Airbnb & VRBO Performance in Imperial California.

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Imperial, California: Airbnb & VRBO Vacation Rental Market Overview

Despite recent declines, the short-term rental market in Imperial, California is showing signs of recovery, with occupancy rates pacing ahead of last year in the late fall season and average daily rates remaining relatively stable.

Market overview

Positive Trends in Imperial, California's Short-Term Rental Market

Despite the broader national trends of declining occupancy in the short-term rental market, Imperial, California is showing promising signs of recovery and stability. As of recent data, short-term rentals in Imperial are experiencing an average occupancy rate of 51%, which is a robust figure given the current market conditions. Additionally, these rentals are commanding an average daily rate of $159, contributing to a healthy monthly revenue of $13,541. This performance indicates that Imperial is bucking the national trend of softening demand and increasing supply, suggesting a well-balanced market that is attractive to both property managers and travelers alike. With occupancy rates pacing ahead in the late fall season, Imperial's short-term rental market is poised for continued growth and success.

Short Term Regulations

Short-Term Rental Regulations in Imperial, California for 2024

While the specific regulations for short-term rentals in Imperial, California, are not extensively detailed in the provided sources, here are some general and relevant points that can be applied or considered based on common practices in other California cities and counties:

Registration and Permits

  • Short-term rental operators typically need to register their properties with the local authorities. This often involves obtaining a specific permit or license.

Zoning Regulations

  • Properties must comply with local zoning laws, which may restrict short-term rentals to certain residential or commercial zones.

Business Registration and Taxes

  • Operators need to register their business and obtain an Employer Identification Number (EIN) from the IRS. They must also comply with local and state tax obligations, including the Transient Occupancy Tax.

Health and Safety Regulations

  • Properties must meet health and safety standards, which may include safety inspections to ensure the wellbeing of guests and local residents.

Occupancy Rules

  • There may be restrictions on the maximum number of occupants, often capped at two adults per bedroom (up to a total of 10 adults per unit).

Minimum Stay Length

  • Some cities impose minimum stay lengths for short-term rentals, though this can vary widely.

Noise and Nuisance Regulations

  • Properties must adhere to noise regulations and Good Neighbor policies to avoid causing disturbances to neighbors.

Insurance

  • While not always a legal requirement, having short-term rental insurance to cover property damage, general liability, and loss of rental income is highly recommended.

Documentation

  • Operators may need to provide various documents, including proof of ownership, proof of residence (for owner-occupied properties), and contact information.

Given the lack of specific details for Imperial, California, these regulations are based on common practices in other California jurisdictions and may need to be verified with local authorities for exact requirements.

Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Imperial, California

1. El Centro

  • Appeal: El Centro is a central hub in Imperial County, offering convenient access to key amenities such as the El Centro Regional Medical Center (ECRMC), shopping stores, and the Imperial Valley Mall. Properties like the "Rainfall BathFull Kitchen4KTVW/DEarly check-in" and "2 bedroom suite / 1 bath / private entrance" are highly rated for their modern amenities, clean and fully equipped kitchens, and comfortable living spaces.
  • Guest Favorites: Luxurious rainfall showers, modern bathrooms, fully equipped kitchens, dedicated workspaces, and self-check-in options make these rentals highly appealing.

2. Yuma (just across the border in Arizona, but relevant due to proximity)

  • Appeal: Yuma's proximity to Imperial County and its own set of attractions make it a significant contributor to the region's Airbnb revenue. Rentals like "Kobe's Townhouse Close to Freeway" and "Guesthouse near West Wetlands king bed!" are popular due to their clean and contemporary furniture, private backyards, and convenient locations near Walmart, restaurants, and historical sites.
  • Guest Favorites: Private covered garages, washer/dryer facilities, full appliance kitchens, and proximity to West Wetlands park and the Colorado River.

3. Imperial

  • Appeal: Imperial itself hosts several appealing rentals, such as the "Cozy 4-bedroom home with pool and game room." This home is highly rated for its spacious layout, pool, game room, and office workspace, making it ideal for family vacations and long-term stays.
  • Guest Favorites: Large pool, game room, office workspace, and plenty of storage space.

