Airbnb & VRBO Performance in Hill City South Dakota.

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Hill City, South Dakota: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Hill City, South Dakota, is thriving, with a 55% average occupancy rate, a $253 daily rate, and a 9% year-over-year increase in the number of homes listed, indicating strong revenue growth and investment potential.

Market overview

Thriving Short-Term Rentals in Hill City, South Dakota

Hill City, South Dakota, is experiencing a robust short-term rental market, driven by its appealing tourist attractions and events. Despite some fluctuations, the sector remains strong. Short-term rentals in Hill City boast an average occupancy rate of 55%, indicating a high demand for these accommodations.

The average daily rate for these rentals stands at $253, contributing to significant monthly revenues of $25,645. This performance is underpinned by a growing number of listings, with a year-over-year increase of 8% in active listings. The consistent demand and revenue growth highlight the viability and attractiveness of short-term rentals in Hill City, making it an excellent destination for both visitors and investors.

Short Term Regulations

Short-Term Rental Regulations in Hill City, South Dakota for 2024

Key Regulations

  • Ban on New Short-Term Rentals in Residential Zones:
  • Hill City has passed ordinances banning new short-term rentals in areas zoned as residential. However, existing short-term rentals are allowed to continue operating.

  • Grandfathering of Existing Rentals:

  • Existing short-term rentals in Hill City are grandfathered in and can continue to operate despite the ban on new rentals.

  • State Health Department Lodging License:

  • All short-term rental properties in South Dakota, including those in Hill City, must obtain a lodging license from the South Dakota Department of Health to ensure compliance with health and safety standards.

  • State Sales Tax License:

  • Short-term rental operators must obtain a sales tax license from the South Dakota Department of Revenue to collect and remit sales tax on rental income.

  • Local Zoning Compliance:

  • Property owners must ensure their short-term rental properties comply with local zoning regulations. In Hill City, this means adhering to the ban on new short-term rentals in residential areas.

  • Insurance and Other Recommendations:

  • While not legally required, it is highly recommended that short-term rental operators obtain appropriate insurance coverage to protect their property and business.

  • Potential for Additional Local Permits:

  • Depending on local jurisdiction, additional permits or licenses may be required. Property owners should check with the local authorities to ensure all necessary permits are obtained.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Hill City, South Dakota

Neighborhoods and Their Appeal

1. Areas Near Mount Rushmore National Memorial

  • Appeal: Proximity to one of the most iconic American landmarks, offering easy access to tourist attractions and scenic views.
  • Revenue Potential: High demand due to the memorial's popularity, leading to higher occupancy rates and daily rates.

2. Areas Near Crazy Horse Memorial

  • Appeal: Another major tourist attraction, providing guests with a unique cultural and historical experience.
  • Revenue Potential: Similar to Mount Rushmore, the memorial's popularity drives up demand for nearby accommodations.

3. Areas Near Custer State Park

  • Appeal: Offers a blend of natural beauty, outdoor recreation opportunities, and wildlife viewing, making it a favorite among nature lovers.
  • Revenue Potential: The park's attractions ensure a steady stream of visitors, contributing to higher revenue for Airbnb hosts.

4. Areas Near Black Hills National Forest

  • Appeal: Provides extensive opportunities for hiking, camping, and other outdoor activities, attracting nature enthusiasts and adventure seekers.
  • Revenue Potential: The forest's vast recreational opportunities keep guests coming back, supporting a lucrative short-term rental market.

5. Areas Near Sylvan Lake

  • Appeal: A picturesque lake within Custer State Park, offering scenic views, hiking trails, and water activities.
  • Revenue Potential: The lake's beauty and recreational opportunities make it a popular spot, driving up demand for nearby rentals.

6. Areas Near Needles Highway

  • Appeal: Known for its scenic drive and unique rock formations, this area is a must-visit for many tourists.
  • Revenue Potential: The highway's scenic appeal and the surrounding natural beauty attract a high volume of visitors, boosting Airbnb revenue.

7. Downtown Hill City

  • Appeal: Central location with easy access to local shops, restaurants, and community events.
  • Revenue Potential: The convenience and charm of downtown living make it an attractive option for guests, leading to higher occupancy and revenue.

