Airbnb & VRBO Performance in Jackson Mississippi.

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Jackson, Mississippi: Airbnb & VRBO Vacation Rental Market Overview

Jackson, Mississippi, presents a promising market for short-term rental investors, with high occupancy rates during peak seasons, driven by the city's rich history, vibrant arts scene, and major events, despite some seasonal fluctuations and regulatory considerations.

Market overview

Thriving Short-Term Rental Market in Jackson, Mississippi

Jackson, Mississippi, is experiencing a robust and promising short-term rental market, driven by the city's rich history, vibrant arts scene, and Southern charm. The peak season, which begins in late spring and extends through the summer, is particularly lucrative, with higher occupancy rates and the potential for higher prices due to numerous outdoor festivals, concerts, and sporting events. During this period, Airbnb hosts can expect significant demand, especially for properties that highlight local features such as fully equipped kitchens, comfortable outdoor spaces, and proximity to attractions like the Mississippi Civil Rights Museum and the Fondren District.

While the winter months see a slowdown in tourism, the holiday season and local winter events maintain a consistent demand for short-term rentals. The city's strategic location on the Mississippi Blues Trail and its home to several colleges and universities ensure a steady stream of travelers throughout the year. With affordable real estate prices and a landlord-friendly environment, Jackson presents an attractive opportunity for real estate investors and Airbnb hosts alike, offering solid occupancy and average daily rates that make it a viable and profitable market.

Short Term Regulations

Short-Term Rental Regulations in Jackson, Mississippi for 2024

Licensing and Permits

  • Business License: Obtain a business license through the City's Finance Department, which must be renewed annually.
  • Basic Use Permit (BUP): Secure a BUP from the City Planning Department, requiring documents such as a notarized Letter of Authorization or Warranty Deed, a letter from the Homeowners Association (if applicable), a notice to neighbors within 200 feet, a parking plan, and a floor plan.

Registration

  • Rental Housing Unit Registration: Register all rental housing units with the Department of Planning and Development, with deadlines varying based on the number of rental units (e.g., by March 30, 2023, for over 100 units, by June 30, 2023, for 50-99 units, and by August 30, 2023, for less than 50 units).

Safety and Inspections

  • Safety Inspection: Properties must pass a mandatory safety inspection focusing on fire safety and general habitability standards.
  • Inspection Requirements: The Department of Planning and Development conducts inspections based on the number of rental units, with specific percentages of units to be inspected.

Zoning and Location

  • Zoning Compliance: Ensure the property complies with local zoning laws; short-term rentals are not permitted in areas zoned as residential.

Taxation

  • Tax Collection and Remittance: Collect and remit a 7% sales tax and a 1% tourism tax on all bookings.

Occupancy Limits

  • Annual Rental Days Cap: Properties can be rented out for a maximum of 180 days annually.

Noise and Parking Regulations

  • Noise Ordinances: Strictly enforce quiet hours from 10 PM to 7 AM.
  • Parking Regulations: Adhere to parking rules to avoid fines and potential revocation of the business license.

Community and Neighborhood Integrity

  • Notice to Neighbors: Provide notice to neighbors within 200 feet of the rental property.
  • Community Harmony: Regulations aim to balance the needs of short-term visitors and long-term residents to maintain community harmony.

Display Requirements

  • Display Permit: Display the obtained permit in the rental unit.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Jackson, Mississippi

1. Fondren

  • Average Revenue: $27.2K per year
  • Average Daily Rate: $151.9 per night
  • Average Occupancy Rate: 49%
  • Fondren is appealing due to its historic charm, eclectic local businesses, and vibrant street life. It offers a mix of artistic flair and Southern hospitality, making it a lively and engaging area for guests. The neighborhood is walkable to local shops and restaurants, adding to its convenience.

