Myrtle Beach, South Carolina, is experiencing strong short-term rental performance, with an average occupancy rate of 60%, a high average revenue per available night of $95, and a lengthy booking lead time of 87 days, indicating a popular and profitable destination for vacation rentals.
Thriving Short-Term Rental Market in Myrtle Beach, South Carolina
Myrtle Beach, South Carolina, continues to excel in the short-term rental market, showcasing robust performance metrics. With an average occupancy rate of 60%, which is in line with the national average of 58%, Myrtle Beach remains a highly sought-after destination for travelers.
For the week of October 27 to November 2, 2024, the overall lodging occupancy, including hotels, saw a significant increase of 13% compared to the same week in the previous year, reaching 43.90%.
The market also boasts an impressive average revenue per available night (RevPAN) of $95, indicating strong revenue management and pricing strategies. This, combined with a longer booking lead time of 87 days, highlights the popularity and proactive nature of the Myrtle Beach vacation rental market. These metrics underscore the city's enduring appeal and the lucrative opportunities available for short-term rental property managers.
Short-Term Rental Regulations in Myrtle Beach, South Carolina for 2024
Zoning Restrictions
- Most traditional residential neighborhoods in Myrtle Beach are not zoned for short-term rentals. Zoning districts that begin with R (for residential) do not allow short-term rentals, except for the RMV zone (Residential Multifamily Visitor).
Definition of Short-Term Rentals
- Short-term rentals are defined as any rental of less than 90 days.
Licensing Requirements
- Property owners must obtain a business license to operate short-term rentals.
Moratorium on Conversion
- A temporary moratorium prohibits the conversion of existing short-term rentals to long-term rentals, especially in areas east of Kings Highway and along Ocean Boulevard, to protect tourism revenue.
Grandfathered Properties
- Fewer than 30 houses in traditional residential zones are grandfathered for short-term rentals, having been used for this purpose consistently since before the current zoning regulations were in place.
Taxation
- While the specific taxation rules for Myrtle Beach are not detailed, it is important to note that short-term rentals contribute significantly to the city's hospitality and tourism fees and taxes.
Enforcement and Penalties
- Violations of the zoning code and business license ordinance are misdemeanors, with fines of up to $500 and/or 30 days upon conviction.
Specific Zones for Short-Term Rentals
- Short-term rentals are allowed in specific zones, such as the RMV zone. Property owners must verify their property is in an approved zoning district before applying for a short-term rental license.
Impact on Local Economy
- The city has implemented measures to ensure the availability of short-term rentals to maintain tourism revenue, as these rentals are crucial for the local economy.
High-Revenue Airbnb Neighborhoods in Myrtle Beach, South Carolina
Why These Neighborhoods Are Appealing for Guests
Myrtle Beach, known for its vibrant tourism industry, offers several neighborhoods that are particularly lucrative for Airbnb investments due to their attractive amenities and high demand. Here are the top neighborhoods and what makes them appealing to guests:
Myrtle Beach Boardwalk and Promenade
- Proximity to Beach and Amenities: This area is directly on the beach, offering easy access to the ocean and a variety of restaurants, shops, and entertainment options.
- Family-Friendly: The boardwalk features a range of family-friendly activities, including the Myrtle Beach SkyWheel and other attractions.
Broadway at the Beach
- Diverse Entertainment Options: This complex offers a mix of shopping, dining, and entertainment, including bars, clubs, and family-friendly activities like a Ferris wheel and a zip line.
- Central Location: It is centrally located, making it easy for guests to access other parts of Myrtle Beach.
Ripley's Aquarium
- Popular Attraction: Located near the aquarium, this area attracts families and tourists interested in marine life.
- Other Nearby Attractions: It is close to other popular spots like the Myrtle Waves Water Park and the Family Kingdom Amusement Park.
Myrtle Waves Water Park
- Summer Fun: This area is ideal for families looking to enjoy water park activities during the summer months.
- Convenient Location: It is situated near other family-friendly attractions, making it a convenient base for vacationers.
Hollywood Wax Museum
- Unique Attraction: The Hollywood Wax Museum is a unique attraction that draws tourists interested in celebrity culture.
- Other Nearby Attractions: It is part of a broader entertainment complex that includes other museums and attractions.
Brookgreen Gardens
- Natural Beauty: Located just outside Myrtle Beach, Brookgreen Gardens offers a serene and culturally rich experience with its sculptures and gardens.
- Historical Significance: It is a National Historic Landmark, appealing to guests interested in history and art.
SkyWheel Myrtle Beach
- Iconic Landmark: The SkyWheel is a prominent landmark and a popular attraction, offering panoramic views of the beach.
- Central Location: It is situated in the heart of Myrtle Beach, close to other amenities and attractions.
Family Kingdom Amusement Park
- Family Entertainment: This area is perfect for families with children, offering a range of amusement park rides and games.
- Beach Access: It is close to the beach, providing a combination of amusement park fun and beach activities.
WonderWorks Myrtle Beach
- Interactive Attractions: WonderWorks is an interactive science museum that appeals to families and children.
- Other Nearby Attractions: It is part of a larger entertainment district with other museums and attractions.
