Airbnb & VRBO Performance in Iowa City Iowa.

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Iowa City, Iowa: Airbnb & VRBO Vacation Rental Market Overview

Iowa City, Iowa, is experiencing a robust short-term rental market, with an average occupancy rate of 47%, a daily rate of $245, and significant revenue potential, making it an attractive destination for both hosts and investors.

Market overview

Thriving Short-Term Rental Market in Iowa City, Iowa

Iowa City's short-term rental market is experiencing a period of robust growth and strong performance. With an average occupancy rate of 47%, short-term rentals in the area are attracting a steady stream of guests. The average daily rate for these rentals stands at $245, contributing to a monthly revenue of $15,889. This healthy occupancy and revenue landscape is further bolstered by a year-over-year increase in active listings and rental demand. The city's balanced approach to regulations, which includes measures such as occupancy limits and off-street parking requirements, has helped maintain the quality of life in residential areas while supporting the vibrant tourism industry. This combination of strong market metrics and supportive local policies makes Iowa City an attractive destination for both hosts and investors in the short-term rental sector.

Short Term Regulations

Short-Term Rental Regulations in Iowa City, Iowa for 2024

Registration and Licensing

  • All short-term rentals must obtain a rental certificate and approval from Iowa City's board of adjustment. This involves submitting an application with supporting documentation, including the address, number of bedrooms, and maximum occupancy, as well as a floor plan and site plan showing off-street parking.

Occupancy Limits

  • Occupancy limits are based on the number of bedrooms in the rental unit. For example, a one-bedroom unit may have a maximum occupancy of two guests, while a two-bedroom unit may have a maximum of four guests.

Quiet Hours and Noise Ordinance

  • Hosts must comply with quiet hours and ensure guests are aware of the city's noise ordinance through provided information packets.

Restrictions on Rental Days

  • There are restrictions on the number of rental days per year, although specific limits are not detailed in the available sources.

Information Packets

  • Hosts must provide guests with information packets that include details about the rental unit, local attractions, and the city's noise ordinance.

Health and Safety Standards

  • Rental units must comply with various health, fire, and safety regulations, including having functional fire extinguishers and smoke detectors.

Insurance Requirements

  • While Iowa City does not have specific insurance requirements mentioned, it is important to note that other cities in Iowa, like Des Moines, require liability insurance with a minimum coverage of $500,000 for bodily injury and property damage.

Inspections and Compliance

  • Iowa City's Neighborhood Inspection Zoning Division conducts regular inspections of short-term rental properties and responds to complaints from neighbors. Hosts who violate regulations may face fines or have their rental certificates revoked.

Zoning and Building Codes

  • Short-term rental properties must comply with local building codes and safety standards. They are classified as residential land use for zoning purposes.

Emergency Contact

  • Cities may require an emergency contact for short-term rental properties.

Public Health, Safety, and Welfare

  • Cities can enact ordinances to regulate short-term rentals for the protection of public health and safety, including fire and building safety, sanitation, or traffic control, as well as noise, property maintenance, or nuisance issues.

Prohibited Uses

  • Properties cannot be used for certain prohibited activities such as housing sex offenders, manufacturing or selling illegal substances, or operating adult-oriented entertainment establishments.

Taxes

  • Short-term rentals are subject to a 5% hotel tax, which includes the total rental rate and any cleaning or service fees. Hosts must file tax returns with both state and local tax authorities.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Iowa City, Iowa

1. Penny Bryn

  • Appeal: Penny Bryn is highlighted for its community charm and high-yield property potential. It offers an average rental income of $2,501, making it a hotbed for lucrative Airbnb investments.
  • Why it's appealing: The neighborhood's blend of community charm and investment acumen attracts guests looking for a welcoming and profitable rental experience.

2. The Peninsula

  • Appeal: This neighborhood embodies New Urbanism with its compact, pedestrian-friendly design. It features high-end real estate, parks, a disc golf course, and proximity to dining and shopping in Coralville.
  • Why it's appealing: Guests are drawn to The Peninsula's upscale amenities, scenic surroundings, and convenient access to local attractions and services.

3. Manville Heights

  • Appeal: Located centrally in Iowa City, Manville Heights offers a diverse array of real estate, from historical bungalows to new constructions. It is close to the University of Iowa and top healthcare facilities.
  • Why it's appealing: The central location and diverse housing options make Manville Heights attractive to both students and professionals, ensuring a steady stream of bookings throughout the year.

