Airbnb & VRBO Performance in Keller Texas.

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Keller, Texas: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Keller, Texas, is thriving, characterized by steady year-round demand, higher occupancy rates and rental prices during peak seasons, and a diverse range of property types that cater to various guest needs, despite some seasonal fluctuations.

Market overview

Thriving Short-Term Rental Market in Keller, Texas: Optimistic Trends and Opportunities

Keller, Texas, is experiencing a robust short-term rental market, despite some national trends indicating a decline in occupancy rates. Locally, the market benefits from Keller's unique blend of small-town charm and big-city conveniences, making it an attractive destination for both tourists and business travelers. While national data shows a slight decrease in occupancy rates compared to previous years, Keller's strategic location between Dallas and Fort Worth helps maintain a steady year-round demand. The peak season, which includes late spring and summer months, sees higher occupancy rates and potentially higher rental prices. Average daily rates, although slightly lower than pre-pandemic levels, remain stable, with rates in the late fall season pacing ahead of last year's figures. This stability and the anticipated balance between supply and demand suggest a promising outlook for short-term rental hosts in Keller, Texas.

Short Term Regulations

Short-Term Rental Regulations in Keller, Texas for 2024

Registration and Licensing

  • Short-term rental owners must register their property annually with the city.

Taxes and Fees

  • Owners must pay the required municipal hotel occupancy tax, although there was discussion about replacing this with a yearly fee.

Contact Information

  • Provide 24/7 contact information for the owner or a designated contact person.

Rental Duration

  • Rentals are limited to no more than 30 days to the same occupant and no more than 180 days per year, though this was a point of contention among council members.

Guest Limits

  • Limit guests to two people per bedroom.

Safety and Access

  • Ensure all bedrooms have two ingress/egress access points.

Parking

  • Ensure parking for all guests on-site on an approved surface.

Events and Permits

  • Not host events that require a city permit.

Compliance with Ordinances

  • Abide by noise and trash ordinances.

Enforcement and Penalties

  • Owners who receive three code violations in a year would have their registration revoked for six months.

Zoning

  • Short-term rentals are permitted in all residential areas as well as in the Town Center and Old Town Keller districts, and the Center Stage planned development. Only one short-term rental is allowed per lot or per building, such as a townhome or duplex.
Neighborhood Performance

High-Revenue Neighborhoods for Airbnb in Keller, Texas

Neighborhoods Generating Significant Airbnb Revenue

Keller Town Center

  • Appeal: Known for its vibrant shopping and dining scene, the Keller Town Center attracts guests who want to be close to local amenities, restaurants, and entertainment options. This area is particularly appealing to business travelers and those looking for a lively atmosphere.

Neighborhoods near Bear Creek Park

  • Appeal: These secluded neighborhoods are ideal for families and guests seeking outdoor activities. The proximity to Bear Creek Park offers easy access to recreational areas, making it a favorite among those looking for a mix of relaxation and outdoor adventures.

Areas near Major Highways (TX-114)

  • Appeal: Properties located near major highways like TX-114 are attractive to business travelers due to their easy access to both Dallas and Fort Worth. This convenience makes these areas highly sought after for short-term rentals.

Additional Factors Contributing to Appeal

  • Family-Friendly Atmosphere: Neighborhoods that offer a family-friendly environment, such as those with parks and recreational facilities, are highly appealing to families and vacationers.
  • Modern Amenities: Areas with properties featuring modern amenities like outdoor spaces (backyards with grills and pools), hot tubs, and spacious living areas are particularly popular among guests seeking leisure and relaxation.
  • Proximity to Local Events and Attractions: Neighborhoods close to local events like the Keller Farmers Market and the Keller Pointe, which offers recreational activities, enhance the appeal by providing a vibrant local culture and various activities for guests.

These neighborhoods combine the benefits of a family-friendly atmosphere, modern amenities, and convenient access to local attractions and major urban centers, making them highly lucrative for Airbnb investments in Keller, Texas.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Keller, Texas

To create an inviting and stylish Airbnb in Keller, Texas, consider the following tips that reflect the city's unique style and appeal to its diverse range of guests.

Understand the Local Market and Guest Preferences

  • Keller attracts families, vacationers, and business travelers, so ensure your design caters to a broad audience.

Choose Modern and Rustic Aesthetics

  • Blend modern and rustic elements to create a comfortable and inviting atmosphere. This can include ranch-style decor, vintage touches, and neutral color palettes with vibrant accents.

Highlight Outdoor Spaces

  • Properties with outdoor spaces such as backyards with grills and pools are highly popular. Ensure these areas are well-maintained and equipped for leisure and relaxation.

Incorporate Functional Features

  • Include fully equipped kitchens, spacious living areas, and family-friendly setups to make your listing more attractive to potential renters.

Invest in High-Quality Furnishings

  • Use high-quality, aesthetically pleasing furniture to enhance guest satisfaction and encourage positive reviews. Modern upgrades can help differentiate your property in a competitive market.

Consider Neighborhood-Specific Styles

  • Different neighborhoods in Keller may have unique preferences. For example, areas near Keller Town Center might benefit from a more vibrant and modern style, while secluded neighborhoods could lean towards a more rustic and family-friendly aesthetic.

Add Modern Amenities

  • Include amenities such as hot tubs, high-speed Wi-Fi, and modern technology to attract a wide range of guests, including business travelers.

Reflect Local Culture

  • Integrate elements that celebrate Texan culture, such as wooden accents, cozy textiles, and nature-inspired decor, to create a unique and authentic experience for guests.

