Airbnb & VRBO Performance in Longview Texas.

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Longview, Texas: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Longview, Texas, is thriving, with a median occupancy rate of 65%, an average daily rate of $116, and an annual host revenue of $23,000, driven by strong demand and lenient regulations.

Market overview

Thriving Short-Term Rental Market in Longview, Texas

The short-term rental market in Longview, Texas, is experiencing a period of robust growth and stability. With a median occupancy rate of 65%, indicating that typical listings are booked for 237 nights a year, the demand for short-term rentals remains strong. The average daily rate stands at $116, contributing to an average annual host income of $23,000. This performance is bolstered by the city's lenient short-term rental regulations and its attractive blend of small-town charm and big-city amenities. Peak seasons, which run from March to August, see increased demand due to popular events like the Great Texas Balloon Race and AlleyFest, further enhancing the profitability of short-term rentals in the area.

Short Term Regulations

Short-Term Rental Regulations in Longview, Texas for 2024

General Prohibitions

  • Short-term rentals (STRs) are not explicitly permitted in most residential areas of Longview. The city's Unified Development Code prohibits "vacation (short-term) rental, transient accommodation, and/or lodging" in accessory dwelling units or single-family dwellings in residential zones.

Zoning Restrictions

  • STRs are prohibited in areas zoned for residential use, including in accessory dwelling units or regular single-family homes.

Licensing and Registration

  • There is no specific licensing or registration process for short-term rentals in Longview, as they are generally prohibited in residential zones.

Operating Rules

  • Since STRs are not officially recognized in the residential zones, there are no specific regulations on issues like occupancy limits, parking requirements, safety inspections, or noise levels.

Compliance with General Regulations

  • Despite the lack of specific STR regulations, hosts must comply with standard housing and rental regulations, including maintaining the safety and cleanliness of the property and adhering to noise and nuisance ordinances.

State Hotel Occupancy Tax

  • Hosts must collect a 6% state hotel occupancy tax from guests, which is not automatically collected by Airbnb.

Homeowner Associations and Apartment Complexes

  • Individual homeowner's associations or apartment complexes may have their own rules regarding short-term rentals, which hosts must comply with.

Enforcement

  • While Longview does not currently prioritize aggressive enforcement against illegal STRs in residential areas, the city is taking steps to identify and address noncompliant properties.

Legal Alternatives

  • The only legal path to operating an STR in Longview is to locate in a commercial zone that allows hotels and lodging uses, such as along a highway or in a business district.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Longview, Texas

1. Central Longview

  • This area is highly appealing due to its proximity to downtown dining, local attractions, and the hospital district. Properties here, such as the "Clean & Comfy Quiet neighborhood near town" and similar listings, are highly rated for their central location, cleanliness, and family-friendly amenities.

2. Green Acres District

  • Located in a family-friendly neighborhood, this area is popular for its updated and decorated homes, comfortable bedding, and fenced yards. The open concept layout and smart TVs make these homes ideal for family gatherings and interactions.

3. Gated Communities

  • Neighborhoods like the one featuring the "Vacation Home Is Located In A Beautiful Quiet Gated Community" are attractive due to their security, private fenced backyards, and amenities such as gas grills and ample parking. These communities are close to local attractions like the Tyler Azalea and Spring Flower Trail.

4. Quiet Residential Areas

  • Areas with homes like "Starry Pines" and "Red Cozy Colonial" are favored for their quiet neighborhoods, cleanliness, and excellent reviews. These homes often feature spacious interiors, fully equipped kitchens, and private backyards, making them ideal for both families and business travelers.

5. Near Local Attractions

  • Neighborhoods close to events like the Great Texas Balloon Race and attractions such as Avalon Faire are in high demand. Homes in these areas, such as the "Traditional Texas Luxury Home," offer luxurious amenities like spa-like bathrooms, large kitchens, and ample parking, making them appealing for larger groups and families.

These neighborhoods are appealing to guests due to their combination of central locations, family-friendly amenities, cleanliness, and proximity to local attractions, which collectively contribute to their high revenue generation on Airbnb.

