Airbnb & VRBO Performance in Long Branch New Jersey.

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Long Branch, New Jersey: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Long Branch, New Jersey, is thriving, with a median occupancy rate of 47%, an average daily rate of $310, and an annual host income of $55,000, driven by high demand during the peak summer months and a lenient regulatory environment.

Market overview

Thriving Short-Term Rental Market in Long Branch, New Jersey

Long Branch, New Jersey, is experiencing a robust and profitable short-term rental market, driven by its appealing beachfront location and diverse attractions. The city boasts a median occupancy rate of 47%, indicating a strong demand for short-term rentals throughout the year. With an average daily rate of $310, hosts are seeing significant revenue, averaging around $55,000 annually per listing. The peak season, which spans from late May to early September, sees a dramatic increase in demand and higher rental rates, making it an ideal time for hosts to maximize their earnings. The lenient short-term rental regulations and the city's proximity to New York City further enhance its attractiveness for both hosts and guests, solidifying Long Branch as a highly desirable and profitable location for Airbnb investments.

Short Term Regulations

Short-Term Rental Regulations in Long Branch, New Jersey for 2024

While the specific regulations for short-term rentals in Long Branch, New Jersey, are not as detailed in the provided sources as those for other cities, here are some key points and regulations that can be inferred or are relevant based on the available information:

General Regulations

  • Seasonal Rentals Oversight: Long Branch has regulations aimed at managing seasonal rentals to maintain peace and tranquility for permanent residents and to prevent disturbances and public expenses associated with short-term tenancies.

Liability and Enforcement

  • Landlord Liability: Landlords or their agents can be liable for civil penalties of up to $300 per affected dwelling unit if their negligence or failure to act results in municipal action. These penalties are recoverable through a civil action.

Property Management

  • City Health Officer Authority: The City Health Officer can act as an agent for landlords in certain situations, such as billing for fuel oil deliveries or services.

Specific Requirements

  • Bond Requirements: If there have been substantiated instances of disorderly conduct or other issues attributed to tenants of seasonal rental premises, the City Council may require the landlord to post a bond against future incidents.

Compliance and Penalties

  • Penalties for Non-Compliance: While specific penalties for short-term rental violations in Long Branch are not detailed, it is likely that operating without compliance could result in fines and other enforcement actions, similar to other municipalities in New Jersey.

State-Level Regulations

  • Sales Tax and Occupancy Fee: Short-term rentals are subject to the statewide sales tax rate of 6.625% plus a 5% state occupancy fee, totaling 11.625% on all short-term rental charges.

Additional Considerations

  • Property Maintenance Standards: Properties must meet the minimum standards for building safety, sanitation, and upkeep as set by the New Jersey Hotel and Multiple Dwelling Law.

Given the lack of specific short-term rental regulations detailed for Long Branch, these points are a compilation of relevant state and local regulations that might apply or be considered in the context of short-term rentals in the area. For precise and up-to-date regulations, it is advisable to consult the City of Long Branch's official municipal code or contact local authorities.

Neighborhood Performance
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Design Tips

Creating an Inviting Airbnb in Long Branch, New Jersey: Design and Furnishing Tips

Reflect the Coastal Charm of Long Branch

1. Choose Coastal-Themed Decor

Opt for a coastal chic or nautical theme to reflect the city's beachy atmosphere. Use light colors, natural materials, and beach-inspired furnishings to create a relaxed yet stylish vibe.

2. Emphasize Comfort and Cleanliness

Ensure the space is clean, well-maintained, and comfortable. Implement a rigorous cleaning protocol and provide cleaning supplies for guests' peace of mind. Highlight these aspects in your listing to reassure potential guests.

3. Utilize Outdoor Spaces

Maximize the use of outdoor spaces such as balconies, decks, and backyards. These areas can be furnished with outdoor seating, BBQ areas, and other amenities that enhance the guest experience.

4. Highlight Proximity to Local Attractions

Emphasize the property's proximity to the beach, boardwalk, and local attractions like Pier Village and Seven Presidents Park. This will appeal to guests looking for easy access to Long Branch's main draws.

