Airbnb & VRBO Performance in Indianapolis Indiana.

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Indianapolis, Indiana: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Indianapolis, Indiana is thriving, characterized by high occupancy rates of 68%, increasing revenue, and strong demand driven by major events and a robust tourism industry.

Market overview

Thriving Short-Term Rental Market in Indianapolis, Indiana

Indianapolis, Indiana, is experiencing a robust and thriving short-term rental market, driven by its vibrant tourism industry and major events. In 2024, the city has seen an average monthly occupancy rate of 68%, with some areas like Downtown Indianapolis achieving as high as 72% occupancy.

The average daily rate for short-term rentals in Indianapolis has been impressive, standing at $142 citywide and $165 in the Downtown area. This strong performance is fueled by peak demand during summer months and significant events such as the Indianapolis 500, Olympic Trials, and concerts. With a record total revenue of $347.3 million from short-term rentals and a 26.9% year-over-year increase in bookings, Indianapolis continues to be an attractive destination for both travelers and investors in the short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Indianapolis, Indiana for 2024

Registration and Permitting

  • Short-term rental owners must register their properties with the city and pay a one-time fee of $150 per unit.

Contact Information and Accessibility

  • Owners must provide contact information for themselves and any local representatives, which must be accessible to law enforcement and emergency services.

Compliance with Zoning and Safety Codes

  • Properties must comply with zoning regulations and safety codes. Regular inspections will be conducted to ensure compliance, at the owner's expense.

Display of Owner Contact Information

  • The owner's name and contact information must be prominently displayed inside the rental unit and provided to all contiguous neighbors.

Occupancy Limits

  • The maximum number of guests allowed is determined by the size and capacity of the property, as established by the city.

Prohibited Activities

  • Certain activities such as large parties, food trucks, and the use of recreational vehicles or trailers are prohibited at short-term rental properties.

Minimum Stay Requirement

  • A two-night minimum stay requirement is implemented to discourage the use of short-term rentals for partying or other disruptive activities.

Non-Transferability of Permits

  • Short-term rental permits are tied to the owner and the property and cannot be transferred to a new owner if the property is sold.

Restrictions on New Permits

  • New short-term rental permits are prohibited in certain residential zones to preserve the character of residential neighborhoods.

Enforcement and Penalties

  • Operating a short-term rental without a valid permit can result in significant fines, up to $500 per rental occurrence. The city can revoke an STR permit for three violations of the STR ordinance.

Tax Compliance

  • Short-term rental operators must comply with local lodging tax regulations, including registering with the Indiana Department of Revenue, collecting state sales tax and Marion County innkeeper’s tax, and filing tax returns with the state.

State Law Limitations

  • Local governments are restricted by state law in how they can regulate short-term rentals. Regulations must be for specific purposes such as public health and safety, nuisance issues, and protection of welfare. Local governments cannot ban short-term rentals.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Indianapolis, Indiana

1. Downtown Indianapolis

Downtown Indianapolis is a hub for Airbnb revenue due to its central location and proximity to major attractions such as the Indianapolis Cultural Trail, Old National Centre, and various restaurants, bars, and entertainment venues. Guests are drawn to the area's walkability, free parking options, and easy access to public transportation and key landmarks.

2. Broad Ripple

Broad Ripple is one of Indianapolis's most popular neighborhoods for Airbnb guests. It offers a vibrant cultural district with numerous restaurants, brew pubs, bars, and local shops. The neighborhood's proximity to the Monon Trail, Butler University, and its eclectic, charming atmosphere make it highly appealing. Guests can enjoy a mix of nightlife, local culture, and outdoor activities.

3. Mass Ave and Fountain Square

These adjacent neighborhoods are known for their vibrant arts and culture scene, making them highly attractive to Airbnb guests. Mass Ave is famous for its walkability, with a high Walk Score and Bike Score, and is close to downtown Indianapolis. Fountain Square offers newly renovated homes, pet-friendly accommodations, and amenities like fast Wi-Fi and remote workspaces. The area is also renowned for its nightlife, restaurants, and entertainment options.

