Airbnb & VRBO Performance in Glen Ellen California.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Glen Ellen, California: Airbnb & VRBO Vacation Rental Market Overview

In Glen Ellen, California, short-term rentals continue to thrive, with a significant presence of about 35 vacation rental properties out of 616 homes, contributing to the local economy and tourism, despite new regulatory measures aimed at balancing housing needs and rental activities.

Market overview

Thriving Short-Term Rentals in Glen Ellen, California

Glen Ellen, a charming town in Sonoma County, is experiencing a robust performance in its short-term rental market. Despite recent regulatory changes, the area remains a popular destination for visitors. With an average of 35 short-term rental properties out of 616 total homes, Glen Ellen boasts a significant presence in the local tourism scene, contributing to its 6% short-term rental concentration.

While specific occupancy and average daily rates for Glen Ellen are not provided in the available sources, the overall trend in Sonoma County suggests strong demand. Properties in such desirable locations often see high occupancy rates, especially given the area's appeal to tourists looking for a blend of natural beauty and local amenities. The strategic location and attractive offerings in Glen Ellen make it an excellent choice for both investors and travelers, ensuring a vibrant and profitable short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Glen Ellen, California for 2024

General Regulations

  • Permit Requirements: To operate a short-term rental in Glen Ellen, which is part of unincorporated Sonoma County, property owners must obtain a vacation rental permit and a business license. This includes submitting a Planning Application (Form PJR-001), an Indemnification Agreement (Form PJR-011), and a Vacation Rental License Application and Affidavit (Form PJR-146).

Application and Documentation

  • Site and Floor Plans: Provide updated site and floor plans, along with proof of septic capacity if applicable.
  • Ownership Verification: Submit ownership verification documents such as a current deed, title report, or trust certification.

Tax Registration

  • Transient Occupancy Tax (TOT) Number: Secure a TOT Number from the Sonoma County Auditor-Controller Treasurer-Tax Collector Department by submitting a TOT Registration Form for Short Term Rentals.

Operational Requirements

  • Property Manager: Ensure a certified property manager is designated, with contact information provided to the county.
  • Internet Advertisements: Include the Business License or TOT Certificate number in online advertisements and listings for the vacation rental property.

Restrictions and Caps

  • Prohibition in Certain Areas: New vacation rentals are prohibited in areas such as Geyserville, Glen Ellen, Graton, and Guerneville due to insufficient residential housing density.
  • Single Permit per Individual/Trust: Only individual people or trusts can hold one vacation rental permit at a time; corporate entities are barred from holding new rental permits.

Enforcement and Compliance

  • Strict Enforcement: Sonoma County strictly enforces short-term rental regulations, with fines starting at $1,500 for a first violation and increasing to $5,000 for a third violation within one year. Licenses can be revoked for up to five years for repeated violations.
  • Complaint Hotline: The county has a 24-hour hotline for complaints about short-term rentals.

Additional State and Local Rules

  • Subletting Restrictions: Ensure that the lease agreement does not contain restrictions on subletting or renting out the property on a short-term basis, as per California State Law Section 22592.
  • Insurance Requirements: Review and ensure that insurance coverage includes any damages or injuries resulting from operating a short-term rental, as mandated by California State Law Section 22592.
  • Noise and Occupancy Limits: Comply with local noise limits and occupancy restrictions, such as the prohibition on outdoor amplified sound and maximum overnight occupancy limits.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Glen Ellen, California

While specific neighborhood data for Glen Ellen is not readily available, we can infer the most appealing areas based on general trends and guest preferences. Here are some of the key areas and reasons why they are attractive to guests:

1. Downtown Glen Ellen

  • Appeal: Proximity to local wineries, restaurants, and shops. Guests appreciate the walkability and easy access to amenities.
  • Revenue: High demand due to central location, making it ideal for short-term rentals.

2. Sonoma Valley Wine Country

  • Appeal: Scenic vineyards, wine tastings, and the serene countryside. Guests enjoy the tranquil atmosphere and opportunities for wine tours.
  • Revenue: Attracts tourists interested in wine and rural experiences, leading to higher occupancy rates.

