Airbnb & VRBO Performance in Groton Connecticut.

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Groton, Connecticut: Airbnb & VRBO Vacation Rental Market Overview

In Groton, Connecticut, short-term rentals are thriving with a 56% occupancy rate and an average daily rate of $130, despite new regulations aimed at balancing economic benefits and community concerns, which will come into effect on May 15, 2024.

Market overview

Thriving Short-Term Rental Market in Groton, Connecticut

Groton, Connecticut, is experiencing a robust short-term rental market, driven by its appealing tourist attractions and strategic regulatory framework. As of the latest data, Groton's short-term rentals boast an impressive occupancy rate of 56%, indicating a strong demand for these accommodations. The average daily rate for these rentals stands at $130, reflecting the area's attractiveness to visitors. Despite new zoning regulations set to take effect in May 2024, which include specific requirements such as off-street parking and compliance with various codes, the market remains vibrant. With annual revenues averaging $24,627 per listing, Groton continues to be an enticing destination for both hosts and travelers, highlighting its potential for continued growth in the short-term rental sector.

Short Term Regulations

Short-Term Rental Regulations in Groton, Connecticut for 2024

Effective Date and Applicability

  • The new regulations will go into effect on May 15, 2024, and apply only to new short-term rentals; existing ones are grandfathered.

Definition of Short-Term Rental

  • A short-term rental is defined as a rental period of 30 days or less.

Zoning Restrictions

  • Short-term rentals are banned in single-unit residential zones, heavy industrial, working waterfront, and open space/green zones.
  • Conditionally allowed in neighborhood commercial, regional commercial, and mixed-use industrial zones with site plan approval.
  • Conditionally allowed in residential zones with one and two-unit dwellings, rural residential zones, multi-unit residential zones, and mixed-use zones in downtown Mystic, downtown Groton, and Poquonnock Bridge with site plan and special permit approval.

Requirements for Approval

  • Homeowner or long-term lessee must have their primary residence on site for any short-term rentals in residential zones.
  • Provide an off-street parking space for every bedroom in the rental unit.
  • Show that the rentals will not be a nuisance to abutting neighbors.
  • Comply with lighting standards and zoning, building, fire, and electrical codes.

Application Process

  • Obtain a zoning permit from the town's Planning and Development Services department.
  • Submit required documents including:
  • Completed application form
  • Site plan showing parking and property details
  • Floor plans of the rental unit
  • Proof of property ownership or landlord permission
  • Description of the proposed STR operation
  • Application fee ($50).

Enforcement and Penalties

  • Operating a short-term rental without a valid permit can result in fines of $150 per day.

Future Potential Regulations

  • The Groton Town Council may implement a separate ordinance requiring the registration or licensing of both new and existing short-term rentals, pending the outcome of a Connecticut Supreme Court case.

State Regulations

  • Short-term rental operators must also comply with state rules for room occupancy taxes, including registering with the Connecticut Department of Revenue Services and collecting and filing room occupancy tax returns.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Groton, Connecticut

1. Groton Bank Neighborhood

  • Appeal: This historic neighborhood is home to properties like the "EASY BEAT" cottage, which is highly rated for its location, cleanliness, and amenities. Guests appreciate the close proximity to beaches, casinos, and major employers like Pfizer and the Coast Guard Academy. The neighborhood's historic charm and spacious outdoor areas, including fenced yards for pets, make it a favorite among families and travelers.

2. Downtown Mystic and Surrounding Areas

  • Appeal: Properties in this area, such as the "Sunny Victorian Gem in Downtown Mystic" and "Capt. Burrows Home+Cove View," are highly sought after due to their proximity to vibrant Downtown Mystic. Guests enjoy the historic charm, partial river views, and easy access to attractions like Mystic Seaport, Mystic Aquarium, and local shops and restaurants.

3. Shoreline and Beach Areas

  • Appeal: Neighborhoods with waterfront properties, like "True Ocean Front Vacationing - Groton/Mystic" and "Shoreline Retreat Groton-Mystic Region," attract guests with their breathtaking views of Long Island Sound. These properties offer private decks, beach access, and scenic hiking trails, making them ideal for those seeking a coastal retreat.

