Airbnb & VRBO Performance in Jensen Beach Florida.

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Jensen Beach, Florida: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Jensen Beach, Florida, is thriving, with an average daily rate of $223, 56% occupancy, and a monthly revenue of $17,547, making it an attractive and lucrative option for investors and travelers alike.

Market overview

Thriving Short-Term Rental Market in Jensen Beach, Florida

Jensen Beach, Florida, is experiencing a robust and lucrative short-term rental market. According to recent data, short-term rentals in the area are boasting an impressive 56% average occupancy rate, indicating a high demand for these properties. The average daily rate for these rentals stands at $223, contributing to a substantial monthly revenue of $17,547. This strong performance is further underscored by the growth in active listings, which have increased by 8% over the past year. With a majority of listings being entire homes and equipped with amenities such as internet, air conditioning, and kitchens, Jensen Beach continues to attract a steady stream of visitors, making it an attractive destination for both travelers and investors in the short-term rental sector.

Short Term Regulations

Short-Term Rental Regulations in Jensen Beach, Florida for 2024

State and Local Requirements

Registration and Licensing

  • Short-term rental properties must be registered with a new statewide database managed by the Department of Business and Professional Regulation (DBPR) as per Senate Bill 280.
  • Hosts must obtain a Local Business Tax Receipt and a Tourist Development Tax account from Martin County.

Fees and Taxes

  • Hosts must pay a registration fee, which can be up to $150 for individual registrations or $200 for collective registrations, as set by local governments.
  • Collect and remit a 6% Tourist Development Tax from guests, used to fund tourism-related projects in the county.

Occupancy Limits

  • Maximum overnight occupancy is set by the state: two people per bedroom, plus two additional people in one common area, or more if the rental provides at least 50 square feet per person.

Responsible Party

  • Designate a person capable of handling complaints or emergencies who is available by phone 24/7 and can respond on-site if needed.

Compliance and Enforcement

  • Local governments can suspend vacation rental registrations for up to 30 days following three or more violations of local ordinances within a 90-day period, and up to six months for subsequent violations within six months.
  • Fines can be imposed for non-compliance, including up to $500 for operating without proper registration or permits.

Zoning and Residential Restrictions

  • Short-term rentals are subject to zoning regulations, and in some residential areas, they may be prohibited or require a special permit.

Safety and Health Standards

  • Properties must meet specific safety standards or obtain a license from the Florida Division of Hotels and Restaurants.

Additional Local Regulations

  • Hosts must comply with any city-specific regulations, such as rental inspections or licensing, in Martin County.
  • Ensure compliance with local ordinances regarding noise, trash, and parking.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Jensen Beach, Florida

Why These Neighborhoods Are Appealing

Jensen Beach, known for its attractive beaches, recreational opportunities, and proximity to various attractions, hosts several neighborhoods that are particularly lucrative for Airbnb investments. Here are the top neighborhoods and why they are appealing to guests:

1. Hutchinson Island

  • Appeal: Hutchinson Island is renowned for its beautiful beaches, scenic views, and tranquil atmosphere. Guests are drawn to its serene environment, making it an ideal spot for those seeking relaxation.
  • Revenue Potential: Properties on Hutchinson Island tend to have higher occupancy rates and daily rates due to their prime beach locations.

2. Downtown Jensen Beach

  • Appeal: Downtown Jensen Beach offers a vibrant and friendly neighborhood with easy access to local restaurants, shops, and cultural attractions. Guests appreciate the proximity to amenities and the lively community.
  • Revenue Potential: Properties in downtown areas, such as the Skyline Loft mentioned, benefit from high demand due to their central location and amenities like being close to groceries and the river.

3. Indian Riverside Park Area

  • Appeal: This area is popular due to its family-friendly environment, with attractions like the Children's Museum of the Treasure Coast and Langford Park. Guests enjoy the combination of recreational activities and educational experiences.
  • Revenue Potential: Properties near Indian Riverside Park, such as the Tropical Way Getaway, are in high demand due to their convenient location and family-friendly amenities.

4. Bathtub Reef Beach Area

  • Appeal: Bathtub Reef Beach is a favorite among tourists for its unique reef formation and excellent swimming conditions. Guests are attracted to the natural beauty and recreational opportunities of this beach.
  • Revenue Potential: Properties close to Bathtub Reef Beach benefit from high occupancy rates and premium rental rates, making them highly profitable for Airbnb hosts.

