Revenue Potential: These properties can capitalize on the natural beauty and tourist interest in the area, with average daily rates and occupancy rates similar to other high-demand areas in Ocean City.
These neighborhoods are particularly appealing due to their combination of beach access, family-friendly activities, and the overall charm of Ocean City, making them highly profitable for Airbnb hosts.
Creating an Inviting Ocean City, New Jersey Airbnb: Tips for Furnishing and Design
Embrace the Coastal Theme
- Incorporate nautical colors and motifs such as blues, whites, and sandy neutrals to reflect the city's seaside location.
- Use beach-inspired decor like shells, driftwood, and ocean-themed artwork.
Family-Friendly Amenities
- Since Ocean City is known as "America's Greatest Family Resort," ensure your space is family-friendly with amenities like high chairs, cribs, and children's toys.
- Include games, puzzles, and books that cater to all ages to enhance the family vacation experience.
Boardwalk and Beach Vibes
- Bring the boardwalk into your space by incorporating elements like vintage boardwalk signs, beach balls, and classic seaside treats displayed in decorative jars.
- Use natural materials such as wicker and rattan for furniture to evoke a beachy feel.
Local Charm and History
- Add touches of local history and culture, such as framed maps of Ocean City, historical photographs, or items related to the city's founding and early days.
- Highlight the city's Christian retreat origins with subtle decor that respects its heritage.
Practical and Comfortable Design
- Ensure the space is well-lit and airy, with plenty of natural light and comfortable seating areas.
- Provide ample storage for beach gear, such as surfboards, beach chairs, and towels.
Dining and Kitchen Essentials
- Equip the kitchen with essentials for preparing beach snacks and meals, including appliances and cookware.
- Include dining sets and utensils that reflect the casual, seaside dining experience.
Community and Neighborhood Integration
- Leave a guide or map highlighting local attractions, shops, and dining spots, especially those on Asbury Avenue and the boardwalk.
- Recommend local events and activities, such as the annual BoardWaddle and camp meetings at the Ocean City Tabernacle.
Clean and Alcohol-Free Environment
- Respect Ocean City's tradition of being an alcohol-free city by ensuring your space does not promote or allow alcohol consumption.
- Maintain a clean and well-maintained environment that aligns with the city's family-oriented atmosphere.
Outdoor and Balcony Spaces
- If your Airbnb has an outdoor space, furnish it with beach-friendly furniture and decor, such as Adirondack chairs and nautical-themed planters.
- Ensure the balcony or patio is equipped with necessary items like beach towels, sunscreen, and a cooler for day trips to the beach.
Discover the Charm of Ocean City, New Jersey: Local Attractions and Insider Tips
Must-Visit Attractions
Ocean City Boardwalk
- Stretching 2.5 miles along the Atlantic Ocean, the boardwalk is a hub of excitement with amusement rides, souvenir shops, and a variety of delicious treats. Enjoy breathtaking ocean views and indulge in a refreshing ice cream cone.
Gillian’s Wonderland Pier
- Located on the boardwalk, this classic amusement park offers thrilling rides, including a Ferris wheel with stunning ocean views. Open from 3pm-9:30pm, with tickets or ride credits available online or in person.
Playland’s Castaway Cove
- Another amusement park on the boardwalk, featuring over 30 rides, including roller coasters and a log flume. Open from 4pm-11pm through Labor Day, with variable hours thereafter.
OC Waterpark
- Perfect for families, this waterpark includes exciting slides, a pirate ship play area, and a lazy river. Don’t miss Lil Buc’s Bay for younger children and the Splashdown slide for thrill-seekers.
Ocean City Music Pier
- A historic venue hosting live music, concerts, and performances. Catch a show during the summer concert series from June to August. Tickets available online through Ticket Master links.
Ocean City Historical Museum
- A free and quiet activity showcasing the rich history of Ocean City through engaging exhibits and artifacts. Located on Asbury Avenue, it’s a great spot for both kids and adults.
