Airbnb & VRBO Performance in Green Bay Wisconsin.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Green Bay, Wisconsin: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Green Bay, Wisconsin, is thriving, with a median occupancy rate of 46%, an average daily rate of $219, and an average annual host income of $34,000, making it a highly stable and profitable investment opportunity.

Market overview

Thriving Short-Term Rental Market in Green Bay, Wisconsin

Green Bay, Wisconsin, is experiencing a robust and profitable short-term rental market, driven by strong demand and favorable regulations. As of the latest data, short-term rental listings in Green Bay boast a median occupancy rate of 46%, indicating a highly sought-after market. The average daily rate for these rentals stands at $219, contributing to an average annual host income of $34,000. This performance is further bolstered by the upcoming 2025 NFL Draft, which is expected to attract a significant influx of visitors, potentially boosting short-term rental revenues even higher. With lenient regulations and a stable housing market, investing in short-term rentals in Green Bay appears to be a highly stable and profitable venture.

Short Term Regulations

Short-Term Rental Regulations in Green Bay, Wisconsin for 2024

General Requirements

  • Definition of Short-Term Rental: A short-term rental is defined as lodging provided in a residential dwelling unit for less than 28 consecutive days.

Permitting and Registration

  • Short-Term Rental Permit (STRP): Required for all short-term rentals. The permit involves a first-time application fee of $500 and an annual renewal fee of $250.
  • Registration with City Treasurer: STR operators must register with the City of Green Bay Treasurer to meet Brown County room tax requirements.
  • Registration with Wisconsin Department of Revenue: STR operators must register with the Wisconsin Department of Revenue to receive a sales tax seller’s permit, unless all transactions are handled through a short-term rental marketplace like Airbnb or Vrbo.

Additional Requirements

  • Local Agent: Designate a local agent who can respond to any issues within 30 minutes. This can be a local resident or a licensed property management company with a physically staffed office within the City of Green Bay.
  • Property Owner/Condo Association Approval: Get approval from the property owner or condo association if applicable.
  • Proof of Insurance: Show proof of insurance.
  • Brown County Health Department Registration: Register with the Brown County Health Department and undergo a yearly health inspection.

Operational Rules

  • Occupancy Limits: Follow rules on occupancy limits.
  • Parking: Adhere to parking regulations.
  • Safety: Comply with safety standards, including proper egress for sleeping spaces.
  • Garbage: Follow garbage disposal rules.
  • Quiet Hours: Respect quiet hours.

Zoning and Compliance

  • Zoning Code: Comply with the Green Bay Zoning Code, Chapter 44, Sec. 44-1580 (j), which applies to all existing dwelling units.
  • No Onsite Advertising: No onsite advertising for STRs besides the required placard.
  • No Basement Sleeping Space Without Egress: Basements cannot be used as sleeping spaces without proper egress.
  • No RVs, Campers, or Tents: No temporary lodging such as RVs, campers, or tents is permitted for occupancy.

Enforcement and Penalties

  • Software Monitoring: The city uses software to identify unlicensed STRs. Hosts who break the rules can be fined and may face revocation of their STRP.
  • Consequences for Non-Compliance: Violations of city ordinances can lead to financial forfeiture and potentially the revocation of the STRP.

Renewal and Transfer

  • Annual Renewal: The STRP must be renewed annually, with renewal periods beginning May 1st of the expiring year.
  • Non-Transferable Permit: The STRP is non-transferable if the property is sold.
  • Separate Application for Each Property: A separate application and STRP must be obtained for each property used as a short-term rental.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Green Bay, Wisconsin

1. Downtown Green Bay

  • Appeal: Downtown Green Bay is highly appealing due to its proximity to key attractions such as restaurants, landmarks, family and adult entertainment venues, and performing arts centers. Guests can walk to various amenities, making it a convenient and vibrant area to stay.

2. Ashwaubenon

  • Appeal: Ashwaubenon is a favorite among guests due to its close proximity to Lambeau Field, the home of the Green Bay Packers. Rentals here often include amenities like private parking and are located in quiet residential neighborhoods, making it ideal for sports fans and those seeking a comfortable stay.

3. Main Street District

  • Appeal: The Main Street District is attractive because of its central location, allowing guests to walk to restaurants, landmarks, and various entertainment options. It is also close to major highways and the airport, making it convenient for both short and extended stays.

4. Near Lambeau Field

  • Appeal: Neighborhoods close to Lambeau Field are highly sought after, especially during football season. These areas offer quiet streets, access to local grocery stores, and restaurants. The proximity to the stadium and the availability of amenities like huge backyards for bonfires add to their appeal.