Key Metrics

  • Occupancy Rate: A median occupancy rate of 65% indicates strong demand for short-term rentals in these areas.
  • Average Daily Rate: An average daily rate of $227 reflects the high value guests place on staying in these desirable locations.
  • Regulations: While there are regulations limiting new short-term rentals in residential areas, existing properties in these neighborhoods remain highly profitable.
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Design Tips

Furnishing and Design Tips for an Airbnb in Hill City, South Dakota

To create an inviting and authentic Airbnb in Hill City, South Dakota, consider the following tips that reflect the city's unique style and its rich history, artistic vibe, and natural beauty.

Embrace the Black Hills Aesthetic

  • Use Natural Materials: Incorporate materials like pine, cedar, and stone to bring the outdoors in and reflect the surrounding Black Hills environment.
  • Earth Tones: Choose a color palette that includes earthy tones such as browns, greens, and tans to blend seamlessly with the natural landscape.

Celebrate Local Art and Culture

  • Local Artwork: Decorate the space with artwork and sculptures from local artists, such as those featured in the Jon Crane Gallery or other Hill City art studios.
  • Handmade Crafts: Include handmade crafts, jewelry, and textiles that are unique to the region, highlighting the city's vibrant arts community.

Incorporate Western and Mining Heritage

  • Western-Themed Decor: Use Western-themed decor such as vintage mining tools, cowboy hats, and leather saddles to honor the city's mining and cowboy history.
  • Historical Elements: Add historical elements like old photographs, maps, and artifacts related to the Black Hills Gold Rush and tin mining era.

Highlight the Outdoors

  • Nature-Inspired Accents: Use nature-inspired accents like pinecone wreaths, antler chandeliers, and botanical prints to bring the beauty of the outdoors into the space.
  • Large Windows: Ensure large windows or skylights to provide ample natural light and stunning views of the surrounding hills.

Cozy and Inviting Ambiance

  • Comfortable Furnishings: Choose comfortable, rustic-chic furnishings such as plush sofas, wooden rocking chairs, and cozy throw blankets.
  • Fireplace or Wood Stove: Install a fireplace or wood stove to create a warm and inviting atmosphere, especially during the cooler months.

Functional and Convenient Design

  • Bike and Gear Storage: Provide storage for bikes, hiking gear, and other outdoor equipment to cater to guests who plan to explore the Mickelson Trail and other outdoor attractions.
  • Local Guides and Maps: Offer local guides, maps, and brochures to help guests navigate the area and discover its hidden gems.

Personal Touches

  • Local Products: Stock the space with local products such as wines from the Prairie Berry Winery, handmade soaps, and other regional specialties.
  • Guest Book and Recommendations: Leave a guest book with recommendations for local restaurants, shops, and attractions to enhance the guest experience.

By incorporating these elements, you can create an Airbnb that not only feels welcoming but also authentically reflects the unique charm and character of Hill City, South Dakota.

Insider Tips

Discover Hill City, South Dakota: Local Attractions and Insider Tips

Major Attractions

  • Mount Rushmore National Memorial:
  • Just 12 miles from Hill City, featuring the famous presidential faces, a Presidential Trail, gift shop, museum, café, ice cream store, amphitheater, and nightly lighting ceremony.

  • Crazy Horse Memorial:

  • A few minutes south of Hill City, showcasing the world’s largest ongoing mountain carving. Includes a visitor’s center, viewing plaza, museum, gift shop, and onsite restaurant. Don’t miss the nightly laser light show and volksmarches.

  • Custer State Park:

  • Spanning 71,000 acres with wildlife viewing, historic lodges, campgrounds, mountain lakes, hiking trails, horseback trail rides, buffalo safaris, scenic drives, and the Black Hills Playhouse.

  • Wind Cave National Park:

  • Known for its rare boxwork formations and extensive cave tours. Reservations for cave tours are strongly recommended.

  • Jewel Cave National Monument:

  • One of the longest caves in the world, featuring sparkling calcite crystals. Reservations for cave tours are recommended.

  • George S. Mickelson Trail:

  • A 109-mile trail perfect for biking, horseback riding, and hiking. The trail passes through Hill City and features converted railroad bridges and rock tunnels.

Local Experiences

  • 1880 Train:
  • Take a scenic journey from Hill City to Keystone and back on this historic steam train.

