Airbnb & VRBO Performance in Jacksonville Florida.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Jacksonville, Florida: Airbnb & VRBO Vacation Rental Market Overview

Jacksonville, Florida, boasts a thriving short-term rental market, characterized by high average daily rates of $168.7, a robust occupancy rate of 55-64%, and significant annual revenues of $33.8K to $38K per listing, making it a lucrative and stable investment opportunity.

Market overview

Thriving Short-Term Rental Market in Jacksonville, Florida

Jacksonville, Florida, is experiencing a robust and vibrant short-term rental market, making it an attractive destination for both hosts and investors. The city boasts an impressive occupancy rate, with short-term rentals averaging around 49-55% occupancy throughout the year, peaking at 63% in March.

The average daily rate for short-term rentals in Jacksonville is noteworthy, standing at $168.7, with peak rates in July reaching as high as $182.7. This translates to significant revenue potential, with the average annual revenue per listing hitting $33,800 and maximum monthly revenue in July reaching $2,700.

These statistics highlight Jacksonville's strong appeal as a tourist hub and its dynamic Airbnb market, making it an excellent opportunity for those looking to invest in or manage short-term rental properties.

Short Term Regulations

Short-Term Rental Regulations in Jacksonville, Florida for 2024

Definitions and Eligibility

  • Short-Term Rental Definition: Rentals of fewer than 30 nights, including transient dwellings, condominium units, timeshare projects, and owner-occupied dwelling units (renting 50% or less).
  • Eligible Properties: Accessory dwelling units (ADUs), duplexes, and multifamily homes can be registered as short-term rentals, subject to compliance with regulations.

Licensing Requirements

  • Land Use Permit: Required from the City of Jacksonville Planning and Development Department for rentals under 30 nights.
  • Vacation Rental License: Must be obtained from the Department of Business and Professional Regulation (DBPR).
  • Business Tax Receipt: Required from Duval County and the State of Florida.

Zoning Restrictions

  • Allowed Zones: Short-term rentals are permitted in Commercial Zones and Historic Core Zones, as well as in zoning districts where residential use is allowed or conditionally permitted.

Inspections and Compliance

  • Inspections: Required to ensure compliance with the Land Development Code, conducted by the local fire official or designated personnel.
  • Health and Safety Standards: Properties must conform to minimum construction, design, and maintenance standards for buildings, including regulations on habitability, health, and safety.

Occupancy and Guest Rules

  • Maximum Occupancy: Two adults per bedroom, plus two additional adults in a common area.
  • Minimum Stay: One night.
  • Prohibition on Events: No events or parties allowed.

Responsible Agent Requirements

  • 24/7 Availability: A responsible party (owner or licensed agent) must be available 24/7 to address issues and respond to notifications.

Insurance Requirements

  • Appropriate Insurance Coverage: Property owners must maintain appropriate insurance coverage for the short-term rental property.

Tax Requirements

  • State Sales Tax: 6% state sales tax must be collected and remitted.
  • County Tourist Development Tax: 6% county tourist development tax must be collected and remitted.
  • Local Occupancy Taxes: Any applicable city or county occupancy taxes must be collected and remitted.

Enforcement and Penalties

  • Fines: Up to $500 per day for operating without a permit or violating zoning regulations.
  • Permit Revocation: Potential revocation of the short-term rental permit for repeated violations.

Additional Requirements

  • Local Contact Information: Mandatory posting of the short-term rental permit number and local contact information.
  • Compliance with Other Contracts: Hosts must abide by other contracts or rules, including leases, co-op rules, HOA rules, or other rules established by tenant organizations.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Jacksonville, Florida

1. Jacksonville Beach

  • Appeal: Known for its scenic coastline, Jacksonville Beach is a magnet for beachgoers. It offers a robust market with high Average Daily Rates (ADR) of $308.2 and peak rates during the summer months. The area is ideal for short-term beach vacationers due to its family-friendly amenities and beachfront charm.
  • Key Metrics: High occupancy rates, especially in March and July, with a maximum occupancy rate of 80% and an average annual revenue of $71.2K.

2. Downtown Jacksonville

  • Appeal: Downtown Jacksonville attracts both business and leisure travelers with its urban setting, cultural richness, and historical significance. The area is close to major business hubs, museums, and nightlife, making it a prime location for a diverse range of guests.
  • Key Metrics: ADR of $224.9, strong demand during the holiday season, and relatively lower entry costs with an average home value of $154,939.

3. Springfield

  • Appeal: Located in the 32206 ZIP code, Springfield is a historic neighborhood undergoing revitalization. It offers a unique blend of old-world charm and modern appeal, attracting guests interested in cultural and historic experiences. The area is also centrally located near downtown Jacksonville.
  • Key Metrics: Moderate ADR of $154, with potential for growth, and high guest satisfaction ratings for its historic and cozy accommodations.

4. Riverside and Avondale

  • Appeal: These neighborhoods are known for their hip and historic charm, with easy access to art galleries, antique stores, cafes, and trendy boutiques. Riverside is close to the Cummer Museum of Art & Gardens and the Riverside Arts Market, while Avondale offers a vibrant community life with numerous local events and dining options.
  • Key Metrics: High guest satisfaction ratings, with many properties offering unique amenities such as private entrances, outdoor spaces, and proximity to local attractions.

