Airbnb & VRBO Performance in Lexington Kentucky.

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Lexington, Kentucky: Airbnb & VRBO Vacation Rental Market Overview

In Lexington, Kentucky, the city is proactively refining short-term rental policies to balance operator needs with neighborhood concerns, ensuring a more regulated and harmonious environment for both residents and visitors.

Market overview

Thriving Short-Term Rental Market in Lexington, Kentucky

Lexington, Kentucky is witnessing a robust and regulated short-term rental market, with ongoing efforts to refine and improve policies. As of the latest updates, there are 688 fully licensed short-term rentals operating within the city. The city council has recently lowered the occupancy maximum from 12 to 10 guests for future short-term rentals, ensuring a more balanced and neighborly environment. While specific average daily rates are not provided in the current reports, the city's meticulous approach to licensing and compliance has seen a slowdown in new applications, indicating a stable and managed growth. The council's commitment to community feedback and regulatory adjustments aims to maintain a positive experience for both residents and visitors, making Lexington an attractive destination for short-term stays.

Short Term Regulations

Short-Term Rental Regulations in Lexington, Kentucky for 2024

Licensing and Registration

  • Property owners must obtain an STR special fees license, which includes paying a $200 annual licensing fee for the first short-term rental and $100 for each additional unit.
  • The license application must include the name, email address, and telephone number of the licensee or operator, as well as a registered emergency contact.

Occupancy Limits

  • Maximum occupancy for short-term rentals in residential zones is being reduced from 12 to 10 guests for future rentals.
  • Occupancy is limited to two guests per bedroom, plus four, up to the maximum limit (now 10 for future rentals).

Zoning and Location Restrictions

  • Unhosted short-term rentals may not be located within 500 feet of another unhosted unit.
  • Unhosted STRs are not allowed to represent more than 3% of housing units inside any 1,000-foot circle in a neighborhood, with exceptions for units adjacent to business zones or as specified in neighborhood plans.

Hosted vs. Unhosted Rentals

  • Hosted short-term rentals (where the operator lives on the property) do not require a conditional use permit if occupancy is at or below the maximum limit. Unhosted rentals always require a conditional use permit.
  • Changing from a hosted to an unhosted short-term rental, or vice versa, requires a new license.

Single-Family Lots

  • Only one short-term rental unit is allowed on a single-family lot, regardless of whether it is hosted or unhosted.

Safety and Operational Standards

  • Operators must provide a clearly marked emergency evacuation plan, trash and recycling pickup information, and emergency contact details.
  • Safety inspections and insurance requirements must be met as part of the licensing process.

Community Impact

  • The regulations aim to mitigate the impact on neighborhoods by controlling the concentration of short-term rentals and addressing community concerns about large houses being used as "party houses".

Public Feedback and Review Process

  • The Urban County Council is seeking public feedback and conducting a review of the implementation process for short-term rental regulations. Public hearings and committee meetings are part of this review process.

Business/Commercial Zones

  • Different zones (e.g., B-1, P-1, MU-1) have specific rules regarding the percentage of dwelling units that can be used for short-term rentals, with some zones having no occupancy limits or approval requirements.
Neighborhood Performance

Neighborhoods Generating the Most Airbnb Revenue in Lexington, Kentucky

Downtown Lexington

  • Appeal: Downtown Lexington is a hub of activity, with easy walking distance to restaurants, distilleries, entertainment venues like Rupp Arena, and historic sites. Properties like the "Historic Downtown Home" and "The James C. Butler House" offer stylish architecture, good lighting for photos, and modern amenities.
  • Revenue Drivers: High demand due to its central location, proximity to major attractions, and the availability of luxurious and historic homes.

Gratz Park Neighborhood

  • Appeal: Known for its historic charm and beautiful homes, Gratz Park is a favorite among guests. Properties such as "The Helm Roberts House" and "Gratz Park Place" offer spacious accommodations with multiple bedrooms and bathrooms, making them ideal for large groups and wedding parties.
  • Revenue Drivers: The neighborhood's historic appeal, large and luxurious homes, and proximity to downtown attractions.

Southland Neighborhood

  • Appeal: This neighborhood is popular for its convenient location and well-maintained homes. Properties like the "Luxury Home" in Southland and the "Home in Lexington" with a hot tub and fire pit are highly rated for their amenities and cleanliness.
  • Revenue Drivers: The balance of comfort, modern amenities, and a central yet quiet location.

Melrose/Oakpark Neighborhood

  • Appeal: This area is known for its trendy vibe and proximity to local amenities. The "Top Shelf" condo, located near the Distillery District, offers a modern and rustic experience with multiple balconies and a full laundry room.
  • Revenue Drivers: The neighborhood's trendy atmosphere, modern condos, and easy access to entertainment and dining.

