Airbnb & VRBO Performance in Georgetown Texas.

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Georgetown, Texas: Airbnb & VRBO Vacation Rental Market Overview

In Georgetown, Texas, short-term rentals are performing strongly, with a median occupancy rate of 61%, an average daily rate of $177, and an average annual host income of $35,000, indicating a stable and profitable market.

Market overview

Thriving Short-Term Rental Market in Georgetown, Texas

Georgetown, Texas, is experiencing a robust and profitable short-term rental market, making it an attractive destination for both hosts and visitors. As of the latest data, short-term rentals in Georgetown boast a impressive median occupancy rate of 61%, indicating a high demand for these properties. The average daily rate for these rentals stands at $177, contributing to an average annual host income of approximately $35,000. This strong performance is further highlighted by the city's lenient regulations, which have not significantly hindered the growth of the short-term rental sector. With peak months like April showing high revenue potential, Georgetown remains a viable and lucrative option for those investing in short-term rentals.

Short Term Regulations

Short-Term Rental Regulations in Georgetown, Texas for 2024

Registration and Permit Requirements

  • Starting November 1, short-term rental owners must register their properties with the City of Georgetown.
  • A $100 registration fee is required for the first year, which will be waived if the application is submitted within the first 60 days of the program’s launch. The permit can be renewed annually for $50.

Contact Information and Compliance

  • Property owners must provide 24/7 contact information for the owner, operator, and a local contact person.
  • Owners must acknowledge all applicable city ordinances as part of the registration process.

Hotel Occupancy Tax

  • Property owners are required to pay the hotel occupancy tax (HOT) monthly through an online portal to the Convention & Visitors Bureau. The HOT tax is 7% based on the nightly rate.

Neighbor Notification

  • Owners must notify neighbors within 200 feet of the property about the short-term rental operation.

Additional Requirements

  • Property owners must provide active listing information and a Good Neighbor brochure as part of the registration.
  • Proof of property insurance may be required, although this is not explicitly stated in the latest updates.

Enforcement and Monitoring

  • The city will use Granicus’ Host Compliance software to track rental properties, customer complaints, owner details, and pricing information.
  • Permits can be revoked or reinstated if property owners fail to pay taxes or comply with city regulations.

Limitations on Rentals

  • Generally, only one short-term rental permit will be allowed per address, unless an exception is granted. This is to prevent owners from renting out multiple bedrooms within a single home.
Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in Georgetown, Texas

1. Downtown Georgetown

  • Appeal: Downtown Georgetown is highly appealing due to its proximity to the historic downtown square, which features restaurants, wineries, and unique shops. Guests can easily walk to these attractions, making it an ideal location for those who want to experience the local culture and amenities.
  • Revenue: Properties in this area, such as "Downtown with Heated Private Pool" and "The Harty House - Walking Distance to Downtown!", are highly rated and command premium prices due to their central location and amenities.

2. Georgetown Lake Area

  • Appeal: The Georgetown Lake area is attractive for guests looking for a relaxing getaway with access to water activities. Rentals like "Lake Travis Hilltop Haven" offer amenities such as free golf carts, paddle boards, and floats, enhancing the guest experience.
  • Revenue: These properties often come with additional amenities like pool access and scenic views, which justify higher nightly rates and contribute significantly to Airbnb revenue in the area.

3. Old Town District

  • Appeal: The Old Town District is charming with its historic charm and close proximity to local attractions. Guests appreciate the nostalgic feel and the convenience of being near downtown Georgetown. Properties like the "Charming - Historic Apartment in Old Town District" are favorites among guests.
  • Revenue: The unique historical appeal and central location of these properties make them highly sought after, resulting in higher occupancy rates and revenue.

4. Sun City and Surrounding Areas

  • Appeal: Sun City and its surrounding areas are popular for their family-friendly environment and amenities such as pools and hot tubs. Rentals like the "Spacious Georgetown Apartment, near Sun City" cater to families and retirees, offering a comfortable and relaxed stay.
  • Revenue: These properties, often with multiple bedrooms and amenities like pools, attract larger groups and families, leading to higher revenue due to longer stays and higher occupancy rates.

