Airbnb & VRBO Performance in Lead South Dakota.

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Lead, South Dakota: Airbnb & VRBO Vacation Rental Market Overview

Lead, South Dakota is experiencing robust short-term rental performance, with a high Airbnb occupancy rate of 51%, significant seasonal demand driven by events like the Sturgis Motorcycle Rally and ski season, and promising returns on investment, making it an attractive destination for real estate investors.

Market overview

Thriving Short-Term Rental Market in Lead, South Dakota

Lead, South Dakota, is experiencing a robust and lucrative short-term rental market, making it an attractive destination for investors and tourists alike. The city boasts an impressive Airbnb occupancy rate of 51%, highlighting the strong demand for short-term rentals.

The average daily rate for short-term rentals in Lead stands at $408, contributing to a significant monthly revenue of $44,929. This financial performance, combined with the city's seasonal peaks during the Sturgis Motorcycle Rally and winter ski season, ensures higher occupancy rates and potential for higher rental rates during these periods. The overall positive trends in occupancy and revenue growth underscore Lead's status as a prime location for short-term rental investments.

Short Term Regulations

Short-Term Rental Regulations in Lead, South Dakota for 2024

Licensing and Compliance

  • Property owners must obtain a license for their short-term rental properties. This involves complying with the City of Lead's licensing ordinance.

Health Inspections

  • Short-term rental properties are subject to health inspections to ensure they meet certain standards of safety and habitability.

General Operations

  • Properties must adhere to specific regulations regarding their general operations, which include maintaining community standards and ensuring fair competition within the lodging market.

Conditional Use Permits

  • In some cases, property owners may need to obtain a Conditional Use Permit (CUP) to operate a short-term rental, particularly for operations like bed and breakfast establishments that also offer rentals via Airbnb and VRBO.

State Health Department Requirements

  • Property owners must comply with the State of South Dakota Department of Health’s lodging licensure requirements.

Other State Licenses

  • Owners must also obtain any other state licenses required by law, such as a state sales tax license.

Training and Certification

  • While not explicitly mentioned for Lead, it is common in South Dakota for property owners or managers to attend a minimum of two hours of training and obtain a certificate, unless they are licensed as a broker, broker associate, property manager, or residential rental agent with the South Dakota Real Estate Commission.

Guest Information

  • Short-term rental units must provide guests with a document containing specific information, although the exact details are not specified for Lead, this is a general requirement in South Dakota.

Local Contact Requirement

  • If the property owner resides more than 50 miles from Lead, they must provide a separate contact who lives within 50 miles and is able to provide or approve property upkeep.

Transfer of Ownership

  • Written notice of property ownership or management transfers must be provided to the City within 30 days of the change.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Lead, South Dakota

While specific neighborhood names are not explicitly mentioned in the sources, here are some key areas and characteristics that make Lead, South Dakota, an appealing and lucrative destination for Airbnb investments:

Areas of High Appeal

Historic Downtown Lead

  • This area is appealing due to its small-town charm, historic architecture, and the presence of local shops and restaurants. Guests are drawn to the authentic atmosphere and the proximity to various outdoor activities.

Areas Near Mount Rushmore and Black Hills

  • Neighborhoods close to iconic attractions like Mount Rushmore, the Black Hills, and Spearfish Canyon are highly sought after. These areas offer easy access to year-round outdoor adventures, making them ideal for tourists.

Terry Peak Ski Resort Area

  • Properties near Terry Peak Ski Resort are attractive for both summer and winter sports enthusiasts. This area provides a mix of scenic beauty and recreational activities, enhancing the guest experience.

Why These Areas Are Appealing

  • Proximity to Iconic Attractions: Lead's strategic location near Mount Rushmore, the Black Hills, and Spearfish Canyon makes it a gateway to some of South Dakota's most famous landmarks.
  • Year-Round Activities: The town offers a variety of outdoor adventures in the summer and transforms into a snow sports haven in the winter, ensuring a steady stream of visitors throughout the year.
  • Small-Town Charm: Lead's historic architecture and welcoming locals create an inviting and authentic atmosphere that guests find appealing.
  • High Occupancy Rates: With an Airbnb occupancy rate of 51% to 59%, these areas demonstrate a strong demand for short-term rentals, ensuring a steady income for investors.
  • Luxury and Affordability: The diversity of properties, ranging from luxury residences to more affordable homes, caters to a wide range of guests and investment strategies.

