Airbnb & VRBO Performance in Marco Florida.

Short-Term Rental Regulations in Marco Island, Florida for 2024

Overview

• Due to Florida state law, local governments cannot ban short-term rentals entirely or regulate the length of stays or their frequency. However, they can pass rules to control negative effects of vacation rentals.

Key Regulations

Licensing and Registration

• Although a local ordinance requiring registration was nullified by state law, property owners must still comply with state requirements. This includes obtaining a Florida Department of Business and Professional Regulation (DBPR) Vacation Rental Dwelling License if the property is rented more than three times a year for periods less than 30 days.

Taxation

• Short-term rental operators must collect state sales tax (6%) and local tourist development taxes. In Marco Island, this would fall under Collier County's tourist development tax, which is 5%.

Occupancy Limits

• Statewide occupancy limits apply, set at 2 persons per bedroom plus 2 additional persons, or 2 persons per 50 sq ft of bedroom space plus 2 extra people, whichever is greater.

Responsible Party

• Vacation rentals must designate a responsible party available by phone 24/7 to handle any complaints or emergencies.

Compliance with Local Ordinances

• Although the specific Marco Island ordinance was canceled, property owners must still comply with general local ordinances regarding noise, parking, trash, and other community standards.

Fines and Suspensions

• Local governments can impose fines for violations, and registration can be suspended for up to 30 days following three or more violations of local ordinances within a 90-day period.

Liability Insurance

• Marco Island is considering a new ordinance that would require short-term rental hosts to hold $1 million in liability insurance, though this is not yet implemented.

Statewide Prohibitions

• Local governments cannot propose or adopt more restrictive or burdensome amendments to their comprehensive plan or land development regulations, especially in areas affected by hurricanes like Hurricane Ian and Hurricane Nicole.

Top Neighborhoods for Airbnb Revenue in Marco Island, Florida

Why Marco Island is Appealing for Guests

Marco Island, located on Florida's Gulf Coast, is a highly sought-after destination due to its stunning beaches, lush landscapes, and a welcoming community. Here are some of the top neighborhoods and areas that generate significant Airbnb revenue, along with their appeal to guests:

Neighborhoods and Areas

Tigertail Beach

• Appeal: Known for its pristine beach and scenic views, Tigertail Beach is a favorite among guests seeking a tranquil and natural setting. The area offers easy access to the beach and various outdoor activities.
• Revenue Potential: High demand due to its prime beach location, contributing to the overall high average daily rate of $296 and an annual revenue of $66K per typical listing.

South Marco Beach

• Appeal: This area is popular for its central location, providing easy access to restaurants, shops, and other amenities. Guests enjoy the vibrant atmosphere and the proximity to key attractions.
• Revenue Potential: The central location and high demand during peak seasons drive up the occupancy rate to 64% and the average daily rate to $296, resulting in significant annual revenue.

Caxambas Pass Park

• Appeal: This park is a haven for nature lovers and those seeking water activities. Guests appreciate the scenic views, fishing opportunities, and the serene environment.
• Revenue Potential: Properties near Caxambas Pass Park benefit from the high demand for waterfront and nature-centric accommodations, contributing to the island's average annual revenue of $66K per listing.

Mackle Park

• Appeal: Mackle Park offers a family-friendly environment with playgrounds, sports facilities, and picnic areas. Guests enjoy the recreational activities and the community events held here.
• Revenue Potential: The park's amenities attract families and groups, increasing the occupancy rate and daily rates, especially during peak months like March when the maximum monthly revenue can reach $9,000.

Keewaydin Island

• Appeal: This island is a secluded gem with beautiful beaches and wildlife viewing opportunities. Guests seek it out for its tranquility and natural beauty.
• Revenue Potential: The unique and secluded nature of Keewaydin Island commands premium rates, especially during peak seasons, contributing to the high average annual revenue of Airbnb listings on Marco Island.

Esplanade Shoppes and Marco Island Center for the Arts

• Appeal: These areas offer a blend of shopping, dining, and cultural experiences. Guests appreciate the convenience and the variety of activities available.
• Revenue Potential: Properties near these attractions benefit from the high foot traffic and demand for accommodations close to amenities, driving up the occupancy rates and revenue.

