La Quinta, California, is thriving as a lucrative short-term rental market, with an average 49% occupancy rate, a $503 daily rate, and $40,374 in monthly revenue, driven by high demand during peak seasons and steady year-round interest in its luxury villas and desert hideaways.
Thriving Short-Term Rental Market in La Quinta, California
La Quinta, California, continues to excel as a lucrative destination for short-term rentals, driven by its appealing climate, world-class amenities, and popular events. The city boasts an average occupancy rate of 49% across its 2,824 short-term rentals listed on platforms like Airbnb and Vrbo.
During the peak season, which typically runs from January to April, occupancy rates soar, coinciding with events like the Coachella Valley Music and Arts Festival and the BNP Paribas Open. This period allows hosts to capitalize on higher demand, with average daily rates reaching $503. Even in the off-peak summer months, savvy hosts can attract guests seeking quieter vacations, ensuring a steady stream of revenue throughout the year. With its supportive local regulations and high demand for luxury villas and desert hideaways, La Quinta remains an attractive and profitable market for short-term rental investors.
Short-Term Rental Regulations in La Quinta, California for 2024
General Regulations
- Permanent Ban on New Permits: A permanent ban is in effect on the issuance of new short-term vacation rental (STVR) permits in residential neighborhoods, except in designated exempt areas.
Exempt Areas and Permits
- Exempt Areas: New permits can still be issued for properties located in areas zoned for tourist-commercial and village-commercial uses, and in areas covered by the SilverRock Resort specific plan.
- Homeshare STVR Permits: New permits are allowed for homeshare rentals where the owner must occupy the property throughout the visitor's stay. These permits are exempt from the ban.
- Large Lot Qualified and Certified: Properties on large lots (25,000 sq. ft or more) can apply for an exemption from the ban and may obtain a new STVR permit if certain criteria are met and approved by the council.
Existing Permits
- Renewal of Existing Permits: Existing STVR permits can be renewed annually, provided they are in good standing. Renewals must be completed no earlier than 60 calendar days and no later than 30 calendar days prior to the permit expiration date.
Permit Requirements
- STVR Permit and Business License: Hosts must obtain an STVR permit ($255-$1,255 annual cost) and a business license (annual fee based on yearly gross rental income).
- Posting Requirements: Hosts must post the STVR permit and Good Guest Brochure in a conspicuous place within the STVR unit at all times.
Tax Compliance
- Transient Occupancy Tax (TOT): Hosts are required to collect and remit a 10% TOT to the City on a monthly basis. Even if there is no rental activity, hosts must still file a monthly TOT form.
- TBID Assessment Fee: A 1% Tourism Business Improvement District (TBID) assessment fee is collected by the city with the monthly TOT for short-term stays of 27 days or less.
Additional Requirements
- HOA Authorization: For properties within homeowners associations (HOAs), an authorization that STVRs are allowed is required.
- Listing Requirements: Hosts must list their STVR permit number and approved STVR occupancy limit at the top of any listing advertisement.
Enforcement and Support
- 24/7 STVR Hotline: Available for reporting issues related to STVRs.
- Technical and Permit Support: Contact the STVR Team for assistance with permits, renewals, and property-related issues.
High-Revenue Airbnb Neighborhoods in La Quinta, California
Neighborhoods Generating Significant Airbnb Revenue
PGA West
- Appeal: Known for its world-class golf courses and resort-style amenities, PGA West attracts affluent golfers and festival-goers, particularly those attending events like the Coachella Valley Music and Arts Festival and the Stagecoach Festival.
- Features: Proximity to golf courses, luxury amenities, and the vibrant atmosphere of the Coachella Valley.
La Quinta Cove
- Appeal: This neighborhood is popular among nature enthusiasts due to its stunning mountain views and proximity to hiking trails. It offers a serene and natural environment that complements the desert landscape.
- Features: Mountain views, hiking trails, and a tranquil atmosphere.
Old Town La Quinta
- Appeal: Highly desirable for its access to dining, shopping, and vibrant community events. Guests appreciate the convenience and charm of this central location.
- Features: Proximity to local dining, shopping, and community events.
Lake Cahuilla Recreation Area
- Appeal: This area is attractive for guests who enjoy outdoor activities such as hiking, fishing, and boating. The scenic lakefront and recreational facilities make it a popular choice.
- Features: Lakefront views, recreational activities, and outdoor amenities.
