Airbnb & VRBO Performance in Midland Texas.

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Midland, Texas: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Midland, Texas, is thriving, driven by a robust oil industry, steady economic growth, and high demand from business travelers and tourists, resulting in high occupancy rates and favorable rental yields.

Market overview

Thriving Short-Term Rental Market in Midland, Texas

Midland, Texas, is experiencing a robust and vibrant short-term rental market, driven by its strong oil industry and a blend of Western heritage and modern attractions. The city boasts an average occupancy rate of 57%, indicating a high demand for short-term rentals. Additionally, the average daily rate stands at $158, with monthly revenues averaging $12,001 per property.

This thriving market is further enhanced by the city's central location, mild winters, and significant events like the West Texas Jazz Party and the Midland County Fair, which attract a diverse range of travelers. With a strong economic growth trajectory and a steady influx of business travelers and tourists, Midland remains an attractive and lucrative destination for short-term rental investors.

Short Term Regulations

Short-Term Rental Regulations in Midland, Texas for 2024

Key Regulations

Registration and Permitting

  • Short-term rental hosts are required to register with the city of Midland and obtain a permit to operate their properties.

Taxation

  • Hosts must collect and pay a 7% tax on all gross rental proceeds every quarter. This tax funds city projects and services.

Compliance Portal

  • Hosts must set up an account through Granicus' Host Compliance portal to identify short-term rentals and ensure compliance with payment guidelines.

Safety and Insurance

  • Hosts are responsible for having appropriate insurance and complying with safety regulations.

Noise and Nuisance

  • Hosts must follow rules around noise and nuisance issues to maintain community standards.

Definition of Short-Term Rental

  • A short-term rental is defined as the rental of a residential property for less than 30 consecutive days.

Additional Requirements

  • There are no additional licensing or inspection requirements beyond registration and taxes, but hosts must comply with standard housing and business regulations, including zoning laws and any applicable HOA or condo association rules.

Enforcement

  • While enforcement may not be strict at present, it may increase as the market grows.
Neighborhood Performance

High-Revenue Airbnb Neighborhoods in Midland, Texas: Attractions and Appeal

Here are some of the top neighborhoods in Midland, Texas, that are generating significant Airbnb revenue, along with their appeal to guests:

1. Heritage Oaks

  • Appeal: Heritage Oaks is a community-oriented neighborhood with minimal traffic, making it ideal for families. It features multiple subdivisions, established homes, and new construction options. The area is close to shopping, restaurants, and other amenities, ensuring easy access to various parts of Midland.
  • Revenue Potential: The stable and family-friendly environment attracts long-term and short-term renters, contributing to higher occupancy rates and revenue.

2. Green Tree

  • Appeal: Green Tree is known for its community-oriented atmosphere, making it a favorite among families. The neighborhood offers easy access to various parts of Midland, with shopping and dining options nearby.
  • Revenue Potential: The neighborhood's appeal to families and its convenient location contribute to higher demand and revenue for Airbnb listings.

3. Daybreak Estates

  • Appeal: Located in the northeastern part of Midland, Daybreak Estates is an affordable and rapidly growing area. It features an HOA, a splash pad, and community areas for recreational activities. The area is developing with new commercial and residential projects, making it attractive for both short-term and long-term investors.
  • Revenue Potential: The affordability and ongoing development in Daybreak Estates attract a mix of travelers and long-term renters, driving up occupancy rates and revenue.

4. Downtown Midland

  • Appeal: Downtown Midland is close to several popular attractions such as the Midland Downtown Farmers Market, Scarborough Linebery House, and the Permian Basin Petroleum Museum. This central location makes it appealing for guests looking to explore the city's culture and history.
  • Revenue Potential: The high demand for short-term rentals in downtown areas, driven by tourists and business travelers, results in higher occupancy rates and revenue.

5. The Vineyard

  • Appeal: The Vineyard is another developing area in Midland that offers a mix of new and established homes. It is known for its community feel and is close to various amenities, making it attractive for both families and individual travelers.
  • Revenue Potential: The combination of new developments and a community-oriented atmosphere contributes to the neighborhood's appeal, leading to higher revenue potential for Airbnb hosts.