4. Mormon Trek Village

  • Appeal: Known for its affordable multi-family housing, Mormon Trek Village is a viable option for investors looking to capitalize on the demand for short-term rentals.
  • Why it's appealing: Guests appreciate the affordability and the variety of housing options available in this neighborhood, making it a popular choice for those seeking value and convenience.

General Appeal of Iowa City

  • Iowa City's strong tourism industry, driven by the University of Iowa and various cultural and recreational attractions, ensures a consistent demand for short-term rentals.
  • The city's vibrant event scene, including festivals and sports events, further enhances its appeal to a wide range of guests.
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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Iowa City, Iowa

Defining Your Property's Aesthetic

  • Define your property's aesthetic based on Iowa City's market and cultural influences. Consider contemporary, minimalist, and vintage styles that cater to various guest preferences.

Room-by-Room Considerations

Bedroom

  • Choose a solid, easy-to-clean bed with a mattress at least 8 inches thick. Opt for memory foam mattresses for durability and ease of replacement.
  • Consider a storage bed for extra space to store laundry and linens.
  • Use a mattress cover and white linens for a hotel-like feel.

Bathroom

  • Provide high-quality, durable towels in neutral colors that can be bleached.
  • Ensure enough storage for guests' toiletries and personal items using shelves or cabinets.
  • Include a hairdryer, basic toiletries, and a first-aid kit.

Living Area

  • Select a sofa that is durable, easy to clean, and preferably with washable covers. Avoid real and faux leather.
  • Consider a sofa bed to increase guest capacity and potential rent.
  • Use darker-colored chairs to hide stains and ensure they are sturdy yet lightweight.

Dining Area

  • Choose a tough and resistant dining table that can be dressed up with tablecloths, runners, and decor.
  • Opt for comfy, lightweight chairs that are easy to move around.

Kitchen

  • Equip the kitchen with essentials like a coffee maker, microwave, toaster, and kettle. Add extras like a good blender and sharp knives.
  • Stock up on basic cookware, utensils, and dinnerware. Include items like a cutting board, measuring cups, and a corkscrew.
  • Ensure plenty of space for food storage, including a pantry or cupboards.

Workspace

  • Provide a sturdy desk and comfy chair for guests who need to work.
  • Ensure good lighting and easy access to power outlets. High-speed internet is crucial for business travelers and digital nomads.

Smart Storage and Space Optimization

  • Use beds with drawers, wall hooks for coats, pegboards in the kitchen, and stackable containers to boost storage.
  • Opt for space-saving furniture like sofa beds, folding tables, or ottomans with hidden storage compartments.

Lighting and Mirrors

  • Use mirrors to make the space feel bigger and brighter. Choose mirrors with cool frames for added style.
  • Ensure good lighting throughout the property, including desk lamps for work areas.

Accessibility and Safety

  • Consider making your Airbnb accessible to guests with disabilities by adding ramps, wide doorways, and grab bars in bathrooms.
  • Install smoke detectors, carbon monoxide detectors, and a first aid kit. A safe for valuables is also a good idea.

Local Touches

  • Incorporate local artwork or handcrafted items to resonate with Iowa City's vibrant culture.
  • Reflect the city's unique style by including elements that highlight its cultural heritage and community feel.

Compliance with Local Regulations

  • Ensure your property complies with Iowa City's short-term rental regulations, including occupancy limits, quiet hours, and providing information packets to guests.
  • Maintain a guest log and display permits prominently inside the rental unit.
  • Adhere to maintenance requirements and property standards set by the city to avoid fines or penalties.
Insider Tips

Discover Iowa City: Local Attractions and Insider Tips

Local Attractions

Parks and Outdoor Activities

  • Chauncey Swan Park: A staple in Iowa City, home to the Iowa City Farmers' Market and an outdoor cinema. It's also a great starting point for exploring the area's bike trails.
  • Devonian Fossil Gorge: A unique park featuring fossils from the Devonian period, perfect for a nature walk and educational experience.
  • Sugar Bottom Mountain Bike Trails: Ideal for bike enthusiasts, offering 12 miles of classic Iowa singletrack and 1400’ elevation gain.
  • Riverfront Crossings Park: A scenic park with various amenities and a starting point for several bike rides.

