Airbnb & VRBO Performance in Jenner California.

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Jenner, California: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Jenner, California, is thriving, with a median occupancy rate of 65%, an average daily rate of $358, and an average annual host income of $83K, making it a highly profitable and stable investment opportunity.

Market overview

Thriving Short-Term Rental Market in Jenner, California

Jenner, California, is experiencing a robust short-term rental market, making it an attractive destination for both hosts and guests. With a median occupancy rate of 65%, Jenner stands out as a highly desirable location, indicating strong demand for short-term rentals throughout the year. The average daily rate for these rentals is an impressive $358, reflecting the area's appeal to tourists seeking a tranquil escape amidst its natural beauty, including hiking, kayaking, and bird watching opportunities. This combination of high occupancy rates and substantial daily rates translates to an average annual host income of $83,000, highlighting the profitability and stability of investing in short-term rentals in Jenner.

Short Term Regulations

Short-Term Rental Regulations in Jenner, California for 2024

Jenner, California, which is located within the Coastal Zone of Sonoma County, is subject to specific regulations governing short-term rentals. Here are the key regulations:

Registration and Licensing

  • All short-term rental operators must register to pay Transient Occupancy Taxes (TOT).
  • Starting later in 2024, both a license and a permit will be required for new short-term rental operators in the coastal region.

Zoning Restrictions

  • Properties must be located in zones that allow vacation rentals. In unincorporated areas, permitted zonings include RR, AR, LEA, DA, and RRD. Properties zoned LIA, R1, R2, R3, and PC are ineligible.

Coastal Zone Specifics

  • The Sonoma County Code does not regulate vacation rentals in the Coastal Zone, but hosts must still register to pay TOT. However, new regulations may be implemented pending approval from the California Coastal Commission.

Exclusion and Cap Zones

  • Certain areas have exclusion zones or density caps. For example, some areas have a 5% or 10% cap on the number of vacation rentals, and these areas may have already reached their capacity limits.

Business License Requirements

  • All property owners operating a vacation rental must obtain a business license. The licensee must be the property owner or, if the property is held in a trust, the trustee. An LLC cannot hold a license to operate a vacation rental.

Property Manager and Compliance

  • A certified property manager must be available to the public and the department at all times. The property manager has specific response time requirements.

Noise and Parking Regulations

  • There are decibel noise limits for daytime and nighttime noise. On-street parking is required for all vacation rentals.

Safety and Emergency Procedures

  • Homeowners must provide guests with written evacuation instructions and the CalFire checklist. Guests must vacate the property when a voluntary evacuation order is issued.

HOA and Other Restrictions

  • Properties within Homeowners' Associations (HOAs) may have additional restrictions or prohibitions on vacation rentals. It is essential to check the specific HOA rules or CCRs (Covenants, Conditions & Restrictions).

Permit Renewal and Compliance

  • Licenses are valid for one year and must be renewed annually. The county may suspend or revoke a license or certification if the homeowner is not in compliance with the regulations.
Neighborhood Performance

High-Revenue Airbnb Neighborhoods in Jenner, California

Neighborhoods Generating the Most Airbnb Revenue

1. Timber Cove

  • This neighborhood is highly appealing due to its proximity to the waterfront and expansive views of the ocean and the Russian River. The scenic beauty and close access to local attractions make properties here highly sought after by tourists, resulting in higher rental revenues.

2. Coastal Regions along the Russian River

  • These areas attract guests with their picturesque scenery and proximity to popular spots like the Jenner Headlands Preserve and Goat Rock Beach. The combination of natural beauty and recreational opportunities such as kayaking, hiking, and beachcombing makes these neighborhoods very desirable.

3. Neighborhoods near Jenner Headlands Preserve and Goat Rock Beach

  • The stunning views and outdoor activities available in these areas draw a mix of adventure seekers, nature lovers, and families. Properties here benefit from the high demand for short-term rentals that offer unique and comfortable experiences, including amenities like hot tubs, ocean views, and cozy fireplaces.

Why These Neighborhoods Are Appealing

  • Proximity to Waterfront and Scenic Views: Guests are drawn to neighborhoods that offer stunning ocean and river views, enhancing their vacation experience.
  • Access to Local Attractions: Being close to popular attractions like the Jenner Headlands Preserve, Goat Rock Beach, and the Russian River increases the appeal of these neighborhoods.
  • Outdoor Activities: The availability of activities such as kayaking, hiking, and beachcombing makes these areas attractive to a wide range of visitors.
  • Unique and Comfortable Experiences: Properties that offer special features like hot tubs, ocean views, and cozy fireplaces are particularly appealing and can command higher rental revenues.
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Design Tips

Creating an Inviting Airbnb in Jenner, California: Design and Furnishing Tips

General Design Considerations

  • Reflect the Coastal Vibe: Incorporate nautical themes and modern comforts to enhance the ambiance and align with Jenner's coastal scenery.
  • Blend Modern Comfort with Rustic Charm: Use light, airy colors, wood accents, and local artwork to create inviting spaces that appeal to both families and couples.

