Airbnb & VRBO Performance in Murrells Inlet South Carolina.

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Murrells Inlet, South Carolina: Airbnb & VRBO Vacation Rental Market Overview

Murrells Inlet, South Carolina, is experiencing robust short-term rental performance, with an average 55% occupancy rate, a $353 daily rate, and $38,080 in monthly revenue, making it an attractive destination for investors.

Market overview

Thriving Short-Term Rental Market in Murrells Inlet, South Carolina

Murrells Inlet, South Carolina, is experiencing a robust short-term rental market, making it an attractive destination for both investors and travelers. The area boasts an impressive 55% average occupancy rate for short-term rentals, indicating a high demand for vacation properties. Additionally, these rentals are generating significant revenue, with an average daily rate of $353 and a monthly revenue of approximately $38,080.

This strong performance is further highlighted by the growth in active listings, which have increased by 8% over the past year, and the high occupancy rates across various rental sizes and types. The combination of these factors makes Murrells Inlet a promising location for those looking to invest in short-term rental properties.

Short Term Regulations

Short-Term Rental Regulations in Murrells Inlet, South Carolina for 2024

General Requirements

  • Business License: Short-term rental property owners must obtain a business license issued by the city authorities. The application requires basic information about the business and the payment of an annual fee based on gross revenue.

Licensing and Permits

  • Short-Term Rental Permit: While there is no specific mention of a separate STR permit for Murrells Inlet, owners must comply with local codes and ordinances. In nearby areas, such as Georgetown County, a permit might be required, but this is not strictly enforced in Murrells Inlet.

Taxation

  • State and Local Taxes: Owners must account for state sales tax, state accommodations tax, and local tax. However, they do not need to collect state accommodations tax if they rent out the property for less than 15 days during the taxable year or if they rent out six bedrooms or less in a property they own and live in (provided they don’t use a short-term rental marketplace).

Safety and Compliance

  • Safety Inspections: Owners must comply with safety regulations, although the frequency of inspections is not specified. Properties must meet all applicable city safety codes.

Operational Requirements

  • Emergency Contact: Owners must have an emergency contact available to take phone calls at all times.
  • Guest Information: Keep records of guest information, including names and phone numbers, for at least two years.

Local Ordinances

  • Noise and Occupancy Limits: Owners must comply with noise and occupancy limits set by local ordinances. Violations can result in fines.

HOA Restrictions

  • Homeowners Association Rules: If the property is in a development with a homeowners association (HOA), owners must abide by the HOA's governing documents, which may include restrictions on short-term rentals.

Advertising and Transparency

  • STR Permit Number in Advertising: Although not strictly enforced in Murrells Inlet, it is a common requirement in other areas to include the STR permit number in all online advertising.

Other Considerations

  • Lenient Regulation: Murrells Inlet has lenient short-term rental regulations, with few listings currently displaying their license numbers, indicating a lack of strict enforcement.
Neighborhood Performance

High-Revenue Airbnb Neighborhoods in Murrells Inlet, South Carolina

Why These Neighborhoods Are Appealing

Murrells Inlet, known as the "Seafood Capital of South Carolina," attracts a significant number of guests due to its scenic beauty, recreational opportunities, and vibrant local culture. Here are the top neighborhoods generating substantial Airbnb revenue and their appeal to guests:

1. Brookgreen Gardens Area

  • Appeal: This area is renowned for its historic Brookgreen Gardens, a 9,100-acre sculpture garden featuring works by famous sculptors. Guests are drawn to the natural beauty, historical significance, and the proximity to other attractions like Huntington Beach State Park.
  • Revenue Potential: Properties near Brookgreen Gardens can capitalize on the high demand from tourists and art enthusiasts, making them highly profitable Airbnb listings.

2. Huntington Beach State Park Area

  • Appeal: Located near the beach and offering public access with parking, this area is a favorite among beachgoers. The park's amenities, including camping facilities and water sports, add to its appeal.
  • Revenue Potential: The proximity to the beach and the park's recreational activities make properties here highly sought after, contributing to higher occupancy rates and revenue.

3. The MarshWalk Area

  • Appeal: The MarshWalk is a popular destination with a variety of seafood restaurants, bars, and shopping. It offers a lively atmosphere and easy access to waterfront activities.
  • Revenue Potential: Properties near The MarshWalk benefit from the high foot traffic and the desire for guests to be close to dining, entertainment, and waterfront views.

4. Atalaya Castle Area

  • Appeal: Atalaya Castle, a National Historic Landmark, is a significant attraction. Its unique architecture and historical importance draw visitors who also appreciate the surrounding natural beauty.
  • Revenue Potential: Being close to this landmark increases the appeal of Airbnb properties, especially for those interested in history and unique experiences.

