Airbnb & VRBO Performance in Holyoke Massachusetts.

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Holyoke, Massachusetts: Airbnb & VRBO Vacation Rental Market Overview

In Holyoke, Massachusetts, the short-term rental market is thriving, with an average daily rate of $205, 56% occupancy, and a notable increase in active listings and revenue over the past year.

Market overview

Thriving Short-Term Rental Market in Holyoke, Massachusetts

The short-term rental market in Holyoke, Massachusetts, is experiencing a period of robust performance. As of the latest data, short-term rentals in Holyoke are boasting an impressive 56% average occupancy rate, indicating a strong demand for these properties. The average daily rate for these rentals stands at $205, contributing to a significant monthly revenue of $20,312. This upward trend is further highlighted by a 3% increase in active listings and a 3% growth in revenue over the past year. With its vibrant cultural scene, proximity to colleges, and scenic attractions, Holyoke continues to attract a steady stream of visitors, making it an excellent destination for short-term rental investors and hosts.

Short Term Regulations

Short-Term Rental Regulations in Holyoke, Massachusetts for 2024

Registration and Inspection

  • All short-term rental properties must be registered with the city of Holyoke.
  • Properties must undergo annual inspections.

Taxation

  • Hosts are required to collect a 5.7% state excise tax on all bookings.
  • A 6% local option excise tax must also be collected.
  • An additional 2.75% Cape Cod and Islands Water Protection Fund excise tax is applicable, although this may not be relevant to all properties in Holyoke.

Zoning and Permits

  • The city has zoning laws that may restrict short-term rentals in certain areas.
  • Hosts must obtain a rental permit for their properties.
  • Amendments to the Zoning Ordinance are being considered to include specific regulations for short-term rentals.

Guest and Rental Limits

  • There are restrictions on the number of guests allowed to stay in a rental property.
  • There may be limits on the maximum number of days a property can be rented out per year.

Property Maintenance and Management

  • Properties must be well-maintained, with a focus on cleanliness and prompt communication with guests.
  • For properties not managed by the owner, there is a proposal to require the hiring of a local property management company if the owner does not reside in Holyoke.

Compliance and Enforcement

  • Hosts must comply with the state's Room Occupancy Tax law, which applies to all rentals of 31 days or less.
  • Failure to comply with local regulations can result in fines or penalties.

Special Permits

  • In some cases, special permits may be required for certain types of rentals or property uses, which would need approval from the City Council or the Planning Board.
Neighborhood Performance

High-Revenue Neighborhoods for Airbnb in Holyoke, Massachusetts

Why These Neighborhoods Are Appealing

Here are the top neighborhoods in Holyoke, Massachusetts, that generate significant Airbnb revenue, along with the reasons they are attractive to guests:

1. Downtown Holyoke

  • Appeal: Downtown Holyoke is central to many local attractions, shops, and eateries. Its convenient location makes it ideal for guests looking to explore the city's rich history and cultural offerings.
  • Amenities: Close proximity to Holyoke Heritage State Park, the Holyoke Mall, and various dining options.

2. The Highlands

  • Appeal: Known for its charming and historic neighborhood with big, beautiful old homes full of character. The area is quiet, safe, and family-friendly.
  • Amenities: Easy access to Interstate 91, nearby grocery stores, and close to Six Flags and colleges in Northampton and Amherst.

3. Springdale

  • Appeal: This neighborhood offers a mix of scenic views and convenient access to local attractions. It is particularly appealing for those looking for a more suburban experience while still being close to city amenities.
  • Amenities: Well-maintained properties with modern amenities like air conditioning, high-speed internet, and cozy furnishings. Some properties may offer access to a pool or spa.

4. Mount Tom Area

  • Appeal: Located near Mount Tom State Reservation, this area attracts nature lovers and those seeking outdoor activities such as hiking.
  • Amenities: Scenic views, hiking trails, and proximity to natural attractions like the Connecticut River and Dinosaur Footprints Reservation.

