Airbnb & VRBO Performance in Highlands North Carolina.

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Highlands, North Carolina: Airbnb & VRBO Vacation Rental Market Overview

In Highlands, North Carolina, short-term rentals are currently performing well, with an average 47% occupancy rate, a $425 daily rate, and $45,215 in monthly revenue, although future operations in R-1 and R-2 zones are set to be phased out by September 15, 2027.

Market overview

Thriving Short-Term Rentals in Highlands, North Carolina: Current Performance Highlights

Highlands, North Carolina, continues to showcase a robust short-term rental market, despite recent regulatory changes. As of the latest data, short-term rentals in Highlands maintain an impressive 47% average occupancy rate, indicating a strong demand for these accommodations. The average daily rate stands at $425, contributing to a substantial monthly revenue of $45,215. This performance underscores the attractiveness and viability of short-term rentals in the area, even as the town navigates upcoming amendments to its zoning ordinances.

Short Term Regulations

Short-Term Rental Regulations in Highlands, North Carolina for 2024

Current and Proposed Regulations

Existing Regulations

  • Grandfathering Clause: Short-term rentals (STRs) in operation as of September 15, 2022, are allowed to continue as nonconforming uses in the R-1 and R-2 zoning districts.
  • Prohibition on New STRs: No new STRs are permitted in the R-1 and R-2 zoning districts after September 15, 2022.

Proposed and Approved Amendments

  • Amortization: The Town of Highlands Board of Commissioners voted 4-1 to amortize STRs, effective September 15, 2027. This means all STRs in the R-1 and R-2 zoning districts must cease operations by this date.
  • Transition Period: STRs currently operating have until September 15, 2027, to continue their operations before they must be discontinued.

Key Points

  • Planning Board Opposition: The Highlands Planning Board voted unanimously against the proposed amendment to amortize STRs.
  • Legal Challenges: The decision to amortize STRs is being challenged in court by groups such as Save Highlands, citing concerns over property rights and the impact on the local economy.

Enforcement and Impact

  • Enforcement Mechanisms: There is discussion about enforcing STR regulations through fines to address issues related to misbehaving guests, but this is not yet implemented.
  • Economic Impact: The amortization is expected to affect local jobs, small businesses, and the overall economy, which relies significantly on tourism.
Neighborhood Performance

High-Revenue Airbnb Neighborhoods in Highlands, North Carolina

Why These Neighborhoods Are Appealing

Highlands, North Carolina, is a lucrative market for Airbnb investments, driven by its attractive amenities and strategic locations. Here are some of the top neighborhoods and reasons why they are appealing to guests:

Best Areas to Invest in Highlands

While specific neighborhood names within Highlands are not detailed in the sources, here are some broader areas and nearby locations that are highly sought after for Airbnb investments:

1. Downtown Highlands

  • Proximity to Amenities: Being close to downtown Highlands offers easy access to local shops, restaurants, and cultural attractions, making it highly appealing to guests looking for a convenient and vibrant stay.

2. Areas Near Outdoor Attractions

  • Natural Beauty: Highlands is surrounded by natural attractions such as waterfalls, hiking trails, and scenic views. Properties near these areas are in high demand due to their proximity to outdoor activities and the tranquil environment they offer.

3. Neighborhoods with Scenic Views

  • Mountain Views: Guests often seek properties with scenic views of the Blue Ridge Mountains. Neighborhoods that offer such views are highly sought after and can command higher rental prices.

4. Areas with Local Charm

  • Rustic Charm and Modern Comfort: Neighborhoods that blend rustic charm with modern comfort are particularly appealing. Guests appreciate properties with high-quality, stylish furnishings and amenities like hot tubs, fireplaces, and game rooms.

Nearby Towns and Areas Also Worth Considering

While not within Highlands proper, the following nearby towns are often considered in the broader investment strategy for the area:

- Asheville

  • Known for its vibrant cultural scene and proximity to Highlands, making it a popular choice for guests looking to explore both areas.

- Waynesville

  • Offers a mix of small-town charm and easy access to outdoor activities, making it an attractive option for those visiting Highlands.

- Brevard

  • Known for its natural beauty and outdoor recreation opportunities, Brevard is another nearby town that can complement an Airbnb investment in Highlands.

These areas are appealing due to their combination of natural beauty, convenient amenities, and the ability to offer a relaxing yet engaging vacation experience.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Highlands, North Carolina

Embrace the Mountain Aesthetic

  • Incorporate natural materials such as wood, stone, and earthy tones to reflect the mountainous surroundings of Highlands.
  • Use cozy and warm tones in decor choices to enhance the retreat-like atmosphere that guests desire.

Focus on Guest Comfort

  • Invest in high-quality furnishings, including comfortable bedding and mattresses, to ensure guest satisfaction.
  • Choose 100% cotton linens and durable duvet inserts for a luxurious yet practical touch.

Highlight Outdoor Spaces

  • Since Highlands is known for its natural beauty, prioritize outdoor spaces such as decks or patios.
  • Add outdoor furniture and consider amenities like hot tubs or fireplaces to enhance the outdoor experience.

Incorporate Local Elements

  • Integrate local design elements and artwork to give your property a genuine mountain feel.
  • Use local craftsmanship and materials to create a unique and authentic atmosphere.

Functional and Stylish Decor

  • Balance functionality with style by choosing furniture that is both comfortable and aesthetically pleasing.
  • Consider adding game rooms, well-equipped kitchens, and other amenities that enhance guest leisure activities.

Attention to Detail

  • Add plants and other decorative elements to liven up the space and create a welcoming ambiance.
  • Use mirrors, jars, and other decorative items to add a touch of elegance and personality to the space.