Pirate's Voyage
- Unique Entertainment: Pirate's Voyage offers a unique dinner and show experience, appealing to families and those looking for something different.
- Central Location: It is centrally located, making it easy for guests to access other parts of Myrtle Beach.
These neighborhoods are highly appealing due to their combination of beach access, diverse entertainment options, and family-friendly activities, making them ideal for generating high Airbnb revenue in Myrtle Beach.
Furnishing and Designing Your Myrtle Beach Airbnb: Tips for an Inviting Coastal Space
Set Your Budget and Priorities
- Determine how much you are willing to spend before starting the furnishing process.
- Prioritize essentials such as a comfortable mattress, quality linens, and basic kitchenware.
Focus on Key Areas
- Concentrate on the bedroom, living room, and kitchen to ensure these spaces are well-equipped and welcoming.
Explore Secondhand Shopping
- Utilize thrift stores, consignment shops, Facebook Marketplace, and local sales to find affordable furniture. Be prepared to negotiate prices and dig for hidden gems.
Incorporate Local Elements
- Visit local markets, art fairs, or connect with local artists to find unique pieces that add character to your space. This supports the local community and adds a personal touch.
DIY Decor and Upcycling
- Consider DIY projects to upcycle old furniture or create unique decor. This can add a personalized touch without breaking the bank.
Choose Multi-functional Furniture
- Opt for space-saving, multi-functional furniture like sofa beds, ottomans with storage, or dining tables that can double as workspaces. These pieces enhance functionality and save space.
Adhere to a Coastal Theme
- For a Myrtle Beach Airbnb, incorporate coastal elements such as sea-inspired colors, nautical accents, and light, airy decor to reflect the city's unique style.
Balance Essentials and Aesthetics
- Differentiate between essential items (e.g., a comfortable bed) and non-essential decor (e.g., artwork). Ensure a balance between creating a welcoming space and avoiding unnecessary expenses.
Utilize Smart Storage
- Incorporate storage solutions like beds with drawers, wall hooks, pegboards in the kitchen, and stackable containers to keep the space tidy and functional.
Select Durable and Easy-to-Clean Furniture
- Choose furniture that is durable and easy to clean, such as sofas with washable covers and high-quality, durable towels in neutral colors.
Enhance Natural Light and Space
- Ensure the layout does not block natural light sources and provides ample space for guests to move around. Use mirrors to make the space feel bigger and brighter.
Add Local and Personal Touches
- Incorporate local artwork, unique decor pieces, and personal touches that reflect the character of Myrtle Beach. This can include items like beach-themed art, jute mirrors, and faux plants.
Adapt to Unexpected Challenges
- Be prepared to adapt your design plan if unexpected issues arise, such as finding alternative furniture pieces that fit the space and aesthetic better.
Practical Tips to Run a Successful Short-Term Rental Business in Myrtle Beach, South Carolina
To operate a successful short-term rental business in Myrtle Beach, South Carolina, several key practices can enhance the guest experience and ensure compliance with local regulations. Here are some practical tips:
Noise Regulations and Guest Communication
Inform your guests about quiet hours and noise regulations to avoid any potential issues. Include this information in your digital and physical house manual, and consider posting reminders in the property to ensure guests are aware of the rules.
Comprehensive House Manual
Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the property's rules and regulations, including noise restrictions.
Simplified Check-in Process
Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, and consider sending a welcome message with all the necessary details before their arrival.
Parking Instructions
Ensure that parking instructions are clear and easily accessible. Provide photos of the designated parking areas and any specific rules or restrictions. This can help prevent confusion and potential parking violations.
By adhering to these tips, you can enhance guest satisfaction, reduce the risk of violations, and maintain a positive reputation for your short-term rental business in Myrtle Beach.
Here is a brief list of house cleaning, repair, or maintenance providers in Myrtle Beach, South Carolina:
House Cleaning Services
- Merry Maids: Offers comprehensive, professional residential cleaning services with over 40 years of experience.
- Quik-Turns: Specializes in cleaning services for vacation rental properties in the North Myrtle Beach area.
- Coastal Cleaning: Provides personalized cleaning services and property maintenance for homes in the Myrtle Beach area.
General House Cleaning Providers
- Care.com Listings: Includes a list of 88 house cleaning services in Myrtle Beach, with various individuals and companies offering cleaning services starting at $19.24/hr.
- Angie's List: Features a list of top-rated house cleaners in Myrtle Beach, with reviews and ratings to help in selection.
Additional Resources
For more detailed listings and reviews, you can also check:- Care.com for a comprehensive list of house cleaning services.- Angie's List for rated and reviewed house cleaners.
Myrtle Beach, South Carolina: Understanding Short-Term Rental Management Fees
In Myrtle Beach, South Carolina, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as MasterHost and Palmetto Vacation Rentals, which handle comprehensive tasks including guest communication, marketing, maintenance, and concierge services, tend to charge fees on the higher end of this spectrum, often between 12% to 30%.
Basic service packages, which may include only essential services like listing creation and booking management, can be more affordable, starting as low as 8% to 10% per booking. Additionally, property owners may incur extra fees for services such as cleaning, repairs, and interior design, which can further impact the overall cost of management. Understanding these fee structures is crucial for property owners to make informed decisions and maximize their rental income.