Airbnb & VRBO Performance in Memphis Tennessee.

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Memphis, Tennessee: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Memphis, Tennessee, is thriving, characterized by high occupancy rates, significant revenue potential, and a favorable regulatory environment, making it an attractive and profitable option for investors.

Market overview

Thriving Short-Term Rental Market in Memphis, Tennessee

Memphis, Tennessee, is experiencing a robust and lucrative short-term rental market, making it an attractive destination for both investors and tourists. The city's vibrant cultural scene, historical landmarks, and growing tourism sector are driving this success. Short-term rentals in Memphis boast an impressive occupancy rate of around 70%, highlighting the strong demand for these properties. The average daily rate (ADR) for Airbnb properties in Memphis stands at approximately $130, reflecting the market's profitability. With key attractions like Graceland, Beale Street, and the Memphis Riverfront, properties in these areas are particularly in demand, commanding higher rates and occupancy. This combination of high occupancy rates and favorable average daily rates underscores the significant potential for returns in Memphis's short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Memphis, Tennessee for 2024

Permit Requirements

  • Short-term rental property owners must obtain a permit from the City Division of Public Works.
  • Initial application fee: $300.
  • Annual renewal fee: $150.
  • Permits are non-transferable.

Zoning and Compliance

  • Properties must comply with local zoning laws and regulations.
  • Hosts must verify that their property is zoned appropriately for short-term rentals.

Insurance and Liability

  • Owners must secure liability insurance with coverage of at least $1 million per occurrence.
  • Proof of fire, hazard, and liability insurance must be provided.

Safety and Health Codes

  • Properties must have fire sprinklers, smoke alarms, and carbon monoxide detectors.
  • A five-pound fire extinguisher must be present in each unit.
  • Approved smoke alarms and carbon monoxide detectors are required in all sleeping areas.

Operational Requirements

  • Principal renters must be at least 18 years old.
  • Short-term rentals are defined as properties rented for no more than 30 continuous days.
  • Owners must designate a responsible party who lives within 50 miles of the property and can respond to issues promptly.

Tax Obligations

  • Operators must collect and remit local and state sales and tourist taxes from guests.
  • The city’s occupancy privilege tax rate is 5%, and the total sales tax rate is 9.75%.

Community and Neighborhood Relations

  • Regulations aim to address concerns such as noise complaints, parking issues, and overall safety to maintain neighborhood dynamics.

Additional Requirements

  • Owners must include their permit number on any advertisement or listing for the property.
  • A site plan showing each unit and other structures and site features must be submitted.
  • An inspection by Memphis/Shelby County Code Enforcement may be required.

Occupancy Limits

  • Short-term rental properties may have occupancy limits defined by local zoning laws to maintain safety and community welfare.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Memphis, Tennessee

1. Midtown

  • Midtown is highly appealing due to its central location and proximity to several key attractions. Guests can walk to Overton Park, the Memphis Zoo, and Overton Square, which features live music, restaurants, and a movie theater.
  • The neighborhood is home to various highly-rated Airbnb properties, including cozy duplexes, HGTV-inspired retreats, and homes with unique Memphis-themed decor.

2. Downtown Memphis

  • Downtown Memphis is a hotspot for guests due to its vibrant nightlife and easy access to historic Beale Street, the Orpheum Theater, and the National Civil Rights Museum.
  • The area offers modern condos with amenities like free gated parking, smart home technology, and high-end appliances, making it ideal for both vacationers and business travelers.

3. Cooper-Young

  • Cooper-Young is a historically hip neighborhood that attracts guests with its quaint atmosphere, excellent restaurants, and bars. It is close to Memphis Made Brewery and City Market Grocery Store.
  • This neighborhood features unique properties, such as the "Memphis House," which is a mini-museum filled with Memphis-themed books, art, and music.

4. Raleigh

  • Raleigh is another lucrative neighborhood for Airbnb, known for its high occupancy rates and daily returns. It offers a mix of residential and commercial areas, making it attractive for various types of travelers.
  • While specific amenities are not as detailed as in other neighborhoods, its overall appeal lies in its balance of local charm and accessibility to Memphis's main attractions.

5. River Oaks-Kirby

  • Although less detailed in terms of specific attractions, River Oaks-Kirby is identified as one of the top neighborhoods for Airbnb investment due to its high cash on cash return and occupancy rates.
  • This area likely appeals to guests seeking a more suburban experience while still being within reach of Memphis's central attractions.