Marco Island Historical Museum and Marco Island Farmers Market

• Appeal: These locations provide guests with a glimpse into the island's history and culture. The farmers market is a popular spot for local produce and crafts.
• Revenue Potential: The appeal of these cultural and historical spots increases the desirability of nearby properties, contributing to the overall high revenue potential for Airbnb hosts on the island.

These neighborhoods and areas are highly appealing to guests due to their unique blend of natural beauty, recreational activities, and convenient access to amenities, making them lucrative for Airbnb investors.

Creating an Inviting Airbnb Space in Marco Island, Florida: Design and Furnishing Tips

Understand the Local Aesthetic

• Embrace the beachy chic and coastal themes that are characteristic of Marco Island. Use light colors, natural materials, and nautical elements to create a welcoming and relaxed atmosphere.

Choose Appropriate Amenities

• Ensure your property includes essential amenities such as air conditioning, a fully equipped kitchen, wireless internet, and a washer and dryer. These features enhance guest comfort and convenience.

Highlight Outdoor Spaces

• Utilize outdoor spaces like balconies, patios, or screened lanais to allow guests to enjoy the coastal views and atmosphere. Furnish these areas with comfortable seating and dining options.

Incorporate Local Touches

• Add local art pieces, driftwood accents, and ocean-inspired artworks to capture the essence of Marco Island. This helps guests connect with the local culture and environment.

Focus on Comfort and Functionality

• Provide super comfortable beds, luxury toiletries, and fully stocked kitchens to ensure guests have a comfortable and enjoyable stay. High-speed internet and dedicated workspaces are also highly valued.

Utilize Color and Lighting

• Use a color palette that reflects the beachy vibe, such as pastels, whites, and blues. Ensure adequate lighting, both natural and artificial, to maintain a bright and inviting atmosphere.

Add Recreational Amenities

• Include amenities like bikes, beach chairs, umbrellas, and coolers to enhance the guest experience and make it easier for them to enjoy the local beaches and activities.

Maintain a Clean and Tidy Space

• Ensure the property is clean, tidy, and well-maintained. This includes regular housekeeping and maintenance to keep the property in top condition.

Consider Pet-Friendly Features

• If you allow pets, include amenities like a low pet fee and pet-friendly supplies to make your property more appealing to pet owners.

Optimize for Different Group Sizes

• Offer a variety of property types, from condos to houses, to cater to different group sizes and needs. This includes providing additional bedding options like air mattresses or sofa beds.

Enhance Community Amenities

• If your property is part of a community, highlight amenities such as pools, hot tubs, tennis courts, and workout facilities. These add significant value to the guest experience.

Local Attractions and Insider Tips for Marco Island, Florida

Beaches and Outdoor Activities

• Tigertail Beach and Sand Dollar Spit: One of the top public beaches, known for its unique lagoon and unspoiled natural beauty. Guests can rent paddleboards, bikes, and other equipment. Tip: Visit during high tide for an easier crossing to the beach.
• South Marco Beach: A popular spot with ample parking, perfect for building sandcastles, swimming, and sunbathing. It's also a great place for shelling.
• Rookery Bay National Estuarine Research Reserve: Ideal for nature lovers, offering guided kayak tours, bird watching, and hiking trails. The visitor center features educational exhibits and interactive displays.

Nature and Wildlife

• Dolphin-Watching Tours: Get up close to dolphins and learn about local species. These tours are a highlight for families and nature enthusiasts.
• Manatee Sightings: Common in warmer months, these gentle giants are fascinating to watch. Guided tours can help spot them.
• 10,000 Islands National Wildlife Refuge: Explore mangroves and barrier islands by boat, kayak, or private charter. A must-do for experiencing unspoiled nature.

Parks and Community Spaces

• Frank E. Mackle Jr. Community Park: Features a lake, walking trails, playground, basketball courts, and a dog park. It also hosts movies in the evening and has various activities for kids.
• Otter Mound Preserve: A 2 ½ acre wildlife preserve with significant cultural and archaeological history. Guests can see various wildlife and learn about the Calusa tribe.