5. San Marco and Miramar (ZIP Code 32207)

  • Appeal: San Marco and Miramar offer a blend of residential tranquility and urban accessibility. These areas are ideal for families and those seeking a suburban lifestyle within the city, with amenities like parks, community centers, and easy access to major highways and public transportation.
  • Key Metrics: Family-friendly environment, local amenities, and a mix of historic homes and newer constructions, making them appealing for long-term stays and family vacations.
Meet with a revenue advisor
Design Tips

Creating an Inviting Airbnb in Jacksonville, Florida: Design and Furnishing Tips

Tip #1: Choose Timeless and Durable Furniture

  • Opt for sturdy, easy-to-clean furniture that can withstand the wear and tear of frequent guests. Consider solid beds, sofas with washable covers, and durable dining tables.

Tip #2: Utilize Smart Storage

  • Incorporate beds with drawers, wall hooks, pegboards in the kitchen, and stackable containers to maximize space and keep the area tidy. A storage bed can be particularly useful for stashing laundry and linens.

Tip #3: Enhance Natural Light and Space

  • Arrange furniture to avoid blocking natural light sources and ensure there is ample space for guests to move around. Use mirrors to make the space feel bigger and brighter.

Tip #4: Incorporate Local Touches

  • Add local elements to your decor to give your Airbnb a unique Jacksonville flair. This could include artwork, decorative items, or even local guides and recommendations.

Tip #5: Select Practical and Comfortable Bedding

  • Choose high-quality, easy-to-clean bedding. Opt for memory foam mattresses, which are more durable than spring mattresses, and use a mattress cover for longevity. White bedding can provide a hotel-like feel and can be easily bleached.

Tip #6: Ensure Accessibility

  • Make your Airbnb accessible to guests with disabilities by incorporating features such as ramps, wide doorways, and grab bars in bathrooms.

Tip #7: Provide Essential Amenities

  • Equip your kitchen with essentials like a coffee maker, microwave, toaster, and kettle. Also, provide a hairdryer, basic toiletries, and a first-aid kit to enhance the guest experience.

Tip #8: Use Neutral and Durable Materials

  • Choose high-quality, durable towels in neutral colors that can be bleached. For seating, opt for sturdy, lightweight chairs that are easy to move around, and consider darker colors to hide stains better.

Tip #9: Avoid Clutter and Maintain Cleanliness

  • Ensure your cleaning crew is aware of any new furniture or layout changes. Pick a time that impacts bookings the least to update your furniture, such as during the off-season or short gaps between bookings.

Tip #10: Stick to a Theme

  • If you have a theme for your Airbnb, stick to it but choose timeless pieces that will last. This helps in creating a cohesive and inviting space for your guests.
Insider Tips

Exploring Jacksonville: Top Attractions and Insider Tips for Your Guests

Top Local Attractions

1. Jacksonville Zoo and Gardens

  • A family-friendly adventure with over 2,000 rare and exotic animals and 1,000 varieties of plants.
  • Highlights include feeding giraffes, the Wild Florida exhibit, and the Australian Adventure.
  • Location: 370 Zoo Pkwy, Jacksonville, FL 32218.

2. The Cummer Museum of Art and Gardens

  • Features fine art and European-inspired gardens along the St. Johns River.
  • Includes an expansive, interactive children’s exhibit.
  • Location: 829 Riverside Ave, Jacksonville, FL 32204.

3. Riverside Arts Market

  • A weekly market under the Fuller Warren Bridge, offering local artisans, craft makers, and farmers.
  • Enjoy live music, food trucks, and free yoga.
  • Location: 715 Riverside Ave, Jacksonville, FL 32204.

4. Catty Shack Ranch Wildlife Sanctuary

  • A tiger-focused ranch with a conservation mission, offering tours and night feedings.
  • Location: 1860 Starratt Rd, Jacksonville, FL 32226.

5. Kathryn Abbey Hanna Park

  • An oceanfront park with over 20 miles of biking and hiking trails, camping areas, and access for kayaking and paddleboarding.
  • Location: 500 Wonderwood Dr, Jacksonville, FL 32233.

6. EverBank Stadium

  • Home of the Jacksonville Jaguars, featuring state-of-the-art facilities, large video boards, and local food spots.
  • Location: 1 EverBank Stadium Dr, Jacksonville, FL 32202.

7. The Florida Theatre

  • A historic movie palace hosting over 200 annual events, including ballet, opera, and various music concerts.
  • Location: 128 E Forsyth St, Jacksonville, FL 32202.

8. Timucuan Ecological & Historic Preserve

  • A National Park with free admission, though some agencies within the park may charge fees.
  • Location: Various sites in Jacksonville.

9. Museum of Science & History

  • Offers a variety of exhibits and interactive experiences for all ages.
  • Location: 1025 Museum Cir, Jacksonville, FL 32207.

10. Autobahn Indoor Speedway

- An indoor go-kart racing facility for a fun and adrenaline-packed experience.- Location: 6601 Executive Park Ct N, Jacksonville, FL 32216.

