Airbnb & VRBO Performance in Napili Hawaii.

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Napili, Hawaii: Airbnb & VRBO Vacation Rental Market Overview

Despite lower occupancy rates, Napili and the broader Maui area are seeing increased average daily rates for short-term rentals, with April 2024 rates at $377, reflecting a strong pricing recovery and resilience in the market.

Market overview

Strong Recovery in Napili, Hawaii: Short-Term Rental Performance Shows Resilience

Despite the impact of the August 8 wildfire, Napili, Hawaii, is witnessing a robust recovery in its short-term rental market. While specific data for Napili is not isolated, the broader trends in Maui County, where Napili is located, indicate a positive outlook. In April 2024, Maui County saw an average daily rate (ADR) of $377 for vacation rentals, a 1.1% increase from 2023 and a 52.3% increase from pre-pandemic 2019 levels. Although occupancy rates were at 53.7%, this still reflects a strong demand given the recent challenges. The overall ADR increase and the gradual recovery in occupancy rates suggest that Napili and the surrounding areas are attracting visitors and maintaining their appeal as desirable vacation destinations.

Short Term Regulations

Title: 2024 Short-Term Rental Regulations in Napili, Hawaii

Overview of Regulations

General State-Level Regulations

  • County Authority: Hawaii counties now have the authority to regulate, and potentially ban, short-term rentals within their jurisdictions under SB 2919 signed into law by Governor Josh Green on May 3, 2024.
  • Zoning Requirements: Properties must be in specific zones, such as Waikiki and resort-commercial zones, to qualify as legal short-term rentals. Properties in residentially zoned neighborhoods are subject to a minimum stay of 6 months.

Maui County-Specific Regulations

  • Phase-Out of Short-Term Rentals: Maui County is proposing to phase out short-term rentals in apartment-zoned areas, primarily in South and West Maui, to return these properties to long-term housing for residents. This phase-out will be effective on July 1, 2025, for West Maui and January 1, 2026, for the rest of Maui County.
  • Minatoya List: Properties on the "Minatoya List," which includes apartment-zoned condos built before 1992 and previously approved for short-term rentals, may face new restrictions or be phased out under the proposed regulations.

Specific Provisions

  • Registration and Compliance: Short-term rental owners must comply with new registration requirements, although some amendments aim to simplify the registration process by removing certain requirements such as submitting floor plans or meeting current construction codes.
  • Penalties for Non-Compliance: Non-compliance with the new regulations can result in fines of $10,000 per day.

Impact on Visitors

  • Availability of Rentals: Visitors who have previously stayed in vacation rentals in apartment-zoned areas may find these properties no longer available for short-term rental. However, properties within hotel-zoned areas will remain available and unaffected by the new regulations.

Local Considerations

  • Addressing Housing Crisis: The new regulations aim to address Hawaii's housing crisis, particularly exacerbated by the 2023 wildfires in Maui. The goal is to make more housing available for local residents.
  • Economic Impact: The changes may also impact the hotel industry and local families who depend on short-term rentals for income.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Napili, Hawaii

Why Napili Stands Out

Napili, located on the west coast of Maui, Hawaii, is a highly sought-after destination for Airbnb guests due to its laid-back atmosphere, family-friendly beaches, and proximity to various attractions.

Neighborhoods Generating the Most Airbnb Revenue

1. Napili Bay Area

  • Appeal: This area is renowned for its stunning beaches, such as Napili Bay and Honokeana Bay, which offer excellent opportunities for swimming, snorkeling, and relaxation. Guests appreciate the direct access to these beaches and the scenic ocean views from many of the properties.
  • Amenities: Properties here often feature outdoor spaces like patios or balconies, access to pools, and well-equipped kitchens. These amenities enhance the guest experience and justify premium pricing.

2. Napili Ridge Condominiums

  • Appeal: Located just a short walk from Napili Bay, these condominiums offer a mix of resort life and local vibe. Guests enjoy the proximity to The Gazebo Restaurant, The Sea House Restaurant, and other local amenities.
  • Amenities: Many units are fully renovated, featuring modern amenities like air conditioning, WiFi, and laundry facilities. The tranquil surroundings, including gardens and Koi ponds, add to the appeal.