These factors combined make Lead, South Dakota, an attractive destination for both guests and investors looking to capitalize on the thriving short-term rental market.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Lead, South Dakota

Understanding the Local Style and Preferences

  • Reflect the Natural Beauty: Incorporate elements that mirror the rustic charm of the Black Hills, such as wooden furniture, stone accents, and cozy textiles to create a warm and inviting atmosphere.

Key Amenities and Features

  • Outdoor Spaces: Include outdoor seating areas, firepits, and gas grills to allow guests to enjoy the scenic views and natural surroundings of the Black Hills.
  • Hot Tubs and Relaxation: Install hot tubs for guest relaxation, especially after a day of exploring the outdoors.
  • Cozy Fireplaces: Add fireplaces to create a warm and welcoming atmosphere in the evenings.
  • Pet-Friendly Options: Provide pet-friendly amenities to cater to visitors traveling with their furry companions.

Furniture and Decor Choices

  • Rustic and Modern Blend: Combine rustic and modern decor styles to balance comfort and aesthetic appeal. Use wooden furniture, stone accents, and contemporary designs with clean lines and thoughtful layouts.
  • Local Art and Handmade Decorations: Incorporate local art and handmade decorations to enhance the unique character of the space and reflect the local culture.

Functional and Comfortable Design

  • Spacious Accommodations: Ensure the space is spacious and can comfortably host families or groups. Include features like fold-out beds and extra sleeping spaces if needed.
  • Ergonomic Seating and Upgraded Bedding: Use high-quality, ergonomic seating and upgraded bedding to enhance both comfort and aesthetic appeal.
  • Fully Equipped Kitchenettes: Provide fully equipped kitchenettes with essentials like microwaves, coffee makers, toasters, and BBQ grills to make guests feel at home.

Neighborhood and Location Considerations

  • Proximity to Attractions: Choose locations close to major attractions and outdoor recreation points, such as Custer State Park or the Terry Peak area, to offer easy access to scenic views and activities.

Compliance with Local Regulations

  • Licensing and Health Inspections: Ensure compliance with local regulations, such as those in Lead, which include licensing and health inspections to maintain safety and quality standards.

Additional Touches

  • High-Speed Internet and Entertainment: Provide amenities like high-speed internet, smart TVs, and game rooms to keep guests entertained.
  • Scenic Views and Wildlife Watching: Highlight the property's scenic views and opportunities for wildlife watching to attract nature enthusiasts.
Insider Tips

Discovering Lead, South Dakota: Local Attractions and Insider Tips

Top Local Attractions

1. Black Hills Mining Museum

  • Explore the history of mining in the region through exhibits, artifacts, and interactive displays. This museum offers a deep dive into the life and equipment of miners in the Black Hills.

2. Homestake Gold Mine Tours

  • Delve underground on a guided tour of one of the largest and deepest gold mines in North America. Learn about the town’s mining heritage and the current scientific research at the Sanford Underground Research Facility (SURF).

3. Historic Homestake Opera House

  • Catch a show or take a self-guided tour of this historic social hub, which hosts musical, dance, and stage performances throughout the year. This opera house was a gift from Phoebe Hearst and remains a significant cultural landmark.

4. Spearfish Canyon

  • Hike, bike, or simply enjoy the scenic beauty of Spearfish Canyon, known for its waterfalls, unique rock formations, and diverse outdoor activities.

5. Sanford Lab Homestake Visitor Center

  • Visit the 8,000-square-foot exhibit hall to learn about the history of Lead and the cutting-edge science happening at the Sanford Underground Research Facility. Tours and educational programs are available.

6. Historic Main Street

  • Wander along Lead’s historic Main Street, lined with charming shops, galleries, and eateries. This area offers a glimpse into the town’s past and present.

7. George S. Mickelson Trail

  • Enjoy biking, skiing, horseback riding, or walking on this 109-mile trail that spans the entire Black Hills from Lead to Edgemont.

8. Deadwood

  • Visit this nearby historic town, known for its Wild West heritage. Explore the Adams Museum and House, Mt. Moriah Cemetery, and the Days of '76 Museum.

