Airbnb & VRBO Performance in Marco Island Florida.

Short-Term Rental Regulations in Marco Island, Florida for 2024

State and Local Overview

• State Law Prohibitions: Florida state law prohibits local governments from banning short-term rentals entirely or regulating the length of stays or their frequency. However, local governments can pass rules to control negative effects of vacation rentals.

Current Regulations

• Cancellation of Local Ordinance: The short-term rental ordinance in Marco Island, which was approved by voters and the City Council, has been nullified by a state law passed in response to hurricane-related disasters. This law prevents municipalities within 100 miles of where Hurricane Ian or Hurricane Nicole made landfall from implementing more restrictive land development regulations.

Proposed and Potential Regulations

• Liability Insurance: Marco Island is considering a new ordinance that would require short-term rental hosts to hold $1 million in liability insurance.

Registration and Licensing

• State Licensing: All vacation rental operators in Florida, including those in Marco Island, must obtain a Vacation Rental Dwelling License from the Florida Department of Business and Professional Regulation (DBPR) if they rent their property more than three times a year for periods less than 30 days.

Taxation

• State and Local Taxes: Short-term rental income is subject to state sales tax (6%) and county tourist development taxes. In Collier County, where Marco Island is located, the tourist tax is 5%. While Airbnb and Vrbo collect and remit state lodging taxes, they do not collect county taxes, which must be handled by the hosts.

Compliance with Neighboring Regulations

• Collier County Regulations: Although Marco Island is exempt from Collier County's short-term vacation rental registration ordinance, hosts should be aware of the broader county regulations. However, specific local regulations for Marco Island are currently in flux due to the state law.

Enforcement and Penalties

• Compliance with State Law: Given the cancellation of the local ordinance, any new regulations must comply with state law. Penalties for non-compliance with state and any future local regulations will be determined based on the new rules implemented.

Top Neighborhoods for Airbnb Revenue in Marco Island, Florida

Why These Neighborhoods Are Appealing

Marco Island, known for its stunning beaches, lush landscapes, and vibrant community, is a highly lucrative destination for Airbnb investors. Here are the top neighborhoods that generate significant Airbnb revenue and their appeal to guests:

1. South Marco Beach

• Appeal: This area is renowned for its quiet and serene atmosphere, making it ideal for families and couples seeking a relaxing getaway. The proximity to several bars, restaurants, and entertainment spots, such as the Marco Island Beach Club, adds to its allure.
• Revenue Potential: Properties here can command high daily rates due to the area's popularity and scenic beauty.

2. Tigertail Beach

• Appeal: Tigertail Beach is a favorite among guests due to its pristine beaches, wildlife viewing opportunities, and the Tigertail Beach Access Point. The area offers a mix of relaxation and outdoor activities, making it appealing to a wide range of travelers.
• Revenue Potential: The high demand for beachfront properties and the area's natural beauty contribute to its strong revenue potential.

3. Marco Island Historical Museum and Surrounding Area

• Appeal: This area is attractive for guests interested in history and culture. The museum and nearby attractions like the Esplanade Shoppes and Marco Island Center for the Arts provide a rich cultural experience. The proximity to dining and shopping also enhances its appeal.
• Revenue Potential: Properties here benefit from a steady stream of guests interested in the local culture and amenities.

4. Caxambas Pass Park and Keewaydin Island

• Appeal: These areas are popular for their natural beauty and outdoor activities such as fishing, boating, and wildlife watching. The scenic views and tranquil environment make them ideal for nature lovers and those seeking a peaceful retreat.
• Revenue Potential: The unique experiences offered by these areas, such as fishing and boating, can command premium rates and attract high-paying guests.

5. Mackle Park and Nearby Condominiums

• Appeal: Mackle Park is a community hub with amenities like a pool, hot tub, tennis courts, and walking trails. The nearby condominiums, such as those in the Apollo complex, offer modern amenities and stunning waterfront views, making them highly desirable for guests.
• Revenue Potential: The combination of community amenities and luxurious accommodations drives high occupancy rates and significant revenue.

