Airbnb & VRBO Performance in Jersey City New Jersey.

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Jersey City, New Jersey: Airbnb & VRBO Vacation Rental Market Overview

Jersey City, New Jersey, continues to thrive as a lucrative market for short-term rentals, boasting high occupancy rates, particularly during peak months like September, and offering substantial revenue opportunities due to its cultural richness and proximity to New York City.

Market overview

Thriving Short-Term Rental Market in Jersey City, New Jersey

Jersey City, New Jersey, is experiencing a robust and profitable short-term rental market, making it an attractive destination for both investors and travelers. The city boasts a median occupancy rate of 78%, indicating a high demand for short-term rentals throughout the year, with peak occupancy rates reaching as high as 79% in September.

The average daily rate for these rentals stands at $135, with potential highs of up to $195 during peak months like December and July. This combination of high occupancy rates and competitive daily rates translates into significant revenue opportunities, with typical hosts earning an average annual revenue of around $35,000 to $41,200.

The lenient regulatory environment and the city's rich cultural offerings, including its proximity to New York City and attractions like Liberty State Park, further enhance the appeal of Jersey City as a prime location for short-term rental investments.

Short Term Regulations

Short-Term Rental Regulations in Jersey City, New Jersey for 2024

Eligibility and Ownership

  • Only Jersey City property owners are eligible to host short-term rentals; tenants and those in rent-controlled units are not permitted.

Permit Requirements

  • A permit is mandatory for hosting short-term stays (fewer than 28 consecutive nights). Each unit requires a separate permit, even if owned by the same person.
  • The permit application must be completed online through the Division of Housing Preservation.
  • An initial permit application fee of $250 and an annual renewal fee of $200 are required.

Documentation and Compliance

  • Hosts must provide detailed documentation, including:
  • Property address, block/lot, ward
  • Owner contact information
  • 24/7 contact information for property agent and responsible party
  • Number of available parking spaces
  • Proof of ownership, residency, insurance, and condo bylaws (if applicable)
  • Zoning compliance certificate, proof of no outstanding fines or penalties, and proof of no outstanding taxes, water, and sewer charges.

Hosting Duration and Occupancy

  • Unhosted stays are limited to 60 nights per year.
  • Only the principal residence of property owners can be used for short-term rentals; additional units that are not the owner's primary residence cannot be rented out on a short-term basis.

Safety and Maintenance Standards

  • Properties must meet fire safety and property maintenance standards, including the installation of smoke detectors and carbon monoxide detectors.
  • Rentals must comply with the Property Maintenance Code (Chapter 254 of the Jersey City Municipal Code).

Inspections

  • Properties are subject to inspections before a permit is issued to ensure compliance with fire safety regulations and the Property Maintenance Code.

Parking

  • Hosts must provide details on available off-street and on-street parking adjacent to the premises.

Contact Information

  • Hosts must provide 24/7 contact information for both the property agent and a designated responsible party.

Financial and Insurance Requirements

  • Proof of general liability insurance in a minimum amount of $500,000 is required.

Annual Renewal

  • Permits for existing short-term rentals must be renewed annually to avoid any lapse in permission to rent.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Jersey City, New Jersey

1. 07302 - Luxury and Urban Hub

  • This area is known for its high Average Daily Rate (ADR) and significant revenue potential, making it a premium option for luxury seekers. Its unparalleled urban amenities and proximity to key attractions draw high-end guests.

2. 07307 - The Heights, Hudson City, and Mount Pleasant

  • This ZIP code boasts a healthy inventory of listings, catering to diverse guest preferences. Neighborhoods like The Heights, Hudson City, and Mount Pleasant offer unique attractions, from artistic lanes to historic streets, ensuring a memorable stay. The area sees a high occupancy rate, especially in October, driven by seasonal events and attractions.

3. 07304 - Bergen-Lafayette and Liberty State Park Area

  • Bergen-Lafayette is sought after for its eclectic mix of restaurants, cafes, and boutiques, offering an authentic local experience. The Liberty State Park area attracts guests with its expansive green spaces, stunning views of the Statue of Liberty, and proximity to landmarks like the Liberty Science Center. This combination makes it a favorite among families and history enthusiasts.

4. Liberty State Park and Jersey City Waterfront

  • These areas are highly appealing due to their stunning views of the New York skyline and the Statue of Liberty. The Liberty State Park area offers nature and relaxation, while the Jersey City Waterfront provides a vibrant cultural scene, making these locations highly profitable for Airbnb hosts.

