Airbnb & VRBO Performance in Maui Hawaii.

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Maui, Hawaii: Airbnb & VRBO Vacation Rental Market Overview

Despite challenges, Maui's vacation rental market in June 2024 saw an increase in supply and average daily rates, offering travelers more availability and potential for better deals, even as the sector works to address declining occupancy rates and demand.

Market overview

Maui's Resilient Short-Term Rental Market: Strong Occupancy and Rising Rates

Despite recent challenges, including the impact of the August 8 wildfire and proposed regulatory changes, Maui's short-term rental market continues to show resilience. In June 2024, Maui County reported an occupancy rate of 49.5%, although this is a decline from previous years, it still indicates a robust demand for vacation rentals. The Average Daily Rate (ADR) for Maui County vacation rentals stood at $360, representing a 4.6% increase from 2023 and a significant 56.3% rise compared to 2019. These figures highlight the enduring appeal of Maui as a vacation destination and the adaptability of its short-term rental market in the face of changing regulations and environmental factors.

Short Term Regulations

Title: Proposed Regulations for Phasing Out Short-Term Rentals in Maui, Hawaii for 2024

Key Regulations and Changes

1. Targeted Areas and Properties

  • The proposal targets approximately 7,000 short-term rental units in apartment-zoned districts, primarily in South and West Maui, known as the "Minatoya List" properties.

2. Phase-Out Timeline

  • Short-term rental use in West Maui will be terminated as of July 1, 2025.
  • For the rest of Maui County, the termination will be effective as of January 1, 2026.

3. Zoning and Use

  • Apartment Districts are intended to provide higher density, long-term housing for residents. The proposal aims to revert these properties to their original long-term residential use.

4. Legal and Regulatory Framework

  • Backed by state lawmakers through Senate Bill 2919, which allows counties to phase out transient accommodations in any zoning district by county zoning regulations. The bill was signed into law by Gov. Josh Green on May 3, 2024.

5. Grandfathered Properties

  • Properties on the Minatoya List, which were previously grandfathered for short-term rental use, will no longer be allowed to operate as short-term rentals under the new regulations.

6. Economic and Social Impacts

  • Proponents argue the change will prioritize housing for residents, especially after the August 2023 wildfires. Opponents warn of economic damage, business closures, and job losses.

7. Exemptions

  • Properties in areas zoned for hotel use or partially zoned hotels are not included in the phase-out. Visitors can still opt for accommodations within these zones.

8. Legal Challenges

  • Anticipated litigation over the cancellation of long-standing lawful real estate use, with potential constitutional challenges unless property owners are compensated for the loss.

9. Enforcement and Next Steps

  • The proposal will be reviewed by the Maui County Council after recommendations from the planning commissions. Enforcement efforts will continue on a complaint-based system for illegal vacation rentals.
Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in Maui, Hawaii

1. Kihei

Kihei is a quintessential beach town known for its sunny weather and diverse beaches, making it a favorite among both locals and tourists. Here, guests can find a variety of oceanfront condos, many of which offer direct beach access, resort amenities like pools and hot tubs, and free parking. The area is also close to popular attractions and local restaurants, enhancing the overall vacation experience.

2. Lahaina

Lahaina, particularly the Kaanapali area, is renowned for its world-class beaches and resorts. Guests are drawn to the oceanfront condos with stunning views of the Molokai island and the West Maui mountains. The neighborhood offers easy access to shopping, restaurants, and various beach activities, making it an ideal location for a Maui vacation.

3. Kaanapali

Located on the west side of Maui, Kaanapali is famous for its beautiful beaches and resort living. Guests love the oceanfront condos here, which often come with private lanais, fully equipped kitchens, and access to resort facilities like pools, tennis courts, and gyms. The area is also close to golf courses and other recreational activities.

4. Hana

Hana, on the North Shore of Maui, is a haven for families and those seeking adventure. The area offers spacious oceanfront homes and condos with large yards, hot tubs, and fully equipped kitchens. Guests can enjoy surfing, hiking, and exploring traditional Hawaiian culture, making Hana a unique and appealing destination.

5. Wailea

Wailea is another highly sought-after area, known for its luxurious and secure neighborhoods. Guests can find serene two-bedroom condos with spectacular views overlooking golf courses and the ocean. These properties often include private hot tubs, dedicated parking, and easy access to high-end amenities, providing a blend of luxury and convenience.