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Design Tips

Furnishing and Design Tips for an Airbnb in Longview, Texas

Given the restrictive regulations on short-term rentals in Longview, it is crucial to ensure that any permissible rentals are meticulously designed to attract and satisfy guests. Here are some tips to create an inviting space that reflects the unique style of Longview, Texas:

1. Comply with Local Regulations

Before any design or furnishing, ensure the property is located in a non-residential zone that allows hotels and lodging uses, such as commercial areas or business districts, to comply with Longview's zoning codes.

2. Incorporate Local Charm

Reflect Longview's rich history and cultural heritage by incorporating local artwork, memorabilia, or furniture pieces that highlight the city's unique character. This could include pieces inspired by the city's historic downtown area or its natural surroundings.

3. Use Natural Elements

Add natural elements such as plants, flowers, or wooden accents to make the space feel more alive and welcoming. These elements can also help purify the air and reduce stress levels for your guests.

4. Focus on Texture and Lighting

Use soft pillows, throws, and touchable fabrics like wool rugs or velvet pillows to add warmth and coziness to the room. Select light fixtures that add visual interest and create a memorable ambiance.

5. Add a Statement Element

Choose a statement piece for each room, such as a large painting or an interesting centerpiece, to make the space stand out in online photos and attract more bookings.

6. Ensure Ease of Cleaning

Opt for open shelving instead of drawers and use performance fabrics that resist stains. Choose surfaces that are easy to wipe down to facilitate a faster turnover of the property.

7. Provide Modern Amenities

Include modern amenities such as well-equipped kitchens, Wi-Fi, and streaming services to ensure comfort and convenience for your guests. Luxurious touches like upgraded bedding and premium appliances can also enhance the guest experience.

8. Create Inviting Outdoor Spaces

If possible, design outdoor spaces for gatherings and relaxation. This could include patios, landscaped gardens, or even a small outdoor seating area to make the most of Longview's natural beauty.

9. Reflect Regional Aesthetics

Incorporate a rustic yet modern aesthetic, which is common in Texas. Use elements of wood, natural fibers, and comfortable furniture to create a cozy and inviting environment. Coastal colors and themes can also resonate well with guests, especially if the property is near water bodies.

10. Attention to Detail

Pay attention to the little details that make a space memorable. This includes ensuring there is adequate space around furniture, organizing linens efficiently, and adding personal touches that connect guests to the local culture.

Insider Tips

Discover Longview, Texas: Local Attractions and Insider Tips

Family-Friendly Attractions

  • Longview World of Wonders (Wow!)
  • An interactive children's museum with hands-on exhibits. Open Thursday-Sunday, general admission is $8.
  • Insider Tip: Ideal for families with younger children, and parents can easily get involved in the activities.

  • G-Force

  • A 40,000 sq. foot trampoline and go-kart park. Features a 1/8th mile indoor kart track and trampolines.
  • Insider Tip: Offers bundles for kart racing and jump time, and has a media lounge for parents to relax.

  • REO Starplex

  • A roller skating rink with lessons available for beginners. A fun spot for all skill levels.
  • Insider Tip: Only $5 for a quick skating lesson, making it a great activity for families or groups.

Outdoor Activities

  • Paul G. Boorman Trail
  • A 3-mile paved trail running along Grace Creek through Lois Jackson Park. Includes picnic tables and a playground.
  • Insider Tip: Perfect for jogging or a leisurely walk, with amenities for kids to play.

  • Lear Park

  • A large park spanning over 182 acres with sports courts, walking trails, a splash pad, and playgrounds.
  • Insider Tip: Great for a day out with the family, offering various activities and amenities.

  • Jack Mann Splash Pad

  • A free admission splash pad with a concession stand, pavilions, and restrooms.
  • Insider Tip: Ideal for hot summer days, providing a fun and free way to cool off.

Cultural and Historical Sites

  • Gregg County Historical Museum
  • Located in the historic Everett Building, which was once held up by the Dalton Gang. Open Tuesday through Saturday.
  • Insider Tip: Explore the rich history of Longview through collections and rotating exhibits.

  • Longview Museum of Fine Arts

  • Features over 400 works of art, primarily from the Texas regional area from the 1930s-1970s.
  • Insider Tip: Check out events like yoga and holiday activities, and enjoy the museum's diverse art collection.

