Airbnb & VRBO Performance in Louisville Kentucky.

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Louisville, Kentucky: Airbnb & VRBO Vacation Rental Market Overview

Louisville, Kentucky, is experiencing robust performance in the short-term rental market, driven by high demand, particularly during events like the Kentucky Derby, and supported by favorable locations, growing tourism, and a well-structured regulatory framework.

Market overview

Thriving Short-Term Rental Market in Louisville, Kentucky

Louisville, Kentucky, is experiencing a robust and lucrative short-term rental market, driven by the city's vibrant economy, diverse attractions, and major events. The city's popularity, particularly during events like the Kentucky Derby, Bourbon & Beyond Festival, and Forecastle Festival, ensures high demand for short-term rentals. Properties in desirable neighborhoods such as the Highlands, Butchertown, and Old Louisville are in high demand, with hosts often booking out their properties months in advance of major events. For instance, during the Kentucky Derby weekend, hosts can earn significantly higher rates, with some properties generating $10,000 to $12,000 for just the weekend, compared to the typical monthly rate of around $3,000.

The market's strong performance is also reflected in its occupancy and pricing metrics. While specific average daily rates (ADR) for Louisville are not provided, the city's high occupancy rates and competitive pricing strategies contribute to its attractiveness for investors. The city's regulations, though stringent, aim to balance economic benefits with community well-being, ensuring a sustainable and thriving short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Louisville, Kentucky for 2024

Registration and Licensing Requirements

  • Registration Number: Hosts must obtain a short-term rental registration number from the Louisville Planning and Design Department.
  • Annual Registration Fee: The annual registration fee has been increased to $250.
  • Conditional Use Permit: Non-owner-occupied properties require a conditional use permit.

Owner Occupancy Requirements

  • Primary Residence: Properties must be the owner's primary residence for at least six months before they can be registered as a short-term rental.

Zoning and Land Development

  • Zoning Compliance: Properties must align with specific zoning districts as outlined in the Land Development Code.
  • Residential Zones: Short-term rentals are allowed with certain limitations in residential zones.

Safety Standards

  • Smoke and Carbon Monoxide Detectors: Properties must have functional smoke and carbon monoxide detectors.
  • Fire Extinguishers: Fire extinguishers are required.
  • Emergency Exits: Properties must meet building codes and have proper emergency exits.

Occupancy Limits

  • Maximum Occupants: Short-term rentals are limited to 12 adult occupants.

Location Restrictions

  • Distance Requirement: Non-owner-occupied short-term rentals must be at least 600 feet away from each other in residential areas.

Advertising and Listing Requirements

  • Registration Number Display: The short-term rental registration number must be posted alongside any advertisement on hosting platforms like Airbnb or VRBO.
  • Occupancy Specification: Advertisements must specify the maximum number of occupants.

Tax Compliance

  • Transient Room Tax: Hosts must register with the Louisville Metro Revenue Commission, collect transient room tax from guests, and file monthly tax returns.
  • State Lodging Taxes: Hosts must also register with the Kentucky Department of Revenue and collect state lodging taxes, unless the booking platform collects and pays these taxes on their behalf.

Enforcement and Penalties

  • Monitoring and Complaint Response: The city monitors short-term rental activity and responds to complaints related to noise, parking, and safety concerns.
  • Fines for Non-Compliance: Fines start at $125 for the first offense, $250 for the second, $500 for the third, and $1,000 for any additional offense.

Other Restrictions

  • Prohibition on Unlicensed Listings: Advertising unlicensed short-term rentals on platforms like Airbnb and VRBO is prohibited.
  • Revocation of Permits: The city’s planning director can revoke STR permits for properties with two or more substantiated civil or criminal complaints in one year.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Louisville, Kentucky

1. Downtown, Louisville

  • Total Number of Airbnb Listings: 113
  • Median Property Price (3 bedrooms): $225,000
  • Airbnb Annual Revenue: $79,783
  • Gross Rental Yield: 35.46%
  • Appeal: Downtown Louisville offers proximity to major attractions such as the KICC, Slugger Factory, Yum Center, and several distilleries. Guests love the modern lofts, rooftop patios, and the vibrant nightlife and dining scene within walking distance.

2. Beechmont, Louisville

  • Total Number of Airbnb Listings: 24
  • Median Property Price (3 bedrooms): $244,900
  • Airbnb Annual Revenue: $108,166
  • Gross Rental Yield: 44.17%
  • Appeal: Beechmont is attractive for its quiet neighborhood setting while still being close to downtown and other key areas. Guests appreciate the larger properties and the balance between tranquility and accessibility.