3. Kapalua Area (adjacent to Napili)

  • Appeal: While technically part of the broader Kapalua area, properties near Napili Bay benefit from the exclusive Kapalua lifestyle, including access to world-class golfing and luxurious amenities.
  • Amenities: Guests appreciate the contemporary island design, dramatic floor-to-ceiling windows, and the convenience of being just steps away from heavenly beaches like Kapalua Bay.

Key Features Attracting Guests

  • Beach Access: Proximity to beautiful, sandy beaches is a major draw.
  • Outdoor Spaces: Patios, balconies, and lanais with ocean views are highly sought after.
  • Amenities: Access to pools, hot tubs, well-equipped kitchens, and modern appliances enhance the guest experience.
  • Local Vibe: The area's laid-back atmosphere and proximity to local restaurants, shops, and cultural attractions make it appealing for a variety of travelers.
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Design Tips

Creating an Inviting Airbnb in Napili, Hawaii: Design and Furnishing Tips

Embrace Coastal Decor

  • Use natural materials such as wood, rattan, and wicker to create a seamless indoor-outdoor living experience.
  • Incorporate elements like shells, driftwood, and other beach-inspired accents to reflect the coastal vibe.

Bright and Cheerful Color Scheme

  • Utilize bright, cheerful colors like aqua, coral, and sandy neutrals to evoke a beachy feel.
  • Balance these colors with neutral tones to maintain a relaxed and calming atmosphere.

Local Art and Cultural Artifacts

  • Integrate local art and cultural artifacts to celebrate Hawaii's rich heritage.
  • Display traditional Hawaiian patterns, textiles, and artwork to add a unique touch to the space.

Open and Airy Layouts

  • Opt for open-concept spaces that enhance the feeling of spaciousness and connectivity to the outdoors.
  • Use large windows, sliding doors, and lanais to bring in natural light and ocean views.

High-Quality Furnishings

  • Invest in comfortable and stylish furniture that promotes relaxation.
  • Choose modern appliances and high-quality kitchenware to ensure guests can prepare meals easily and enjoy their stay.

Family and Group-Friendly Layouts

  • Design the space to accommodate multiple guests, including families and groups.
  • Include amenities like high chairs, travel cribs, and strollers for family-friendly stays.

Outdoor Spaces and Amenities

  • Ensure the property has appealing outdoor spaces such as patios, balconies, or lanais with ocean views.
  • Provide access to pools, hot tubs, BBQ areas, and other amenities that enhance the guest experience.

Eco-Friendly and Local Products

  • Use eco-friendly or locally sourced products to appeal to environmentally conscious travelers.
  • This can include sustainable furniture, local soaps, and other eco-friendly amenities.

Attention to Detail

  • Pay attention to small details such as providing beach towels, beach chairs, and other essentials that make the stay more convenient.
  • Ensure the space is well-maintained, clean, and welcoming to create a positive guest experience.

Reflect the Laid-Back Hawaiian Vibe

  • Create a relaxed and laid-back atmosphere that aligns with Napili's family-friendly and local vibe.
  • Incorporate elements like gentle trade winds, tropical breezes, and the sounds of nature to enhance the Hawaiian experience.
Insider Tips

Discovering Napili, Hawaii: Local Attractions and Insider Tips for Your Guests

Local Attractions

1. Watch the Slack Key Guitar Show

  • Every Wednesday evening, enjoy the Slack Key Guitar Show at the Napili Kai Beach Resort Aloha Pavilion, featuring renowned musician George Kahumoku Jr. and other Hawaiian musicians. Tickets start at $40 for general admission.

2. Breakfast at The Gazebo

  • Located at Napili Bay, The Gazebo is famous for its macadamia nut pancakes and other delicious breakfast options. Be prepared for a wait, but it's well worth it.

3. Napili Farmer’s Market

  • Visit the Napili Farmer’s Market on Wednesdays and Saturdays from 8 am to 12 pm for fresh, locally-grown produce, Hawaiian honey, local bread, and more. Enjoy live Hawaiian music while you shop.

4. Honolua Bay & Marine Park

  • A must-visit for snorkeling and swimming, Honolua Bay offers a rich marine life experience. Arrive early as parking can be limited. Follow marine park rules to protect the environment.