2. Northpointe

  • Average Revenue: $29.5K per year
  • Average Daily Rate: $197.1 per night
  • Average Occupancy Rate: 41%
  • Northpointe is attractive for its suburban comfort and accessibility. It is strategically located near major roads, providing excellent connectivity to Jackson's business districts and medical centers. The neighborhood offers a well-maintained, safe, and family-friendly environment, making it ideal for professionals and families.

3. Belhaven

  • Average Revenue: $27.2K per year
  • Average Daily Rate: $148.9 per night
  • Average Occupancy Rate: 50%
  • Belhaven is a historic district known for its charm and cultural richness. It features tree-lined streets, stately homes, and a warm Southern welcome. The area is walkable to Belhaven University, Millsaps College, and various restaurants, music venues, theaters, and museums, making it a favorite among guests.

4. Downtown Jackson

  • Average Revenue: $11.7K per year
  • Average Daily Rate: $106.6 per night
  • Average Occupancy Rate: 30%
  • Downtown Jackson is the administrative hub and a cultural hotspot, offering a dynamic blend of history, culture, and modernity. It is centrally located near hospitals, fairgrounds, museums, and the Mississippi State Capitol, making it convenient for both business travelers and cultural enthusiasts.

5. Washington Addition

  • Average Revenue: $10.9K per year
  • Average Daily Rate: $82.6 per night
  • Average Occupancy Rate: 36%
  • Washington Addition is appealing for its rich historical backdrop and vibrant community spirit. It offers a unique blend of cultural heritage and modern urban development, although its revenue is lower compared to other neighborhoods. It remains an intriguing option due to its historical significance and community feel.
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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Jackson, Mississippi

Defining Your Property's Aesthetic

  • Define your property's aesthetic based on Jackson's unique style, which often blends historic charm with modern comforts. Consider the local culture, historic architecture, and the city's vibrant arts scene.

Choosing the Right Furniture

  • Opt for timeless, sturdy pieces that reflect the city's style. For example, combine rustic charm with contemporary comforts, or incorporate traditional Southern decor with soft colors and comfortable furniture.
  • Select furniture that is easy to clean and maintain. Choose materials like washable fabrics for sofas and durable surfaces for dining tables.

Layout and Space Utilization

  • Measure your rooms to determine the best layout, ensuring there is plenty of space to move around and that natural light sources are not blocked.
  • Use space-saving furniture such as sofa beds, folding tables, and ottomans with hidden storage compartments to maximize functionality.

Key Furniture Pieces

  • Invest in a solid, easy-to-clean bed with a storage bed for extra space to stash laundry and linens.
  • Choose a high-quality, durable mattress (at least 8 inches thick) and consider memory foam mattresses for their durability.
  • Use a full-length mirror and ensure there is a power socket nearby for hair dryers and straighteners.
  • Select a dining table that is tough and resistant to wear and tear, and pair it with comfy, lightweight chairs.

Amenities and Extras

  • Provide essential amenities like a coffee maker, microwave, toaster, and kettle in the kitchen.
  • Include basic toiletries, a hairdryer, and a first-aid kit to enhance guest comfort.
  • Add decorative elements such as plants, vases, or candles to create a welcoming atmosphere.

Accessibility and Inclusivity

  • Consider making your Airbnb accessible to guests with disabilities by adding features like ramps, wide doorways, and grab bars in bathrooms.

Seasonal and Market Considerations

  • Update your furniture during the off-season or plan short gaps between bookings to minimize disruption to your guests.
  • Keep an eye on local trends and events, such as festivals and university activities, to tailor your furnishings and decor to attract the right audience.

Protecting Your Furniture

  • Use mattress covers and high-quality, durable towels in neutral colors that can be bleached to ensure longevity.
  • Implement smart storage solutions like beds with drawers, wall hooks, and stackable containers to keep the space tidy and organized.

Mirrors and Lighting

  • Use mirrors to make your Airbnb feel bigger and brighter. Choose mirrors with cool frames for added style.

By following these tips, you can create an inviting Airbnb space in Jackson, Mississippi, that reflects the city's unique style and enhances the guest experience.

