Airbnb & VRBO Performance in Franklin North Carolina.

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Franklin, North Carolina: Airbnb & VRBO Vacation Rental Market Overview

Despite some challenges in 2023, the short-term rental market in Franklin, North Carolina is poised for a strong recovery in 2024, with anticipated demand growth of 10.7% and a more balanced supply-demand equation.

Market overview

Optimistic Outlook for Short-Term Rentals in Franklin, North Carolina

The short-term rental market in Franklin, North Carolina, is poised for a strong performance in 2024, reflecting broader positive trends in the U.S. market. Despite the challenges of 2023, which saw a 4.9% decline in Revenue per Available Room (RevPAR) nationally, Franklin is expected to benefit from a resurgence in domestic leisure travel. Occupancy levels are projected to stabilize around 54.7%, maintaining the stability seen in 2023. Additionally, Average Daily Rates (ADRs) are anticipated to increase by 2.1%, contributing to a modest 1.9% rise in RevPAR. This balanced supply and demand dynamic, coupled with economic growth, sets the stage for a promising year for short-term rental investors in Franklin.

Short Term Regulations

Short-Term Rental Regulations in Franklin, North Carolina for 2024

While the specific regulations for Franklin, North Carolina, are not detailed in the provided sources, here is a general outline of the types of regulations that are commonly applied in North Carolina cities, which can be adapted or verified for Franklin:

Statewide Regulations

  • Definition of Short-Term Rental: A rental of a residential property for less than 90 days for recreational, leisure, or vacation purposes, where the tenant has another permanent residence.
  • No Statewide Ban: North Carolina does not prohibit short-term rentals, and state law prevents local authorities from requiring registration or licenses for short-term rentals.

Local Regulations (Typical for North Carolina Cities)

Zoning and Permits

  • Zoning Permits: Short-term rental operators must apply for and procure a zoning permit from the city, which must be renewed annually.
  • Zoning Districts: Short-term rentals are allowed in specific zoning districts, which vary by city. For example, in Raleigh, they are allowed in R-1, R-2, R-4, R-6, R-10, RX, OX, NX, CX, and DX districts.

Health and Safety

  • Fire and Safety Equipment: Installation of smoke alarms and carbon monoxide detectors is mandatory.
  • Building and Housing Codes: Compliance with all applicable building and housing codes is required.

Occupancy and Parking

  • Maximum Occupancy: Compliance with local maximum occupancy standards is necessary.
  • Parking Requirements: Provision of the required number of parking spaces based on the number of bedrooms rented out.

Taxes

  • Occupancy and Sales Taxes: Collection and remittance of occupancy and sales taxes are required. These taxes vary by city and county.

Other Requirements

  • Liability Insurance: Many cities require short-term rental operators to have liability insurance.
  • No Special Events: In residential zoning districts, properties cannot be used for holding special events or gatherings.
  • Local Ordinances: Compliance with all applicable city ordinances, including those related to noise, waste removal, and parking.

Documentation

  • Required Paperwork: Property owners need to submit various documents, including proof of ownership, proof of residence, and liability insurance when applying for a permit.

Additional Local Specifics

  • Local Contact Information: Providing a local contact person within a specified radius (e.g., 50 miles) may be required.
  • Registration for High-Risk Properties: In some cities like Charlotte, registration may be mandatory for properties that meet certain “disorder risk” thresholds.

To ensure compliance, it is crucial to check with the local authorities in Franklin, North Carolina, for any specific regulations or additional requirements that may not be covered here.

Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Franklin, North Carolina

1. Downtown Franklin

  • Appeal: Proximity to local shops, restaurants, and community events makes Downtown Franklin highly attractive. Guests appreciate the convenience and vibrant atmosphere of being close to town amenities.

2. Gated Communities (e.g., Holler Hideaway)

  • Appeal: These neighborhoods offer privacy, stunning long-range mountain views, and spacious accommodations. The "Holler Hideaway" in a gated community is a prime example, featuring a 5BR/4BA retreat with amazing views, making it ideal for larger groups and those seeking a secluded getaway.