5. Napili Bay

  • Enjoy sunbathing, swimming, and snorkeling at Napili Bay, known for its calm waters and stunning views of Molokai and Lanai on clear days. Note that there is no lifeguard on duty.

6. Nakalele Blowhole

  • Witness the natural spectacle of the Nakalele Blowhole, where seawater erupts through a lava rock hole. Best viewed during big surf days. Drive carefully on the dirt road to reach the site.

7. Kapalua Coastal Trail

  • Explore the 2.5-mile Kapalua Coastal Trail, which offers stunning coastal views and passes by several beaches and attractions like ‘Dragons Teeth’ and Oneloa Beach.

8. Kapalua Golf Course

  • For golf enthusiasts, the Kapalua Golf Course offers two public courses: the Plantation Course and the Bay Course, both with beautiful ocean views.

Insider Tips

Parking at Napili Bay

  • Parking is limited at Napili Bay; park along the street as the parking for The Gazebo Restaurant does not include beach parking.

Visiting Honolua Bay

  • Arrive early at Honolua Bay as parking spots fill up quickly, especially during high season. Follow the marine park rules to protect the environment.

Enjoying Sunsets

  • Watch the sunset at Napili Bay for a breathtaking view of the sun sinking into the sea, framed by palm trees.

Respecting Local Areas

  • When visiting the Nakalele Blowhole, respect local areas by not driving further than necessary and avoiding narrow roads.

Shopping and Dining

  • Use the Napili Plaza as the hub for shopping, and visit local markets like the Honolua Store #89 for picnic lunches or groceries. For a more extensive shopping trip, head to Lahaina.

By sharing these local attractions and insider tips, you can enhance your guests' experience and help them make the most of their stay in Napili, Hawaii.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Napili, Hawaii

To ensure a successful and compliant short-term rental business in Napili, Hawaii, several practical tips are essential:

Noise Regulations and Guest Communication

Inform your guests about the strict noise regulations in place, particularly the quiet hours from 9 pm to 8 am. Include this information in your listing and welcome message to avoid any potential violations that could result in the loss of your permit if three police reports are filed within a 12-month period.

Digital and Physical House Manual

Create a comprehensive digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should be easily accessible to guests, either through a digital link or a physical copy left at the property. This helps in reducing inquiries and ensures a smooth stay for your guests.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks and ensure that guests have all the necessary information before their arrival. This not only enhances guest convenience but also reduces the likelihood of check-in issues.

Parking Instructions with Photos

Include detailed parking instructions with photos in your house manual and listing. This helps guests understand where to park and how to navigate the property, reducing the risk of parking-related issues and ensuring a hassle-free experience for your guests.

By implementing these tips, you can enhance the guest experience, comply with local regulations, and maintain a successful and reputable short-term rental business in Napili, Hawaii.

Local Vendors

Here is a brief list of house cleaning providers in or around Napili, Hawaii:

House Cleaning Providers in Napili, Hawaii

CSI Carpet Cleaners

  • Offers various cleaning services, including carpet cleaning and general house cleaning.
  • Contact: (808) 205-3237.

Quality Cleaning Company

  • Specializes in home and office cleaning services.
  • Serves Napili's residents and businesses.

People Who Clean (PWC)

  • Although primarily based in other islands, PWC provides services across Hawaii, including potential coverage for Napili through their broader service area.
  • Contact: Toll Free: 800-284-0859.

Note that while PWC is not specifically based in Napili, they do offer services across the Hawaiian islands. For more localized services, CSI Carpet Cleaners and Quality Cleaning Company are more directly focused on the Napili area.

Management fees

Short-Term Rental Management Fees in Napili, Hawaii: A Comprehensive Overview

In Napili, Hawaii, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as those offered by Sullivan Properties and Maui Condo and Home, which include comprehensive services like guest communication, marketing, and maintenance, tend to be on the higher end of this spectrum, often charging around 22-30% of the room revenue.

For owners seeking more basic services, such as handling owner-referred bookings or minimal property care, the fees can be lower, sometimes as low as 10% of the room rate. Additionally, owners may incur extra fees for services like cleaning, repairs, or design enhancements, which can vary based on the specific needs of the property and the policies of the management company. Understanding these fee structures is crucial for property owners to maximize their rental profits while ensuring their properties are well-maintained and effectively managed.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Napili should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Napili.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Hawaii