Living Room

  • Optimize Lighting: Install lamps and dimmer switches to provide flexible lighting options that enhance the guest experience.
  • Comfortable Seating: Include plush furnishings, poufs, and occasional tables to ensure guests have ample space for relaxation and socializing.
  • Cozy Fireplaces: Incorporate fireplaces to create a warm and inviting atmosphere, especially appealing in a coastal setting.

Bedroom

  • Luxurious Bedding: Offer high-quality bedding and multiple pillow options (e.g., foam-filled, down alternative) to enhance guest comfort.
  • Temperature Control: Install ceiling fans and provide extra bedding layers stored in the closet for guest convenience.
  • Bedside Amenities: Ensure each bed has bedside tables with lamps, ideally with USB ports or wireless charging features.

Outdoor Spaces

  • Expansive Views and Proximity to Waterfront: Prioritize properties with ocean views or proximity to the waterfront, such as those in Timber Cove and surrounding coastal regions.
  • Hot Tubs and Outdoor Seating: Include hot tubs and comfortable outdoor seating areas to enhance the relaxation and recreational experience.

Additional Amenities

  • High-Quality Linens and Furnishings: Invest in stylish furniture, unique decorations, and high-quality linens to create a memorable stay.
  • Eco-Friendly and Local Elements: Use eco-friendly materials and decor that showcase the area's heritage to resonate with environmentally conscious and culturally interested guests.

Neighborhood Considerations

  • Choose Waterfront or Scenic Neighborhoods: Opt for neighborhoods close to the waterfront or with expansive views of the ocean and the Russian River, such as Timber Cove.
  • Proximity to Local Attractions: Ensure the property is near popular attractions like Jenner Headlands Preserve, Goat Rock Beach, and the Russian River to enhance guest satisfaction.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Jenner, California

To ensure the success of a short-term rental business in Jenner, California, several practical tips can be implemented to enhance guest satisfaction and comply with local regulations.

Noise Regulations and Guest Communication

Informing guests about quiet hours is crucial due to Sonoma County's strict noise regulations. Include clear guidelines on quiet hours in both digital and physical house manuals to avoid any potential issues. This proactive approach helps maintain a positive relationship with neighbors and prevents fines or permit revocation.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other pertinent information. This manual should cover everything from appliance usage to emergency procedures, such as the risk of wildfires in the area, to ensure guests are well-informed and safe.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. This not only enhances guest convenience but also reduces the administrative burden on hosts. Additionally, provide clear parking instructions accompanied by photos to avoid any confusion and ensure a smooth arrival experience.

Other Key Considerations

  • Highlight the area's natural beauty and outdoor activities in your listings to attract bookings.
  • Establish reliable local contacts for cleaning and repairs due to the remote location.
  • Have a comprehensive emergency plan in place, particularly for wildfire risks.
  • Ensure compliance with local regulations, including obtaining necessary permits and collecting the 12% Transient Occupancy Tax (TOT).
Local Vendors

Here is a brief list of house cleaning providers in Jenner, California, based on the available information:

House Cleaning Providers in Jenner, CA

  • AJ Janitorial Service: Listed as a house cleaning service in Jenner.
  • Dustbusters: A house cleaning service operating in the Jenner area.
  • Heather's ECO Cleaning: An eco-friendly house cleaning service serving Jenner.

For more comprehensive and rated services, you might also consider providers certified by Diamond Certified, although the specific list for Jenner is not as detailed as for other nearby areas.

Management fees

Short-Term Rental Management Fees in Jenner, California: A Comprehensive Guide

Managing a short-term rental in Jenner, California, involves a range of fees that can significantly impact your revenue. Typically, short-term rental management fees in Jenner range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle everything from guest communication and marketing to property maintenance and emergency services, tend to charge on the higher end of this spectrum, often between 20% to 30% of the rental income.

For instance, companies like GoSummer and Russian River Nested charge around 20% of the rental revenue for their comprehensive services, which include listing properties on multiple platforms, managing bookings, and ensuring the property is guest-ready. In contrast, basic services or more flexible management arrangements might incur lower fees, such as My VR Host's 18% for stays under 30 days and 14% for longer stays.

Additionally, hosts may need to consider extra fees for cleaning, repairs, and other consumable items, as well as potential design services to enhance the property's appeal. These additional costs can vary but are often included in the overall management fee or charged separately. Understanding these fee structures is crucial for maximizing revenue and ensuring compliance with local regulations in Sonoma County.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Jenner should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Jenner.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for California