Key Factors

  • Convenience: Proximity to major highways (I-91, I-90) and local attractions.
  • Amenities: Modern amenities such as air conditioning, high-speed internet, and access to pools or spas.
  • Scenic Views: Properties with scenic views or located near natural attractions.
  • Historic Charm: Neighborhoods with historic homes and a rich cultural atmosphere.
  • Safety and Family-Friendliness: Quiet and safe neighborhoods suitable for families.
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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Holyoke, Massachusetts

Understanding Your Target Audience

  • Identify the type of travelers most likely to stay at your Airbnb, such as families, couples, or business travelers, to guide your furnishing choices.

Defining Your Property's Aesthetic

  • Reflect Holyoke's unique style by incorporating local elements, such as artwork, decor, or guidebooks highlighting nearby attractions and activities.

Functionality and Multi-Functionality

  • Choose furniture that is aesthetically pleasing and multi-functional, especially in urban spaces. For example, use sofa beds, ottomans with storage, and extendable dining tables.

Essential Furniture by Room

Bedroom

  • Include a bed with a nice headboard, a mattress (at least 8" thick), bedside tables, a dresser or closet with shelving and hangers, a full-length mirror, and floor or table lamps.
  • Consider luxury touches like large mattresses (double or king size) and extra bedding.

Living Room

  • Provide a couch or sofa bed, coffee table, end tables, at least one floor lamp, armchairs or recliners, and a smart TV with streaming services.
  • Add unique touches like an egg chair, bean bag, or rocking chair to make the space stand out.

Kitchen

  • Ensure the kitchen is well-equipped with appliances (coffee machine, toaster, kettle), tableware, utensils, cookware, and a dining table and chairs if there is no separate dining room.
  • Include kitchen cleaning products and a dishwasher for convenience.

Adding Comfort and Amenities

  • Provide additional amenities such as extra blankets, throw pillows, and a foot stool to enhance guest comfort.
  • Stock the kitchen with essentials like tea, hot chocolate, coffee, sugar, and milk.

Local and Cultural Touches

  • Incorporate elements that reflect Holyoke's local culture and heritage, such as traditional textiles or patterns, to give guests a unique experience.

Budgeting and Maintenance

  • Set a realistic budget for furnishing and consider ongoing maintenance and replacement costs to keep your Airbnb in top condition.

Creating a Themed Space

  • Consider creating a themed space that appeals to your target guests. For example, a family-friendly theme could include elements inspired by local attractions or children's stories.

Standout Pieces

  • Include unique and standout pieces such as antique furniture or decorative items that fit the current theme or décor to make your property stand out in photos.

Technology and Entertainment

  • Provide high-speed Wi-Fi and a smart TV with access to streaming services to enhance the guest experience.

By following these tips, you can create an inviting and unique Airbnb space in Holyoke, Massachusetts, that reflects the city's style and appeals to your target audience.

Insider Tips

Discover Holyoke, Massachusetts: Local Attractions and Insider Tips

Local Attractions

Family-Friendly Fun

  • Children's Museum at Holyoke: A place for kids to explore and learn through interactive exhibits. (Hours: Tuesday-Friday: 9am-12pm & 1-4pm, Saturday: 10am-12pm & 1-4pm, Sunday: 12-4pm)
  • Holyoke Merry-Go-Round: A historic carousel located in Holyoke Heritage State Park, perfect for family gatherings. (Hours: Saturday and Sunday 12 PM – 4 PM)
  • Holyoke Public Library: A restored historic library with modern facilities and resources for all ages. (Open 6 days a week)

Shopping and Entertainment

  • Holyoke Mall at Ingleside: A premier shopping, dining, and entertainment destination with over 150 shops and venues. (Hours: Monday-Thursday: 11am-7pm, Friday-Saturday: 11am-9pm, Sunday: 11am-6pm)
  • Altitude Trampoline Park and Round1 Bowling & Amusement: Located within the Holyoke Mall, offering trampoline fun and bowling entertainment.