These neighborhoods are particularly appealing due to their combination of community-oriented environments, convenient locations, and access to local attractions, which drive up demand and revenue for Airbnb listings.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Midland, Texas

Understanding the Local Style

Midland, Texas, with its blend of Southwestern and Texan charm, requires furnishings and designs that reflect the city's unique style. Here are some tips to help you create an inviting and authentic space:

1. Choose Timeless and Durable Furniture

  • Opt for sturdy, easy-to-clean furniture. For example, select solid beds with storage options like drawers or shelves to maximize space.
  • Avoid flimsy or plastic-legged furniture, and consider memory foam mattresses for durability and ease of replacement.

2. Reflect Local Aesthetics

  • Incorporate natural materials such as wood and stone accents to create a warm and inviting atmosphere, similar to the styles popular in nearby Granbury and Comfort, TX.
  • Use rustic or farmhouse aesthetics that resonate with the Texan vibe, complemented by modern touches for comfort.

3. Utilize Smart Storage

  • Incorporate smart storage solutions like beds with drawers, wall hooks, pegboards in the kitchen, and stackable containers to keep the space tidy and organized.

4. Select Space-Saving Furniture

  • Use versatile pieces like sofa beds, folding tables, or ottomans with hidden storage compartments to adapt the layout to different guest needs.

5. Enhance Lighting and Mirrors

  • Ensure good lighting and use mirrors to make the space feel bigger and brighter. A full-length mirror with a stylish frame can add both functionality and style.

6. Provide Essential Amenities

  • Equip your kitchen with essentials like a coffee maker, microwave, toaster, kettle, and basic cookware. High-quality, durable towels and toiletries are also a must.
  • Include a hairdryer, basic toiletries, and a first-aid kit to enhance guest comfort.

7. Create a Comfortable Workspace

  • For business travelers and digital nomads, ensure there is a sturdy desk, a comfy chair, good lighting, and easy access to power outlets. High-speed internet and a Wi-Fi booster (if necessary) are crucial.

8. Incorporate Local Decor

  • Add unique decorative touches that highlight local culture and the Southwestern style of Midland. This could include local artistry, vintage pieces, or thematic decor that reflects the city's history and environment.

9. Ensure Accessibility and Safety

  • Consider making your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms. Also, install smoke detectors, carbon monoxide detectors, and a first aid kit.

10. Maintain Consistency and Quality

  • Stick to a consistent theme and color scheme to create a cohesive look. Opt for high-quality, neutral-colored items that can be easily maintained and replaced if necessary.
Insider Tips

Discover Midland, Texas: Local Attractions and Insider Tips

Local Attractions

Art & Culture

  • Arts Council of Midland: A hub for local art and cultural events.
  • George W. Bush Childhood Home: Explore the childhood home of the 43rd President of the United States.
  • Museum of the Southwest: Includes the Turner Memorial Art Museum, Durham Children’s Museum, Blakemore Planetarium, and a sculpture garden.
  • Haley Library & History Center: Features rare volumes on Western exploration, the first bell that hung over The Alamo, and extensive collections on Western history.

Outdoor Activities

  • Centennial Park and Hogan Park: Enjoy multiple parks and playgrounds, including these two prominent ones.
  • I-20 Wildlife Preserve and Jenna Welch Nature Study Center: An urban oasis with a boardwalk, hiking trails, and a Hawk Observation Tower.
  • Sibley Nature Center: Hike nature trails and discover the flora, fauna, and history of West Texas.
  • Public Golf Courses: Multiple golf courses available for golf enthusiasts.

Family Fun

  • Bowlero: A venue for bowling and entertainment.
  • Big Sky Drive-in: Catch a movie under the stars.
  • Cinergy Cinemas: A modern cinema experience.
  • Fredda Turner Durham Children's Museum: Part of the Museum of the Southwest, offering interactive exhibits for children.
  • Green Acres Mini Golf: A fun mini golf course for the family.

Dining and Shopping

  • Downtown Dining: Enjoy local eateries like Cancun Grill, Luigi's Italian, Opal's Table, Pi Social, Wall Street Bar & Grill, and Little Bohemian.
  • Local Farmer's Markets and Boutiques: Explore the vibrant shopping scene in downtown Midland.
  • Susie’s South Forty Candy Factory: A sweet treat destination.