4. Esker Point Beach Area

  • Appeal: This area is popular for its waterfront studios and homes, such as the "Cozy Studio with water views (near Mystic)." Guests appreciate the private entrances, water views, and outdoor spaces equipped with patio furniture and grills. The proximity to downtown Mystic and coastal access points adds to the appeal.

5. Residential Neighborhoods near I-95

  • Appeal: Properties like "Babs Place - Groton, Ct" in residential neighborhoods are favored for their central location, easy access from I-95, and family-friendly amenities. These homes often include private entrances, fully equipped kitchens, and spacious patios, making them ideal for families and groups.

These neighborhoods are appealing due to their unique blend of historical charm, modern amenities, and convenient access to local attractions and natural beauty, making them highly sought after by Airbnb guests.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Groton, Connecticut

1. Invest in High-Quality Furnishings and Decor

  • Choose high-quality furnishings, linens, and decor to create a welcoming and memorable experience for your guests. This includes investing in statement pieces like couches, coffee tables, and dining room tables that define the space.

2. Reflect Local Style and History

  • Incorporate elements that reflect Groton's and the surrounding area's unique style and history. For example, consider using period details and antique furnishings to maintain the charm of historic homes in the area.

3. Select Furniture That Appeals to Your Target Guests

  • Tailor your furnishings to appeal to your target audience, whether they are families, business travelers, or vacationers. Ensure the space is functional and comfortable for the intended use.

4. Add Plants and Greenery

  • Incorporate plants and greenery to liven up the space and create a more inviting atmosphere. This can include indoor plants or outdoor gardens and patios.

5. Use Premium Materials and Finishes

  • Opt for premium materials and finishes to enhance the aesthetic and durability of your furnishings. Avoid overly generic or cheap items that can make the space feel less welcoming.

6. Ensure Safety and Compliance

  • Ensure your rental property is safe, clean, and well-maintained. Install necessary safety features such as smoke detectors, carbon monoxide detectors, and fire extinguishers as required by state law.

7. Create a Welcoming Ambiance

  • Use lighting, textiles, and other decorative elements to create a warm and welcoming ambiance. Soft cotton bedding, towels, and comfortable furniture can make a significant difference in guest satisfaction.

8. Highlight Unique Selling Points

  • Showcase the unique features of your property and the local area in your listing. This could include high-quality photos of the property, its amenities, and nearby attractions like the Mystic Seaport or local historical sites.

9. Maintain Consistency in Design

  • Ensure that the design and furnishings are consistent throughout the property to create a cohesive and inviting space. Avoid mixing too many different styles unless it is done thoughtfully.

10. Consider Outdoor Spaces

- If your property has outdoor spaces, ensure they are well-maintained and equipped with amenities like patio furniture, BBQ areas, and other outdoor living essentials to enhance the guest experience.

By following these tips, you can create an Airbnb in Groton, Connecticut, that is not only inviting but also reflective of the city's unique style and charm.

Insider Tips

Discover Groton, Connecticut: Local Attractions and Insider Tips

Historic Sites and Museums

  • Fort Griswold Battlefield State Park: Explore the site of the largest battle fought in Connecticut during the Revolutionary War. Includes monuments, a self-guided cell phone tour, and a chance to immerse yourself in American history.
  • Submarine Force Museum & USS Nautilus: Visit the world's first nuclear-powered submarine and the primary repository for U.S. Submarine Force history.
  • Avery-Copp House: Step back in time and learn about the Avery-Copp family's history in this historic Connecticut museum.
  • Ebenezer Avery House and Museum: A historic home that served as a refuge for American soldiers wounded in the Battle of Groton Heights, now a museum offering insights into Revolutionary War history.
  • Groton Monument: Climb the 166 steps to the top of this 135-foot granite monument for breathtaking views of the surrounding area.

Natural Attractions

  • Pequot Woods Park: Enjoy picturesque walking trails and a diverse range of flora and fauna in this nature reserve.
  • Poquonnock River Boardwalk: Take a serene stroll or bike ride along this family-friendly boardwalk with views of the river and wetland vegetation.
  • Eastern Point Beach: Relax on one of Groton's stunning beaches with scenic views.