5. Crazy Sister Marina and Wacca Wache Marina Areas

  • Appeal: These marinas offer boat access, water activities, and scenic views. Guests can enjoy fishing, boating, and other water sports, making these areas ideal for outdoor enthusiasts.
  • Revenue Potential: Properties near these marinas can attract guests looking for a waterfront experience, leading to higher occupancy and revenue.

6. Gulf Stream Cafe and Surrounding Neighborhoods

  • Appeal: This area is known for its local cuisine and the Gulf Stream Cafe, a popular spot for seafood. The neighborhood's charm and proximity to other attractions make it appealing.
  • Revenue Potential: Properties in this area benefit from the local dining scene and the overall charm of Murrells Inlet, attracting guests who want to experience the local culture.

These neighborhoods in Murrells Inlet are highly appealing due to their unique blend of natural beauty, historical significance, and recreational opportunities, making them prime locations for profitable Airbnb investments.

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Design Tips

Furnishing and Design Tips for an Airbnb in Murrells Inlet, South Carolina

Embrace the Coastal Charm

  • Use Light and Airy Colors: Opt for a palette of soft blues, whites, and sandy neutrals to reflect the coastal atmosphere and make the space feel bright and inviting.
  • Incorporate Natural Textures: Utilize natural materials like wicker, rattan, and driftwood to add warmth and a sense of the outdoors to your interior design.

Highlight Local Elements

  • Seafood and Maritime Themes: Incorporate nautical elements such as fishing nets, shells, and maritime artifacts to honor Murrells Inlet's fishing village heritage.
  • Local Art and Crafts: Display local artwork, sculptures, and crafts from the Murrells Inlet Studio of the Arts or other local galleries to add a touch of the community's culture.

Create a Welcoming Atmosphere

  • Comfortable Seating Areas: Design cozy seating areas with plush furniture and soft cushions, perfect for relaxing after a day at the beach or exploring the MarshWalk.
  • Outdoor Spaces: If your Airbnb has an outdoor area, furnish it with comfortable patio furniture and add some greenery to create a serene and inviting space.

Reflect the Area's History and Nature

  • Historical Decor: Incorporate historical elements such as vintage maps, photographs of the area's past, and artifacts that reflect the region's rich history.
  • Bring in the Outdoors: Use plants and flowers native to the Lowcountry to bring a touch of the natural beauty of Murrells Inlet into your Airbnb.

Enhance with Local Flavors

  • Seafood-Inspired Kitchen: Design your kitchen with a coastal theme, including seafood-inspired decor and utensils. Ensure it is well-equipped for guests to prepare their own seafood dishes.
  • Local Recipes and Guides: Provide guests with local recipes, especially those featuring seafood, and guides to the best dining spots along the MarshWalk.

Consider Modern Amenities

  • Tech Integration: Ensure your Airbnb is equipped with modern amenities such as smart TVs, Wi-Fi, and charging stations to cater to the needs of contemporary travelers.
  • Comfort and Convenience: Add touches like plush bedding, comfortable mattresses, and convenient storage solutions to make the space both comfortable and practical.

Capture the Essence of the MarshWalk

  • Waterfront Views: If possible, highlight any waterfront views with large windows or sliding glass doors to bring the scenic beauty of the MarshWalk into the living space.
  • Live Music and Entertainment: Create a playlist or provide information on local live music venues to enhance the lively atmosphere that Murrells Inlet is known for.

By incorporating these elements, you can create an Airbnb that not only reflects the unique style of Murrells Inlet but also provides a welcoming and memorable experience for your guests.

Insider Tips

Discovering Murrells Inlet, South Carolina: Local Attractions and Insider Tips

Local Attractions

1. Murrells Inlet Beaches

  • Spend time relaxing on the beaches, particularly at Garden City Beach, where you can engage in watersports, fishing, and crabbing. It's an ideal spot for a family picnic or a quiet day by the sea.

2. Boat Cruises & Water Experiences

  • Enjoy family-friendly dolphin cruises with Blue Wave Adventures, where you can spot sea turtles, rays, and sharks.
  • Rent kayaks, pontoon boats, or stand-up paddleboards from Express Watersports for a self-guided adventure.
  • Take advantage of fishing charters and luxury cruises available through local outfitters.

3. Murrells Inlet Marsh Walk

  • Explore the wooden boardwalk overlooking a beautiful salt marsh, featuring several top-notch seafood restaurants like Wicked Tuna, Drunken Jack’s, Wahoos Fish House, and The Claw House.
  • Enjoy sunset strolls, waterfront cocktails, and live music along the Marsh Walk.