9. 1880 Train

  • Experience a nostalgic journey aboard a historic steam locomotive that travels through the scenic Black Hills countryside, departing from nearby Hill City.

10. Lead Country Club

- Tee off at the Lead Country Club, offering an 18-hole golf course with panoramic views and challenging terrain for golfers of all skill levels.

Insider Tips

Outdoor Activities

  • Take advantage of Lead’s proximity to the Black Hills National Forest for hiking, mountain biking, fishing, and wildlife viewing.

Local Events

  • Check out Lead’s calendar of events for festivals, concerts, and community gatherings throughout the year, celebrating the town’s heritage and culture.

Dining and Shopping

  • Enjoy local cuisine at restaurants and cafes, and shop for unique souvenirs along Historic Main Street, which features eclectic shops with vintage furniture, apparel, sporting goods, and handmade jewelry.

Scenic Drives

  • Drive along the Spearfish Canyon Scenic Byway, a designated National Scenic Byway, for stunning views and access to various outdoor activities.

Family Fun

  • Visit whimsical candy stores and engage in family-friendly activities such as gold panning at the Black Hills Mining Museum, where gold is guaranteed to be found.

Cultural Experiences

  • Attend a performance or take a self-guided tour of the Historic Homestake Opera House. Also, visit the Lead-Deadwood Arts Center for local art, creative classes, and artistic activities.

By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to Lead, South Dakota, and experience the rich history, natural beauty, and small-town charm of this unique destination.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Lead, South Dakota

To ensure a smooth and profitable short-term rental business in Lead, South Dakota, several practical tips can be implemented:

Noise Regulations and Quiet Hours

Inform your guests about noise regulations and quiet hours to maintain a peaceful environment, especially in residential areas. Clearly communicate these rules in your digital and physical house manual to avoid any misunderstandings.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also cover local tips on driving and parking in snowy conditions, as well as recommendations for nearby attractions like Mount Rushmore, Black Hills National Forest, and Deadwood.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with photos of the parking area and any specific parking rules. This ensures a hassle-free arrival and reduces the likelihood of negative reviews.

Additional Considerations

  • Maintenance and Support: Ensure you have reliable local contractors for quick maintenance responses, especially during harsh winter conditions.
  • Local Compliance: Familiarize yourself with local regulations, including obtaining a business license, adhering to zoning laws, and collecting the required 4.5% state sales tax plus any applicable municipal taxes.

By implementing these strategies, you can enhance guest satisfaction, optimize your pricing and occupancy rates, and navigate the seasonal demands of the Lead, South Dakota market effectively.

Local Vendors

Here is a brief list of house cleaning, and related maintenance providers in Lead, South Dakota:

Cleaning Services

  • SuperGlow Cleaning Company: Offers routine housekeeping, in-depth cleaning, office and commercial space tidying, post-construction clean-ups, and short-term rental cleaning. They also provide specialized services like window cleaning and pressure washing.
  • Sparkling and Beyond: Provides professional cleaning services using state-of-the-art equipment and has years of experience in the industry.
  • Merry Maids: Offers house cleaning services to Lead, SD, and surrounding areas, managed through the Rapid City branch.

Housekeeping

  • Housekeepers listed on Care.com: Various individual housekeepers available for hire, with an average cost of $16.80 per hour as of November 2024.

Additional Resources

  • HomeAdvisor: A platform that lists and reviews top-rated cleaning services experts in Lead, SD, helping you pick the right professional for your needs.
Management fees

Short-Term Rental Management Fees in Lead, South Dakota: A Comprehensive Guide

In Lead, South Dakota, short-term rental management fees typically range from 10% to 30% of the rental revenue, varying significantly based on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, strategic marketing, and maintenance, tends to be on the higher end of this spectrum, often starting at around 20% of the rental income.

Basic service packages, which may include fewer amenities, can be more cost-effective but still essential for maintaining the property. Additionally, property owners may incur extra fees for services like cleaning, repairs, and design enhancements. These fees are usually calculated after excluding cleaning fees from the total revenue, ensuring that property managers are incentivized to keep these additional costs low.

Understanding these fee structures is crucial for property owners to make informed decisions and maximize their return on investment in the competitive short-term rental market of Lead, South Dakota.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Lead.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for South Dakota