Insider Tips

Dining

  • Cowford Chophouse: For budget-friendly dining, try lunch during the week or enjoy the bar menu at the rooftop lounge.

Shopping and Markets

  • Riverside Arts Market: Visit every Saturday for unique local goods, live music, and food trucks under the Fuller Warren Bridge.

Outdoor Activities

  • Kathryn Abbey Hanna Park: Take advantage of the extensive biking and hiking trails, camping areas, and water activities like kayaking and paddleboarding.
  • Timucuan Ecological & Historic Preserve: Explore the natural and historical sites within the preserve, noting that while admission is free, some activities may incur fees.

Cultural Experiences

  • The Florida Theatre: Check the schedule for a wide range of cultural and entertainment events, from ballet to rock concerts.

Family-Friendly Activities

  • Jacksonville Zoo and Gardens: A must-visit for families, with interactive exhibits and animal encounters.
  • Catty Shack Ranch Wildlife Sanctuary: Book a night feeding tour for a unique and educational experience.

By providing these recommendations and tips, your guests will have a comprehensive guide to enjoying the best of what Jacksonville has to offer.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Jacksonville, Florida

To ensure the smooth and successful operation of a short-term rental business in Jacksonville, Florida, several practical tips can be implemented. Here are some key considerations:

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to maintain a respectful environment for both the guests and the neighbors. Clearly outline these rules in your house manual and during the check-in process to avoid any potential issues.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also cover house rules, including noise regulations, to ensure guests are well-informed and compliant.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with detailed instructions on how to access the property, and consider including a video tutorial to make the process even smoother.

Clear Parking Instructions

Include parking instructions with photos in your house manual to help guests understand where they can park and any specific parking regulations. This can help prevent parking issues and ensure a hassle-free stay for your guests.

By implementing these practical tips, you can enhance the guest experience, reduce potential conflicts, and maintain a positive reputation for your short-term rental business in Jacksonville.

Local Vendors

Here is a brief list of house cleaning, repair, and maintenance providers in Jacksonville, Florida:

House Cleaning Services

Merry Maids of Jacksonville

  • Provides residential cleaning services, including house cleaning, move-in/out cleaning, and deep cleaning.
  • Custom cleaning checklists and environmentally-sustainable green cleaning options.
  • Contact: (904) 494-8238.

The Cleaning Authority

  • Offers detailed cleaning services using the Detail-Clean Rotation System.
  • Services include housekeeping, enhanced hard surface disinfection, and environmentally responsible cleaning.
  • Contact: (904) 572-1640.

First Coast Home Pros

  • Provides professional housekeeping and cleaning services, including maid services, carpet cleaning, and tile & grout cleaning.
  • Offers weekly, biweekly, and monthly cleaning schedules and a 100% satisfaction guarantee.
  • Contact: (904) 494-8238.

Jessie’s House & Carpet Cleaning and Maid Service

  • A Christian residential and commercial cleaning service offering whole house packages and a 100% work guarantee.
  • Services include maid services, carpet cleaning, and tile cleaning.
  • Contact: (904) 377-3800.

Two Maids & A Mop

  • Licensed, bonded, and insured maid service providing weekly, biweekly, and monthly cleaning.
  • Specializes in one-time move-in/out cleans and deep cleans.
  • Contact: (904) 717-0810.

Breezy Maids

  • Locally-owned, women-led business offering tailored home cleaning services.
  • Provides top-notch cleaning for unique household needs.
  • Contact: (904) 664-9084.

Sohar Cleaning

  • Offers weekly, biweekly, and monthly cleaning, as well as one-time move-in/out and special occasion deep cleans.
  • Contact: (904) 717-0810.

Maids of Jacksonville

  • Family-owned company providing flat-rate pricing based on home size and number of bedrooms.
  • Services include house cleaning, move-in/out cleaning, and special occasion deep cleans.
  • Contact: Available through online booking.

DustBusters Cleaning

  • Provides quality cleaning services for homes and businesses.
  • Specializes in various cleaning needs, including move-in/out and deep cleaning.
  • Contact: (904) 654-3134.

Additional Services

First Coast Home Pros (also offers)

  • Exterior services such as window cleaning and blind cleaning.

Jessie’s House & Carpet Cleaning and Maid Service (also offers)

  • Pressure washing, gutter cleaning, and roof cleaning.

These providers offer a range of cleaning and maintenance services tailored to various needs in the Jacksonville area.

Management fees

Jacksonville, Florida: Understanding Short-Term Rental Management Fees

In Jacksonville, Florida, the fees for managing short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance coordination, tends to be on the higher end of this spectrum. This level of service ensures that all aspects of the rental are handled professionally, from attracting guests to managing the property's upkeep.

On the other hand, basic services that focus solely on tenant placement or minimal management may incur lower fees. Additionally, property owners should be aware of potential extra costs, such as fees for cleaning services, repairs, or design enhancements, which can add to the overall management expense. Understanding these fee structures is crucial for property owners to make informed decisions and maximize their rental income.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Jacksonville should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Jacksonville.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for Florida