Airbnb & VRBO Performance in New Orleans Louisiana.

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New Orleans, Louisiana: Airbnb & VRBO Vacation Rental Market Overview

Despite challenges, New Orleans' short-term rental regulations have made progress in balancing economic benefits from tourism with efforts to preserve affordable housing and community integrity, with the city council actively refining and enforcing these rules to better serve local needs.

Market overview

Thriving Short-Term Rentals in New Orleans: Boosting Tourism and Local Economy

Despite regulatory challenges, short-term rentals (STRs) in New Orleans continue to play a vital role in the city's tourism industry and local economy. According to recent analyses, STRs provide essential "surge capacity" during peak demand periods, helping to alleviate pressure on hotel prices and encouraging more visitors to the city. This influx of tourists contributes significantly to the local economy, supporting various businesses and enhancing the overall economic landscape. While specific data on occupancy and average daily rates is not provided in the latest reports, it is clear that STRs remain a crucial component of New Orleans' hospitality sector, facilitating a vibrant and dynamic tourism environment.

Short Term Regulations

Short-Term Rental Regulations in New Orleans, Louisiana for 2024

General Regulations

  • Permit Requirements: All short-term rental operators must obtain a permit before listing properties. This is enforced by the City of New Orleans Short Term Rental Administration.
  • Application Periods: Applications are only accepted during designated periods. For example, the application period for Non-Commercial Short-Term Rentals (NSTR) was from September 9 to September 18, 2024.

Zoning and Location Restrictions

  • Residential Zones: Short-term rentals in residential areas are strictly limited. There can be only up to one short-term rental license per square block, with a lottery system to award licenses when multiple applications are received for the same block.
  • Commercial and Non-Residential Zones: Different regulations apply to commercial and industrial areas, which can be more lenient towards short-term rentals.
  • French Quarter Restrictions: Short-term rentals are generally prohibited in the French Quarter.

Licensing and Exceptions

  • Non-Commercial Short-Term Rental (NSTR) License: Required for operating short-term rentals in non-residential zones. Existing Residential Short-Term Rental (RSTR) and Interim (ISTR) permits expired as of August 31, 2023, and hosts must apply for an NSTR license.
  • Special Exceptions: The special exception process, which allowed additional licenses beyond the one-per-block cap, is likely to be paused or removed. Current applicants and license holders will not be impacted by this change.

Operational Requirements

  • Insurance: A $1,000,000 commercial general liability insurance policy is required.
  • Noise Monitoring: A noise monitoring device is required for all Commercial Short-Term Rentals as of July 1, 2023.
  • Safety Regulations: Properties must comply with safety regulations, including the installation of smoke and carbon monoxide detectors.

Enforcement and Compliance

  • Enforcement: The Short Term Rental Administration targets properties with noise or trash complaints and collects information from neighbors before setting a hearing date.
  • Compliance Documents: Hosts must provide an affidavit from the landlord with written permission if they are tenants. Other required documents include proof of ownership and compliance with zoning regulations.

Additional Requirements

  • State Sales Tax Registration: Property owners must obtain a state sales tax registration certificate.
  • Local Permits and Licenses: Hosts must research and acquire local permits and licenses, which may vary by parish or city.

Public Hearings and Reviews

  • Public Hearings: The City Planning Commission will conduct public hearings to evaluate and review the short-term rental law, considering whether to remove the special exception process permanently.
Neighborhood Performance

Neighborhoods Generating the Most Airbnb Revenue in New Orleans, Louisiana

1. The French Quarter

  • Appeal: The French Quarter is the oldest and most lively area of New Orleans, known for its vibrant nightlife, live music, especially jazz, and historic architecture. It is home to Bourbon Street, famous for its bars, restaurants, and street performers. The area is filled with award-winning restaurants, local boutiques, and offers stunning views of the Mississippi River. Its central location and plethora of activities make it a top choice for guests.

2. Garden District/Uptown

  • Appeal: The Garden District is renowned for its beautiful oak tree-lined roads, grand antebellum mansions, and charming single-story cottages. This neighborhood offers a quieter, residential feel while still providing easy access to some of the city's best restaurants and attractions. Its historic homes and serene atmosphere make it an attractive option for those seeking a more local experience.