4. North Indianapolis (including North Broad Ripple)

North Indianapolis, particularly the areas around North Broad Ripple, generates significant Airbnb revenue due to its central location and easy access to various amenities. Guests can enjoy hot tub getaways, proximity to Keystone Fashion Mall, Ironworks, and the Monon Trail. The area offers a balance between city life and the peace of suburban living.

5. Meridian Kessler

Meridian Kessler is a historic and desirable neighborhood that attracts Airbnb guests with its quiet, secluded studios and homes. The area is close to Broad Ripple Village, restaurants, coffee shops, and grocery stores. Its historic charm, private accommodations, and convenient location make it a favorite among travelers.

These neighborhoods are appealing due to their unique blend of cultural attractions, convenient locations, and a range of amenities that cater to different types of travelers, from those seeking vibrant nightlife to those looking for quiet, family-friendly environments.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Indianapolis

Measuring and Layout

  • Start by measuring your rooms and figuring out the best layout to ensure there's plenty of space to move around and that natural light sources are not blocked.

Smart Storage Solutions

  • Use beds with integrated storage, such as storage beds or beds with drawers, to maximize space for laundry, linens, and other items.
  • Incorporate wall hooks for coats, pegboards in the kitchen, and stackable containers to keep the space tidy and organized.

Space-Saving Furniture

  • Choose furniture with multiple functions, such as sofa beds, folding tables, or ottomans with hidden storage compartments. These pieces can transform the layout according to your guests' needs.

Lighting and Ambiance

  • Select the right lighting to create ambiance. Use a combination of overhead lighting, table lamps, and natural light to make the space feel welcoming.
  • Consider using mirrors to make the space feel bigger and brighter.

Furniture Selection

  • Opt for a solid, easy-to-clean bed with a mattress that is at least 8 inches thick. Memory foam mattresses are more durable and cost-effective.
  • Choose a sofa that is durable, easy to clean, and preferably with washable covers. Avoid real and faux leather as they are hard to maintain.
  • Select a dining table that is tough and resistant to wear and tear. It can be dressed up with a tablecloth, runner, and decorative items.

Kitchen Essentials

  • Equip the kitchen with essentials like a coffee maker, microwave, toaster, and kettle. Additional items such as a blender and sharp knives can be nice extras.
  • Stock up on basic cookware, utensils, and dinnerware. Include items like a cutting board, measuring cups, and a corkscrew.

Guest Comfort and Convenience

  • Provide high-quality, durable towels in neutral colors that can be bleached. Ensure there is enough storage for guests' toiletries and personal items.
  • Include a hairdryer, basic toiletries, and a first-aid kit to enhance guest comfort.
  • Ensure there is good lighting and easy access to power outlets. High-speed internet and a Wi-Fi booster (if necessary) are crucial for business travelers and digital nomads.

Accessibility and Safety

  • Consider making your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.
  • Install smoke detectors, carbon monoxide detectors, and a first aid kit to ensure safety.

Theme and Style

  • Stick to a theme if you have one, but opt for timeless, sturdy pieces that will last. Reflect the unique style of Indianapolis by incorporating local elements and decor.

Additional Touches

  • Provide a designated spot for guests' personal items, such as a luggage rack, to keep the space tidy.
  • Include a desk and comfy chair for guests who need to work, along with stationery and a power strip.
Insider Tips

Discover the Best of Indianapolis: Local Attractions and Insider Tips

Must-See Attractions

1. Old World Gondoliers

  • Experience a romantic gondola tour along the Central Canal, complete with traditional Italian songs.
  • Cost: $25 per person plus tip; private rides from $150 to $300 plus tip.

2. City Market Catacombs

  • Explore the historic tunnels built in the 1800s for produce and meat storage.
  • Tickets: $12, $6 for kids ages 6 to 11.

3. Broad Ripple Brewery Tour

  • Visit four local breweries, learn about beer making, and sample local beers.
  • Cost: $30 per person.

4. Go Ape Treetop Adventure in Eagle Creek Park

  • Zip, swing, and tightrope-walk through the forest canopy.
  • Tickets: $58, $38 for kids ages 10 to 15.

5. Indianapolis Motor Speedway VIP Grounds Tour

  • Includes a lap around the track, access to the Victory Podium and Media Center, and entry to the museum.
  • Cost: $30, $15 for children ages 6 to 15.