These neighborhoods in Marco Island are highly appealing due to their unique blend of natural beauty, cultural attractions, and modern amenities, making them prime locations for generating substantial Airbnb revenue.

Furnishing and Design Tips for an Inviting Airbnb in Marco Island, Florida

Embrace the Beachy Chic Aesthetic

• Use new, designer furnishings decorated in a beachy chic style to create a cohesive and inviting atmosphere. This includes light, airy colors and coastal-themed decor.

Optimize for Natural Light and Views

• Ensure large windows to maximize natural light and take advantage of the stunning views of the Gulf or surrounding landscapes. This enhances the overall ambiance and guest experience.

Provide Essential Amenities

• Include air conditioning, a fully equipped kitchen, and wireless internet to offer comfort and convenience. These amenities are highly valued by guests and contribute to a positive stay.

Incorporate Outdoor Living Spaces

• Add a screened lanai or balcony for al fresco dining and relaxation. This extends the living space outdoors and allows guests to enjoy the island's beautiful weather.

Ensure Comfort and Practicality

• Furnish with super comfortable beds and provide household supplies such as toilet paper, paper towels, and luxury toiletries. A fully stocked chef’s kitchen is also a significant plus.

Enhance with Local Touches

• Incorporate elements that reflect Marco Island's unique style, such as nautical themes, tropical decor, and local artwork. This helps guests feel connected to the island's culture and environment.

Offer Community and Pool Amenities

• If possible, include access to a pool, hot tub, and other community amenities. These features are highly desirable for guests looking to relax and enjoy their vacation.

Maintain Cleanliness and Quality

• Ensure the property is immaculately clean and well-maintained. High standards of cleanliness and quality furnishings are consistently praised by guests and contribute to positive reviews.

Provide Additional Convenience Items

• Offer additional items such as bikes, beach chairs, umbrellas, coolers, and beach towels to enhance the guest experience and make their stay more enjoyable.

Foster a Quiet and Peaceful Atmosphere

• Choose a location that is quiet and peaceful, yet still within walking distance to restaurants, shops, and other attractions. This balance is key to creating a relaxing and enjoyable stay.

Local Attractions and Insider Tips for Marco Island, Florida

Natural Attractions and Activities

• Tigertail Beach and Sand Dollar Spit:
• One of the two public beaches on Marco Island, known for its unique lagoon and diverse shell varieties. Recommend visiting during high tide for easier access.
• Rookery Bay and Briggs Boardwalk Nature Center:
• Explore the local ecosystem on a half-mile boardwalk loop, ideal for bird watching and understanding the flora and fauna of the area.
• Kayaking the Ten Thousand Islands:
• Guided kayak tours through the waterways of the Ten Thousand Islands and the Everglades, offering a chance to see remote barrier islands and local wildlife.
• Shelling Adventures:
• Marco Island is renowned for its shelling. Recommend visiting the beaches and taking boat tours to deserted sand bars for a wide variety of shells, including the rare Junonia shell.

Wildlife and Water Activities

• Dolphin-Watching Tours:
• Take a tour to see dolphins up close and learn about the local breed and various species. These tours often accommodate infants and dogs.
• Manatee Sightings:
• Common in warmer months, manatee sightings are a great way to introduce guests to these gentle giants.
• Fishing Charters:
• Offer full or half-day fishing excursions for catching various species like grouper, snapper, and tarpon. Experienced guides are available for backcountry and offshore fishing.
• Watersports:
• Rent wave runners, go parasailing, or enjoy banana boat rides. Many resorts, including the Hilton and JW Marriott, offer these rentals.

Historical and Cultural Attractions

• Marco Island Historical Museum:
• Learn about the history of Southwest Florida’s Calusa Indians, see replicas of their villages, and view the Key Marco Cat, a significant archaeological find.
• Captain Horr’s Pineapple Plantation Historic Site:
• Visit the remains of Captain John Horr’s 1877 home and pineapple plantation, which is now a wildlife habitat.
• Otter Mound Preserve:
• Explore this 2.5-acre wildlife preserve with trails, see Florida gopher tortoises, raccoons, and various bird species, and learn about its rich cultural history.