5. Waterford on Lake Travis

  • Appeal: This area is known for its beautiful lake views and access to recreational activities. Properties such as "Lake Travis Beach Access+Free Golf Cart+PickleBall" offer a comprehensive vacation experience with various included amenities, making them highly appealing to guests.
  • Revenue: The combination of scenic views, recreational activities, and included amenities like golf carts and paddle boards drives up the demand and pricing for these rentals, contributing significantly to Airbnb revenue.

These neighborhoods stand out due to their unique blend of location, amenities, and local attractions, making them highly appealing to guests and generating substantial revenue on Airbnb.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Georgetown, Texas

Understand Local Market Dynamics

  • Georgetown's historic downtown and outdoor activities attract a diverse range of guests. Tailor your furnishings to appeal to business travelers, digital nomads, families, and leisure travelers.

Blend Modern Amenities with Local Charm

  • Combine modern amenities like high-speed Wi-Fi, fully equipped kitchens, and comfortable workspaces with local charm such as Texan decor and historic neighborhood features.

Choose Quality Furniture and Linens

  • Invest in high-quality furniture, linens, and beds to ensure guest comfort and satisfaction. This can lead to better reviews and repeat stays.

Incorporate Unique and Locally-Inspired Decor

  • Reflect Georgetown's cultural identity by incorporating unique, locally-inspired decor. This can include bold artwork, handcrafted items, and eco-friendly materials.

Focus on Outdoor Spaces

  • Georgetown guests appreciate outdoor spaces, such as BBQ facilities, patios, and proximity to local attractions like the Inner Space Cavern and Blue Hole Park.

Select Statement Pieces Wisely

  • Invest in statement pieces like couches, coffee tables, and dining room tables that define the space and create a welcoming ambiance. These pieces can be more expensive but are crucial for the overall aesthetic.

Add Plants and Greenery

  • Incorporate plants and greenery to liven up the space and add a touch of natural beauty.

Ensure Functional and Well-Maintained Spaces

  • Maintain high standards of cleanliness and ensure all spaces, including the kitchen and bathrooms, are well-maintained and functional.

Create a Welcoming Ambiance

  • Use stylish and contemporary furniture to improve the overall aesthetic and create a welcoming ambiance that resonates with guests.

Consider Seasonal and Local Events

  • Tailor your furnishings and amenities to cater to seasonal demands and local events, such as summer holidays and winter festivities.

Comply with Local Regulations

  • Ensure your property complies with all local regulations, including obtaining necessary permits and paying hotel occupancy taxes.
Insider Tips

Discover Georgetown, Texas: Local Attractions and Insider Tips

Local Attractions

Downtown Georgetown

  • Georgetown Town Square: Known as "The Most Beautiful Town Square in Texas," it features the historic Williamson County Courthouse, numerous shops, restaurants, and activities. Parking is free, and merchants stay open later on First Fridays for evening shopping.

Arts and Culture

  • Georgetown Art Center: A community-driven arts facility with rotating exhibitions, adult and youth art classes, and artist studios. Located in the historic Firehouse No. 1.
  • Georgetown Palace Theatre: A non-profit performing arts theater hosting various productions from October to July. Catch a musical or play at this historic Art Deco theater.

Outdoor Activities

  • Inner Space Cavern: A well-preserved cave system with various tour options, including adventure, hidden passages, ice age, and wild cave tours. Also features gemstone panning and the Saber Tooth Zip Ride.
  • Lake Georgetown: A 1200-acre lake offering camping, bicycling, hiking, horseback riding, boating, fishing, swimming, and picnic areas. It has 16 miles of hiking trails and four camping locations.
  • Blue Hole: A scenic lagoon with picnic spots, wading areas, and restrooms, located just a few blocks from downtown Georgetown.
  • Berry Springs Park and Preserve: Features a 2.5-mile hike and bike trail, camping sites, picnic facilities, a small pond, and an amphitheater.

Historical Sites

  • Williamson County Museum: Displays the history of Williamson County with photographs and artifacts. Offers tours of the square and the Williamson County Courthouse.
  • Grace Heritage Center: A former episcopal church built in 1881, now used as a scenic backdrop for weddings and other events.