These neighborhoods are favored by guests for their unique blend of local culture, convenience, and access to Memphis's most popular attractions.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Memphis, Tennessee

Safety and Compliance

  • Ensure your property complies with Tennessee state requirements for fire sprinklers, smoke alarms, and carbon monoxide alarms. Install smoke alarms in each room used for sleeping purposes and maintain, repair, and test them as necessary.

Local Regulations

  • Obtain a Short Term Rental Property Permit from the City of Memphis Permit Office. Each property or unit requires an individual permit, and permits must be renewed annually.

Theme and Style

  • Choose a theme that reflects Memphis's unique style, such as incorporating elements of blues music, Southern charm, or the city's vibrant neighborhoods.
  • Stick to a consistent theme to create a cohesive and inviting atmosphere.

Furniture Selection

  • Opt for sturdy, easy-to-clean furniture. Consider sofas with washable covers and avoid real or faux leather.
  • Choose a solid bed that is easy to clean, and consider storage beds for extra space.
  • Select a mattress that is at least 8 inches thick, preferably a memory foam mattress for durability.

Space Optimization

  • Use smart storage solutions like beds with drawers, wall hooks, and stackable containers to keep the space tidy.
  • Select space-saving furniture with big functionality, such as sofa beds, folding tables, or ottomans with hidden storage compartments.

Lighting and Mirrors

  • Use mirrors to make the space feel bigger and brighter. Ensure there is a full-length mirror in each bedroom with a power socket nearby for hair dryers and straighteners.

Kitchen Essentials

  • Equip the kitchen with essentials like a coffee maker, microwave, toaster, and kettle. Include a good blender, sharp knives, basic cookware, utensils, and dinnerware.
  • Provide ample space for food storage, including a pantry or cupboards.

Comfort and Amenities

  • Create a relaxing living room with comfortable seating and a functional kitchen.
  • Include amenities like high-speed internet, a Wi-Fi booster if necessary, and a desk with good lighting for guests who need to work.

Local Touches

  • Incorporate unique-to-Memphis decor such as books, art, and music that reflect the city's culture.
  • Add local flavor with items like Memphis-themed artwork, blues music playlists, or recommendations for local attractions.

Guest Convenience

  • Provide basic toiletries, a hairdryer, and a first-aid kit.
  • Ensure there is adequate on-site parking and comply with noise restrictions and waste management provisions.

Accessibility

  • Consider making your Airbnb accessible to guests with disabilities by including ramps, wide doorways, and grab bars in bathrooms.

Outdoor Spaces

  • If applicable, enhance outdoor areas with features like a patio, grill, outdoor seating, and a fire pit to enjoy the Memphis nights.

By following these tips, you can create an inviting and uniquely Memphian Airbnb that will make your guests feel welcome and comfortable.

Insider Tips

Discovering Memphis: Top Attractions and Insider Tips for Your Guests

Must-Visit Attractions

Music and Heritage

  • Beale Street: Known as "America’s Most Iconic Street," this is a hub for blues clubs, live music, and regional food specialties.
  • Sun Studio: The birthplace of rock ‘n’ roll, where Elvis Presley, Johnny Cash, and other legends recorded their first hits.
  • Memphis Rock ‘n’ Soul Museum: A Smithsonian Institution exhibition showcasing the origins of rock and soul music.
  • Stax Museum of American Soul Music: Located at the original site of Stax Records, highlighting the careers of Otis Redding, Isaac Hayes, and more.

Historical Sites

  • National Civil Rights Museum: A poignant museum encompassing the former Lorraine Motel, where Martin Luther King Jr. was assassinated. It provides a deep dive into the civil rights movement.
  • Graceland: Elvis Presley’s former home and headquarters, now a 200,000-sq-ft entertainment complex and a National Historic Landmark.

Family-Friendly Fun

  • Memphis Zoo: Home to over 4,500 animals, featuring unique exhibits like Cat Country, Primate Canyon, and a farmhouse with a train ride.
  • Mud Island River Park: Offers a river park, museum, and various activities like kayaking and a sea lion show.

Unique Experiences

  • The Peabody Ducks: Watch the famous ducks march through the lobby of The Peabody Hotel to their fountain home.
  • Bass Pro Shop at the Pyramid: Explore a giant, glass-covered pyramid turned into a Bass Pro Shop, complete with a southern swamp land and fish-filled marsh.

Insider Tips

Local Eats

  • The Four Way Soul Food Restaurant: A legendary spot for home cooking and soul food, a must-visit for authentic Memphis cuisine.
  • Central BBQ: Try the famous slow-cooked BBQ that Memphis is known for.