The Golf Club at La Quinta
- Appeal: Similar to PGA West, this neighborhood is appealing to golf enthusiasts with its high-quality golf courses and resort amenities. It also offers a luxurious and relaxing environment.
- Features: Access to golf courses, resort-style amenities, and a luxurious atmosphere.
Why These Neighborhoods Are Appealing
- Luxury and Amenities: Neighborhoods like PGA West and The Golf Club at La Quinta offer world-class golf courses and resort-style amenities, making them ideal for affluent guests seeking luxury and comfort.
- Natural Beauty: La Quinta Cove and the Lake Cahuilla Recreation Area attract nature lovers with their stunning mountain views, hiking trails, and scenic lakefronts.
- Convenience and Community: Old Town La Quinta is appealing due to its central location, offering easy access to dining, shopping, and community events.
- Events and Festivals: The proximity to major events like the Coachella Valley Music and Arts Festival and the Stagecoach Festival significantly boosts demand for accommodations in these neighborhoods.
Creating an Inviting Airbnb in La Quinta: Design and Furnishing Tips
To craft an Airbnb in La Quinta that is both inviting and reflective of the city's unique style, consider the following tips:
Embrace the Desert Aesthetic
- Incorporate elements of mid-century modern architecture, which is iconic in the Palm Springs and La Quinta area. Use vintage furniture, bold colors, and geometric patterns to create a authentic and stylish space.
Optimize Outdoor Living
- Take advantage of La Quinta's beautiful weather by investing in comfortable outdoor seating, a pool or hot tub, and amenities like a barbecue or fire pit. These features will encourage guests to enjoy the outdoor space and the natural scenery.
Invest in Luxury Amenities
- Offer high-end appliances, luxurious linens and bedding, and spa-like bathrooms to elevate the guest experience. Consider adding extras such as a private patio, outdoor grill, or modern smart TVs to enhance comfort and convenience.
Thoughtful Living Room Design
- Ensure the living room is designed for conversation and comfort. Include lighting control with lamps and dimmer switches, soft blankets, pillows with different fill options, and occasional tables for each guest. Consider adding a pouf or swivel chairs to enhance the space's functionality and coziness.
Luxurious Bedroom Setup
- Provide high-quality bedding and offer extra layers stored in the closet for guest convenience. Include two sleeping pillows per guest with different fill options. Add bedside tables and lamps with USB ports or wireless charging features, and ensure blackout shades are installed for optimal sleep conditions.
Highlight Local Attractions
- Showcase the local attractions and amenities in your listing. Recommend nearby golf courses, hiking trails, restaurants, and other local hotspots to enhance the guest experience and make the stay more enjoyable.
Seamless Guest Experience
- Ensure the property is clean, well-maintained, and provides clear instructions for accessing the property and its amenities. Be responsive to guest needs throughout their stay to create a seamless and enjoyable experience.
Integrate Indoor-Outdoor Flow
- Use multiple French doors or large windows to connect the indoor and outdoor spaces, creating a seamless transition between the two. This will help guests appreciate the beautiful mountain views and enjoy both the interior and exterior of the property.
By following these tips, you can create an Airbnb in La Quinta that is not only inviting but also reflective of the city's unique style and charm.
Discover La Quinta: Local Attractions and Insider Tips
Outdoor Adventures
- Hiking and Trails: Explore the numerous trails in La Quinta, including those at La Quinta Cove, offering stunning desert landscape views and varying difficulty levels.
- Jeep Tours: Venture into the San Andreas Fault Zone on a Jeep tour, exploring rocky terrain, canyons, and a natural palm oasis. Tours also include a visit to a recreated Cahuilla Indian Village.
- Biking: Rent a bike and explore the 15 community parks and various bike trails suitable for all skill and fitness levels.
Golfing
- PGA West and La Quinta Club: Tee off at one of the world-famous golf courses, offering multiple links styles and amenities. These courses are a must-visit for golf enthusiasts.
Local Markets and Shopping
- Old Town Farmers Market: Visit the Certified Farmers Market on Sundays from October to April for fresh produce, flowers, live music, and local cuisine.
- Old Town La Quinta: Wander through the charming Old Town with its cobblestone sidewalks, whitewashed adobe walls, and bougainvillea. Enjoy shopping, alfresco dining, and visiting art galleries.
