Airbnb & VRBO Performance in Kennesaw Georgia.

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Kennesaw, Georgia: Airbnb & VRBO Vacation Rental Market Overview

In Kennesaw, Georgia, the short-term rental market is thriving, with 278 available units, an average price range of $1,543 to $2,014, and a high demand driven by the city's attractive amenities and convenient leasing options.

Market overview

Thriving Short-Term Rental Market in Kennesaw, Georgia

Kennesaw, Georgia, is experiencing a robust short-term rental market, catering to a diverse range of travelers and locals alike. With 278 short-term rentals currently available, the city offers a flexible and convenient housing solution for those with transient needs. The average price range for these rentals is between $1,543 and $2,014 per month, indicating a strong demand and healthy market conditions. While specific occupancy rates and average daily rates are not provided, the high number of available units and the ongoing discussions to regulate and streamline short-term rentals suggest a vibrant and in-demand market. This trend is further bolstered by the city's efforts to draft a short-term rental ordinance, aiming to ensure safety, compliance, and continued growth in this sector.

Short Term Regulations

Short-Term Rental Regulations in Kennesaw, Georgia for 2024

While Kennesaw is in the process of drafting and discussing new regulations for short-term rentals, here are some key points and anticipated regulations based on current discussions and the broader context of Cobb County, where Kennesaw is located:

Anticipated Regulations in Kennesaw

Drafting and Discussion

  • The city of Kennesaw is currently drafting a short-term rental ordinance, with discussions ongoing among city council members and staff.

Expected Provisions

  • Registration and Certificates: Short-term rental operators are likely to be required to obtain a separate short-term rental certificate for each rental unit, similar to Cobb County regulations.
  • Local Agent Requirement: Operators will probably need to designate a local agent who can quickly resolve any issues that may arise at the property.
  • Occupancy Limits: Occupancy may be limited to one person for every 390 square feet, aligning with Cobb County's regulations.
  • Parking Requirements: Properties will likely need to provide one parking space per bedroom, plus one additional space.
  • Compliance with County Codes: Operators must follow county residential property codes for zoning, building, fire prevention, and health/sanitation regulations.

Infrastructure and Zoning Concerns

  • Concerns about strain on infrastructure and how accessory dwelling units (ADUs) fit into the long-term comprehensive plan for the city and zoning ordinances are being discussed.

Other Considerations

  • The city is also considering the impact on long-term residents, as short-term rentals reduce the availability of units for long-term residents.
  • There may be specific rules or restrictions on accessory dwelling units (ADUs) such as guest houses and in-law suites.

Pending Approval and Implementation

  • The final regulations and their implementation details are subject to approval by the Kennesaw City Council in upcoming meetings.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Kennesaw, Georgia

Neighborhoods Generating High Airbnb Revenue

1. Areas Near Kennesaw Mountain

  • These neighborhoods are highly appealing due to their proximity to outdoor activities and scenic views, particularly the Kennesaw Mountain National Battlefield Park. This area attracts nature lovers and history buffs, offering picturesque trails and historical insights.

2. Downtown Kennesaw

  • Downtown Kennesaw is vibrant with restaurants, shopping options, and a lively atmosphere, making it ideal for visitors seeking convenience and local amenities. The central location enhances the appeal for guests looking for easy access to various attractions.

3. Neighborhoods Around Kennesaw State University

  • These areas attract students and visiting families, ensuring a steady stream of potential guests. The proximity to the university and its associated events and facilities makes these neighborhoods highly desirable.