Historical and Cultural Sites

  • International Volleyball Hall of Fame: Honoring the history and legends of volleyball, invented in Holyoke in 1895. (Hours: Monday-Friday: 11am-3pm, Saturday: 10am-3pm, Closed Sundays)
  • Wistariahurst Museum: Offers programs, workshops, and events that enhance the quality of life for Holyoke residents. (Address: 238 Cabot Street)
  • Holyoke Heritage State Park: Features a visitor center, picnic areas, and scenic walks along the historical riverfront. (Visitor Center Hours: Tuesday-Saturday: 12pm-4pm, Sunday: 12pm-4pm, Closed Mondays)

Outdoor Activities

  • Mount Tom State Reservation: Offers hiking trails, scenic views, and unique geological features. Part of the Metacomet-Monadnock Trail.
  • Ashley Reservoir Trail: A local trail for walking and exploring the natural beauty of Holyoke.
  • Springdale Park: The city's largest park, designed by the Olmsted Brothers, featuring open green spaces and recreational areas.

Insider Tips

Dining

  • Sumo Japanese Steakhouse: Located in the Holyoke Mall, offering a unique dining experience.
  • 110 Grill: Another dining option within the Holyoke Mall, providing a variety of cuisines.

Community Events

  • Check Local Listings: Use resources like Explore Holyoke to stay updated on concerts, art exhibitions, and community events happening during your guests' stay.

Accessibility

  • Handicap Accessible Attractions: The Holyoke Merry-Go-Round and Holyoke Heritage State Park have accessible facilities, making them inclusive for all visitors.

Parking and Transportation

  • Free Parking: Available at Holyoke Heritage State Park and other local attractions, making it convenient for guests to explore.

By providing these local attractions and insider tips, your Airbnb guests can fully immerse themselves in the rich history, culture, and natural beauty of Holyoke, Massachusetts.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Holyoke, Massachusetts

To ensure the success of a short-term rental business in Holyoke, Massachusetts, several practical tips can be implemented to enhance guest satisfaction and compliance with local regulations.

Noise Regulations and Quiet Hours

Informing guests about quiet hours is crucial to maintain a peaceful environment and avoid potential complaints from neighbors. Include clear guidelines on quiet hours in both digital and physical house manuals to ensure guests are aware of the expectations.

Creating Comprehensive House Manuals

Develop a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline house rules, including noise regulations, to help guests navigate the property smoothly.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, including photos of the lock and any other relevant details. Additionally, include parking instructions with photos to help guests find and use designated parking areas without confusion.

By implementing these strategies, hosts can ensure a seamless and enjoyable experience for their guests, while also adhering to local regulations and maintaining good relations with the community.

Local Vendors

Here is a brief list of house cleaning providers in Holyoke, Massachusetts:

House Cleaning Providers in Holyoke, MA

Merry Maids of Holyoke

  • Offers house cleaning services, including dusting, mopping, vacuuming, and window cleaning.
  • Serves Hampden and Hampshire Counties, and Northern Connecticut.
  • Employees are thoroughly screened and highly trained.

Tricounty Cleaning Services

  • Specializes in home maid services and post-construction clean-up.
  • Listed as one of the top house cleaners in Holyoke.

Various Local House Cleaning Services

  • Care.com lists 13 affordable house cleaning services in Holyoke, with average rates starting at $21.15/hr and an average of 4 years of experience.

For additional providers, it may be helpful to check local listings and review sites such as Angie's List or Care.com.

Management fees

Short-Term Rental Management Fees in Holyoke, Massachusetts: A Comprehensive Guide

Managing short-term rentals in Holyoke, Massachusetts, involves a range of fees that can vary significantly based on the level of service provided. Typically, management fees for short-term rentals in Holyoke range from 10% to 30% of the rental revenue. Full-service management companies, which handle all aspects including guest communication, marketing, and maintenance, usually charge fees at the higher end of this spectrum, often starting at around 15% to 20% of the revenue.

In contrast, basic or half-service management options, which leave more responsibilities to the property owner, such as cleaning and guest communication, can start as low as 10% of the revenue. Additional fees may also apply for services like cleaning, repairs, and design enhancements. For instance, some management companies calculate their fees after excluding cleaning fees, which can help reduce the overall cost for property owners. Understanding these fee structures is crucial for property owners to optimize their earnings and ensure compliance with local regulations in Holyoke.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Holyoke should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
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1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Holyoke.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Massachusetts