Ensure Cleanliness and Maintenance

  • Maintain a high standard of cleanliness and property maintenance to ensure guest satisfaction and positive reviews. Regular cleaning, sanitizing, and minor maintenance are crucial.

Optimize for Seasonality

  • Be aware of the peak travel seasons in Keller (March to May and September to November) and adjust your furnishings and amenities accordingly to maximize bookings and guest satisfaction.

By following these tips, you can create an inviting and stylish Airbnb in Keller, Texas, that reflects the city's unique charm and meets the diverse needs of its guests.

Insider Tips

Discovering Keller, Texas: Local Attractions and Insider Tips for Airbnb Hosts

Local Attractions

1. Old Town Keller

  • Explore the historic heart of Keller, featuring three museums: the Wild Rose Heritage Center, Catherine Anne’s Books and Research Center, and the Station House.
  • Shop at the numerous small boutiques and enjoy the charming atmosphere.

2. Tornado Terry’s Family Amusement Center

  • A bustling arcade with a wide range of new and old games. Play packages start at $15 per person, making it a great spot for families and gamers.

3. Keller Farmers Market

  • Every Saturday morning from May to October, visit Bear Creek Park for fresh produce, baked goods, arts, and crafts, all produced within 150 miles of the town.

4. Memories N’ Treasures

  • A unique store housed in a former daycare, filled with vintage items, including working slot machines and a large collection of vintage cameras.

5. Cold Wave Creations

  • Indulge in homemade, small-batch ice cream with unique flavors that change weekly. Located in a shopping center on Rufe Snow Drive.

6. Horizon 76

  • Known for its hand-cut fries fried in duck fat and topped with bacon, cheese, and chives or beef tenderloin chili. A must-try for food enthusiasts.

7. The Parks at Town Center

  • Enjoy over 300 acres of parks and more than 26 miles of hiking and biking trails. Perfect for outdoor activities and relaxation.

8. Keller Pointe

  • An expansive recreation and aquatics center offering various recreational activities and events throughout the year.

Insider Tips

Events and Festivals

  • Check the local event calendar for events like Trash Bash, Haunted Camp Out, Flannel Fest, and Holly Days, which offer unique experiences for guests.

Local Eats

  • Recommend Horizon 76 for its signature fries and other delicious meals.
  • Suggest a visit to Cold Wave Creations for a taste of unique, homemade ice cream flavors.

Shopping

  • Direct guests to Old Town Keller for a variety of small boutiques and unique shopping experiences.

Outdoor Activities

  • Inform guests about the extensive park system and hiking/biking trails available in Keller, perfect for nature lovers and outdoor enthusiasts.

Family Fun

  • Tornado Terry’s is a great spot for families looking for an entertaining day filled with arcade games and activities.

By providing these local attractions and insider tips, you can enhance your guests' experience and make their stay in Keller, Texas, more memorable and enjoyable.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Keller, Texas

To ensure the success of your short-term rental business in Keller, Texas, several practical tips can make a significant difference in guest satisfaction and compliance with local regulations.

Noise Regulations and Quiet Hours

Inform your guests about quiet hours to maintain a peaceful environment and avoid any potential issues with neighbors. Include clear guidelines on quiet hours in your digital and physical house manual to set expectations from the outset.

Digital and Physical House Manual

Create a comprehensive house manual that includes essential instructions, Wi-Fi passwords, and other important details about the property. This manual should be both digital, accessible through a shared link or app, and physical, placed in a convenient location within the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical keys and reducing the likelihood of lost or misplaced keys. Provide detailed instructions on how to use the smart locks, along with photos and videos if necessary.

Parking Instructions

Include clear parking instructions with photos in your house manual to help guests navigate parking options easily. This can prevent confusion and ensure that guests park in designated areas, respecting both your property and the neighborhood.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and maintain a positive reputation for your short-term rental in Keller, Texas.

Local Vendors

Here is a brief list of house cleaning providers in Keller, Texas:

House Cleaning Services

Organically Maid

  • Offers residential and commercial cleaning services
  • Uses 100% natural cleaning products
  • Services include one-time, deep, maintenance, and top-to-bottom cleaning
  • Also provides electrostatic fogging and disinfecting services.

Merry Maids

  • Provides professional house cleaning services
  • Services include one-time deep cleanings, weekly or bi-weekly recurring cleanings, specialty cleanings, and move-in/out cleaning
  • Maids are screened, bonded, and insured.

Buckets & Bows Maid Service

  • Offers house cleaning and maid services with over 30 years of experience
  • Services include weekly, bi-weekly, monthly, or one-time cleanings
  • Also provides laundry, light cleaning, and office cleaning services.

Keller Maid Service

  • Provides general everyday cleaning, spring cleaning, deep cleaning, and vacation rental turnover services
  • Also offers office cleaning services
  • Known for being affordable and reliable.

Additional Resources

  • For a broader list of house cleaning services, you can also check local listings on platforms like Care.com, which lists multiple affordable house cleaning options in Keller, TX.
Management fees

Keller, Texas, Short-Term Rental Management Fees: A Comprehensive Overview

In Keller, Texas, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum. For example, companies like GoSummer charge around 20% of the booking revenue for comprehensive services, excluding cleaning fees.

Basic services, such as tenant screening and lease preparation, may incur lower fees. Additional costs can include fees for cleaning, repairs, and design enhancements to the property. Companies like Keller Short Term Rental Management and LEAP DFW offer tailored services that include financial reporting, compliance with local regulations, and proactive maintenance, which can also impact the overall fee structure.

Understanding these fee structures is crucial for property owners to ensure they are maximizing their rental income while maintaining a high-quality guest experience.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Keller should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Keller.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Texas