Airbnb & VRBO Performance in Manhattan New York.

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Manhattan, New York: Airbnb & VRBO Vacation Rental Market Overview

Despite the challenges posed by Local Law 18, Manhattan continues to attract tourists, albeit with a shift towards higher hotel prices and a reduced but still vibrant short-term rental market, highlighting the city's enduring appeal and adaptability.

Market overview

Navigating the New Landscape of Short-Term Rentals in Manhattan, New York

Despite the implementation of stringent regulations under Local Law 18, Manhattan's tourism sector is adapting and showing resilience. While the number of short-term rental listings has plummeted by approximately 80% across New York City, the demand for alternative accommodations has driven up hotel occupancy and rates. Hotel prices in Manhattan have risen by 7.4% over the past year, outpacing the national average, indicating a robust tourism market.

However, it's important to note that the reduction in short-term rentals has disproportionately affected the outer boroughs, limiting accommodation options and local economic activity in those areas. Nonetheless, Manhattan remains a vibrant and expensive destination, with the typical Airbnb guest spending around $260 per day, even though such options are now scarce. As the city navigates these changes, there is a growing call to revisit the regulations to better support local homeowners and the broader tourism economy.

Short Term Regulations

Short-Term Rental Regulations in Manhattan, New York for 2024

Registration Requirements

  • All short-term rental hosts must register with the Mayor's Office of Special Enforcement (OSE) and obtain a registration number.
  • Hosts must include their registration number in all advertisements and conspicuously post their registration certificate within the rental unit.

Host Presence and Occupancy

  • The host must be present during the tenancy.
  • Only owner-occupied units can be used as short-term rentals, with a maximum of two paying guests permitted to occupy a rental unit at any given time.

Rental Duration

  • There is a limit of 90 days per calendar year for short-term rentals in New York City. Rentals for the same individual for 90+ consecutive days are exempt from certain regulations.

Taxes

  • Hosts must collect and remit applicable taxes, including New York State sales tax (4%), local city or county occupancy taxes (3-6%), and local sales taxes. Additionally, hosts must pay the New York City Hotel Room Occupancy Tax (5.875%) and a per-day Hotel Unit Fee ($1.50).

Safety Requirements

  • Hosts must provide a diagram of normal and emergency exit routes, which must be conspicuously posted within the rental unit. All interior doors within the dwelling must remain unlocked to ensure unobstructed access for guests.

Zoning and Building Restrictions

  • Local zoning laws, leases, co-op and condo board rules, and homeowners' association bylaws may prohibit or restrict short-term rentals. Hosts must ensure they comply with all applicable regulations before listing their property.

Data Sharing

  • Home-sharing platforms like Airbnb are required to share data about listings and host activity with the City of New York.

Compliance and Penalties

  • Failure to comply with these regulations can result in fines of up to $5,000 for hosts and $1,500 for platforms like Airbnb and VRBO. Non-compliance can also lead to fines ranging from $1,000 to $7,500 per violation.

Additional Requirements

  • Hosts must submit personal and unit details, including proof of identification and proof of permanent occupancy, and pay a non-refundable registration fee of $145.
  • Hosts must ensure that their listing address on Airbnb matches exactly with the address on New York City’s list.
Neighborhood Performance

High-Revenue Airbnb Neighborhoods in Manhattan, New York

Here are the top neighborhoods in Manhattan that generate significant Airbnb revenue, along with the reasons they are appealing to guests:

Midtown

  • Average Revenue: $117.1K/year
  • Appeal:
  • Prime location with easy access to major landmarks such as Times Square, Central Park, and the Metropolitan Museum of Art.
  • High demand due to various events and the start of the Broadway season, especially in September.
  • Proximity to public transportation and a wide range of amenities like restaurants, bars, and shops.

Hell’s Kitchen

  • Average Revenue: $89.5K/year
  • Appeal:
  • Strategic location with a vibrant dining scene and proximity to Broadway theaters.
  • High occupancy rates, particularly in September, due to its authentic New York lifestyle and accessibility.
  • Blend of old New York charm with modern amenities and recreational options along the Hudson River.

Upper East Side

  • Average Revenue: Not explicitly stated, but known for high-end real estate values and luxury living
  • Appeal:
  • Luxury and exclusivity, offering a glimpse into the lifestyle of New York’s elite.
  • Access to prestigious museums, galleries, and historic churches.
  • High-end shopping boutiques and a refined cultural experience.

Chinatown (though technically part of Lower Manhattan, often considered in broader Manhattan context)

  • Average Revenue: $141.7K/year
  • Appeal:
  • Rich cultural heritage and historic charm.
  • Convenient location with easy access to public transportation and major attractions.
  • Variety of local amenities and a strong sense of community.