Wineries and Breweries

  • Georgetown Winery: Offers locally made wines for tastings and purchases in a historic building in the downtown square.
  • Grape Creek Winery – Georgetown: A tasting room featuring wines from Grape Creek Winery, with an upstairs lounge and outdoor patio for Wine Club members.
  • Rentsch Brewery: A dog- and kid-friendly brewery with a great outdoor setup specializing in old world German and new world American style beers.

Insider Tips

Shopping and Dining

  • Local Shops: Explore the various boutique shops, antique stores, and independent bookstores like Lark & Owl Booksellers in the downtown square.
  • Restaurants: Enjoy comfort food at Monument Cafe, barbecue at Hello Sweetie BBQ, or a fancy dinner at Wildfire, known for its surf-and-turf menu.

Events

  • Red Poppy Festival: An annual event featuring a parade, classic car show, art displays, and activities for kids. Held in the spring.
  • Christmas Stroll: A festive event with twinkly lights, a train ride, visits with Santa, and various amusements in the town square.

Additional Tips

  • Parking: Free parking is available in and around the town square.
  • Visitor Center: Start your visit at the Georgetown Visitors Center for maps and suggestions.
  • Wildflowers: Check the Texas Wildflower Report on Facebook for the best places to see wildflowers in the spring.

By sharing these attractions and insider tips, you can help your Airbnb guests make the most of their visit to Georgetown, Texas.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Georgetown, Texas

To ensure a successful and compliant short-term rental business in Georgetown, Texas, several practical tips can be implemented. First, it is crucial to adhere to and communicate noise regulations to your guests, including informing them about quiet hours to maintain neighborhood harmony. Create a comprehensive digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details to enhance guest convenience and satisfaction.

Streamline the check-in process by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, provide clear parking instructions accompanied by photos to avoid any confusion. This attention to detail not only enhances the guest experience but also helps in complying with the city's regulations, such as notifying neighbors within 200 feet of the property and ensuring all applicable city ordinances are acknowledged.

By focusing on these aspects, you can ensure a smooth and enjoyable experience for your guests while maintaining compliance with Georgetown's short-term rental ordinances.

Local Vendors

Here is a brief list of house cleaning providers in Georgetown, Texas:

House Cleaning Services in Georgetown, TX

Merry Maids

  • Offers personalized maid services, including weekly, bi-weekly, and monthly cleanings.
  • Services include housekeeping, green cleaning, detailed cleaning, room-specific cleaning, and enhanced disinfection services.
  • Provides move-in and move-out cleaning, and tailored schedules for vacation homes.
  • Contact: (512) 643-7682 or request an estimate online.

Just Call Sarah Cleaning Services

  • Provides residential cleaning services, including one-time, weekly, bi-weekly, and every 4-week cleans.
  • Specializes in move-in and move-out cleaning, garage cleaning, and grout cleaning & sealing.
  • No contracts needed; offers a 20% discount for first responders and military members.
  • Contact: Schedule a visit for a quote.

Maids and Moore

  • A local cleaning company offering a full scope of cleaning services.
  • Trained and vetted maids; provides free quotes.
  • Contact: Reach out for a FREE quote.

Additional Resources

For more options and reviews, you can also check:- Angie's List: A list of top-rated house cleaners in Georgetown, TX, with reviews and ratings.- Care.com: A list of 46 affordable house cleaning options in Georgetown, TX, with rates, reviews, and experience.

Management fees

Georgetown, Texas, Short-Term Rental Management Fees: A Range of Services and Costs

In Georgetown, Texas, the fees for managing short-term rental properties, such as those listed on Airbnb or Vrbo, can vary significantly based on the level of service provided. Full-service management, which includes comprehensive tasks like guest communication, marketing, and maintenance, typically ranges from 20% to 30% of the rental revenue. This higher end of the spectrum ensures that all aspects of the rental are handled professionally, from strategic pricing and marketing to prompt maintenance and repairs[3,.

On the other hand, basic services that may only include tenant placement, rent collection, and minimal maintenance can cost less, often ranging from 10% to 20% of the rental revenue. Additionally, property owners may incur extra fees for services such as cleaning, repairs, or design enhancements, which can further impact the overall cost of management.

Local regulations in Georgetown also play a role, with requirements such as registration, 24/7 contact information, and compliance with city ordinances, along with the payment of a Hotel Occupancy Tax (HOT) of 7% on all bookings.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Georgetown should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Georgetown.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Texas