6. White River State Park

  • A cultural and recreational hub with museums, attractions, and green space.
  • Features the Indianapolis Zoo and White River Gardens.

7. Indianapolis Cultural Trail

  • A 10-mile trail connecting various neighborhoods, including Mass Ave, Fountain Square, and Indiana Avenue.
  • Ideal for walking, jogging, or biking.

8. Children's Museum of Indianapolis

  • The largest children’s museum in the world, offering a wide range of interactive exhibits.
  • Located near downtown Indianapolis.

Insider Tips

Neighborhoods to Explore

  • Mass Ave: Known for its vibrant arts scene, unique shops, and eclectic restaurants.
  • Fountain Square: A funky neighborhood with a mix of cultural attractions and nightlife.
  • Broad Ripple: A hip area with diverse restaurants, breweries, and a youthful vibe.

Local Events

  • Indy 500: If visiting in May, don’t miss the largest single-day sporting event in the world.
  • Cultural Celebrations: Check out events on Indiana Avenue, which is rooted in Black history and culture.

Culinary Scene

  • Local Breweries: Broad Ripple is home to several top-notch breweries.
  • Unique Dining: Explore the flourishing culinary scene in neighborhoods like Mass Ave and Fountain Square.

Outdoor Activities

  • Eagle Creek Park: The largest municipal park in Indianapolis, offering hiking, biking, and water sports.
  • Garfield Park: A family-friendly park with easy access to Fountain Square and various amenities.

Historical Landmarks

  • Indiana World War Memorial Plaza Historic District: Features neoclassical architecture and several sculptures and memorials.
  • Benjamin Harrison Presidential Site: Learn about the 23rd President of the United States in his historic home.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Indianapolis and experience the city's unique blend of history, culture, and entertainment.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Indianapolis, Indiana

To ensure the success of your short-term rental business in Indianapolis, several practical tips can make a significant difference in guest satisfaction and compliance with local regulations.

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to avoid any potential issues. Including this information in your digital and physical house manual helps set clear expectations and maintains a positive relationship with neighbors.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should be easily accessible to guests, ensuring they have all the necessary information to enjoy their stay comfortably.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, allowing guests to self-check-in at their convenience. Provide clear parking instructions accompanied by photos to avoid any confusion. Automated check-in instructions and welcome messages can also enhance the guest experience and reduce the need for direct communication.

By implementing these strategies, you can ensure a smooth and enjoyable stay for your guests, while also adhering to local regulations and maintaining a positive reputation for your short-term rental business in Indianapolis.

Local Vendors

Here is a brief list of house cleaning providers in Indianapolis, Indiana:

House Cleaning Services in Indianapolis

DeluxeMaid

  • Offers home and carpet cleaning services
  • Vets and regularly reviews cleaners based on customer feedback
  • Simple online booking with instant confirmation and 100% satisfaction guarantee
  • Secure online payment through Stripe.

Indy Cleaning Pros

  • Provides standard, deep, and commercial cleaning services
  • Cleaners are experienced, professional, and undergo background checks and in-person interviews
  • Offers a 100% satisfaction guarantee and cash-free payment.

Housekeeping Maid Easy

  • Reliable house cleaning services with a strict hiring process and vetting of cleaners
  • Customizable cleaning schedules and services, including deep cleaning and office cleaning
  • Cleaners are bonded, insured, and receive full benefits.

The Cleaning Authority

  • Offers tailored house cleaning services using environmentally responsible products
  • Utilizes a Detail-Clean Rotation System for thorough cleaning
  • Fully bonded and insured with a satisfaction guarantee.

These services cover a range of cleaning needs for homes and businesses in Indianapolis.

Management fees

Indianapolis, Indiana, Short-Term Rental Management Fees: A Comprehensive Guide

In Indianapolis, Indiana, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income.

Basic service packages, which may only include essential tasks like listing management and guest coordination, can be less expensive. Additionally, property owners may incur extra fees for services such as cleaning, repairs, and design consultations. These additional costs can add to the overall expense but are often necessary to maintain the property's attractiveness and operational efficiency. Understanding these fee structures is crucial for property owners to navigate the short-term rental market effectively and maximize their returns.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Indianapolis should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Indianapolis.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Indiana