Why These Neighborhoods Are Appealing

  • Proximity to Attractions: Guests are drawn to areas that offer easy access to historical sites like the Kennesaw Mountain National Battlefield Park and the Southern Museum of Civil War and Locomotive History.
  • Outdoor Activities: The natural attractions and outdoor recreational opportunities in these neighborhoods are a significant draw for nature enthusiasts and families.
  • Modern Amenities: Features such as high-speed internet, well-equipped kitchens, spacious outdoor areas, pools, and entertainment options enhance guest comfort and satisfaction.
  • Local Culture and Design: Properties that incorporate local decor and unique design elements, such as modern farmhouse aesthetics or vibrant colors with local art, add character to the accommodations and attract guests looking for a memorable stay.
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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Kennesaw, Georgia

Define Your Property's Aesthetic

  • Align your property's aesthetic with the local vibe, which in Kennesaw often blends traditional southern charm with modern elements. Consider a rustic yet contemporary aesthetic to appeal to a wide range of guests.

Focus on Functionality and Comfort

  • Ensure that your furniture is both functional and comfortable. Guests appreciate amenities like gourmet kitchens, pools, fire pits, and outdoor spaces such as patios or backyards.

Choose Statement Pieces Wisely

  • Invest in high-quality, statement pieces like couches, coffee tables, credenzas, and dining room tables that define your space. These pieces can make a significant impact on the overall feel of your Airbnb.

Select Furniture by Room

  • Tailor your furniture selection to each room's specific needs. For example, a living room might require more luxurious pieces to serve as a showpiece, while a kitchen should be fully equipped with necessary appliances and utensils.

Add Decorative Touches

  • Incorporate local art, warm lighting, and comfortable seating to create a cozy yet stylish atmosphere. Vintage-inspired furnishings or local crafts can enhance the authentic local experience for your guests.

Use Plants and Rugs to Enhance the Space

  • Add plants in the corners and use high-quality rugs to liven up the space and add warmth. These elements can significantly improve the aesthetic and comfort of your Airbnb.

Ensure Safety and Compliance

  • Make sure your property is safe and compliant with local regulations. This includes providing emergency instructions, maintaining fire safety equipment, and ensuring clear fire escape routes.

Provide Essential Amenities

  • Offer amenities that enhance comfort and convenience, such as Wi-Fi, air conditioning, and ample parking. These amenities are highly sought after by guests in Kennesaw.

Maintain and Update Regularly

  • Regularly inspect and maintain your property to ensure it remains in good condition. Update furnishings and decor periodically to keep the space fresh and appealing to guests.

Respect Local Style and Events

  • Consider the local events and attractions when designing your space. For example, if your property is near Six Flags or the Marietta Square, you might want to incorporate elements that appeal to families or tourists attending these events.
Insider Tips

Local Attractions and Insider Tips for Visiting Kennesaw, Georgia

Attractions

Historical Sites

  • Kennesaw Mountain National Battlefield Park: A nearly 3,000-acre park featuring over 17 miles of trails, a visitor center with Civil War history, and panoramic views of downtown Atlanta and the surrounding area.
  • Southern Museum of Civil War and Locomotive History: Showcases "The General" from the Great Locomotive Chase, along with exhibits, archives, and a library focusing on railroad history during the Civil War.

Parks and Gardens

  • Smith-Gilbert Gardens: Explore the gardens and home surrounding an 1880s plantation, featuring over 3,000 plant species and 30 sculptures by nationally known artists.
  • Swift-Cantrell Park: The city's largest community park, offering playgrounds, picnic pavilions, trails, a splash pad, a dog park, and a skatepark.

Recreation

  • Kennesaw Skatepark: A 40,000 sq ft skatepark with a Street League Skateboarding (SLS) Foundation Certified Skate Plaza, flow course, and bowl.
  • Noonday Creek Trail: A 7-mile scenic trail suitable for cycling, walking, or jogging, connecting Bells Ferry Road with Kennesaw Mountain National Battlefield Park.

Cultural Venues

  • Zuckerman Museum of Art: Located at Kennesaw State University, featuring a diverse permanent collection and rotating exhibits.
  • Museum of History and Holocaust Education: Offers educational programs and exhibits on history and the Holocaust.

Family-Friendly Activities

  • Big Shanty Park: Features baseball and soccer fields, tennis courts, and an art center.
  • Noonday Park: Includes soccer and football fields, a BMX track, and picnic pavilions.
  • Bowlero Kennesaw: Offers bowling, billiards, an arcade, and more.
  • Sky Zone Trampoline Park and Adventure Air Sports Kennesaw: Great spots for indoor adventure and fun.