5. Historic Downtown and Hamilton Park

  • Historic Downtown is known for its lively dining scene and artistic events, drawing guests interested in local culture. Hamilton Park, with its historic charm and community events, adds to the area's appeal, making it a popular choice for tourists and short-term renters.

These neighborhoods in Jersey City are particularly appealing due to their unique blend of cultural, historical, and natural attractions, along with their proximity to major landmarks and the New York City skyline, which drives high demand and revenue potential for Airbnb hosts.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Jersey City, New Jersey

Color Palette and Furniture

  • Use a neutral color palette for walls and large furniture pieces to create a relaxed and uncluttered environment.
  • Avoid using personal or outdated items; opt for modern, clean designs that reflect the city's urban vibe.

Functional Spaces

  • Ensure each area of the property has a clear purpose, such as a well-defined reading nook, dining area, or relaxation spot.

Local Touches

  • Incorporate elements that reflect Jersey City's local culture and history, such as artwork, decorative items, or a guidebook with local recommendations.

Smart Technology

  • Add smart home features like keyless entry, smart thermostats, or streaming devices to enhance the guest experience and appeal to tech-savvy travelers.

Guest Amenities

  • Stock up on essential items like toiletries, basic cooking ingredients, and a first aid kit. These small touches can significantly improve guest satisfaction.

Lighting

  • Use lighting fixtures that are warm and inviting, avoiding those that resemble office lighting. Ensure the lighting is comfortable and conducive to relaxation.

Comfort and Cleanliness

  • Focus on comfort by using high-quality bedding and linens. Opt for white linens or a single solid color to symbolize cleanliness and ease of maintenance.
  • Use heavy-duty materials for rugs to ensure they can withstand wear and tear.

Personal Touches

  • Avoid cluttering the space with personal items like clothes, photos, or overpacked bookshelves. Leave only a few select books and decorative items that enhance the local atmosphere.

Kitchen and Dining

  • Ensure the kitchen is well-equipped with enough pots, pans, and kitchenware for the maximum number of guests. Avoid overpacking the drawers to maintain ease of use.

Ambiance

  • Use scented candles and quality shampoo and soap to create a welcoming and indulgent atmosphere. Perfume the house before guests arrive to make a good impression.

Entertainment

  • Leave some games, cards, and informative books to provide entertainment options for guests, especially on days with bad weather.

Neighborhood Highlight

  • Highlight the unique aspects of your neighborhood, such as local cafes, galleries, or family-friendly parks, to attract guests who are looking for specific experiences in Jersey City.
Insider Tips

Discover Jersey City: Local Attractions and Insider Tips for Your Guests

Top Attractions

Liberty State Park

  • A central point for several popular attractions, offering stunning views of the Statue of Liberty and Ellis Island.
  • Features the historic Communipaw Terminal, now on the National Register of Historic Places.
  • Includes the Liberty Walkway, a waterfront promenade with a playground, picnic tables, and historic monuments like the Liberation sculpture and the Empty Sky 9/11 Memorial.

Liberty Science Center

  • Located within Liberty State Park, this family-friendly science museum features interactive exhibits, learning labs, and one of the largest planetariums in the world.
  • Offers laser light shows, 3D productions, and educational documentaries.

Liberty Landing Marina

  • Perfect for outdoor activities such as boating, jet skiing, or sightseeing.
  • Offers unique tours like the Sea the City jet ski excursion and the Hot Tub Boat tour.

Loew’s Jersey Theatre

  • A historic performance theater built in 1929, known for its Baroque/Rococo style and the Wonder Organ.
  • Hosts various shows, including DJs, independent artists, dance performances, and family-friendly events.

Colgate Clock

  • An iconic landmark and one of the largest clocks in the world, located near Exchange Place.
  • Illuminated at night, making it a great spot for a quick visit.

J. Owen Grundy Park

  • A riverfront park offering walking, biking, and rollerskating paths with amazing views of the Manhattan skyline.
  • Pet-friendly and ideal for festivals and performances.

Historic Downtown Jersey City

  • Features restored 19th-century buildings, indie shops, trendy restaurants, vibrant bars, and upscale hotels.
  • Explore the cultural vibe of the city through local tours.

Van Vorst Park

  • A historic green space with well-manicured gardens, playgrounds, and community gardens.
  • Hosts events like Shakespeare in the Park, farmers' markets, and flea markets.

Hudson River Waterfront Walkway

  • An 18.5-mile paved path for cycling and walking, offering views of the Manhattan skyline.
  • Connects various parks and attractions, including the Colgate Clock and J. Owen Grundy Park.