Nicholasville, Kentucky (Suburbs of Lexington)

  • Appeal: For those looking for a more rural or farm-like experience, Nicholasville offers properties like the "Historic Cabin", "Cuttawa House", and "5 Acre Farm". These provide a peaceful setting with easy access to Lexington's attractions.
  • Revenue Drivers: The unique blend of rural charm and proximity to Lexington, making it appealing for those seeking a quieter stay.

These neighborhoods are highly appealing due to their combination of historic charm, modern amenities, and convenient locations, which attract a wide range of guests from wedding parties to business travelers and vacationers.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Lexington, Kentucky

Understanding the Local Style and Needs

  • Reflect Local Charm: Incorporate elements that reflect Lexington's rich history and culture, such as rustic and farmhouse styles, warm woods, and vintage elements.
  • Modern Comforts: Balance traditional styles with contemporary touches and neutral colors to appeal to a wide range of guests.

Choosing the Right Furniture

  • Durable and Easy to Clean: Opt for furniture that is sturdy and easy to maintain, such as sofas with washable covers and beds with storage for extra linens and laundry.
  • Timeless Pieces: Select furniture that is timeless and will last, avoiding flimsy or low-quality items.
  • Space-Saving Furniture: Use space-saving furniture like sofa beds, folding tables, and ottomans with hidden storage to maximize the functionality of your space.

Enhancing Comfort and Amenities

  • High-Quality Linens: Provide high-quality, durable linens in neutral colors that can be bleached for hygiene.
  • Essential Appliances: Equip your kitchen with essentials like a coffee maker, microwave, toaster, and kettle to ensure guests have all they need.
  • Additional Amenities: Include amenities such as hair dryers, basic toiletries, and a first-aid kit to enhance the guest experience.

Utilizing Smart Storage

  • Optimize Storage: Use smart storage solutions like beds with drawers, wall hooks, pegboards in the kitchen, and stackable containers to keep the space tidy and organized.
  • Designated Spaces: Offer guests designated spots for their personal items, such as luggage racks, to maintain a clutter-free environment.

Creating a Welcoming Atmosphere

  • Natural Light: Ensure that furniture does not block natural light sources and leave ample space for guests to move around.
  • Mirrors and Lighting: Use mirrors to make the space feel bigger and brighter, and consider adding plants to liven up the area.

Accessibility and Compliance

  • Accessibility Features: Consider adding features that make your Airbnb accessible to guests with disabilities, such as ramps, wide doorways, and grab bars in bathrooms.
  • Local Regulations: Ensure compliance with Lexington's short-term rental regulations, including obtaining necessary licenses and adhering to occupancy limits and noise restrictions.

Timing and Budgeting

  • Off-Season Updates: Plan furniture updates during the off-season or short gaps between bookings to minimize disruption to guests.
  • Budget Wisely: Allocate your budget effectively by splurging on statement pieces like sofas and dining tables while keeping other items cost-effective.

Neighborhood and Local Attractions

  • Proximity to Attractions: Choose locations close to popular attractions like the Kentucky Horse Park and Keeneland to enhance the appeal of your listing.
  • Local Events: Be aware of local events and festivals that can attract different types of guests and plan your furnishings accordingly.
Insider Tips

Discover Lexington, Kentucky: Top Attractions and Insider Tips

Must-Visit Attractions

1. Kentucky Horse Park

  • A 1,200-acre park showcasing the history and splendor of horses, with museums, art galleries, and daily equine presentations.

2. Mary Todd Lincoln House

  • The girlhood home of Mary Todd Lincoln, offering a glimpse into her life before the White House with authentic furnishings and personal artifacts.

3. University of Kentucky Arboretum

  • A 100-acre public garden providing a peaceful retreat with native and exotic plant collections, educational exhibits, and walking trails.

4. Keeneland

  • A world-renowned horse racing track and sales complex, perfect for experiencing the heart of Kentucky's horse culture.

5. Shaker Village of Pleasant Hill

  • A living history museum offering insights into the unique architecture, craftsmanship, and communal living of the Shakers.

6. Lexington Opera House

  • A historic theater known for its intricate exhibits and serene location, hosting various performances and events.

7. Kentucky Theater

  • A historic cinema showing an eclectic mix of art films, independent productions, and classic cinema within its vintage architecture.

8. Raven Run Nature Sanctuary

  • A 734-acre nature preserve with over 10 miles of hiking trails, offering panoramic views of the Kentucky River and local wildlife.

9. James E. Pepper Distillery

  • A stop on the Kentucky Bourbon Trail where guests can learn about and taste the famous James E. Pepper whiskey.

10. Isaac Murphy Memorial Art Garden

- The first park in the U.S. to honor early African-American jockeys in Thoroughbred Racing.