4. Brawley

  • Appeal: While less detailed information is available, Brawley's strategic location within Imperial County makes it an attractive option for guests. Rentals here often offer a mix of rural tranquility and access to local amenities.
  • Guest Favorites: Typically include private and peaceful settings, often with easy access to local parks and recreational areas.

5. Mexicali (across the border in Mexico)

  • Appeal: For guests looking to explore both the U.S. and Mexico, Mexicali offers a unique experience. Properties like "Luke's House in Gated Community" and "Casa ALTARIA near the airport" are popular due to their secure gated communities, modern amenities, and proximity to shopping plazas and the airport.
  • Guest Favorites: 24-hour security, air conditioning and heating, private parking, and close proximity to shopping and dining options.

These neighborhoods are appealing due to their combination of modern amenities, convenient locations, and the variety of activities and attractions they offer, making them highly sought after by Airbnb guests.

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Design Tips

Creating an Inviting Airbnb in Imperial, California: Design and Furnishing Tips

To craft an Airbnb in Imperial, California, that is both inviting and reflective of the city's unique style, consider the following tips:

Entryway

  • First Impressions Matter: Ensure the entryway is welcoming with a clean, well-lit space. Add a few personal touches like a welcome note, fresh flowers, or a small local art piece to make guests feel special.
  • Organized and Clutter-Free: Keep the entryway organized with a designated spot for keys, mail, and other essentials.

Living Room

  • Lighting Control: Install lamps and dimmer switches to provide flexible lighting options. This enhances the ambiance and allows guests to adjust the lighting to their preferences.
  • Comfortable Seating: Include plush blankets, pillows with different fill options, and a pouf or ottoman for added comfort.
  • Functional Layout: Design the room to facilitate conversation and relaxation. Use swivel chairs and occasional tables to ensure everyone has a place to put their drinks and engage with the space.

Bedroom

  • Luxurious Bedding: Offer high-quality bedding and provide extra layers stored in the closet for guests to use as needed. Use different fill options for pillows to cater to various preferences.
  • Temperature and Lighting Control: Install ceiling fans and provide bedside tables with lamps, including options with USB ports or wireless charging features. Ensure blackout shades are available for better sleep.

Kitchen

  • Modern Appliances: Equip the kitchen with modern appliances to make cooking and dining convenient and enjoyable.
  • Well-Equipped: Ensure the kitchen is well-stocked with necessary utensils, cookware, and dishes to make meal preparation easy.

Outdoor Space

  • Durable and Attractive Furniture: Invest in durable yet stylish outdoor furniture to enhance the functionality and appeal of the outdoor space. This is particularly important in areas with pleasant weather like Imperial, California.

Local Touches

  • Local Art and Decor: Incorporate local art, decorations, and themes that reflect the natural beauty and unique character of Imperial, California. This could include earthy color palettes, cozy textiles, and vintage elements.
  • Nature-Inspired Design: Use materials like wood, stone, and metal to blend functionality with the natural beauty of the area.

General Tips

  • Avoid Clutter: Keep the space clutter-free to maintain a clean and inviting atmosphere.
  • Accentuate Light: Make the most of natural light by keeping windows unobstructed and using mirrors to reflect light around the space.
  • Add a Splash of Color: Use local colors and themes to add a splash of color and personality to the space, making it more memorable for guests.

By following these tips, you can create an Airbnb in Imperial, California, that is not only inviting but also reflective of the city's unique style and charm.

Insider Tips

Local Attractions and Insider Tips for Imperial, California

Local Attractions

Natural Wonders

  • Salton Sea: A 35-mile stretch of water known for its biodiversity, home to 400 species of birds. Visit the Salton Sea Visitor Center and explore the Sonny Bono National Wildlife Refuge.
  • Imperial Sand Dunes: The largest off-highway vehicle recreation area for sand dunes in the U.S., featuring dunes up to 300 feet high. Ideal for outdoor adventures.

Historical and Cultural Sites

  • Pioneer Museum: Showcases archives, documents, clothing, and artifacts from the Imperial Valley's early settlers. Also honors locals who participated in the Civil War.
  • Imperial County Courthouse: A historic landmark in El Centro, worth a visit for its architectural significance.
  • Calexico Carnegie Library: A historic library listed on the National Register of Historic Places.