Cultural and Historical Attractions

• Marco Island Historical Museum: Learn about the island's rich history, including the Calusa Indians and the famous Key Marco Cat. The museum offers engaging exhibits and interactive displays.
• Marco Island Center for the Arts: Features rotating exhibits, art classes, and workshops. A great spot for art enthusiasts to explore local and regional art.

Shopping and Dining

• Marco Island Farmers Market: Open from November to April, this market offers fresh produce, baked goods, handmade crafts, and more. Tip: Bring a reusable bag as plastic bags are not allowed.
• Esplanade Shoppes: A waterfront complex with boutique shops, restaurants, and cafes. Enjoy a leisurely meal with a view of the marina or stroll along the waterfront.
• Snook Inn and Lee Be Fish: Local favorites for family-friendly dining, offering fresh seafood and casual dining experiences.

Unique Experiences

• Marco Island Princess Cruises: Offers sightseeing and dinner cruises, providing stunning views of the island and surrounding waters. A memorable way to experience Marco Island from the water.
• Sweet Annie’s Ice Cream Parlour: Known for large ice cream scoops and arcade games. A great spot to satisfy a sweet tooth and have some fun.

Insider Tips

• Seasonal Activities: The farmer's market and some outdoor activities are seasonal, so check the schedules from November to April.
• Beach Safety: Be aware of wildlife such as alligators at Frank E. Mackle Jr. Community Park and other natural areas.
• Local Events: Check for movie nights at Frank E. Mackle Jr. Community Park and other community events during your stay.

Practical Tips to Run a Successful Short-Term Rental Business in Marco, Florida

To ensure a smooth and successful short-term rental business in Marco, Florida, several key practices can be implemented. First, it is crucial to adhere to the noise regulations, which are stringent in Marco Island. Inform your guests about the quiet hours and the specific noise standards to avoid any potential fines or complaints. This can be included in a comprehensive digital and physical house manual that also provides essential instructions, Wi-Fi passwords, and other important details about the property.

Simplify the check-in process by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, include detailed parking instructions accompanied by photos to help guests navigate the property easily.

By taking these steps, you can enhance the guest experience, reduce potential issues, and maintain compliance with local regulations, ultimately contributing to a successful and hassle-free short-term rental business in Marco, Florida.

Here is a brief list of house cleaning, and related maintenance providers in Marco Island, Florida:

House Cleaning Services

CleanMarco

• Offers home cleaning, maid services, window washing, commercial cleaning, and carpet cleaning.
• Certified professional cleaners, environmentally friendly cleaning, 100% satisfaction guaranteed, and available evenings & weekends.

Jazz It Up with Joy

• Provides standard cleanings, deep cleanings, move-in/out cleanings, post-construction cleanings, and vacation rental check-out cleanings.
• Includes pre-check-in inspections and damage reports for vacation rentals.

Molly Maid of Collier County

• Offers residential and commercial cleaning services, including one-time, recurring, move-out, and special event cleanings.
• Custom cleaning plans, eco-friendly cleaning, and free in-home estimates.

My Cleaning Angel

• Provides one-time deep cleanings, move-in/move-out cleanings, post-construction cleanings, recurring cleanings, and vacation rental cleaning.
• Uses eco-friendly cleaning products and offers customizable cleaning plans.

Additional Resources

Care.com

• Lists local house cleaning services in Marco Island, allowing users to compare rates, reviews, and experience.

These providers offer a range of cleaning services tailored to different needs and preferences in Marco Island, Florida.

Marco, Florida, Short-Term Rental Management Fees: A Comprehensive Guide

Managing a short-term rental property in Marco, Florida, involves various fees that can range from 10% to 30% of the rental revenue, depending on the level of service chosen. Full-service management companies, such as MasterHost, PMI Gulf Coast, and Awning, offer a wide array of services including guest communication, marketing, pricing optimization, and property maintenance, which typically come with higher fees, often starting at 15% to 20% of the revenue.

Basic service packages, on the other hand, may include fewer services and can start as low as 10% of the revenue. Additional fees may apply for services such as cleaning, repairs, and interior design. For instance, companies like MasterHost and Summer may charge separately for cleaning and laundry services, while also offering premium packages that include comprehensive property maintenance and guest screening.

Understanding these fee structures is crucial for property owners to maximize their rental income while ensuring their properties are well-maintained and compliant with local regulations.