5. Green Bay North End (near HWY 43)

  • Appeal: This area is appealing due to its quiet residential setting, yet it is only a short drive from downtown Green Bay and Lambeau Field. Guests appreciate the full kitchen facilities, comfortable living spaces, and the overall tranquility of the neighborhood.

These neighborhoods are popular among Airbnb guests due to their combination of convenience, amenities, and proximity to key attractions in Green Bay.

Meet with a revenue advisor
Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Green Bay, Wisconsin

Color Palette and Aesthetics

  • Choose a neutral color palette with occasional pops of color to create a relaxing and versatile atmosphere. Neutral tones such as white, gray, beige, and ivory are ideal.

Functional and Multi-Purpose Furniture

  • Select furniture that is aesthetically pleasing and serves multiple purposes, especially in spaces with limited area. Examples include sofa beds, ottomans with built-in storage, and extendable dining tables.

Local Touches

  • Incorporate elements that reflect the local culture and history of Green Bay. This can be achieved through artwork, decorative items, or a guidebook with local recommendations.

Smart Technology and Modern Amenities

  • Consider adding smart home features such as keyless entry, smart thermostats, and streaming devices to enhance the guest experience and appeal to tech-savvy travelers.

Guest Essentials and Amenities

  • Ensure each room is equipped with essential items:
  • Bedroom: Bed with a headboard, bedside tables, dresser or closet, full-length mirror, floor lamps or table lamps, iron and ironing board.
  • Living Room: Couch or sofa bed, coffee table, end tables, floor lamp, armchairs or recliners, bookshelves, area rug, and an entertainment center with high-speed Wi-Fi and a smart TV.
  • Kitchen: Fully equipped kitchen with necessary appliances, tableware, utensils, and cookware. Include a dining table and chairs if there is no separate dining room.
  • Stock up on toiletries, basic cooking ingredients, and a first aid kit to enhance guest satisfaction.

Clutter-Free and Personal Touches

  • Avoid cluttering the space with personal items, clothes, or overpacked bookshelves. Keep the space clean and minimalistic to make guests feel welcome rather than intrusive.
  • Use a few carefully selected books, posters, and local artwork to add a personal touch without overwhelming the space.

Comfort and Cleanliness

  • Use white or solid-colored linens to symbolize cleanliness and ease of maintenance. Avoid old or outdated linens and bed covers.
  • Ensure the property is well-maintained and clean, with quality shampoo and soap available. Consider perfuming the house before guests arrive and leaving scented candles for their use.

Functional Spaces

  • Define each area of the property with a clear purpose, such as a well-defined reading nook, dining area, or relaxation spot. This enhances the guest’s overall experience.

Outdoor and Additional Amenities

  • If applicable, highlight outdoor amenities such as a screen porch, patio, or backyard with a bonfire area. These can be significant selling points, especially in a city like Green Bay with its outdoor recreational opportunities.

Compliance with Local Regulations

  • Ensure your property complies with Green Bay’s specific regulations for short-term rentals, including obtaining necessary licenses, adhering to safety codes, and collecting and remitting local and state sales taxes.
Insider Tips

Discover Green Bay: Local Attractions and Insider Tips for Your Guests

Family Fun and Historical Landmarks

  • Heritage Hill State Park: A sprawling historical site with various buildings and exhibits showcasing the city's rich history.
  • National Railroad Museum: Offers train rides, exhibits, and self-guided tours, including the world’s largest steam locomotive.
  • Children's Museum and Neville Public Museum: Ideal for families, with interactive exhibits and historical displays.
  • Oneida Nation Museum: Explore Native American history, culture, and artifacts.

Outdoor Activities

  • Bay Beach Amusement Park: Free admission and parking, featuring various rides and attractions.
  • Wequiock and Fonferek Falls: Hike to these awe-inspiring waterfalls near the city.
  • Botanical Gardens and Zoo: Enjoy a stroll through the gardens or visit the local zoo for outdoor recreation.
  • Fishing and Water Sports: Green Bay is a top fishing destination; catch yellow perch or smallmouth bass, or lounge by a freshwater beach.

Green Bay Packers Attractions

  • Lambeau Field: Take a tour of the stadium, visit the Packers Hall of Fame, and enjoy a meal at 1919 Kitchen & Tap.
  • Packers Heritage Trail Trolley Tour: Learn about the century-old history of the Packers with several stops around the city.
  • Titletown District: A parklike setting with public art, walkways, a training camp-themed playground, and a full-size football field. In winter, enjoy snow tubing and ice skating.