3. Mid-City

  • Appeal: Mid-City is an up-and-coming area with a strong local community feel. It is home to the New Orleans Jazz and Heritage Festival and offers a more relaxed atmosphere compared to the French Quarter. The neighborhood has easy access to the city's attractions via a bikable trail, streetcar, or taxi, and features restaurants, bars, and breweries along Carlton Avenue. Its mix of local culture and convenience makes it appealing to guests.

4. Marigny and Bywater

  • Appeal: These neighborhoods are known for their eclectic, bohemian vibe and are close to Frenchmen Street and the French Quarter. Marigny and Bywater offer a unique blend of local culture, historic homes, and modern amenities. They are ideal for guests looking for an authentic New Orleans experience with easy access to the city's main attractions.

5. Central Business District

  • Appeal: Located just across Canal Street from the French Quarter, the Central Business District offers a slightly quieter alternative while still being close to the action. It features a number of rentals, including condos and apartments, and is within walking distance to downtown attractions. This area is appealing for guests who want to be near the French Quarter but prefer a more subdued environment.

Each of these neighborhoods provides a unique experience, from the vibrant nightlife of the French Quarter to the historic charm of the Garden District, making them highly appealing and lucrative for Airbnb rentals in New Orleans.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in New Orleans

Define Your Property's Aesthetic

  • Align your furniture and décor with the unique style of New Orleans, considering the historical and cultural context of the city. For a traditional Creole townhouse, incorporate antique or antique-inspired pieces.

Choose Neutral and Classic Colors

  • Use a neutral color palette with muted tones of whites, grays, beiges, and browns to evoke a sense of calm and serenity. This allows for easy integration of unique, local pieces.

Select Theme and Color Palette

  • Stick to a consistent theme and color palette throughout the property to create a cohesive look. This helps in reflecting the city's unique style and makes the space more inviting.

Mix Textures Thoughtfully

  • Combine different textures such as wood, metal, and fabric to add depth and visual interest to the space. This is particularly effective in a city known for its rich architectural heritage.

Focus on Comfort and Functionality

  • Ensure that all furniture is comfortable and functional. Beds, in particular, should be of high quality to guarantee a good night’s sleep for your guests.

Use Rugs to Anchor Rooms

  • Rugs can be the first or last piece in a room. Choose rugs that fit the room's dimensions and style. For example, use an 8×10 foot rug for a queen-sized bed and a 9×12 foot rug for a king-sized bed.

Add Personal Touches

  • Incorporate local and unique items such as artwork, antiques, or vintage pieces to give your Airbnb a personal and authentic touch that reflects New Orleans' culture.

Optimize Lighting

  • Replace harsh overhead lighting with smaller, warmer lights to create a soothing ambiance. Use mirrors to reflect natural light and make the space feel larger.

Utilize Vertical Space

  • Make the most of vertical wall space with leaning, floating, or doorframe-mounted shelves for efficient storage and to reduce visible clutter.

Provide Hotel-Like Amenities

  • Ensure your Airbnb includes all the basic amenities of home, such as a coffee maker, toilet paper, and linens, to provide a hotel-like convenience and sophistication.

Consider Local Elements

  • Incorporate elements that are characteristic of New Orleans, such as French doors, large balconies, and walk-out windows, into your design to enhance the local charm.

Add Accent Chairs and Decorative Pieces

  • Use accent chairs to add additional seating without taking up too much space. Change these chairs periodically to refresh the look of the room. Hang large pieces of art or use chandeliers to add drama to small spaces.
Insider Tips

Discovering New Orleans: Local Attractions and Insider Tips for Your Guests

Must-Visit Attractions

French Quarter

  • The heart of New Orleans, known for its vibrant nightlife, historic architecture, and world-famous cuisine. Don't miss Bourbon Street and the French Market, a six-block stretch of restaurants, candy shops, and a flea market.

Jackson Square

  • Located near the Mississippi River, this historic landmark features the St. Louis Cathedral, the Cabildo, and the Presbytere. It's a great spot to admire the city's history and natural beauty.

City Park

  • A public space since 1854, City Park offers a blend of natural beauty and cultural attractions, including the Sydney and Walda Besthoff Sculpture Garden and Café du Monde.

National WWII Museum

  • A world-class museum providing a comprehensive look at the American experience in World War II. A must-visit for history buffs.

Garden District

  • Known for its stunning antebellum mansions, picturesque gardens, and celebrity homes. Take a guided tour to fully appreciate its beauty.