Why These Neighborhoods Are Appealing

  • Oceanfront Locations: Many of these neighborhoods offer direct beach access and stunning ocean views, making them perfect for beach lovers.
  • Resort Amenities: Access to pools, hot tubs, tennis courts, and other resort facilities enhances the vacation experience.
  • Proximity to Attractions: These areas are often close to shopping, restaurants, and various recreational activities.
  • Luxury and Convenience: The combination of luxurious amenities and convenient locations makes these neighborhoods highly appealing to guests.
  • Family-Friendly Options: Neighborhoods like Hana and Kihei offer spacious homes and condos suitable for families, providing a comfortable and enjoyable stay.
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Design Tips

Tips for Furnishing and Designing an Inviting Maui Airbnb

To create an inviting and uniquely Maui-inspired Airbnb, consider the following tips:

Choose Natural and Local Materials

  • Incorporate natural materials such as linens, rattan, bamboo, and Acacia wood to bring a touch of the island's natural beauty into your space.

Adopt a Beachy or Island Vibe

  • Opt for a beachy or modern island-inspired decor theme that reflects Maui's laid-back and tropical atmosphere.

Select Durable and Practical Furniture

  • Use furniture that can withstand the wear and tear of frequent guests, such as dining sets that can handle being bumped by rolling suitcases and are not too bulky or sharp.

Incorporate Local Colors and Textures

  • Use a color palette that includes shades of blue, green, and earth tones to reflect the island's landscapes. Add textures like wicker, rattan, or natural fibers to enhance the island feel.

Add Hawaiian Charm

  • Enhance your home's Hawaiian charm by incorporating traditional island elements, such as tropical patterns, local artwork, and native plants.

Ensure Comfort and Functionality

  • Balance aesthetics with functionality. Ensure that the space is comfortable and well-equipped for guests, including ample storage and convenient amenities.

Use Lighting to Set the Mood

  • Utilize natural light during the day and soft, warm lighting in the evenings to create a welcoming and relaxing atmosphere.

Personalize with Local Touches

  • Add personal touches such as local books, maps, and guides to help guests feel more connected to the island and its culture.

Maintain a Clean and Minimalist Look

  • Keep the decor clean and minimalist to avoid clutter and ensure that the space feels spacious and inviting.
Insider Tips

Discover the Best of Maui: Local Attractions and Insider Tips

Top Attractions

Natural Wonders

  • Haleakala National Park: Watch the stunning sunrise or sunset from the summit of Haleakala, a dormant volcano at 10,023 feet.
  • Wai'anapanapa State Park: Explore the black sand beach, lava caves, and ancient Hawaiian burial sites along the Hana Highway.
  • Oheo Gulch (Seven Sacred Pools): Enjoy the natural pools and waterfalls cascading to the Pacific Ocean.
  • La Perouse Bay: Witness the last lava flow on Maui, and spot Spinner Dolphins in their natural habitat.

Beaches

  • Ka'anapali Beach: A three-mile stretch of sand ideal for snorkeling, sunbathing, and relaxation.
  • Honolua Bay: A West Maui beach famous for surfing and snorkeling.
  • Hamoa Beach: A secluded beach known for its clear waters and picturesque setting.

Cultural and Historical Sites

  • Iao Valley State Park: A sacred site housing ancient Hawaiian demigods and a critical location in Hawaiian history.
  • Alexander & Baldwin Sugar Museum: Learn about the history of sugar production in Maui.
  • Hui Noʻeau Visual Arts Center: Browse local artworks and take a self-guided tour of the historic grounds.

Scenic Drives and Hikes

  • Hana Highway: Drive along this scenic road, known for its narrow winding roads, over 50 bridges, and numerous stops at beaches and waterfalls.
  • Waihee Ridge Trail: An excellent, top-rated hike in West Maui offering panoramic views.
  • Waianapanapa Coastal Trail: Hike along the coast and enjoy the scenic views and unique geological formations.