Vibrant Food and Drink Scene

  • Al’s Hamburger Shop: A depression-era hamburger joint serving comfort food since 1934.
  • Fox Harbor Pub and Grill: Enjoy cheese curds and wings while watching a game.
  • Aardvark Wine Lounge and Amphora Wine Bar: Taste new vintages in a sophisticated setting.
  • Kroll’s West: Try the original Kroll’s burger, grilled over a charcoal flame, and don’t forget the cheese curds.
  • Hinterland: A brewery and restaurant with elevated pub food and a high-end culinary experience.

Shopping and Neighborhoods

  • Bay Park Square Mall: For brand-name stores and a traditional shopping experience.
  • Antique Mall of Greater Green Bay and American Antiques & Jewelry: Go antiquing for unique finds.
  • Downtown Green Bay: Explore the vibrant downtown districts, including Olde Main, Military Avenue, and Broadway for shopping and dining.
  • Broadway Farmers Market: A robust market offering local produce and goods.

Insider Tips

  • Getting Here: Fly into Green Bay Austin Straubel International Airport or make it a road trip from other Wisconsin cities.
  • Accommodations: Recommend boutique hotels like the Ennis Inn or camping at Bay Shore County Park for a variety of stays.
  • Tips to Stay Warm at Lambeau: Provide advice on staying warm during winter games, such as layering and using hand warmers.

By sharing these local attractions and insider tips, your guests will have a comprehensive guide to enjoying all that Green Bay has to offer.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Green Bay, Wisconsin

To ensure a smooth and profitable short-term rental business in Green Bay, Wisconsin, several practical tips can be implemented:

Noise Regulations and Quiet Hours

Inform your guests about the city's noise regulations and designated quiet hours to avoid any disruptions to the neighborhood. Including this information in your house manual or welcome message can help set clear expectations and prevent potential issues.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the house rules, including noise regulations, to ensure guests are well-informed and respectful of the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks, along with parking instructions accompanied by photos to help guests navigate the property easily.

Additional Tips

  • Ensure compliance with local regulations, including obtaining the necessary Short-Term Rental Permit and adhering to zoning laws and occupancy limits.
  • Collect and remit local and state taxes as required, and designate a local representative who can respond to issues within 30 minutes.
  • Maintain regular communication with guests, perform timely maintenance, and offer personalized recommendations to enhance their stay and encourage repeat bookings.

By following these tips, you can enhance the guest experience, minimize potential issues, and maximize the success of your short-term rental business in Green Bay.

Local Vendors

Here is a brief list of house cleaning services in Green Bay, Wisconsin:

House Cleaning Services

Friendly Clean LLC

  • Offers recurring home cleaning packages, including weekly, biweekly, and monthly services.
  • Customized cleaning plans based on your schedule and cleaning needs.
  • No contracts, easy scheduling, and flexible cleaning schedules.

Various Services Listed on Care.com

  • 33 house cleaning services in Green Bay, WI, with an average rate of $18/hr and an average experience of 2 years.
  • Services rated 5.0 out of 5 stars based on 16 reviews.

Services Listed on HomeAdvisor

  • Includes companies like:
  • A-Team Cleaners LLC: Offers commercial cleans, move out/move ins, deep cleans, and weekly services.
  • Tidy Team Cleaner: Focuses on complete customer satisfaction, personalized attention, and stress-free experiences.
  • Other locally owned and operated companies specializing in residential and commercial cleaning services.

Services Listed on Angie's List

  • Top 10 best house cleaners in Green Bay, WI, with costs ranging from $30 to $50 per hour.
  • Services include standard cleaning, deep cleaning, move-in/move-out cleaning, and more.

These services cover a range of cleaning needs, from basic to deep cleaning, and some also offer additional services like commercial cleaning and janitorial services.

Management fees

Managing Short-Term Rentals in Green Bay, Wisconsin: Understanding Fees and Services

In Green Bay, Wisconsin, managing a short-term rental property involves a range of fees that can vary significantly based on the level of service provided. Typically, property management fees for short-term rentals range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often starting at around 20% of the rental income.

Basic services, which may only include listing and booking management, can be less expensive but still fall within this range. Additionally, hosts may incur extra fees for services like cleaning, repairs, and design enhancements. For instance, companies like GoSummer charge a fee starting at 20% of the revenue, excluding cleaning fees, to manage properties effectively and optimize their performance in the competitive vacation rental market. Understanding these fee structures is crucial for hosts to ensure they are making the most out of their short-term rental investments.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Green Bay should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Green Bay.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for Wisconsin