Insider Tips

Discovering Jackson, Mississippi: Local Attractions and Insider Tips

Must-Visit Attractions

Museums

  • Mississippi Museum of Natural Science: Explore the natural world, including a two-headed snake and various reptiles, amphibians, and energy conservation exhibits.
  • Address: 2148 Riverside Dr, Jackson, MS 39202
  • Mississippi Civil Rights Museum: A profound look at the Civil Rights Movement, featuring a restored Greyhound bus from the Freedom Riders.
  • Address: 222 North St, Jackson, MS 39201
  • Museum of Mississippi History: Part of the Two Mississippi Museums, this museum covers the state’s history with interactive exhibits.
  • Address: 222 North St #1206, Jackson, MS 39201
  • Mississippi Museum of Art: Home to works by Andy Warhol, Georgia O’Keeffe, and Jacob Lawrence, with a sculpture and flower garden.
  • Address: 380 S Lamar St, Jackson, MS 39201
  • Mississippi Agricultural & Forestry Museum: Showcasing 500 years of agricultural traditions and practices in Mississippi.
  • Address: 1150 Lakeland Dr, Jackson, MS 39216

Historical Sites

  • Mississippi State Capitol and Old Capitol Museum: Tour the current and former state capitol buildings, both National Historic Landmarks.
  • Addresses: 400 High St (State Capitol), 100 State St (Old Capitol Museum)
  • Medgar Evers Home: The historic home of civil rights leader Medgar Evers.
  • Address: 2332 Guynes St, Jackson, MS 39213
  • Eudora Welty House & Garden: The former residence of the renowned author Eudora Welty.

Parks and Outdoor Activities

  • LeFleur’s Bluff State Park: A serene urban park with nature trails, camping sites, fishing spots, and a 50-acre freshwater lake.
  • Address: 3315 Lakeland Terrace, Jackson, MS 39216
  • Jackson Zoo: Features a variety of animals, a splash pad, carousel, and train ride.
  • Address: 2918 West Capitol St, Jackson, MS 39209
  • Mynelle Gardens: A beautiful garden perfect for a stroll.

Family-Friendly Attractions

  • Mississippi Children’s Museum: Interactive exhibits and a Literacy Garden for kids.
  • Address: 2145 Museum Blvd, Jackson, MS 39202
  • Mississippi Petrified Forest: A unique natural attraction with hiking trails.

Insider Tips

Best Times to Visit

  • The best time to visit Jackson is during the spring (March to May) and fall (September to November) when the weather is pleasant.

Local Events

  • Attend events like the Mississippi Blues Marathon in January, Greek Fest in May, Rhythm and Blues Festival in August, and the Celtic Fest in September.

Neighborhoods to Explore

  • Fondren District: Known for its artsy vibe, unique boutiques, galleries, and live music. Perfect for shopping and dining.
  • Between the railroad and Interstate 55 from Northside Drive to Woodrow Wilson Avenue.

Cultural Venues

  • Thalia Mara Hall: Catch Broadway hits, local symphonies, and other performances in this vibrant cultural venue.
  • Address: 255 E Pascagoula St, Jackson, MS 39201

Dining and Shopping

  • Explore the local eateries and shops in the Fondren District for a unique and authentic experience.

Additional Tips for Airbnb Hosts

  • Provide guests with a map or guide highlighting the nearest attractions and public transportation options.
  • Recommend local restaurants and cafes, especially those in the Fondren District.
  • Offer tips on the best times to visit popular attractions to avoid crowds.
  • Include information about upcoming local events and festivals that guests might be interested in.
  • Suggest outdoor activities such as hiking at LeFleur’s Bluff State Park or visiting the Mississippi Petrified Forest for nature lovers.
Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Jackson, Mississippi

To ensure the success of a short-term rental business in Jackson, Mississippi, several practical tips can be implemented to enhance the guest experience and comply with local regulations.