Parks and Community Activities

• Frank E. Mackle Jr. Community Park:
• A community park with activities for kids, a dog park, basketball courts, and a bike path. It also hosts movies in the evening.
• Marco Island Farmer's Market:
• Visit the market every Wednesday from November to April to pick up local fruits, vegetables, and handmade crafts. Remember to bring reusable bags.

Dining and Local Favorites

• Snook Inn:
• A local favorite restaurant right on the water, offering fresh seafood and a kid-friendly menu.
• Lee Be Fish:
• A casual, no-frills spot with fresh fish and a menu that includes fish tacos.
• Stan's Idle Hour Seafood Restaurant:
• Known for its fresh seafood and unique Sunday Party event with live music and entertainment.

Insider Tips

• Beach Access:
• Recommend visiting Tigertail Beach during high tide for easier access to the beach itself.
• Rainy Days:
• Suggest visiting the Marco Island Historical Museum or catching a movie at Marco Movies at the Marco Walk Plaza on rainy days.
• Local Events:
• Check if the visit coincides with annual events like the Marco Island Seafood Festival or Christmas Island Style for additional festive activities.

By providing these recommendations, your guests can fully immerse themselves in the natural beauty, rich history, and vibrant culture of Marco Island.

Practical Tips to Run a Successful Short-Term Rental Business in Marco Island, Florida

To ensure a successful and compliant short-term rental business in Marco Island, Florida, several key practices should be implemented. First, it is crucial to adhere to the strict noise regulations, which require that noise from short-term rentals should not be audible for over 60 seconds by adjacent or non-adjacent properties. Inform your guests about quiet hours and include this information in both digital and physical house manuals. These manuals should also contain essential instructions, Wi-Fi passwords, and other pertinent details to make the stay comfortable and hassle-free.

Streamline the check-in process by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, include detailed parking instructions accompanied by photos to avoid any confusion. This attention to detail not only enhances the guest experience but also helps in maintaining a positive relationship with neighbors, which is particularly important given the community's concerns about noise and other issues associated with short-term rentals.

Here is a brief list of house cleaning providers in Marco Island, Florida:

House Cleaning Services in Marco Island, FL

My Cleaning Angel

• Offers one-time deep cleaning and ongoing weekly or bi-weekly cleanings.
• Prices range from $150 to $400 for one-time deep cleaning and $100 to $200 per visit for ongoing cleanings.

Jazz It Up with Joy

• Provides full deep cleaning, replenishes supplies, and prepares homes for rentals.
• Includes pre-check-in inspections and damage reports with photos.

Care.com

• Lists various house cleaning services starting at $20.00/hr.
• Allows users to search by rates, reviews, experience, and more.

Molly Maid

• Offers professional cleaning services including dusting, scrubbing, vacuuming, and mopping.
• Ensures comprehensive cleaning of your space.

Angie's List

• Provides a list of top-rated house cleaners in Marco Island, FL, along with real reviews and ratings.

Marco Island, Florida: Understanding Short-Term Rental Management Fees

Managing short-term rentals in Marco Island, Florida, involves a range of fees that can vary significantly based on the level of service provided. Typically, management fees for short-term rentals in Marco Island range from 10% to 30% of the rental revenue. Full-service management companies, such as GoSummer, HeartHomes, and Awning, which handle comprehensive tasks including guest communication, marketing, pricing optimization, and maintenance, tend to charge fees on the higher end of this spectrum, often starting at 15% to 20% of the revenue.

Basic services, on the other hand, may incur lower fees, with companies like MasterHost offering packages starting as low as 10% per booking. Additional fees may apply for specific services such as cleaning, repairs, or interior design improvements. These extra costs are usually passed on to the guests or factored into the overall management fee, depending on the management company's policies. Understanding these fee structures is crucial for property owners to maximize their rental income while ensuring compliance with local regulations and maintaining high standards of guest satisfaction.