Insider Tips

Festivals and Events

  • Big Shanty Arts & Crafts Festival: An annual festival showcasing local artisans and crafts.
  • Pigs & Peaches BBQ Festival: A popular event for BBQ enthusiasts and families.

Shopping and Dining

  • Barrett Parkway/Town Center Community Improvement District: Offers a variety of shopping and dining options in the area.

Outdoor Activities

  • Hike to the Kennesaw Mountain Summit: Enjoy scenic views and historical significance of the Civil War battlefield.
  • Explore Leone Hall Price Park: A passive park with natural trails, meadows, and wildlife along Allatoona Creek.

Local Favorites

  • Pack a Picnic: Head to Swift-Cantrell Park or other local parks for a relaxing picnic lunch.
  • Visit Depot Park: Learn about Civil War history and enjoy downtown attractions.

By providing these recommendations, your guests can experience the best of what Kennesaw, Georgia, has to offer.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Kennesaw, Georgia

To ensure the success of a short-term rental business in Kennesaw, Georgia, several key practices should be implemented. First, it is crucial to adhere to and communicate local noise regulations to guests, including informing them about quiet hours to maintain a positive relationship with neighbors and avoid potential fines. Creating a comprehensive digital and physical house manual is also essential; this should include detailed instructions, Wi-Fi passwords, and other pertinent information to enhance the guest experience.

A simplified check-in process can significantly improve guest satisfaction. Utilizing smart locks eliminates the need for physical key exchanges and provides guests with the convenience of self-check-in. Additionally, providing clear parking instructions accompanied by photos can help avoid confusion and ensure a smooth arrival process.

By focusing on these aspects, hosts can not only comply with local regulations but also enhance guest satisfaction, leading to better reviews and higher occupancy rates in the competitive Kennesaw market.

Local Vendors

Here is a brief list of house cleaning providers in Kennesaw, Georgia:

House Cleaning Services in Kennesaw, GA

PCT Clean

  • Offers weekly, biweekly, and monthly cleaning services.
  • Provides deep cleaning, post-construction cleanup, move in/out cleaning, and professional maid services.
  • Uses eco-friendly, pet-friendly, and non-harmful chemicals.
  • Serves Kennesaw, Marietta, Acworth, Cartersville, and other areas in Cobb County and Metro Atlanta.

Molly Maid of Cherokee County

  • Delivers house cleaning services in Kennesaw, Acworth, Marietta, and the Atlanta Metro Area.
  • Offers customized maid services tailored to individual needs.
  • Backed by the Neighborly Done Right Promise.

MaidPro

  • Provides weekly, bi-weekly, or one-time house cleaning services.
  • Customizes maid services to fit client needs.
  • Serves the Kennesaw area.

My Cleaning Angel

  • Matches clients with local cleaners for house cleaning services.
  • Offers easy and fast online booking.

For additional options, you can also refer to local listings on platforms like Care.com, which lists multiple house cleaning services in Kennesaw, GA.

Management fees

Short-Term Rental Management Fees in Kennesaw, Georgia: A Comprehensive Guide

In Kennesaw, Georgia, the fees for managing short-term rentals, such as those listed on Airbnb, can vary significantly depending on the level of service provided. Typically, these fees range from 10% to 30% of the rental revenue. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income.

Basic or a la carte services, which may only include specific tasks such as marketing or guest communication, can be less expensive, potentially starting at around 10% to 15% of the rental revenue. Additionally, hosts may incur extra fees for services like cleaning, repairs, or property design, which can further impact the overall cost of management. For instance, some management companies charge a separate cleaning fee that is passed on to the guests, while others may include it in their overall management fee. Understanding these fee structures is crucial for property owners to make informed decisions about their short-term rental investments in Kennesaw.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Kennesaw should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Kennesaw.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Georgia