  • South Dakota State Railroad Museum:

  • Explore the history of railroads in the region.

  • Museum at the Black Hills Institute:

  • Home to a collection of dinosaur and prehistoric fossils, including one of the most complete T. Rex skeletons ever found.

  • Hill City Art and Culture:

  • Visit art galleries, fine art and western galleries like the John Crane Gallery, and enjoy local wineries such as Prairie Berry Winery and Stone Faces Winery.

Outdoor Activities

  • Hiking and Biking:
  • Access various trails including the Willow Creek Trail, a short 2.5-mile loop suitable for all skill levels. Bike rentals are available, and some places offer shuttle services to the trails.

  • Horseback Riding:

  • Rent horses in Palmer Gulch and explore trails in Custer State Park for an up-close look at nature and wildlife.

  • Fishing and Water Activities:

  • Enjoy fishing and water sports at one of the seven nearby lakes. Kayak and paddle boat rentals are available in Custer State Park.

  • Rock Climbing and ATV Riding:

  • For the more adventurous, Hill City offers rock climbing and ATV riding opportunities.

Insider Tips

  • Pet-Friendly:
  • Most businesses in Hill City are pet-friendly, making it an excellent destination for families with furry friends.

  • Local Events:

  • Check out the Black Hills Film Festival, Fine Arts In the Hills Show & Sale, Wine-Brew & BBQ, Hill City Quilt Show, and Girlfriends’ Weekend. There are events happening every month.

  • Shopping and Dining:

  • Explore Main Street for unique shops, art galleries, restaurants, candy stores, and ice cream shops. Don’t miss the beef jerky experience store and the Harley-Davidson shop.

  • Scenic Drives:

  • Take a scenic drive through Ponderosa pines and enjoy the breathtaking views of Black Elk Peak, Cathedral Spires, and the surrounding landscape.

By sharing these attractions and tips, you can help your guests make the most of their visit to Hill City, South Dakota.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Hill City, South Dakota

To ensure a smooth and profitable short-term rental business in Hill City, South Dakota, several practical tips can be implemented. First, it is crucial to comply with local regulations, particularly noise regulations. Informing guests about quiet hours through clear communication in the rental listing and a digital or physical house manual can help maintain a peaceful community environment.

Creating a comprehensive house manual is essential; it should include instructions on how to use appliances, Wi-Fi passwords, and other important details. This manual can be both digital, accessible via a guest portal, and physical, left at the property for easy reference.

Simplifying the check-in process is also vital. Utilizing smart locks eliminates the need for physical key exchanges and provides guests with immediate access upon arrival. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate the property easily and avoid any potential issues.

By adhering to these tips, hosts can enhance the guest experience, reduce potential conflicts, and ensure their property remains in top condition, ultimately leading to higher guest satisfaction and repeat bookings.

Local Vendors

Here is a brief list of house cleaning providers that serve the Hill City, South Dakota area:

House Cleaning Providers in Hill City, SD

Quick N Tidy Cleaning LLC

  • Services the Hill City, Custer, Hot Springs, and Rapid City areas.
  • Offers residential cleaning services.

Lemon Fresh Cleaners

  • Although primarily based in Rapid City, they serve the entire Black Hills area, which includes Hill City.
  • Provides residential, commercial, and specialized cleaning services.

Peppermint Cleaning Services

  • Based in the Rapid City area but may serve surrounding regions including Hill City.
  • Offers residential and commercial cleaning services with a focus on natural, chemical-free products.

For a more comprehensive list, you can also refer to the Angi website, which lists top-rated house cleaners in the Hill City area.

Management fees

Short-Term Rental Management Fees in Hill City, South Dakota: A Comprehensive Overview

In Hill City, South Dakota, managing short-term rentals involves a range of fees that can vary significantly based on the level of service provided. Typically, management fees for short-term rentals range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often around 20% to 30% of the rental income.

Basic services, which might only include listing and booking management, can be less expensive. Additionally, property owners may incur extra fees for services like cleaning, repairs, and design. For instance, cleaning fees are usually passed on to the guests, but maintenance services can be charged separately, such as $35 per hour. Understanding these fee structures is crucial for property owners to maximize their revenue and ensure their properties are well-maintained and attractively presented to potential guests.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Hill City should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Hill City.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for South Dakota