4. Huntington Beach State Park

  • Visit Atalaya Castle, a Moorish-style castle and National Historic Landmark, which served as a winter retreat and art studio for Anna Hyatt Huntington.
  • Engage in nature trails, fishing, bird watching, and wildlife viewing. The park also offers sea-breeze camping and surf fishing.

5. Brookgreen Gardens

  • Explore the botanical gardens, sculpture galleries, and the zoo featuring native animals.
  • Enjoy seasonal exhibitions, special events, and guided tours. Brookgreen Gardens is also famous for its Christmas light display, Nights of 1,000 Candles.

Insider Tips

Dining

  • For fresh seafood, head to the Murrells Inlet Marsh Walk and dine at one of the many waterfront restaurants.
  • Don’t miss the Hot Fish Club and Inlet Prohibition Company for equally stunning views and delicious meals.

Activities

  • Rent jet skis or take a Segway tour of Huntington Beach State Park for a unique experience.
  • Go fishing, rent a pontoon boat or kayak, or book a sunset or tiki cruise for more water-based fun.

Local Culture

  • Take a Carolina Food Tour to learn about the rich history of the area and sample local cuisine.
  • Visit the Waccamaw Bike Trail, part of the Greater East Coast Greenway, for a scenic bike ride or walk.

Hidden Gems

  • Check out Crazy Sister Marina for a variety of fishing trips and water activities suitable for all ages.
  • Explore the historic plantations and landmarks listed on the National Register of Historic Places, such as The Oaks and Brookgreen.

By sharing these local attractions and insider tips, you can help your Airbnb guests make the most of their visit to Murrells Inlet, ensuring a memorable and enjoyable stay.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Murrells Inlet, South Carolina

To ensure the success and smooth operation of a short-term rental business in Murrells Inlet, South Carolina, several key practices should be implemented. First, it is crucial to inform guests about the strict noise regulations in place to maintain the tranquility of the coastal community. This can be done by clearly outlining quiet hours in both digital and physical house manuals, which should also include essential instructions, Wi-Fi passwords, and other pertinent information.

Creating a comprehensive house manual is vital for guest satisfaction and compliance with local regulations. This manual should be easily accessible both digitally and in a physical format within the rental property. It should cover house rules, emergency contact numbers, and detailed instructions on using appliances and facilities.

A simplified check-in process can significantly enhance the guest experience. Utilizing smart locks eliminates the need for physical key exchanges, allowing guests to check in seamlessly. Additionally, providing clear parking instructions accompanied by photos can help avoid confusion and ensure that guests comply with local parking regulations.

By adhering to these practical tips, hosts can maximize occupancy rates, maintain good relations with the local community, and ensure a positive experience for their guests, ultimately leading to a successful short-term rental business in Murrells Inlet.

Local Vendors

Here is a brief list of house cleaning, repair, and maintenance providers in Murrells Inlet, South Carolina:

House Cleaning and Maintenance Services

All American Cleaning and Maintenance Service

  • Provides full-service linen cleaning, vacation rental property cleaning, and general property maintenance.
  • Operates within 30 miles of Murrells Inlet.
  • Contact: (843) 318-0858.

Southern Cinderellas Boutique Cleaning Service

  • Offers weekly, bi-weekly, or monthly cleaning for homes, offices, and clubhouses.
  • Custom cleaning plans available.
  • Contact: (843) 314-5155, office@southerncinderellas.com.

The Clean Up Club

  • Provides professional, licensed, bonded, and insured cleaning services.
  • Custom cleaning plans for residential and commercial properties.

Additional House Cleaning Services

  • Various local house cleaning services listed on Care.com, starting at $18.43/hr.
  • Multiple maid services listed on HomeAdvisor, with average costs ranging from $96 to $196.

Note

For repair services, All American Cleaning and Maintenance Service is mentioned as providing a wide range of maintenance services, but specific repair services are not detailed in the sources provided. For more specialized repair needs, additional research may be necessary.

Management fees

Murrells Inlet, South Carolina: Understanding Short-Term Rental Management Fees

In Murrells Inlet, South Carolina, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income.

Basic service packages, which may include fewer amenities and less hands-on management, can be more economical, starting as low as 10% of the rental revenue. Additionally, hosts may incur extra fees for services like cleaning, repairs, and interior design, which can further impact the overall cost of management. Understanding these fee structures is crucial for property owners to maximize their investment returns while ensuring their properties are well-maintained and attract high-quality guests.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Murrells Inlet should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Murrells Inlet.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for South Carolina