3. Crescent Hill, Louisville

  • Total Number of Airbnb Listings: 36
  • Median Property Price (3 bedrooms): $230,000
  • Airbnb Annual Revenue: $78,140
  • Gross Rental Yield: 33.97%
  • Appeal: Crescent Hill is known for its easy commute and walkability. Guests enjoy the historic homes, local shops, and the proximity to Cherokee Park and other outdoor activities.

4. Germantown, Louisville

  • Total Number of Airbnb Listings: 38
  • Median Property Price (2 bedrooms): $215,000
  • Airbnb Annual Revenue: $43,348
  • Gross Rental Yield: 20.16%
  • Appeal: Germantown is popular for its historic charm, local eateries, and nightlife. Guests like the renovated shotgun houses and the vibrant community atmosphere.

5. Old Louisville

  • Total Number of Airbnb Listings: 77
  • Median Property Price (2 bedrooms): $175,000
  • Airbnb Annual Revenue: $30,880
  • Gross Rental Yield: 17.65%
  • Appeal: Old Louisville is famous for its stunning Victorian architecture and historic homes. Guests are drawn to the unique properties, the St. James Court area, and the easy access to downtown.

These neighborhoods are highly appealing due to their unique blend of historical charm, modern amenities, and convenient locations, making them ideal for both short-term and long-term guests.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Louisville, Kentucky

Define Your Property's Aesthetic

  • Align your property's aesthetic with Louisville's unique style, which often blends vintage, contemporary, rustic elements, and classic Southern charm. This reflects the city's rich history and appeals to guests seeking authenticity.

Choose Functional and Comfortable Furniture

  • Focus on furniture that is durable, easy to clean, and easy to replace. Ensure that the pieces you select fit into multiple categories to maintain consistency and ease of management.

Highlight Local Culture and Themes

  • Incorporate unique decor that reflects local culture or themes, such as elements related to the Kentucky Derby, the Bourbon Trail, or the city's historic architecture. This can make your listing memorable for guests.

Pay Attention to Room-Specific Furnishing

  • Ensure each room is well-furnished with attention to detail. For example, the living room should be inviting with a comfortable couch, while the bedroom should prioritize a high-quality mattress and pillows.

Utilize Outdoor Spaces

  • Enhance outdoor spaces with amenities like patios, gardens, hot tubs, and fire pits. These features are highly favored by guests and can significantly improve the overall experience.

Consider Length of Stay in Design

  • Design your space according to the type of stay you are targeting. For shorter stays, opt for vibrant and fun designs, while for longer stays, focus on creating a cozy and comfortable atmosphere.

Do Not Skip the Details

  • Pay attention to often-overlooked details such as ceiling design and lighting. These elements can significantly impact the overall ambiance of the space.

Ensure Safety and Compliance

  • Make sure your property meets all safety standards and regulations, including functional smoke detectors, carbon monoxide detectors, and fire extinguishers. A safety inspection is required to certify compliance with building codes.

Create a Welcoming Atmosphere

  • Use stylish, high-quality furnishings to improve visual aesthetics and create an inviting atmosphere. This includes using a mix of modern amenities with historic touches to give your property a unique character.

Communicate Clearly with Guests

  • Establish clear house rules and provide a detailed welcome guide that includes information on how to use amenities, emergency procedures, and local attractions. This enhances the guest experience and promotes compliance with local rules.

Engage with the Local Community

  • Foster positive relationships with your community by informing neighbors about your hosting activities and contributing to local discussions. This helps build trust and ensures a smooth hosting experience.
Insider Tips

Discover the Charm of Louisville, Kentucky: Local Attractions and Insider Tips

Must-Visit Attractions

Historical and Cultural Landmarks

  • Muhammad Ali Center: A museum dedicated to the life and legacy of Muhammad Ali, offering a self-guided tour of "Ali’s Footsteps of Greatness".
  • Frazier History Museum: Home of the Kentucky Bourbon Trail® Welcome Center, featuring historical exhibits and bourbon tastings.
  • Evan Williams Bourbon Experience: An insider’s look at the process of crafting Kentucky Bourbon at an artisanal distillery.

Unique Museums

  • 21c Museum Hotel: A contemporary art museum open 24/7, showcasing the work of living artists from around the world.
  • KMAC Museum: A museum highlighting visual arts in a stunning space.
  • Speed Art Museum: One of the oldest and largest art museums in Kentucky, featuring a diverse collection of art.

Iconic Sites

  • Churchill Downs and Kentucky Derby Museum: Pay homage to the thoroughbred horse and the Kentucky Derby.
  • Louisville Slugger Museum & Factory: Learn about the history of baseball bats and see how they are made.
  • Belle of Louisville Riverboats: Take a ride on the oldest operating steamboat in the U.S..