Hidden Gems

  • Big River Crossing: A pedestrian and cycling bridge offering stunning views of the Mississippi River.
  • Shelby Farms Park: One of the largest urban parks in the country, featuring over 40 miles of trails and 20 bodies of water for fishing.

Nightlife and Entertainment

  • FedExForum: Catch an NBA game with the Memphis Grizzlies or enjoy local concerts and shows.
  • Blues City Tours: Explore the city’s rich musical heritage with guided tours.

Outdoor Activities

  • Memphis Riverboats: Take a sightseeing cruise along the Mississippi River for a unique perspective on the city.
  • Tom Lee Park: Bike or walk along the River Line and enjoy the playground, public art, and views of the Mississippi River.

Additional Recommendations

  • Old Dominick Distillery: Visit for a taste of local spirits and a tour of the distillery.
  • Metal Museum: A unique museum showcasing metal art and offering stunning views of the Mississippi River.
  • Clayborn Temple: A historic site significant to the civil rights movement, now hosting various community events.

By sharing these attractions and insider tips, you can help your guests experience the full richness and charm of Memphis, Tennessee.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Memphis, Tennessee

To ensure the success and smooth operation of a short term rental business in Memphis, Tennessee, several practical tips can be implemented:

Noise Regulations and Quiet Hours

Inform your guests about quiet hours and noise regulations to maintain a respectful environment for neighbors. Clearly outline these rules in your house manual and communicate them through pre-arrival messages to avoid any potential issues.

Comprehensive House Manual

Create both digital and physical house manuals that include detailed instructions on how to use appliances, Wi-Fi passwords, and other essential information about the property. This helps guests navigate the space easily and reduces the number of inquiries you receive.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with a unique access code and detailed instructions on how to enter the property, ensuring a seamless arrival experience.

Parking Instructions with Photos

Include clear parking instructions in your house manual, accompanied by photos to help guests identify designated parking areas. This prevents confusion and potential parking violations, enhancing the overall guest experience.

By implementing these strategies, you can enhance guest satisfaction, reduce operational headaches, and ensure your short term rental business in Memphis operates efficiently and compliantly with local regulations.

Local Vendors

Here is a brief list of house cleaning providers in Memphis, Tennessee:

House Cleaning Services in Memphis, TN

Molly Maid of Memphis

  • Offers custom cleaning services tailored to individual needs
  • Provides free in-home cleaning estimates and guaranteed satisfaction
  • Services include floor cleaning, dusting, washing, and sanitizing
  • Serves areas such as Arlington, Brunswick, Collierville, Cordova, Germantown, and Memphis.

Memphis Maids

  • Provides quality maid service in Memphis, Cordova, Collierville, Germantown, and surrounding areas
  • Offers customized cleaning plans, including weekly, bi-weekly, and monthly services
  • Uses environmentally friendly cleaning options and provides a 100% satisfaction guarantee
  • Recognized as one of the best house cleaning services in Memphis by ThreeBest Rated® and Expertise, LLC.

The Cleaning Authority

  • Serves Memphis, Germantown, Bartlett, Collierville, Arlington, Oakland, and surrounding areas
  • Uses a Detail-Clean Rotation System for thorough and sanitized cleaning
  • Offers free estimates, environmentally responsible products, and is fully insured and bonded
  • Provides detailed-level cleans and uses HEPA vacuums and microfiber cloths.

Magic Broom

  • Offers professional home cleaning services in and around Memphis, TN
  • Provides ongoing, seasonal, or deep cleaning services with an upfront cost
  • Ensures efficient and thorough cleaning to create a clean and healthy environment
  • Serves Shelby County homes and office spaces.
Management fees

Short-Term Rental Management Fees in Memphis, Tennessee: A Breakdown

In Memphis, Tennessee, the management fees for short-term rentals, such as those listed on Airbnb or VRBO, can vary significantly based on the level of service provided. Typically, these fees range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive services like guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum. This level of service ensures that all aspects of the rental are handled professionally, from booking and guest relations to property upkeep and compliance with local regulations.

On the other hand, basic services that may only include listing and booking management could cost less, usually at the lower end of the 10%-30% range. Additionally, property owners may incur extra fees for specific services such as cleaning, repairs, or design enhancements to the property. These additional costs can add to the overall expense but are often necessary to maintain the property's appeal and ensure smooth operations.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Memphis should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Memphis.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Tennessee