Cultural and Historical Sites

  • Iowa Museum of Natural History: Recognized as the oldest university museum west of the Mississippi River, it offers exhibits on the state’s geological, cultural, and ecological history.
  • Old Capitol Museum: A historic site showcasing the state's legislative history and offering tours.
  • Prairie Lights Bookstore: A three-story bookstore with a café, hosting live readings and author visits.

Entertainment and Dining

  • FilmScene Complex: A renovated landmark building featuring movie screens, bowling, and a café.
  • Pops BBQ: Known for its hand-crafted, slow-smoked barbecue dishes and house-made sauces.
  • The Bluebird Diner: A popular breakfast spot with a wide variety of classic dishes and specialty drinks.

Sports and Festivals

  • Hawkeye Sports Hall of Fame: A must-visit for University of Iowa sports fans, featuring exhibits on the Hawkeyes' history and achievements.
  • Summer of the Arts: A series of festivals and events including the Iowa City Farmer’s Market, Northside Concert Series, and Free Movie Series.
  • Courage Ride: An annual charity bike ride supporting sarcoma cancer research, offering routes of varying lengths.

Insider Tips

Accommodation

  • Element Iowa City: An eco-conscious hotel in downtown Iowa City, offering sustainable design, a saline pool, and proximity to various attractions.

Local Events

  • Check Event Calendars: Keep an eye on local event calendars for live readings at Prairie Lights Bookstore, concerts, and sports events at the University of Iowa.
  • Join Group Rides: Participate in weekly bike rides organized by groups like Bike Iowa City and the Iowa City Bike Library.

Hidden Gems

  • Explore Local Markets: Visit the Iowa City Farmers' Market at Chauncey Swan Park for fresh produce and local goods.
  • Historic Sites: Visit the Plum Grove Historic Home and the 1876 Johnson County School House for a glimpse into Iowa City's past.

By sharing these local attractions and insider tips, you can help your Airbnb guests make the most of their visit to Iowa City.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Iowa City, Iowa

To ensure a smooth and successful short-term rental business in Iowa City, Iowa, several key practices are essential. First, it is crucial to inform guests about noise regulations and quiet hours to maintain harmony with the neighborhood. This can be done by including this information in both digital and physical house manuals, which should also contain other vital details such as Wi-Fi passwords, appliance instructions, and emergency contact numbers.

A simplified check-in process can significantly enhance the guest experience. Utilizing smart locks eliminates the need for physical key exchanges and provides guests with immediate access upon arrival. Additionally, providing clear parking instructions accompanied by photos can help avoid confusion and ensure that guests park in the designated areas.

By adhering to these tips, hosts can not only comply with Iowa City's regulations but also create a welcoming and hassle-free environment for their guests, leading to positive reviews and repeat bookings.

Local Vendors

Here is a brief list of house cleaning providers in Iowa City, Iowa:

House Cleaning Services

Iowa Top Cleaning Service

  • Based in North Liberty, serves Iowa City, Coralville, and surrounding areas.
  • Offers residential, commercial, and large-scale cleaning services, including move-out and construction cleanup.

Jasmin Cleaning Services

  • Located in Iowa City, IA.
  • Provides residential and commercial cleaning, including move-out cleaning, deep cleaning, and specialized services like oven and fridge cleaning.

Molly Maid of Cedar Rapids and Iowa City

  • Serves Iowa City and surrounding areas.
  • Offers customized cleaning plans, move-out cleaning, and recurring cleaning services. Known for their thorough and flexible cleaning solutions.

Scrubs Cleaning Services, LLC

  • Based in North Liberty, serves Iowa City and surrounding areas.
  • Provides residential, commercial, and new construction cleaning, as well as power washing services.

These services cover a range of cleaning needs, from residential to commercial and specialized cleaning tasks.

Management fees

Iowa City Short-Term Rental Management Fees: A Comprehensive Guide

In Iowa City, Iowa, managing a short-term rental property can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle guest communication, marketing, and maintenance, usually charge fees at the higher end of this spectrum. These comprehensive services ensure that all aspects of the rental property are managed efficiently, allowing property owners to be more hands-off.

On the other hand, basic services that may only include rent collection and minimal oversight can be less expensive. Additionally, property owners may incur extra fees for services such as cleaning, repairs, or design improvements. These additional fees can vary widely depending on the specific needs of the property and the terms agreed upon with the management company. Understanding these fee structures is crucial for property owners to make informed decisions and maximize their rental income.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Iowa City should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Iowa City.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Iowa