Adventure and Outdoor Activities

  • Louisville Mega Cavern: Offers underground zip-lining, tram tours, and other adventure activities.
  • Louisville Zoo: A family-friendly attraction with a variety of animal exhibits.
  • Waterfront Park: Enjoy outdoor activities along the Ohio River.

Insider Tips

Bourbon and Craft Beer

  • Urban Bourbon Trail: Explore over 35 bars and restaurants with more than 60 bourbons and bourbon-inspired culinary delights. Download the passport to collect stamps and earn a special prize.
  • Distillery Tours: Visit distilleries like Old Forester, Michter’s Fort Nelson, and Angel's Envy for tours and tastings.
  • Against the Grain Brewery Public House: Experience Louisville’s craft beer scene in the heart of downtown.

Arts and Entertainment

  • Actors Theatre of Louisville: Catch a performance at this renowned theater, known for its annual productions like "Dracula" and "A Christmas Carol".
  • Kentucky Center for the Performing Arts: Home to the Louisville Ballet, Louisville Orchestra, and various theater performances.
  • Stevie Ray’s Blues Bar: Enjoy live music in a vibrant setting.

Local Experiences

  • Whiskey Row: Explore the historic district known for its bourbon distilleries, bars, and restaurants.
  • Museum Row: A walkable stretch of Main Street featuring several unique museums and attractions.
  • The Louisville Comedy Club: Laugh out loud with local and national comedic acts.

Additional Tips for Guests

  • Download the Urban Bourbon Trail Passport: To fully experience the bourbon scene and earn rewards.
  • Check Event Calendars: For performances, festivals, and other events happening during your stay.
  • Explore Neighborhoods: Visit areas like the Highlands, Downtown, and Whiskey Row to experience the local culture and cuisine.
  • Use Public Transportation: Louisville has a convenient public transportation system, including buses and the Louisville Loop bike trail.

By sharing these attractions and insider tips, your guests will have a comprehensive and enjoyable experience in Louisville, Kentucky.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Louisville, Kentucky

To ensure a smooth and profitable short-term rental business in Louisville, Kentucky, several practical tips can make a significant difference. Here are some key considerations:

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to maintain a peaceful environment and avoid potential complaints from neighbors. Clearly outline these rules in your house manual and ensure they are easily accessible.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This helps guests navigate the property effortlessly and reduces the likelihood of misunderstandings.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide detailed instructions on how to use the smart locks, along with photos to help guests locate and access the property.

Parking Instructions

Include clear parking instructions with photos in your house manual to avoid confusion. This is particularly important in areas with limited or specific parking arrangements, ensuring that guests can park their vehicles without issues.

By implementing these strategies, you can enhance the guest experience, reduce potential conflicts, and maintain compliance with local regulations, such as those enforced by the Louisville Planning and Design Department.

Local Vendors

Here is a brief list of house cleaning providers in Louisville, Kentucky:

House Cleaning Providers in Louisville, KY

Super Cleaning Louisville

  • Offers residential cleaning services, including regular house cleaning, deep cleaning, carpet cleaning, one-time standard cleaning, and post-construction cleaning.
  • Provides move-in/move-out cleaning and ensures customer satisfaction with a 100% guarantee.

MaidPro Louisville

  • Specializes in personalized and precise house cleaning and maid services.
  • Uses a 49-Point Checklist™ to ensure thorough cleaning, including kitchens, bathrooms, floors, and dusting.
  • Customizable cleaning plans and background-checked, bonded, and insured employees.

Busy Brooms

  • Provides residential and commercial cleaning services using safe and effective products.
  • Offers a 24-hour satisfaction guarantee and free no-obligation estimates.
  • Known for outstanding customer service and professionally trained, background-checked cleaners.

Merry Maids of Louisville

  • Offers expert cleaning services with 40 years of experience.
  • Provides services to restore balance to your life by re-energizing your home.
  • Free estimates available for their professional cleaning services.

These providers do not offer repair or maintenance services, but they are well-regarded for their house cleaning services in the Louisville area.

Management fees

Short-Term Rental Management Fees in Louisville, Kentucky: A Breakdown of Costs and Services

In Louisville, Kentucky, managing a short-term rental property can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this scale, often starting at around 15% to 25% of the revenue.

Basic services, which may include fewer responsibilities like booking management and limited guest communication, can cost less, sometimes starting as low as 10%. Additionally, hosts may incur extra fees for services like cleaning, repairs, or design and furnishing, which can vary based on the specific needs and characteristics of the property. Understanding these fee structures is crucial for hosts to ensure they are getting the right level of service while maintaining profitability.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Louisville should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Louisville.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Kentucky