5. Normandy Beach

  • Appeal: Normandy Beach offers a quieter, more secluded beach experience while still being close to the amenities of Jensen Beach. Guests appreciate the balance between tranquility and accessibility.
  • Revenue Potential: Properties in this area, though less crowded than downtown, still command high daily rates and maintain a strong occupancy rate due to their beachfront locations and serene atmosphere.

These neighborhoods are highly appealing due to their unique blend of natural beauty, recreational opportunities, and proximity to local attractions, making them prime locations for generating significant Airbnb revenue in Jensen Beach.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Jensen Beach, Florida

Embrace the Coastal Charm

  • Use Light and Airy Colors: Opt for a palette of pastel shades, whites, and blues to reflect the town's coastal and sunny atmosphere.
  • Incorporate Natural Textures: Utilize natural materials like wicker, rattan, and driftwood to add warmth and a beachy feel to the space.

Celebrate Local Heritage

  • Pineapple Motifs: Pay homage to Jensen Beach's "Pineapple Capital of the World" heritage by incorporating pineapple-themed decor, such as artwork, accessories, or even a pineapple-shaped welcome sign.
  • Historical Elements: Add touches of the town's history, like vintage nautical items or historical photographs of Jensen Beach.

Create a Relaxed and Welcoming Atmosphere

  • Comfortable Seating: Include plush, comfortable seating areas both indoors and outdoors to encourage relaxation and enjoyment of the coastal views.
  • Soft Lighting: Use string lights, lanterns, or soft table lamps to create a warm and inviting ambiance in the evenings.

Highlight Local Art and Culture

  • Local Artwork: Decorate the space with artwork from local artists, which can be found in the town's many art galleries and studios.
  • Colorful Accents: Incorporate vibrant colors and motifs inspired by the Caribbean and Key West styles, which are prevalent in Jensen Beach's downtown area.

Utilize Outdoor Spaces

  • Beachy Outdoor Furniture: Choose outdoor furniture that is durable, weather-resistant, and comfortable, such as wicker or recycled plastic pieces.
  • Plant Native Species: Add plants native to the area, like palm trees or beach flowers, to enhance the outdoor space and blend with the local environment.

Focus on Functionality and Comfort

  • Practical Storage: Ensure there is ample storage for beach gear, such as surfboards, kayaks, or snorkeling equipment, to keep the space organized and clutter-free.
  • Cozy Bedding: Use high-quality, comfortable bedding and linens to ensure guests have a restful stay.

Respect the Environment

  • Eco-Friendly Choices: Opt for eco-friendly products and materials in your decor and amenities to align with the town's commitment to environmental stewardship.
  • Proper Waste Disposal: Provide clear guidelines and facilities for proper waste disposal to encourage guests to respect the local environment.

Personal Touches

  • Welcome Package: Create a welcome package that includes local tips, recommendations for dining and activities, and a map of the area to help guests feel at home.
  • Local Amenities: Offer local amenities such as beach towels, sunscreen, and a cooler for beach trips to enhance the guest experience.
Insider Tips

Discover Jensen Beach, Florida: Local Attractions and Insider Tips

Must-Visit Attractions

Beaches and Parks

  • Jensen Beach Park: Enjoy pristine sandy shores, crystal-clear waters, and excellent swimming conditions.
  • Walton Rocks Beach: A pet-friendly beach perfect for a day out with your dog.
  • Jensen Beach Causeway Park: Features hiking trails, picnic areas, and fishing spots with breathtaking views of the Indian River.
  • Indian Riverside Park: A serene waterfront park with a boardwalk, play fountain, and the Children's Museum of the Treasure Coast nearby.

Family-Friendly Activities

  • Children's Museum of the Treasure Coast: Interactive exhibits and educational activities, including a simulated archaeological dig and a pirate ship adventure.
  • Jensen Beach Bowl: A family-friendly bowling alley for some fun and friendly competition.

Cultural and Community Events

  • Jammin' Jensen: A weekly street festival every Thursday evening featuring live music, local artisans, food vendors, and more.
  • Pineapple Festival: Celebrate Jensen Beach's history as the “Pineapple Capital of the World” with this annual festival.