Insider Tips

Best Times to Visit

  • Lexington is a year-round destination, but peak seasons are during Spring (April) and Fall (October), with a smaller peak in July. Winter months (November to February) are less busy.

Local Favorites

  • Downtown Lexington Farmer’s Market: A great place to experience local produce and community spirit.
  • Thursday Night Live at the Central Bank Center: Enjoy live music and events in the heart of the city.

Outdoor Activities

  • Legacy Trail: A 12-mile bike trail perfect for exploring the city and its surroundings.
  • Boone Creek Outdoors: Experience ziplining and other outdoor adventures with experienced guides.

Hidden Gems

  • Distillery District: Once a bustling bourbon distillery, now a vibrant neighborhood filled with restaurants, bars, art galleries, and boutique shops.
  • McConnell Springs: A natural oasis in the city, featuring nature trails and historic remnants.

Cultural Experiences

  • Cocktails + Bites Food & History Tour: Explore Lexington's culinary scene and historical landmarks.
  • Headley-Whitney Museum of Art: A unique museum showcasing art and artifacts in a beautiful setting.

Getting Around

  • Big Blue Pedaler: A fun way to explore the city on a pedal-powered vehicle.
  • Walking and Biking: Many attractions are within walking or biking distance, especially in the Historic Distillery District.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Lexington, Kentucky.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Lexington, Kentucky

To ensure a smooth and successful short-term rental business in Lexington, Kentucky, several practical tips can be implemented to enhance the guest experience and comply with local regulations.

Noise Regulations and Quiet Hours

Inform your guests about the quiet hours and noise regulations in the area. Lexington has rules to maintain neighborhood tranquility, especially between 11pm and 7am. Clearly communicate these rules in your house manual and through pre-arrival messages to avoid any potential issues.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, emergency contact information, and an evacuation plan. This manual should also outline the local regulations, including occupancy limits and any specific neighborhood rules.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with detailed instructions on how to use the smart locks and ensure that the access codes are securely shared. Additionally, include parking instructions with photos to help guests navigate the property easily.

Compliance with Local Regulations

Ensure that your short-term rental complies with all local regulations, including obtaining the necessary licenses (such as the Special Fees License and Zoning Compliance Permit), displaying the local registration number in all advertisements, and adhering to the maximum occupancy limits of 12 guests in residential areas.

By following these tips, you can create a welcoming and well-organized environment for your guests while ensuring that your business operates within the legal framework set by the City of Lexington.

Local Vendors

Here is a brief list of house cleaning providers in Lexington, Kentucky:

House Cleaning Providers in Lexington, Kentucky

Top Mops Cleaning

  • Provides professional house cleaning and maid services in Lexington, Georgetown, Nicholasville, and Versailles.
  • Offers recurring cleaning services, deluxe deep cleaning, and a 100% satisfaction guarantee.
  • Uses eco-friendly cleaning solutions and is a local company involved in community projects.

Molly Maid of Greater Lexington

  • Offers customized cleaning plans, no contracts, and a 24-hour warranty.
  • Services include floor cleaning, washing and sanitizing, custom cleaning, and recurring cleaning visits.
  • Serves residents throughout the Greater Lexington area, including Georgetown, Lawrenceburg, and Versailles.

Wildcat Clean Team

  • Specializes in deep cleaning for move-out and move-in clients, as well as commercial cleaning.
  • Provides services for residential homes, retirement homes, personal offices, medical facilities, and more.
  • Locally owned and operated with a satisfaction guarantee and final walk-throughs.

Two Maids & A Mop

  • Offers professional house cleaning services with fully bonded and insured cleaners.
  • Provides all necessary cleaning supplies and equipment.
  • Customizable services, including one-time deep cleans and recurring cleaning, with a focus on community support.

The Cleaning Authority

  • Uses an exclusive Detail-Clean Rotation System for thorough and rotational cleaning.
  • Offers free in-home estimates and environmentally responsible cleaning products.
  • Services include cleaning of bathrooms, kitchens, living areas, and sleeping areas, with a focus on customer satisfaction.
Management fees

Short-Term Rental Management Fees in Lexington, Kentucky

In Lexington, Kentucky, the management fees for short-term rentals, such as those listed on Airbnb or VRBO, can vary significantly based on the level of service provided. Full-service management companies, which handle tasks including guest communication, marketing, and maintenance, typically charge fees ranging from 20% to 30% of the rental revenue. For example, Summer Airbnb management fees start at 20% of the booking revenue, excluding cleaning fees.

On the other hand, basic service packages or property management companies with more limited services might charge lower fees, often between 10% to 20% of the rental income. Additional costs may include fees for cleaning, repairs, or design services, which can be charged separately or included in the overall management fee structure.

It is essential for hosts to carefully review the services and fees associated with each management company to ensure they align with their needs and budget.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Lexington should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
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1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Lexington.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Kentucky