Cultural and Historical Sites

Backstreet Cultural Museum

  • A unique museum showcasing African American Mardi Gras and jazz funeral traditions. Features colorful costumes, photographs, and artifacts.

The Historic New Orleans Collection

  • A museum dedicated to the history and culture of New Orleans, with exhibits on Mardi Gras, Hurricane Katrina, and other significant events.

Armstrong Park

  • A peaceful oasis in the heart of the city, featuring lush gardens, walking paths, and historic sites like Congo Square. Hosts jazz concerts and cultural festivals throughout the year.

Entertainment and Leisure

Rock n Bowl

  • A fun spot where you can enjoy bowling and live music simultaneously. A great place to experience the city's vibrant energy.

Davenport Lounge at Ritz-Carlton

  • Known for its live jazz performances, this lounge offers a sophisticated and relaxing atmosphere.

Carousel Gardens Amusement Park

  • Located in City Park, this amusement park is a family-friendly attraction with a variety of rides and activities.

Insider Tips

Getting Around

  • Use the famous St. Charles Avenue streetcar to explore the Garden District and other parts of the city.

Dining

  • Be sure to try Creole and Cajun cuisine at local restaurants. Café du Monde is a must-visit for beignets and coffee.

Safety

  • Be mindful of your surroundings, especially at night. Stick to well-lit and populated areas, particularly in the French Quarter.

Events

  • Check the local calendar for events like Mardi Gras, jazz concerts, and cultural festivals. These events can greatly enhance your New Orleans experience.

Local Markets

  • Visit the French Market for a variety of shopping, dining, and drinking options. It's a great place to find unique souvenirs and local goods.

By sharing these attractions and tips with your guests, you can help them have a memorable and enriching experience in New Orleans.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in New Orleans, Louisiana

To ensure a successful and compliant short-term rental business in New Orleans, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform your guests about the city's noise regulations, which require noise monitoring devices for all Commercial Short Term Rentals as of July 1, 2023. Clearly communicate quiet hours and the importance of adhering to these rules to maintain a positive relationship with neighbors and avoid potential fines.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the house rules, including noise regulations, to ensure guests are well-informed and respectful of the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. This not only enhances guest convenience but also improves security. Provide detailed check-in instructions and ensure that all necessary information, such as access codes and lock instructions, is readily available.

Parking Instructions with Photos

For properties where parking is available, provide clear parking instructions accompanied by photos to help guests navigate the parking area easily. This can reduce confusion and potential issues, ensuring a smooth arrival experience for your guests.

By implementing these tips, you can enhance the guest experience, ensure compliance with local regulations, and maintain a successful and reputable short-term rental business in New Orleans.

Local Vendors

Here is a brief list of house cleaning providers in New Orleans, Louisiana:

House Cleaning Providers in New Orleans, LA

Maid In NOLA

  • Offers deep cleanings, recurring cleanings, post-construction cleanings, move-in/out cleanings, and office cleanings.

Geaux Maids

  • Provides quality home cleaning and maid services with 24/7 online booking and a 200% happiness guarantee. Services include deep cleanings and recurring cleanings.

Best Cleaning NOLA

  • Offers various cleaning services including moving cleanings, deep cleanings, regular maid services, and commercial cleaning. No contracts required and satisfaction guarantee.

Molly Maid of NOLA

  • Provides customized cleaning plans, no contracts, and a 24-hour warranty. Offers one-time and recurring house cleaning services.

The Cleaning Authority - New Orleans

  • Uses a Detail-Clean Rotation System to ensure thorough cleaning and sanitization. Offers flexible cleaning services, environmentally responsible cleaning solutions, and is fully bonded and insured.
Management fees

Short-Term Rental Management Fees in New Orleans, Louisiana

In New Orleans, Louisiana, the management fees for short-term rentals can vary significantly based on the level of service provided. Typically, these fees range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 25% to 30% of the monthly earnings.

For hosts who require only basic services, the fees can be lower, but additional costs may apply for specific services like cleaning, repairs, or design enhancements. Property managers may also charge setup fees, placement fees, and vacancy fees, depending on the scope of their responsibilities. Understanding these fee structures is crucial for hosts to manage their expenses effectively and ensure the smooth operation of their short-term rental properties.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in New Orleans should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in New Orleans.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
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⇤ Airbnb Statistics for Louisiana