Museums and Historical Sites

  • Permian Basin Petroleum Museum & Chaparral Racecar Gallery: Learn about the oil industry and see vintage racecars.
  • Wagner Noël Performing Arts Center: Catch an off-Broadway production or other performances.

Insider Tips

Getting Around

  • Midland's Strategic Location: Conveniently located on Interstate 20, halfway between Dallas and El Paso, with excellent access to air, rail, and highway transportation.

Nearby Attractions

  • Balmorhea State Park: Known for the world’s largest spring-fed swimming pool, just 134 miles away.
  • Big Bend National Park: A few hours away, offering stunning natural landscapes.
  • Carlsbad Caverns: Another natural wonder, 153 miles from Midland.

Events and Activities

  • Star Parties at the Blakemore Planetarium: Attend special events like Star Parties and SciFridays.
  • Sunday Lawn Concerts at the Museum of the Southwest: Enjoy outdoor concerts in a scenic setting.
  • Local Festivals and Celebrations: Midland knows how to celebrate with various recreational, scenic, historic, and cultural events throughout the year.

Practical Information

  • Accommodations: Midland offers a range of hotels, motels, and bed & breakfast establishments to suit different needs.
  • Transportation: Use the fully integrated air, rail, and highway transportation system for easy travel within and around Midland.

By sharing these attractions and tips, you can help your guests make the most of their visit to Midland, Texas.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Midland, Texas

To ensure the success and smooth operation of a short-term rental business in Midland, Texas, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform guests about quiet hours and noise regulations to maintain a peaceful environment for both the guests and neighboring residents. Include this information in the house manual and also send a welcome message or email to guests before their arrival.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the house rules, including noise regulations, to ensure guests are well-informed.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to use the smart locks and ensure they have access to the property without any hassle.

Parking Instructions

Include detailed parking instructions with photos in the house manual to help guests understand where and how to park their vehicles. This can prevent confusion and potential issues with neighbors or local authorities.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and ensure your short-term rental business in Midland, Texas, operates efficiently and successfully.

Local Vendors

Here is a brief list of house cleaning providers in Midland, Texas:

House Cleaning Services

Molly Maid of Midland and Odessa

  • Offers prompt, professional maid service with personalized cleaning plans.
  • Backed by the Neighborly Done Right Promise.
  • Hassle-free and dependable service.

Odessa Maids

  • Provides house cleaning services in the Midland and Odessa area.
  • Fully insured, 100% guarantee, and 5-star rated service.
  • Employees are carefully vetted, experienced, and background-checked.

Cleaning by Sylvia

  • Committed to excellence in every aspect of their business.
  • Upholds standards of integrity, fairness, and honesty.
  • Offers specials and deals throughout the year.

Club Janitorial Services

  • Locally owned and operated, serving customers with pride and attention to detail.
  • Known for their integrity and attention to the details that matter most to customers.

Emerald Decontamination Specialist, LLC

  • Provides quality residential and commercial cleaning services.
  • Can handle all your cleaning needs, including specialized services.

Additional Resources

For more options and individual housekeepers, you can also check:- HomeAdvisor: Lists various maid service contractors in Midland, TX, with reviews and ratings.- Care.com: Offers a list of individual housekeepers in Midland, TX, with average rates and reviews.- Angi: Provides a list of the top-rated house cleaners in Midland, TX, along with cost estimates and reviews.

Management fees

Short-Term Rental Management Fees in Midland, Texas

In Midland, Texas, the management fees for short-term rentals, such as those listed on Airbnb or VRBO, can vary significantly based on the level of service provided. Full-service management companies, which handle comprehensive tasks including guest communication, marketing, booking management, and maintenance, typically charge fees ranging from 15% to 30% of the rental revenue. For example, Awning's fees start at 15% and can increase based on factors like property size, type, and location.

On the other hand, basic or half-service management options, which may leave some responsibilities such as cleaning and guest communication to the property owner, can be more affordable, starting at around 10% of the rental revenue.

Additionally, property owners may incur extra fees for services like cleaning, repairs, or design and furnishing, which can further impact the overall cost of managing a short-term rental property in Midland.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Midland should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Midland.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for Texas