3. Jack London State Historic Park Area

  • Appeal: Historical significance, hiking trails, and scenic views. Guests are drawn to the park's natural beauty and historical attractions.
  • Revenue: Popular among nature lovers and history enthusiasts, contributing to consistent bookings.

4. Kenwood and Surrounding Areas

  • Appeal: Close to wineries, the Kenwood Plaza, and other local attractions. Guests like the balance between rural tranquility and access to amenities.
  • Revenue: Strong demand due to its strategic location between Glen Ellen and other Sonoma County attractions.

5. Rural Estates and Vineyard Properties

  • Appeal: Private settings, often with outdoor seating and scenic views. Guests seek these for family gatherings, special occasions, or a peaceful retreat.
  • Revenue: These properties tend to command higher rates due to their unique settings and amenities, such as private pools and vineyard views.

These areas are highly rated for their location, cleanliness, and overall guest experience, which contributes to their revenue generation in the Airbnb market.

Meet with a revenue advisor
Design Tips

Creating an Inviting Airbnb in Glen Ellen, California: Design and Furnishing Tips

Embrace the Natural Beauty

  • Incorporate elements that reflect Glen Ellen's natural surroundings, such as using wood accents, stone features, and bringing in plenty of greenery.
  • Choose color schemes that complement the area's rustic and earthy tones.

Local Charm and Whimsy

  • Add decorative touches that reflect the whimsical and eclectic style often found in Glen Ellen, such as colorful artwork, unique antiques, and quirky accessories.
  • Consider incorporating local artisanal pieces to enhance the space's character.

Comfort and Cozy Ambiance

  • Use plush furnishings and soft textiles to create a cozy atmosphere, ideal for guests looking to relax in a serene environment.
  • Ensure ample lighting options, including both natural and artificial light sources, to create a warm and inviting ambiance.

Functional and Spacious Design

  • Optimize the layout to make the most of the space, ensuring it is both functional and spacious. This is particularly important for larger groups or families.
  • Include amenities such as electric car charging stations and modern kitchen facilities to enhance the convenience and appeal of the space.

Outdoor Living

  • Since Glen Ellen is known for its beautiful outdoors, create an inviting outdoor space. This could include a deck, patio, or garden area where guests can enjoy the local scenery.
  • Furnish the outdoor space with comfortable seating and dining areas to encourage guests to spend time outside.

Panoramic Views and Vineyard Themes

  • If the property has panoramic views, especially of vineyards, highlight these through large windows or outdoor seating areas.
  • Incorporate vineyard-inspired decor to align with the quintessential Sonoma experience.

Attention to Detail

  • Pay attention to the small details that make a space feel welcoming, such as fresh flowers, local wines, and gourmet snacks.
  • Ensure the space is clean, well-maintained, and reflects a high standard of quality to enhance guest satisfaction.

Seasonal Considerations

  • For properties with pools or outdoor spaces, ensure they are well-maintained and appealing during the summer months.
  • Provide seasonal decor and amenities to make the space inviting year-round.
Insider Tips

Discovering Glen Ellen, California: Local Attractions and Insider Tips

Local Attractions

Wineries

  • Benziger Family Winery: Known for its sustainable and biodynamic wine production. Enjoy a driving tour through the hills of sustainably farmed grapes and explore the winery's unique practices.
  • Hamel Family Wines: Another forward-thinking winery in the region, offering a unique wine-tasting experience.
  • Imagery Estate: Showcases unheard-of varietals and offers a distinctive wine-tasting experience.
  • Eric Ross Winery: Specializes in Viognier and Syrah, providing a cozy and intimate setting for wine enthusiasts.

Parks and Nature

  • Jack London State Historic Park: A 1,400-acre park featuring 26 miles of trails, stunning vistas, a museum, and the remnants of Jack London's stone mansion. It also includes his 39-acre Beauty Ranch.
  • Sonoma Botanical Garden: A peaceful space with plants from California and temperate Asian countries. Enjoy expert- or self-guided tours and stunning valley views.
  • Morton's Warm Springs Resort: Experience the healing nature of its steaming mineral springs, perfect for relaxation and restoration.