Other Attractions

  • Avery Point Light: Visit this restored lighthouse for stunning views and a seafront trail perfect for a leisurely stroll.
  • Monument House Museum: Explore a collection of artifacts from Groton’s history, including paintings, documents, and a model of Fort Griswold.
  • Bluff Point State Park: Enjoy hiking trails and scenic views at this coastal park.

Dining and Local Experiences

  • Paul’s Pasta Shop: Indulge in delicious meals at this local favorite.
  • Olio Restaurant & Bar: Enjoy gourmet dining with a welcoming atmosphere.
  • Outer Light Brewing Company: Relax with a variety of craft beers in a friendly, local brewery.
  • Mystic's Oyster Club: Try one of the top-rated restaurants in the region, known for its seafood.

Insider Tips

  • Explore Nearby Towns: Visit Mystic, New London, Ledyard, and Stonington for a full Connecticut experience.
  • Community Concierge: Utilize the free Community Concierge program to help newcomers get to know the area and meet new friends and colleagues.
  • Local Events: Check out events like Sailfest Fireworks in July, the Mystic Outdoor Art Festival in August, and the Mystic Lighted Boat Parade on Thanksgiving Weekend.

Additional Recommendations

  • Sailing Ship Argia Cruises: Take a scenic cruise to enjoy the maritime beauty of the area.
  • Thames River Heritage Park: Explore the historic and cultural significance of the Thames River.
  • Foxwoods Resort Casino: For those looking for entertainment and gaming, this resort is a short drive away.
Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Groton, Connecticut

To ensure a smooth and successful short-term rental business in Groton, Connecticut, several practical tips can be implemented:

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to maintain a harmonious environment with neighboring residents. Include clear guidelines in your house manual and communicate these rules through pre-arrival messages and in-property notices.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This helps guests navigate the property easily and reduces the likelihood of misunderstandings or issues.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide detailed check-in instructions, including photos of the property entrance and parking areas, to ensure guests can find and access the property without hassle.

Parking Instructions

Include parking instructions with photos in your house manual to help guests understand where and how to park. This is particularly important given Groton's new zoning regulations, which require an off-street parking space for every bedroom in the rental unit.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and maintain compliance with local regulations, ultimately contributing to the success of your short-term rental business in Groton, Connecticut.

Local Vendors

Here is a brief list of house cleaning, repair, or maintenance providers in Groton, Connecticut:

House Cleaning Services

  • Kaitlyn’s House Cleaning Service: Offers a diverse range of services including house cleaning, deep cleaning, kitchen cleaning, laundry, pet care, office cleaning, carpet and upholstery care, and window treatments. They have Covid-19 compliant, carefully hand-picked, bonded, and insured staff.
  • Queen Bee Cleaning: Provides professional cleaning services, though specific details on their offerings are not listed on the provided source.
  • The Maids of New London: Specializes in house cleaning using safe and environmentally friendly products to remove allergens, dust, and bacteria from homes.

Additional Resources

  • Care.com: Lists multiple affordable house cleaning options in Groton, CT, with rates starting at $22.42/hr. You can search by rates, reviews, experience, and more.
  • Angi: Provides a list of the top 10 best house cleaners in Groton, CT, with average costs ranging between $30 and $50 per hour depending on the house size and other factors.
Management fees

Short-Term Rental Management Fees in Groton, Connecticut

In Groton, Connecticut, the fees for managing short-term rentals can vary significantly based on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, typically ranges from 20% to 30% of the rental revenue. This higher end of the spectrum is common for companies that handle all aspects of the rental process, ensuring a seamless experience for both hosts and guests.

For more basic services or a la carte options, the fees can be lower, often starting around 10% to 15% of the rental income. Additionally, hosts may incur extra fees for specific services like cleaning, repairs, or design enhancements. These additional costs can add up but are often necessary to maintain the quality and appeal of the rental property.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Groton should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Groton.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Connecticut