Airbnb & VRBO Performance in Gainesville Florida.

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Gainesville, Florida: Airbnb & VRBO Vacation Rental Market Overview

Gainesville, Florida, presents a promising market for short-term rentals, driven by a steady demand from students and young professionals, with potential for high occupancy rates and stable rental income, particularly in areas close to the University of Florida and downtown.

Market overview

Thriving Short-Term Rental Market in Gainesville, Florida

Gainesville, Florida, is experiencing a robust and profitable short-term rental market, making it an attractive destination for real estate investors. The city boasts a median occupancy rate of 58%, indicating a strong demand for short-term rentals. On average, a typical short-term rental listing in Gainesville is booked for 212 nights a year, with an average daily rate of $134. This translates to an annual revenue of approximately $27,000 for hosts, highlighting the financial viability of investing in short-term rentals in the area. The lenient regulatory environment further enhances the appeal, allowing for greater flexibility and fewer hurdles for property owners. With such favorable metrics, Gainesville stands out as a stable and profitable market for short-term rental investments.

Short Term Regulations

Short-Term Rental Regulations in Gainesville, Florida for 2024

Key Regulations

Licensing and Permits

  • As of October 1, 2021, the City of Gainesville no longer requires a permit for any unit rented for less than 30 consecutive days or one calendar month.

Taxation

  • Hosts are still required to collect and remit tourist development taxes to Alachua County for any rental less than 6 months, with a tax rate of 5%.

State Sales Tax

  • Short-term rental hosts must collect and remit the 6% State Sales Tax to the Florida Department of Revenue.

Property Use

  • The city zoning ordinance has been amended to allow vacation rentals in Residential-Office and Residential zoned properties.

Enforcement

  • The City of Gainesville takes a relatively relaxed approach to enforcing rules around short-term rentals under 30 days, focusing on education and voluntary compliance. If voluntary compliance is not achieved, the responsible person(s) may be issued a citation and ordered to appear before an administrative hearing.

Required Documents

  • While no specific documents are required by the city for rentals under 30 days, hosts may need to provide documents such as a lodging certificate, Florida Sales Tax Number, Federal Employer Identification Number (FEIN), and Social Security Number or Individual Taxpayer Identification Number (ITIN) for compliance with state regulations.

Occupancy and Safety

  • Although Gainesville does not have specific local regulations on occupancy limits, state regulations may apply. For example, the Florida Senate's SB280 sets occupancy limits based on the number of bedrooms, with two people per bedroom and an extra two people permitted in a common area, unless each person has at least 50 square feet of space.

Human Trafficking Notification and Balcony Inspections

  • While not specifically mentioned for Gainesville, state regulations require that employees be trained on human trafficking notification, and properties in buildings three or more stories high or with balconies at least 17 feet from ground level must have a balcony inspection certificate.
Neighborhood Performance

Top Neighborhoods Generating Airbnb Revenue in Gainesville, Florida

Downtown Gainesville

  • Central Location: Downtown Gainesville is highly walkable, with easy access to the University of Florida, cultural amenities, and a vibrant food and drink scene.
  • Cultural Amenities: Bo Diddley Plaza hosts various festivals and events, and the area is close to the historic Hippodrome and other entertainment venues.
  • Convenience: Guests can enjoy coworking spaces, outdoor recreation, and a variety of restaurants and bars, making it an ideal spot for both short and long-term stays.

Haile Village

  • Amenities and Services: Located within the Haile Plantation community, Haile Village offers a tranquil park, restaurants, coffee shops, wine and gift shops, and a Saturday morning Farmers Market.
  • Family-Friendly: The area includes a spa, kids' play space, and nature trails, making it a great option for families and those seeking a relaxed atmosphere.
  • Proximity to UF: It is within 15 minutes to the University of Florida, Shands Hospital, and other key locations, adding to its appeal.

Duckpond

  • Pet-Friendly and Family-Friendly: This neighborhood is known for its pet-friendly and family-friendly environment, with amenities like Tom Petty Park, which includes a dog park, playground, and sports facilities.
  • Walkability: It is just a mile walk from downtown Gainesville, providing easy access to central attractions while maintaining a quiet and peaceful atmosphere.

Depot Park Area

  • Public Spaces and Amenities: Depot Park is a bustling public space with open air lawns, trails, an epic playground, food trucks, and shops. The area is also home to the Cade Museum and First Magnitude Brewing Company.
  • Variety of Housing: The neighborhood offers a range of housing options from single-family homes to condo communities with top-notch amenities, catering to different guest preferences.