Neighborhood Considerations

  • Choose locations that offer a blend of seclusion and proximity to key attractions, such as hiking trails, waterfalls, and downtown Highlands.
  • Ensure that the property is conveniently positioned for tourists to engage in outdoor activities and explore local attractions.

Statement Pieces

  • Invest in statement pieces such as high-quality couches, coffee tables, and dining room tables that define the space.
  • Be selective about where you splurge, focusing on areas that will make the most impact on the guest experience.
Insider Tips

Discovering Highlands, North Carolina: Local Attractions and Insider Tips

Outdoor Adventures

  • Hiking Trails:
  • Hike to the top of Whiteside Mountain for breathtaking views and sheer 750-ft. high cliffs.
  • Explore Sunset Rock for stunning sunset views.
  • Visit Glen Falls, Dry Falls, and Bridal Veil Falls, each offering unique waterfall experiences.
  • Take a leisurely walk around Cliffside Lake or venture on the Vista Trail.

  • Fishing:

  • Fly fish in the Nantahala, Tuckasegee, Cullasaja, Chattooga, White Water, and Panther Town Valley rivers. Prime fishing months are May through October.
  • Fish at Harris Lake, Cliffside Lake Recreation Area, and other stocked lakes.

  • Water Activities:

  • Enjoy swimming holes and swimming at Secret Falls, a 50-ft. waterfall in Nantahala National Forest.
  • Canoe or paddle board on Apple Lake at Half-Mile Farm.

Cultural and Artistic Experiences

  • Theater and Music:
  • Attend professional summer stock theater at the Highlands Playhouse.
  • Enjoy performances at the Martin-Lipscomb Performing Arts Center and the Instant Theatre Company.
  • Experience the Highlands-Cashiers Chamber Music concerts.

  • Art and Galleries:

  • Visit the Bascom Center for the Visual Arts for classes, workshops, and exhibitions by artists-in-residence.
  • Explore various art galleries and exhibits in downtown Highlands.

Shopping and Dining

  • Shopping:
  • Stroll through downtown Highlands to discover antique shops, furniture stores, and upscale boutiques.
  • Visit the Highlands Heritage Trail for a historic walking tour of the downtown area.

  • Dining:

  • Enjoy fine dining at one of the six restaurants awarded the Wine Spectator Award of Excellence.
  • Dine at Madison’s Restaurant and Wine Garden at Old Edwards Inn and Spa.

Community Events and Festivals

  • Local Festivals:
  • Participate in community festivals, arts and crafts shows, and events like Chili cook-offs and Independence Day fireworks.

  • Classes and Workshops:

  • Attend classes and workshops offered by the Center for Life Enrichment on various topics.

Insider Tips

  • Seasonal Activities:
  • Visit in the fall to enjoy the scenic autumn foliage, or in the winter for a serene winter landscape.

  • Pet-Friendly:

  • Highlands is a pet-friendly town, so feel free to bring your pets along for the adventure.

  • Unique Landmarks:

  • Drive behind Bridal Veil Falls, a unique experience in the state.
  • Look out for the Shadow of the Bear, a natural phenomenon visible several weeks a year near Whiteside Mountain.

  • Local Resources:

  • Visit the Highlands Visitor Center/Highlands Chamber of Commerce for more information and local insights.

By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to Highlands, North Carolina.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Highlands, North Carolina

To ensure a successful and hassle-free short-term rental business in Highlands, North Carolina, several key practices can be implemented. Here are some practical tips:

Noise Regulations and Quiet Hours

Inform your guests about the local noise regulations and quiet hours to avoid any potential issues. Highlands has a residential atmosphere, and respecting quiet hours is crucial to maintaining good relations with neighbors. Include this information in your digital and physical house manual to set clear expectations.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also cover local amenities, nearby attractions, and any specific rules or regulations of the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with parking instructions accompanied by photos to avoid any confusion. This ensures a smooth and welcoming experience for your guests.

Compliance with Local Regulations

Be aware of and comply with local regulations, such as obtaining a business license and paying occupancy and sales taxes. Additionally, note the recent decision by the Town of Highlands to amortize short-term rentals in certain zoning districts, which may affect your business starting in 2027.

By implementing these strategies, you can enhance guest satisfaction, reduce potential issues, and optimize the overall performance of your short-term rental business in Highlands, North Carolina.

Local Vendors

Here is a brief list of house cleaning, repair, or maintenance providers in Highlands, North Carolina:

House Cleaning Services

  • Home Maid Cleaning Services: Offers quality house cleaning with friendly service and free estimates.
  • Care.com Cleaning Services: Provides a list of affordable cleaning options starting at $17.00/hr, with reviews and experience details.

General Home Services

  • TLC Mountain Home Services, Inc.: Offers various home services including floor cleaning and house inspections, serving areas like Franklin, Highlands, and Cashiers. They provide pricing, descriptions, and a calendar for bookings.

Additional Resources

  • Angie's List: Lists top-rated house cleaners in Highlands, NC, with cost estimates and service details.
Management fees

Short-Term Rental Management Fees in Highlands, North Carolina

In Highlands, North Carolina, short-term rental management fees typically range from 10% to 30% of the rental revenue, varying based on the level of service provided. Full-service management companies, such as Summer and Awning, which handle comprehensive tasks including guest communication, marketing, and maintenance, tend to charge fees on the higher end of this spectrum, often starting at 15% to 20% of the revenue.

Basic services, which may include only the essential management tasks, can be less expensive. Additionally, property owners may incur extra fees for cleaning, repairs, or design services. For instance, cleaning fees are often charged separately and can include consumable items and maintenance costs. Understanding these fee structures is crucial for property owners to maximize their rental income while ensuring their properties are well-maintained and guest-ready.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Highlands should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Highlands.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for North Carolina