Insider Tips
Dog Days on the Boardwalk
- Leashed dogs are permitted on the boardwalk on Saturdays from 9:00 a.m. to 5:00 a.m. and Sundays from 9:00 a.m. to 3:00 p.m., making it a pet-friendly destination.
Special Events
- Check the Ocean City Events Calendar for various events such as the "Earlier than the Bird" Downtown Shopping Extravaganza, the Annual Fast & Furriest 5k Turkey Trot, and holiday events like Christmas in the Downtown and Photos with Santa.
Dining and Shopping
- Ocean City is renowned for its dining options and shopping. Encourage guests to explore the local eateries and shops along the boardwalk and in the downtown area.
Outdoor Activities
- Besides the beaches, guests can enjoy surfing, stand-up paddle boarding, and pickleball. The 9th St. Bridge from Ocean City to Somers Point is also a popular spot for activities.
Additional Tips for Airbnb Hosts
Provide Local Guides
- Leave a guidebook or brochure in the rental with maps and information about the local attractions and events.
Recommend Dining Spots
- Suggest some of the best local restaurants and cafes to enhance the guest experience.
Offer Beach Essentials
- Provide beach towels, sunscreen, and other beach essentials to make guests' stays more comfortable.
Highlight Seasonal Activities
- Inform guests about seasonal activities and events, such as the Winterfest by the Sea or the summer concert series, to help them plan their stay.
Practical Tips to Run a Successful Short-Term Rental Business in Ocean City, New Jersey
To ensure a smooth and successful short-term rental business in Ocean City, New Jersey, several key practices are essential. First, it is crucial to inform guests about the city's strict noise regulations, which are in effect from 10 PM to 7 AM. Clearly communicating quiet hours in the house manual and pre-arrival messages can help maintain a positive relationship with neighbors and avoid potential issues.
Creating a comprehensive digital and physical house manual is also vital. This manual should include detailed instructions on how to use appliances, Wi-Fi passwords, and other essential information to make the guest's stay comfortable and hassle-free.
Implementing a simplified check-in process using smart locks can enhance the guest experience by eliminating the need for physical key exchanges. Additionally, providing clear parking instructions accompanied by photos can help guests navigate the often congested areas around the rental property.
By adhering to these tips, hosts can ensure compliance with local regulations, improve guest satisfaction, and maintain a well-organized and efficient short-term rental operation in Ocean City.
Here is a brief list of house cleaning, repair, and maintenance providers in Ocean City, New Jersey:
Clean Sweep Services
- Located in Ocean City, NJ
- Offers residential and commercial cleaning, including heavy cleaning, construction cleaning, changeover cleaning, and recurring services.
- Also provides home inspection services.
- Fully bonded, licensed, and insured.
Impeccable Cleaning Services
- Based in Ocean City, NJ
- Specializes in deep cleaning, regular maintenance, post-construction cleanup, and exterior cleaning services such as house washing, window washing, deck washing, and driveway cleaning.
Seashore Cleaning Service LLC
- Services Ocean City and surrounding areas
- Provides customized cleaning solutions, including residential and commercial cleaning.
- Also offers window screen repair services.
- Fully licensed, bonded, and insured.
CareClean Cleaning Services
- Serves Ocean City and broader South Jersey area
- Offers residential and commercial cleaning services.
- Established in 2008, licensed, bonded, and insured.
- Provides satisfaction guarantees and competitive rates.
Managing Short-Term Rentals in Ocean City, New Jersey: Understanding Fees and Services
In Ocean City, New Jersey, managing short-term rental properties involves a range of fees that can significantly impact your revenue. Typically, property management fees for short-term rentals in Ocean City range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often around 20-30%. In contrast, basic services that may only include booking management and key exchanges might be less expensive. Additionally, hosts should be prepared for potential extra fees for cleaning, repairs, or design services, which can further affect their overall costs. Understanding these fee structures is crucial for maximizing profitability and ensuring a smooth operation of your short-term rental business in Ocean City.