These neighborhoods are highly sought after due to their prime locations, cultural offerings, and ease of access to major attractions and public transportation, making them ideal for generating significant Airbnb revenue.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Manhattan, New York

Measuring and Layout

  • Measure your rooms carefully to ensure the best layout and to avoid blocking natural light sources.
  • Leave ample space for guests to move around and navigate comfortably.

Choosing the Right Furniture

  • Opt for solid, sturdy pieces that can withstand heavy use, such as solid wood over particle board.
  • Select furniture with easy-to-clean surfaces; consider sofas with washable covers and leather or wooden dining chairs.
  • Choose beds with under-bed storage to maximize space and consider memory foam mattresses for durability.

Functional and Space-Saving Furniture

  • Use space-saving furniture like sofa beds, folding tables, and ottomans with hidden storage compartments.
  • Incorporate storage beds, wall hooks, and stackable containers to keep the space tidy and organized.

Lighting

  • Ensure ample lighting in each room; use a combination of ceiling fans, lamps, and avoid fluorescent lighting.
  • Use floor lamps and table lamps that also serve as design features.

Decor and Aesthetic

  • Reflect Manhattan's unique style by choosing timeless, yet modern pieces that fit your theme.
  • Use mirrors to make the space feel bigger and brighter.
  • Add area rugs to define spaces and hide imperfections; choose rugs that fit the room size and traffic.

Comfort and Practicality

  • Prioritize comfort, especially in bedrooms; use high-quality, easy-to-clean bedding and ensure a decently thick mattress (at least 8 inches).
  • Provide enough seating and ensure dining chairs are sturdy yet lightweight.

Safety and Accessibility

  • Secure large items like TVs and mirrors to the wall to prevent accidents.
  • Consider making your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.

Kitchen and Bathroom Essentials

  • Equip the kitchen with essentials like a coffee maker, microwave, toaster, and necessary cookware and utensils.
  • Provide high-quality, durable towels and basic toiletries in the bathroom; ensure there is ample storage for guests' personal items.

Additional Amenities

  • Offer additional amenities such as a hair dryer, iron and ironing board, universal phone chargers, and a first-aid kit to enhance guest comfort.
  • Consider adding a Wi-Fi booster for larger spaces and ensure good lighting and easy access to power outlets.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Manhattan, New York

To ensure a smooth and compliant short-term rental experience in Manhattan, several practical tips can make a significant difference. Here are some key considerations:

Noise Regulations and Quiet Hours

Inform your guests about noise regulations and quiet hours to avoid any potential issues with neighbors. Include a section in your house manual detailing the quiet hours and the consequences of violating them.

Creating a Comprehensive House Manual

Develop both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the rules and regulations specific to your property and the building.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks and ensure that guests have all the necessary access codes.

Parking Instructions with Photos

If your property offers parking, include detailed instructions with photos to help guests navigate the parking area. This can reduce confusion and make the overall experience more convenient.

By adhering to these tips, you can enhance guest satisfaction, reduce potential conflicts, and ensure compliance with Manhattan's stringent short-term rental regulations.

Local Vendors

Here is a brief list of house cleaning providers in Manhattan, New York:

Lazy Susans Cleaning Service

  • Offers residential, apartment, and commercial cleaning services in Manhattan.
  • Provides deep cleaning, light cleaning, move-in/move-out cleaning, and customizable cleaning plans.
  • Services include general cleaning, dusting, oven cleaning, mopping, and home organization.

Miss Maid

  • Specializes in apartment cleaning services in Manhattan.
  • Offers one-time deep cleaning and recurring housekeeping services.
  • Provides comprehensive cleaning with attention to details, and all cleaning supplies are included unless otherwise specified.
  • Services are flexible and can be tailored to the client's schedule and budget.

NYC House Cleaners

  • Provides a wide range of home cleaning services, including apartment, condo, and mansion cleaning.
  • Offers deep cleaning, move-in/move-out cleaning, same-day cleaning, and recurring cleaning schedules.
  • Services include sweeping, mopping, scrubbing, sanitizing, window washing, and more.

NY Maids

  • A reputable housekeeping and cleaning service serving Manhattan and NYC since 1999.
  • Offers residential and commercial cleaning services with a focus on reliability, security, and customized service.
  • Employees are professionally trained, background checked, insured, and bonded.
Management fees

Manhattan, New York: Understanding Short-Term Rental Management Fees

In Manhattan, New York, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often approaching 25% to 30% of the rental income. In contrast, basic services may incur lower fees, around 10% to 15%. Additionally, property owners may encounter extra fees for services like cleaning, repairs, and design, which can further impact the overall cost of managing a short-term rental property in Manhattan.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Manhattan should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Manhattan.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for New York