Unique Landmarks

  • Salvation Mountain: A colorful art installation in Slab City, created by Leonard Knight.
  • Desert View Tower: A historic tower offering panoramic views of the surrounding desert landscape.
  • Tallest Flagpole in the Country: Located in Calipatria, standing at 184 feet.

Community Events

  • California Mid-Winter Fair: Held in Imperial, this 10-day fair features festivals, barbecues, car races, concerts, and more. Usually takes place at the end of February or beginning of March.
  • Brawley Cattle Call Rodeo: An annual event in Brawley celebrating the valley’s cattle production, including a rodeo, cookoff, cowboy poetry, and live music.

Insider Tips

Dining

  • El Jumping Bean Taqueria: For authentic Mexican cuisine after a day at the Imperial Sand Dunes.
  • D' Poly Cocina Mexicana: Enjoy a lovely afternoon meal in Calexico with authentic Mexican dishes.
  • Mount Signal Cafe: A great spot for a quick meal during road trips.

Outdoor Activities

  • Bucklin Park: A family-friendly park with a children’s playground, horseshoe pits, picnic areas, and barbecue grills. Perfect for spending quality time with family.
  • Glamis: Part of the Imperial Sand Dunes, ideal for off-highway vehicle adventures and recreational fun.

Shopping and Markets

  • Gran Plaza: An outdoor shopping area in Calexico for the latest fashion and other items.
  • Imperial Market Days: A series of events in Downtown Imperial featuring over 100 vendors, promoting local businesses and community activities.

Additional Tips

  • Visit the Sonny Bono National Wildlife Refuge: Pack binoculars to observe migratory birds at the southern end of the Salton Sea.
  • Explore Local History: Visit the Imperial Irrigation District and learn about the region’s water supply and agricultural history.
  • Attend Local Festivals: Keep an eye out for festivals and events hosted at the California Mid-Winter Fairgrounds and other local venues.
Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Imperial Beach, California

To ensure the success and smooth operation of a short-term rental business in Imperial Beach, California, several practical tips can be implemented. First, it is crucial to address noise regulations by informing guests about quiet hours through clear communication in the rental agreement and a digital or physical house manual. This manual should also include essential instructions, Wi-Fi passwords, and other pertinent information to make the guests' stay convenient.

A simplified check-in process can be achieved by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, providing detailed parking instructions accompanied by photos can help avoid confusion and ensure that guests park in the designated areas.

Compliance with local regulations, such as obtaining the necessary business licenses and paying the Transient Occupancy Tax (TOT), is also vital. In Imperial Beach, this includes holding an active business license and remitting a 14% TOT on all rental income.

By focusing on these aspects, you can enhance the guest experience, reduce potential issues, and maintain a positive reputation for your short-term rental business.

Local Vendors

Here is a brief list of house cleaning, and related maintenance providers in Imperial, California:

House Cleaning Services

  • ServiceMaster by Obergfell: Although primarily a commercial cleaning service, they may also offer residential cleaning solutions. They provide specialized services such as window washing, hardwood floor cleaning, and carpet cleaning.
  • Care.com House Cleaning: Offers a list of affordable house cleaning services starting at $22.00/hr, with options to search by rates, reviews, and experience.
  • Angie's List House Cleaners: Provides a list of top-rated house cleaners in Imperial, CA, with real reviews and ratings.
  • Homeaglow: Offers professional, affordable, and background-checked house cleaners, with booking options starting from $19 for a 3-hour clean.
  • Sparkling and Beyond: Provides professional deep cleaning services for houses and businesses in Imperial, CA.

Note:

These services primarily focus on cleaning, but some may offer additional maintenance or specialized cleaning services. For repair services, you might need to look into separate providers.

Management fees

Imperial Beach, California: Understanding Short-Term Rental Management Fees

In Imperial Beach, California, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often falling between 20% to 30% of the rental income. In contrast, basic services or a la carte options may incur lower fees. Additionally, property owners may need to account for extra fees related to cleaning, repairs, or design services, which can further impact the overall cost of managing a short-term rental property.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Imperial should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Imperial.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for California