Cultural and Historical Sites
- La Quinta Museum: Step into the past by visiting the La Quinta Museum, which features photos, dioramas, art, and interpreters highlighting the area’s earliest recorded history.
- Indian Canyons: Explore Palm, Andreas, and Murray canyons, which offer foot and equestrian trails, indigenous flora and fauna, and historical sites like bedrock mortars used by the Agua Caliente Cahuilla Indians.
Dining and Nightlife
- La Quinta Brewing Company: Enjoy a seasonal IPA on the outdoor patio, perfect for people-watching.
- Upscale Restaurants: Dine at places like Lavender Bistro and Morgan’s in the Desert in Old Town La Quinta for a luxurious dining experience.
Unique Experiences
- Palm Springs Aerial Tramway: Take a ride on the tramway to Mount Jacinto, offering breathtaking views of the Coachella Valley and access to over 50 miles of hiking trails.
- ATV and Hummer Tours: Explore the desert on an ATV or Hummer tour, providing an adrenaline-packed way to experience the desert landscape.
Insider Tips
- Relaxation: Don’t miss the opportunity to relax poolside with a cool cocktail, enjoying the warm sun and stunning views.
- Community Events: Check out local festivals and events, such as the College of the Desert Street Fair, for a vibrant community experience.
- Nature Preserves: Visit the Coachella Valley Preserve or The Living Desert Zoo & Gardens for a deeper connection with the natural beauty of the area.
By sharing these attractions and tips, your guests will be well-equipped to enjoy the full spectrum of what La Quinta has to offer.
Practical Tips to Run a Successful Short-Term Rental Business in La Quinta, California
To ensure a successful and compliant short-term rental business in La Quinta, California, several key practices must be implemented.
Noise Regulations and Guest Communication
Inform your guests about the noise regulations in La Quinta, which include quiet hours from 10 PM to 7 AM. Clearly communicate these rules in your listing and provide a reminder upon check-in to ensure guests respect the local noise ordinances and avoid any potential fines or issues with neighbors.
Comprehensive House Manual
Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should be easily accessible and placed in a conspicuous location within the rental unit to help guests navigate the property smoothly.
Simplified Check-in Process
Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide detailed instructions on how to use the smart locks, along with parking instructions accompanied by photos to ensure guests can find and access the property without any hassle. This not only enhances the guest experience but also reduces the likelihood of check-in issues.
By adhering to these practical tips, you can maintain a high standard of guest satisfaction, comply with local regulations, and ultimately run a successful and profitable short-term rental business in La Quinta, California.
Here is a brief list of house cleaning, and related services providers in La Quinta, California:
House Cleaning Services
The Elite Maids
- Offers house cleaning, housekeeping, vacation rental cleaning, moving in-out cleaning, and additional services like carpet cleaning and window cleaning. Uses eco-friendly products and provides personalized cleaning plans.
Care.com House Cleaning Services
- Lists multiple house cleaning services in La Quinta, with various individuals and companies offering cleaning services starting at $25.27/hr. Average experience of 3 years among listed services.
HomeAdvisor Maid Services
- Features several maid services in La Quinta, including 3D House Keeping, Mora’s Cleaning Services, and Acosta Services. These services offer residential and commercial cleaning, one-time and recurring cleanings, and more.
Turno Vacation Rental Cleaners
- Provides a marketplace for vetted and experienced vacation rental cleaners in La Quinta. Cleaners like Vianey, Renee, and family-owned businesses are listed with verified backgrounds, bonding, and liability insurance.
Other Nearby Services
Molly Maid
- Although based in Palm Springs, Molly Maid also serves La Quinta and neighboring communities, offering customized cleaning plans with no contracts and a 24-hour warranty.
La Quinta, California: Understanding Short-Term Rental Management Fees
In La Quinta, California, managing short-term rentals involves a range of fees that can vary significantly based on the level of service provided. Typically, these management fees range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive services such as guest communication, strategic marketing, and maintenance, tends to be on the higher end of this spectrum, often around 20%-30% of revenue.
Basic service packages, which may only include listing and rate management, can be less expensive, usually around 10%-20%. Additionally, property owners may incur extra fees for services like cleaning, repairs, and property design or renovations. These additional costs are crucial for maintaining the property's condition and attracting repeat bookings, especially in a competitive market like La Quinta, known for its high demand during peak seasons and events such as the Coachella Music Festival and BNP Paribas Open.