Dining

  • Glen Ellen Inn Grill & Martini Bar: Offers farm-to-table cuisine with a French twist, featuring dishes like saffron-broth-steamed mussels and a ginger-mule martini.
  • Glen Ellen Star: Provides a modern twist on classic Italian and wood-fired flavors in a cozy, neighborly setting.

Other Activities

  • Triple Creek Horse Outfit: Offers guided horseback rides through Jack London State Historic Park, providing views of historical ruins and vineyards.
  • Hot Air Balloon Ride: Start your day with panoramic views of Sonoma Valley from a hot-air balloon, followed by a provided lunch and a toast of sparkling wine.

Insider Tips

Getting Around

  • Explore on Foot or Horseback: Glen Ellen's small size makes it perfect for walking or taking a guided horseback ride to discover its hidden gems.

Local Favorites

  • Oak Hill Farm: Shop for local fruits and veggies and enjoy a picnic at a nearby park.
  • Jack London Lodge: Visit the brick-walled Saloon for a craft beer and enjoy the cozy beds at the lodge.

Seasonal Highlights

  • Wildflower Viewing: The Bouverie Wildflower Preserve and other local parks offer stunning wildflower displays, especially during the spring.

Special Experiences

  • Wine Tours: Customize your wine tour itinerary with local operators to visit favorite wineries and enjoy educational and fun-filled wine tasting excursions.
  • Panoramic Views: Visit Kunde Family Winery’s mountaintop wine tasting for a 2-hour excursion with wine tasting on a 1400ft elevation deck.

By sharing these local attractions and insider tips, you can help your Airbnb guests make the most of their visit to Glen Ellen, California.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Glen Ellen, California

To ensure a smooth and profitable short-term rental business in Glen Ellen, California, several key practices are essential. First, it is crucial to adhere to the local noise regulations by informing guests about quiet hours through clear communication in both digital and physical house manuals. These manuals should also include essential instructions, Wi-Fi passwords, and other pertinent information to enhance the guest experience.

A simplified check-in process can be achieved by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with convenient access. Additionally, providing detailed parking instructions accompanied by photos can help avoid confusion and ensure a seamless arrival.

Maintaining good relationships with neighbors is vital, given the strict "Good Neighbor" policy in Glen Ellen, which includes noise restrictions, parking regulations, and limits on the number of guests per rental. Compliance with these regulations is mandatory to avoid fines and potential revocation of rental permits.

By implementing these strategies, you can ensure a positive experience for your guests, minimize potential issues, and maximize the profitability of your short-term rental business in Glen Ellen.

Local Vendors

Here is a brief list of house cleaning services that serve the Glen Ellen, California area or nearby regions:

House Cleaning Services

A&A Simply Clean

  • Provides house cleaning, maid services, carpet cleaning, and more in Sonoma County, including the Glen Ellen area.

BerryClean

  • Offers professional home and office cleaning services in Napa and Sonoma counties, which includes the Glen Ellen area.

Molly Maid of Sonoma and Napa Counties

  • Provides professional cleaning services for homes and businesses in St. Helena and surrounding areas, including Glen Ellen.

Diamond Certified House Cleaners

  • A list of house cleaners serving Glen Ellen, rated and reviewed by Diamond Certified, with an average rating of 4.6 out of 5 stars.

Angi's Top Rated House Cleaning Services

  • A list of top-rated home cleaning services in Glen Ellen, CA, based on real reviews and ratings on Angi.
Management fees

Short-Term Rental Management Fees in Glen Ellen, California

In Glen Ellen, California, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, which handle guest communication, marketing, and maintenance, often charge fees at the higher end of this spectrum, often around 20% to 30% of the rental income.

Basic services, such as local property management or specific task-based services, may incur lower fees. For example, some companies charge a flat fee for local property management or hourly rates for on-demand services.

Additionally, hosts may need to account for other fees, including cleaning fees, repair costs, and design or setup expenses. These fees are usually separate from the management fees and can vary based on the specific services required to maintain and prepare the property for guests.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Glen Ellen should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Glen Ellen.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for California