Insider Tips

Transportation

  • Use the PATH transit system, which serves multiple stations in Jersey City and connects to Manhattan.
  • Utilize transit trains and buses for easy navigation around the city.

Dining

  • Visit Smorgasburg, an outdoor food market with a rotating mix of local vendors and a beer garden.
  • Try Razza, a top-rated pizzeria often cited as one of the best in the area.

Cultural Experiences

  • Explore the Powerhouse and Riverview arts districts for a vibrant cultural scene.
  • Visit Mana Contemporary for incredible art exhibits and street art throughout the city.

Seasonal Visits

  • Spring and autumn are excellent times to visit, with fewer crowds and pleasant weather.
  • Enjoy annual events like the Annual Cultural Diversity Festival and the McGinley Square Live Music Series.

Local Events

  • Check out the Hudson Farmers Market in The Heights for local produce and artisanal goods.
  • Attend performances and events at Van Vorst Park, such as Shakespeare in the Park and flea markets.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Jersey City and experience the best the city has to offer.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Jersey City, New Jersey

To operate a successful short-term rental business in Jersey City, New Jersey, several practical tips can help you navigate the city's regulations and enhance the guest experience. Here are some key considerations:

Noise Regulations and Guest Communication

Ensure you inform your guests about the noise regulations and quiet hours to maintain neighborhood harmony. Include this information in your digital and physical house manual to avoid any potential issues.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should be easily accessible to guests, either through a digital link or a physical copy at the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. This not only enhances guest convenience but also reduces the administrative burden on hosts.

Clear Parking Instructions

Provide clear parking instructions, accompanied by photos, to help guests understand where and how to park. This can prevent confusion and potential parking violations, ensuring a smooth stay for your guests.

By implementing these strategies, you can ensure compliance with local regulations, improve guest satisfaction, and maintain a positive reputation for your short-term rental business in Jersey City.

Local Vendors

Here is a brief list of house cleaning providers in Jersey City, New Jersey:

Maid In Jersey City

  • Offers home, apartment, office, construction, carpet, move-in/out, and Airbnb cleaning services.
  • Uses eco-friendly products and provides all necessary cleaning equipment and supplies.
  • Fully bonded and insured with polygraph-approved cleaning staff.

VepoClean (FNA EcoPure)

  • Provides home and apartment cleaning services in Jersey City and Hoboken.
  • Uses green and organic products; offers steam vapor and fogging disinfection services.
  • Pricing based on square footage.

Regina’s Maids

  • Offers regular home cleaning and move-out cleaning services.
  • Disinfection included with extra attention to high-risk surfaces.
  • $60 an hour with a two-hour minimum.

Clean Popo Cleaning

  • Offers regular and deep cleaning services for homes.
  • Pricing ranges from $120 to $200 for a typical 2-bed 2-bath apartment.
  • Bookings available on their website.

Supermaid

  • Provides regular, recurring, deep cleaning, and add-on services like oven and fridge cleaning.
  • Pricing depends on the size of the premises; a single-floor apartment costs around $150-$200.

Rosie’s Cleaning

  • Offers home and office cleaning on a one-off and regular basis.
  • Flat fee based on the size of the premise; disinfection and oven/microwave cleaning available.
  • First-time visit costs about $90 for a 2-bed 2-bath apartment.

eMaids

  • Provides residential and commercial cleaning services, including post-construction and moving-in cleaning.
  • Certified, insured, and bonded maids with a 100% satisfaction guarantee.
  • Advanced booking system and competitive hourly rates.

Super Maids

  • Offers standard, move-in/out, and super clean services.
  • Includes all necessary equipment and supplies; background-checked and insured staff.
  • Flexible scheduling and discounts for cleaning plans.
Management fees

Short-Term Rental Management Fees in Jersey City, New Jersey: A Comprehensive Guide

In Jersey City, New Jersey, the fees for short-term rental property management can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum. For instance, companies like MasterHost and Hyatus Stays may charge between 10% to 15% or more per booking for their premium services, which include SEO-optimized listings, price optimization, and 24/7 customer support.

Basic services, which might only include listing creation and minimal management, may incur lower fees. Additionally, property owners should be aware of potential extra fees for services like cleaning, repairs, and interior design, which can add to the overall cost. Understanding these fee structures is crucial for property owners to make informed decisions and maximize their rental income while minimizing stress and additional costs.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Jersey City should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Jersey City.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for New Jersey