University of Florida Area (including neighborhoods like Foxmoor and SW Gainesville)

  • Proximity to UF: These neighborhoods are highly appealing due to their close proximity to the University of Florida, making them ideal for visitors attending events, visiting students, or working at the university.
  • Amenities and Services: The area includes amenities like Celebration Pointe, Butler Plaza, and various restaurants and shops, ensuring guests have everything they need within a short distance.

These neighborhoods are particularly appealing due to their combination of central locations, amenities, and services that cater to a wide range of guest needs and preferences.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Gainesville, Florida

Understand the Local Market and Guest Preferences

  • Gainesville's Airbnb market is driven by the University of Florida and natural attractions, so cater to students, families, and outdoor enthusiasts. Focus on amenities like proximity to the university, outdoor spaces, and full kitchens.

Choose Appropriate Neighborhoods

  • Opt for neighborhoods close to the University of Florida, such as University Heights and Downtown Gainesville, which benefit from high foot traffic and local events.

Design and Furnishing Style

  • Adopt styles that reflect the local lifestyle and climate, such as Mid-Century Modern, Bohemian, or Coastal themes. Use warm colors, natural materials, and local artwork to create a home-like atmosphere.

Key Amenities and Features

  • Include amenities that enhance guest comfort and convenience, such as:
  • Swimming pools and outdoor spaces for tailgating and relaxation.
  • Contemporary bathrooms and kitchens with modern appliances.
  • Spacious layouts and family-friendly furnishings.
  • Wi-Fi, full kitchens, and laundry facilities.

Thoughtful Decor and Ambiance

  • Invest in comfortable seating, chic bedding, and thoughtful decor to create an inviting ambiance. Add plants and local touches to liven up the space.

Quality Over Quantity

  • Avoid buying cheap, generic furniture from places like IKEA and Target. Instead, opt for unique, durable pieces that stand out and reflect the local style.

Statement Pieces

  • Allocate your budget to statement pieces like high-quality couches and coffee tables that will be the focal points of the living room or other key areas.

Compliance with Regulations

  • Ensure your Airbnb complies with Gainesville's Unified Land Development Code (ULDC) and collect and remit tourist development taxes. Adhere to building and safety codes, and respect occupancy limits.

Professional Touches

  • Consider hiring professional services for cleaning and maintenance to ensure a positive guest experience and minimize your workload.

Seasonal Considerations

  • Adjust your rental rates and amenities according to seasonal demand, particularly during peak periods like football season and university events.
Insider Tips

Discover Gainesville, Florida: Top Attractions and Insider Tips

Local Attractions

University and Sports

  • University of Florida: Explore the campus, including its state-of-the-art facilities and historic landmarks.
  • Ben Hill Griffin Stadium: Catch a Gators game at "The Swamp," one of the most iconic stadiums in college football.

Museums and Galleries

  • Florida Museum of Natural History: Learn about the natural and cultural history of Florida, featuring exhibits on the state's first inhabitants and a Butterfly Rainforest.
  • Harn Museum of Art: Enjoy a diverse collection of art from around the world, including special exhibitions and events.
  • Cade Museum for Creativity and Invention: A unique museum showcasing inventions and innovations, perfect for families and curious minds.

Outdoor Activities

  • Paynes Prairie Preserve State Park: Witness wild bison and free-roaming horses in a natural prairie setting.
  • Kanapaha Botanical Gardens: Stroll through beautiful gardens featuring a variety of plant species and a children's play area.
  • Sweetwater Wetlands Park: Take an electric tram tour or hike through this wetlands park, known for its wildlife and educational opportunities.

Family-Friendly Attractions

  • Butterfly Rainforest: Get up close with exotic butterflies and flowering plants within the Florida Museum of Natural History.
  • Depot Park: A fun-filled park with playgrounds, gardens, and a variety of family activities.
  • Carson Springs Wildlife Conservation Foundation: Interact with animals in a conservation setting, ideal for families.

Cultural and Historical Sites

  • A. Quinn Jones Museum and Cotton Club Museum and Cultural Center: Explore exhibits and performances that highlight the local history and culture.
  • Marjorie Kinnan Rawlings Historic State Park: Visit the homestead of the Pulitzer Prize-winning author and experience living history.
  • Dudley Farm Historic State Park: Learn about rural life in the late 19th century through living history demonstrations.

Insider Tips for Airbnb Hosts

Local Events

  • Free Friday Concerts at Bo Diddley Plaza: Inform your guests about these free live music events, perfect for a night out in downtown Gainesville.
  • Artwalk Gainesville: Let your guests know about this monthly event where the streets of downtown come alive with art and creativity.