Outdoor Activities

  • US Sailing Center: Take sailing lessons, rent sailboats, or participate in regattas and sailing events.
  • Fishing Charters and Boat Tours: Explore the area's rich marine life and stunning vistas.
  • Kayaking and Paddleboarding: Navigate the Indian River Lagoon and St. Lucie River, observing local bird species and enjoying the serenity.
  • Golfing: Visit the Jensen Beach Golf Club or The Shores of North River Golf Club for a day of golfing in beautiful Florida sunshine.

Shopping and Dining

  • Downtown Jensen Beach: Explore unique boutiques, art galleries, and specialty shops. Enjoy dining at waterfront fine dining establishments or cozy cafes.
  • Treasure Coast Square: The largest shopping mall in the area with a wide selection of stores and dining options.

Insider Tips

Local Favorites

  • Thursday Art Festivals: Every Thursday, downtown Jensen Beach hosts a mini-festival of local artists’ displays, music, vendors, and family entertainment from 6 – 9:30 PM.
  • Community Sailing Center: One of only three Community Sailing Centers in the U.S. sanctioned by the US SAILING Association.

Hidden Gems

  • Artist Colony: A collection of vibrant, tin-roofed cottages converted into artist studios in the heart of downtown Jensen Beach.
  • Spa Treatments: Unwind with organic skin care and body treatments, specializing in deep tissue massages, in downtown Jensen Beach.

Practical Information

  • Nearest Airport: Palm Beach International Airport, located about 45 miles south of Jensen Beach.
  • Local Events: Check out the monthly music series and family-friendly “Sunday Funday” events at The Mansion at Tuckahoe.

By sharing these attractions and insider tips, your guests will be well-equipped to enjoy the full charm and beauty of Jensen Beach, Florida.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Jensen Beach, Florida

To ensure the success of your short-term rental business in Jensen Beach, Florida, several practical tips can make a significant difference in guest satisfaction and compliance with local regulations.

Noise Regulations and Quiet Hours

Inform your guests about noise regulations and quiet hours to maintain a peaceful environment and avoid potential complaints from neighbors. Include this information in your digital and physical house manual to ensure guests are aware of the expectations.

Digital and Physical House Manual

Create a comprehensive house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should be both digital, accessible through a shared link or app, and physical, placed in a conspicuous location within the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks, along with parking instructions accompanied by photos to help guests navigate the property easily.

Additional Tips

  • Dynamic Pricing: Adjust your pricing strategy according to seasonal demand, which in Jensen Beach peaks from December to April and is slower from May to November.
  • Local Regulations: Ensure compliance with Martin County regulations, including obtaining a Local Business Tax Receipt and a Tourist Development Tax account, and collecting the 6% tourist development tax from guests.
  • Guest Services: Offer amenities that cater to outdoor enthusiasts, such as beach gear, bicycles, and barbecue grills, to enhance the guest experience.

By implementing these strategies, you can enhance guest satisfaction, ensure compliance with local regulations, and maximize your rental income.

Local Vendors

Here is a brief list of house cleaning providers in Jensen Beach, Florida:

House Cleaning Services in Jensen Beach, FL

Dustin Time Cleaning

  • Offers a full range of house and commercial cleaning services tailored to fit your needs and budget.

Yorlenys Cleaning Service

  • Provides detail-oriented cleaning services using state-of-the-art equipment and customized methods.

The Maids

  • Offers professional house cleaning services with a healthy cleaning approach, flexible scheduling, and personalized cleaning plans. They serve Port St. Lucie, Stuart, and Jensen Beach.

Custom Cleaning of the Treasure Coast

  • Provides reliable weekly and bi-weekly residential cleaning services using eco-friendly supplies and top-notch equipment. They offer a 100% Satisfaction Guarantee and serve Jensen Beach and nearby communities.

These services do not include repair or maintenance providers, as the sources primarily focus on cleaning services.

Management fees

Jensen Beach, Florida: Understanding Short-Term Rental Management Fees

In Jensen Beach, Florida, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, extensive marketing on multiple platforms, and maintenance, tends to be on the higher end of this spectrum. These companies, like RedAwning and GoSummer, offer detailed tenant screening, 24/7 emergency repair hotlines, and regular property walkthroughs, justifying the higher fees.

In contrast, basic services that may only include marketing and minimal maintenance support can cost less. Additionally, property owners should be aware of potential extra fees for cleaning, repairs, and design enhancements, which can be charged separately or included in the overall management fee. Understanding these fee structures is crucial for property owners to ensure they are getting the best value for their investment while maximizing their rental revenue.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Jensen Beach should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Jensen Beach.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Florida