  • S.E. Belcher Jr. Chapel and Performance Center

  • Home of the Longview Ballet Theater and the Longview Symphony, hosting various world-famous acts.
  • Insider Tip: Catch a performance or event at this prestigious performing arts center located on LeTourneau University's campus.

Unique Experiences

  • Balloon Adventures USA
  • Offers hot air balloon rides over Lake Cherokee, a unique experience for special occasions.
  • Insider Tip: A memorable experience with a cost of $250 per person, ideal for anniversaries or birthdays.

  • Thomas Falls Event Center

  • Features ziplines, a water obstacle course, horseshoes, and more.
  • Insider Tip: A great spot for adventure seekers, offering a variety of fun activities.

Dining Recommendations

  • Bodacious Bar-B-Q
  • Known as one of the 50 best BBQ joints in Texas, offering authentic Texas BBQ.
  • Insider Tip: Try their original location in Longview for a taste of history and heritage.

  • The Catch

  • A seafood restaurant with excellent gumbo, shrimp, catfish, and other Southern favorites.
  • Insider Tip: A fast-casual seafood spot that is highly recommended for seafood lovers.

Additional Tips

  • Longview Arboretum and Nature Center
  • A peaceful venue with walking trails, tall pines, and a tranquil pond.
  • Insider Tip: A great place to unwind and connect with nature in the heart of Longview.

  • Downtown Longview

  • Explore the cultural district, which includes museums, restaurants, parks, live music, and historic buildings.
  • Insider Tip: Check out the local arts scene and enjoy the vibrant atmosphere of downtown Longview.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Longview, Texas.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Longview, Texas

Operating a successful short-term rental business in Longview, Texas, requires careful attention to detail and compliance with local regulations. Here are some practical tips to help you navigate the challenges:

Noise Regulations and Guest Communication

Ensure you inform your guests about quiet hours and noise regulations to avoid any potential issues. Include this information in your digital and physical house manual, and consider posting reminders in the rental property.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual will help guests feel more at home and reduce the number of inquiries you receive.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks, and include photos to help guests locate the property and understand the parking arrangements.

Parking Instructions

Include detailed parking instructions with photos in your house manual to avoid confusion. This is particularly important if the property has specific parking rules or limited parking spaces.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and ensure your short-term rental business in Longview, Texas, runs smoothly and successfully.

Local Vendors

Here is a brief list of house cleaning providers in Longview, Texas:

House Cleaning Services

Chelsea's Cleaning Services

  • Offers residential, commercial, and specialized cleaning services.
  • Provides maid services, window cleaning, carpet cleaning, and more.
  • Located in Longview, TX.

Maid in East Texas

  • Provides general maid services, commercial cleaning, new construction cleanup, and garage cleanout services.
  • Serves Longview, Tyler, TX, and surrounding areas.

Merry Maids of Longview

  • Offers comprehensive home cleaning services with 40 years of experience.
  • Specializes in restoring cleanliness and comfort to homes.

Other Providers

Empire Cleaning Services, LLC

  • Listed as one of the top maid services in Longview, TX.

Spotless Solutions

  • Another highly-rated maid service in the area.

Sunrise Shine

  • Provides cleaning services and is well-reviewed by clients.

Full Circle Cleaning

  • Offers recurring cleaning, post-construction, and commercial cleaning services.

Toti's Cleaning Services

  • Also listed among the top maid services in Longview, TX.

These providers offer a range of cleaning services to meet various needs in the Longview area.

Management fees

Short-Term Rental Management Fees in Longview, Texas: A Range of Services and Costs

In Longview, Texas, the management fees for short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle comprehensive tasks such as guest communication, marketing, and maintenance, usually charge on the higher end of this spectrum, often between 20% to 30% of the rental income.

On the other hand, basic or a la carte services may incur lower fees, allowing hosts to select specific services that fit their needs and budget. Additional costs can include fees for cleaning, repairs, or design services, which are often charged separately. For instance, some management companies may charge a consumables fee to cover items like linens, toiletries, and other guest amenities.

Understanding these fee structures is crucial for hosts to make informed decisions about managing their short-term rental properties effectively in Longview.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Longview should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Longview.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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