5. Incorporate Modern Conveniences

Ensure the property is equipped with modern conveniences such as Wi-Fi, air conditioning, and fully equipped kitchens. These amenities are essential for a comfortable and convenient stay.

6. Add Unique Features and Amenities

Include unique features like a mixed martial arts gym, hot tub, or waterfront views to make your property stand out. Also, consider offering bikes, kayaks, or other equipment that enhance the beach experience.

7. Use High-Quality Furnishings

Invest in high-quality, durable furnishings that reflect the local vibe. Fresh and stylish interiors can attract guests looking for an upscale experience and contribute to positive reviews and repeat bookings.

8. Tailor the Space to Your Target Audience

Understand your ideal guests and tailor the space accordingly. For families, highlight safety features and spacious living areas. For business travelers, emphasize fast Wi-Fi and dedicated workspaces.

9. Enhance with Local Touches

Add local touches such as welcome gifts or recommendations for local restaurants and shops. This can make the stay more memorable and personalized.

10. Use High-Quality Photos

Use high-quality, well-lit photographs to showcase the best features of your property. This can significantly increase interest in your listing and provide potential guests with a clear view of what to expect.

Insider Tips
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Long Branch, New Jersey

To ensure a smooth and profitable short-term rental business in Long Branch, New Jersey, several practical tips can make a significant difference in guest satisfaction and compliance with local regulations.

Noise Regulations and Quiet Hours

Inform your guests about the quiet hours and noise regulations in Long Branch to avoid any disturbances that could lead to fines or complaints from neighbors. Clearly outline these rules in your digital and physical house manual to set expectations from the start.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important information about the property. This manual should also cover emergency contact details, appliance usage, and any specific rules or regulations that guests need to follow.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to use the smart locks and ensure they have all necessary access codes before their arrival.

Parking Instructions with Photos

To avoid any confusion or issues related to parking, include detailed parking instructions in your house manual, accompanied by photos. This will help guests understand where they can park and how to navigate any specific parking rules in the area.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and ensure your short-term rental business in Long Branch operates smoothly and within local regulations.

Local Vendors

Here is a brief list of house cleaning services in Long Branch, New Jersey:

Millennium Cleaning Services

  • A family-owned and operated maid service serving Monmouth County and the greater New Jersey area.
  • Offers house and apartment cleaning, including light housekeeping, deep cleans, move-in/move-out cleaning, and post-makeover cleaning.
  • Provides green cleaning upon request and has a 48-hour cancellation policy.

Marvelous Maids

  • Serves Long Branch, Holmdel, Rumson, and Toms River, NJ.
  • Offers customized house cleaning, janitorial cleaning, commercial cleaning, construction cleaning, office cleaning, and more.
  • Provides one-time deep cleaning, weekly cleaning, and regularly scheduled maintenance programs.

Various Providers Listed on HomeAdvisor

  • Includes multiple maid services and house cleaners rated highly by the HomeAdvisor community.
  • Services include residential cleaning, vacation rental cleaning, one-time cleans, post-construction cleanup, and commercial cleaning.
  • Providers such as Erssi’s team, Randy’s cleaning service, Eliana’s cleaning, and Sonia’s team are mentioned for their excellent service and customer satisfaction.

Providers Listed on Care.com and Angi

  • Care.com lists 58 house cleaning services in Long Branch, NJ, with an average rating of 4.1 out of 5 stars.
  • Angi provides a list of the top 10 best house cleaners in Long Branch, NJ, with detailed reviews and ratings.
Management fees

Long Branch, New Jersey: Understanding Short-Term Rental Management Fees

In Long Branch, New Jersey, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often falling between 20% to 30% of the rental income. In contrast, basic services that may only include listing and booking management might cost less, usually around 10% to 15%. Additionally, property owners may incur extra fees for services like cleaning, repairs, or design enhancements, which can further impact the overall cost of managing their short-term rentals.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Long Branch should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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50+ Top Booking Channels
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Long Branch.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for New Jersey