Dining and Nightlife

  • Downtown Gainesville: Recommend local restaurants and cafes in the downtown area, such as Original American Kitchen (O.A.K.) and Cintrón - A Floribbean Restaurant.
  • The Thomas Center: Suggest this historic venue for dining and cultural events.

Accessibility

  • Mobility Aids: Inform your guests that many attractions, including Kanapaha Botanical Gardens and the Harn Museum of Art, offer mobility aids for easier access.

Hidden Gems

  • San Felasco Hammock Preserve State Park: Recommend this lesser-known park for hiking and nature exploration.
  • University of Florida Bat House: A unique attraction that is often overlooked but offers a fascinating experience, especially at sunset.

By providing these tips and recommendations, you can enhance your guests' experience and help them make the most of their visit to Gainesville, Florida.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Gainesville, Florida

To ensure the success and smooth operation of a short-term rental business in Gainesville, Florida, several practical tips can be implemented. Here are some key considerations:

Noise Regulations and Quiet Hours

Inform your guests about noise regulations and quiet hours to maintain a peaceful environment for both the guests and the neighbors. Include this information in your listing and house manual to set clear expectations.

Digital and Physical House Manual

Create a comprehensive digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should cover everything from appliance usage to emergency contact numbers, ensuring guests have all the information they need at their fingertips.

Simplified Check-in Process

Streamline the check-in process by utilizing smart locks, which eliminate the need for physical key exchanges. Provide detailed instructions on how to use the smart locks, along with parking instructions accompanied by photos. This ensures a seamless and hassle-free arrival experience for your guests.

Additional Tips

  • Location and Amenities: Highlight the proximity to the University of Florida, downtown Gainesville, and other local attractions. Ensure your property includes sought-after amenities such as Wi-Fi, full kitchens, and laundry facilities.
  • Tax Compliance: Collect and remit tourist development taxes to the county, a requirement for rentals less than 6 months in Gainesville.
  • Professional Management: Consider hiring a full-service vacation rental management company to handle tasks such as property maintenance, guest communication, and cleaning services to maximize occupancy and guest satisfaction.

By following these tips, you can enhance the guest experience, reduce potential issues, and ensure your short-term rental business in Gainesville operates efficiently and successfully.

Local Vendors

Here is a brief list of house cleaning providers in Gainesville, Florida:

House Cleaning Services in Gainesville, FL

A Step Above

  • Offers residential, commercial, and office cleaning services.
  • Over 25 years of experience.
  • Licensed, bonded, and insured.
  • Services include dusting, vacuuming, furniture clearing, post-remodel clean-up, construction clean-up, and trash removal.
  • Provides free over-the-phone quotes and works after hours if necessary.

Molly Maid of Gainesville

  • Customized cleaning plans with no contracts.
  • 24-Hour warranty and the Neighborly Done Right Promise.
  • Services include floor cleaning, dusting, washing and sanitizing, one-time or recurring cleaning, and move-out cleaning.
  • Also offers commercial cleaning services.

Merry Maids of Gainesville

  • 40 years of experience in cleaning services.
  • Customizable cleaning plans to fit your schedule and needs.
  • Focuses on delivering results that are both seen and felt.
  • Offers services to restore the cleanliness and comfort of your home.

Two Maids

  • Provides professional house cleaning services to maintain clean and healthy homes.
  • Supplies all necessary cleaning products and equipment.
  • Team of experienced house cleaners who are fully bonded and insured.
  • Offers customizable services and has a proven history with over 15 years in the industry.

These services do not include repair or maintenance providers, as the sources primarily focus on cleaning services.

Management fees

Short-Term Rental Management Fees in Gainesville, Florida: A Range of 10%-30% Depending on Service Level

In Gainesville, Florida, the fees for managing short-term rentals, such as those on Airbnb, can vary significantly based on the level of service provided. Full-service management companies, which handle comprehensive tasks including guest communication, marketing, and maintenance, typically charge fees ranging from 15% to 25% or even up to 30% of the rental revenue.

On the other hand, basic or half-service management options, where the property owner handles some of the tasks themselves, can start as low as 10% of the revenue. Additional fees may apply for services such as cleaning, repairs, or design and furnishing, which can further impact the overall cost. Understanding these fee structures is crucial for property owners to make informed decisions and maximize their rental income while ensuring compliance with local regulations.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Gainesville should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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50+ Top Booking Channels
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Gainesville.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
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⇤ Airbnb Statistics for Florida