Noise Regulations and Guest Communication

Inform guests about quiet hours and noise regulations to avoid violations that could result in fines or the revocation of your business license. Clearly communicate these rules in your listing and within the rental property to ensure guests are aware of the expectations.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, Wi-Fi passwords, and other important details. This manual should cover everything from appliance usage to emergency contact information, making it easier for guests to navigate the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with photos and videos to help them understand the process. This can significantly reduce check-in issues and enhance guest satisfaction.

Parking Instructions

Include detailed parking instructions with photos in your house manual and listing. This helps guests understand where they can park and how to navigate any parking restrictions, reducing the likelihood of parking-related issues and complaints from neighbors.

By implementing these tips, you can ensure a smooth and enjoyable experience for your guests, while also complying with Jackson's local regulations and maintaining a positive relationship with the community.

Local Vendors

Here is a brief list of house cleaning providers in Jackson, Mississippi:

House Cleaning Services

Merry Maids of Jackson, MS

  • Offers weekly, biweekly, and monthly recurring cleanings, as well as specialized services.
  • Employees are background checked, drug screened, and trained.
  • Provide their own cleaning equipment and supplies.

Two Maids & A Mop

  • Provides experienced house cleaners who are fully bonded and insured.
  • Offers customizable services, including one-time deep cleans and recurring cleanings.
  • Supplies all necessary cleaning products and equipment.

In a Wink Cleaning Service

  • Highly rated for their thorough and customer-centric service.
  • The owner ensures all requested cleaning needs are met.

BW Cleaning Services

  • Known for punctuality and thorough cleaning.
  • Offers services that cater to specific needs, including deep cleaning.

H&B Cleaning Services

  • Communicative and punctual, with a focus on customer satisfaction.
  • Handles pets with care during cleaning services.

The Gypsy Nest

  • Customizable cleaning services to match budget and specific needs.
  • High attention to detail and trustworthy staff.

B Clean Services

  • Professional and cordial staff, efficient cleaning services.
  • Can handle large cleaning tasks with multiple staff members.

Heaven Sent Cleaning Service

  • Local cleaning service based in Jackson, MS.

Holton's Customized Cleaning

  • Offers customized cleaning services tailored to individual needs.

OCD Cleaning & Organizing

  • Specializes in cleaning and organizing services.

Smith Cleaning Service

  • Local cleaning service provider in Jackson, MS.

Spray Masterz

  • Provides cleaning services in the Jackson area.

AT YOUR SERVICE

  • Offers various cleaning services, including house cleaning.

Affordable Cleaning

  • Based in nearby Richland, MS, but serves the Jackson area.

Britts Cleaning Service

  • Located in Brandon, MS, but serves the Jackson area.

Cleaning One Services (COS)

  • Based in Pearl, MS, but serves the Jackson area.

Dee's Transportation and Cleaning LLC

  • Located in Clinton, MS, but serves the Jackson area.

Dirt Be Gone!

  • Based in Brandon, MS, but serves the Jackson area.

Dolomar Services

  • Local cleaning service provider in the Jackson area.
Management fees

Short-Term Rental Management Fees in Jackson, Mississippi: A Comprehensive Guide

In Jackson, Mississippi, managing short-term rentals involves a range of fees that can vary significantly based on the level of service provided. Typically, management fees for short-term rentals range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive tasks such as guest communication, marketing, pricing optimization, and maintenance, tends to be on the higher end of this spectrum, often ranging from 15% to 30% of the revenue.

In contrast, basic or half-service management options, which may leave tasks like cleaning, guest communication, and property maintenance to the property owner, can be more affordable, starting at around 10%.

Additionally, property owners may incur extra fees for services such as professional cleaning, repairs, and design enhancements. It is also important to note that hosts must comply with local regulations, including obtaining necessary permits, paying sales and tourism taxes, and adhering to zoning, noise, and parking regulations.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Jackson should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Jackson.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Mississippi