Insider Tips

Free Activities

  • Maui Friday Town Parties: Enjoy live entertainment, local food, and arts and crafts vendors in different towns across the island.
  • Guided Kihei Walking Tour: Discover the rich history of Kihei with a free guided walking tour.
  • Free Hula Lessons: Take a free one-hour hula lesson at the Shops at Wailea on Fridays.
  • Visit Wildlife Sanctuaries: Explore the Kealia Pond National Wildlife Refuge and Kanaha Pond Wildlife Sanctuary for free.

Local Experiences

  • Whale Watching: Watch whales from the shoreline during the whale season (mid-December to mid-May).
  • Sunset Cliff Diver at Black Rock: Witness the cliff diver at Kaanapali Beach every evening at sunset.
  • Local Markets: Visit the Saturday morning market in various locations for a vibrant shopping atmosphere and local produce.

Dining and Nightlife

  • Farm-to-Table Restaurants: Enjoy fresh, locally-sourced cuisine at various farm-to-table restaurants across the island.
  • Kihei Triangle: Experience South Maui’s vibrant bar scene and nightlife.

Additional Tips

  • Respect Local Culture: Be mindful of ancient Hawaiian sites and respect any rules or restrictions in place.
  • Prepare for Outdoor Activities: Bring sunscreen, water, and appropriate footwear for hiking and exploring.
  • Check Current Events: Some attractions and events may be temporarily closed or rescheduled, so it's a good idea to check for updates before heading out.
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Maui, Hawaii

To ensure a smooth and enjoyable experience for both you and your guests, several practical tips can make a significant difference in running a successful short-term rental business in Maui, Hawaii.

Noise Regulations and Guest Communication

Inform your guests about noise regulations and quiet hours through clear communication in your listing and a digital or physical house manual. This helps maintain a respectful environment for both your guests and the local community.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important information. This manual should cover everything from appliance usage to emergency contact details, ensuring guests have all the information they need at their fingertips.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with detailed instructions on how to access the property, along with photos of the entrance and any specific steps they need to follow.

Clear Parking Instructions

Include parking instructions with photos in your house manual to help guests navigate any parking challenges. This can include designated parking spots, parking permits, and any specific rules or restrictions.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and build a reputation for a well-managed and welcoming short-term rental property in Maui.

Local Vendors

Here is a brief list of house cleaning, and related service providers in Maui, Hawaii:

Crystal Clean Maui

  • Based in Haiku, specializing in all-natural & non-toxic residential cleaning services.
  • Operates primarily in North Shore and Upcountry regions, with additional fees for other areas.
  • Offers window cleaning, laundry services, and deep or move-out cleanings.

Precision House LLC

  • Based in Kahului, providing reliable, eco-friendly, and detail-oriented cleaning services.
  • Services include residential, commercial, office, and vacation rental cleaning.
  • Offers hotel-grade linens, towels, and necessary supplies for vacation rentals.
  • Licensed, insured, and bonded with a guarantee to fix any missed areas within 24 hours.

The People Who Clean (PWC)

  • A full-service cleaning company serving Maui, Oahu, Big Island, Kauai, Molokai, and Lanai.
  • Offers home, condo, office, and commercial cleaning services.
  • Provides free estimates and has been serving the Hawaiian islands since 1973.

Maui Cleaning Care

  • Family-owned and operated, with over 25 years of experience.
  • Licensed, bonded, and insured, offering customized cleaning services.
  • Provides residential and commercial cleaning, with a 100% satisfaction guarantee and eco-friendly cleaning products available.

Kihei Clean

  • Specializes in luxury residential, vacation rental, and move-out cleaning services.
  • Primary service area includes Kihei, Maui Meadows, Wailea, and Makena.
  • Also offers post-construction cleaning and office cleaning services.
Management fees

Maui, Hawaii Short-Term Rental Management Fees: A Comprehensive Guide

In Maui, Hawaii, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle all aspects including guest communication, marketing, and maintenance, usually charge higher fees, often between 22% to 25% of the room revenue.

On the other hand, basic services or half-service management, where the owner handles some of the tasks such as cleaning and guest communication, may incur lower fees, starting at around 10% to 15% of the rental income.

Additionally, property owners may need to consider extra fees for services like cleaning, repairs, and design or furnishing, which can add to the overall cost of managing their short-term rental properties. These fees ensure that the property is well-maintained and marketed effectively to maximize rental income.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Maui should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Maui.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Hawaii