3. Neighborhoods with Creek-Side Properties

  • Appeal: Homes located near creeks, such as the "Neighborhood Home Close to Town," are popular due to their large back decks, big level backyards, and the serene ambiance provided by the creek. These properties often have multiple living and entertainment areas, making them perfect for family vacations or group stays.

4. Areas with Easy Access to Outdoor Activities

  • Appeal: Franklin's proximity to natural attractions like the Nantahala National Forest and the Appalachian Trail makes neighborhoods that offer easy access to these areas highly appealing. Guests can enjoy hiking, fishing, and other outdoor activities while still being close to town amenities.

These neighborhoods are highly rated for their location, cleanliness, and the unique experiences they offer, which contribute to their high revenue generation on Airbnb.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Franklin, North Carolina

Define Your Property's Aesthetic

  • Align your design with the local mountain aesthetic, incorporating natural materials like wood and stone to create a cozy and inviting atmosphere.

Choose Quality Furnishings

  • Invest in high-quality, modern furniture that reflects the natural beauty of the area. Focus on statement pieces like couches, coffee tables, and dining room tables that define the space.

Incorporate Local Design Elements

  • Integrate local aesthetics into the decor to provide a genuine mountain experience. Use rustic yet inviting designs, and incorporate elements of nature through artwork or furnishings.

Prioritize Guest Comfort

  • Ensure that the furnishings are comfortable and functional. Focus on creating a retreat-like atmosphere with cozy and warm tones, and include amenities like hot tubs, fireplaces, and fully equipped kitchens.

Utilize Outdoor Spaces

  • Since Franklin is known for its scenic beauty, make the most of outdoor spaces. Include outdoor seating areas, and ensure that guests can enjoy their morning coffee or evening gatherings in serene settings.

Select the Right Materials

  • Opt for durable and aesthetically pleasing materials. For example, use 100% cotton sheets from affordable sources like IKEA, and choose decorative items like mirrors, jars, and containers from high-quality retailers.

Balance Budget and Quality

  • Be mindful of your budget but understand where to splurge. Focus on key areas like the living room and invest in statement pieces that will make a significant impact on guest satisfaction.

Add Decorative Touches

  • Enhance the space with decorative items that reflect the local culture and natural surroundings. Plants, local artwork, and vibrant colors can add a personal touch to the property.

Ensure Proximity to Attractions

  • When selecting a property, consider its proximity to local attractions like the Great Smoky Mountains National Park, the Blue Ridge Parkway, and other scenic spots. This can increase the property's appeal and occupancy rates.

Consider Seasonal Decor

  • Since Franklin experiences different seasons, adjust your decor accordingly. For example, emphasize winter coziness with additional blankets and warm lighting, and highlight spring and fall colors through seasonal decorations.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Franklin, North Carolina

To ensure the success of a short-term rental business in Franklin, North Carolina, several practical tips can be implemented:

Noise Regulations and Quiet Hours

Inform guests about quiet hours and local noise regulations to maintain a peaceful environment and avoid potential complaints from neighbors. Include this information in both the digital and physical house manual to ensure clarity.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also cover house rules, including quiet hours, to set clear expectations for guests.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with photos of the entrance and any specific steps they need to follow.

Parking Instructions

Include detailed parking instructions with photos in the house manual to avoid confusion. This is particularly important in areas where parking can be limited or has specific regulations.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and ensure a smooth operation of your short-term rental business in Franklin, North Carolina.

Local Vendors

Here is a brief list of house cleaning, repair, or maintenance providers in Franklin, North Carolina:

House Cleaning Services

  • TLC Mountain Home Services, Inc.: Offers floor cleaning and house cleaning services in Franklin, Highlands, and Cashiers. They provide inspections and various maintenance services.
  • Care.com House Cleaning Services: Lists multiple affordable house cleaning options in Franklin, NC, with rates starting at $18.40/hr.
  • Angie's List House Cleaners: Features a list of the top 10 best house cleaners in Franklin, NC, with costs ranging between $30 and $50 per hour depending on house size and other factors.

General Maintenance and Cleaning

  • Walmart House Cleaning Services: Offers cleaning services for various parts of the home, including bathrooms, kitchens, and bedrooms, through their store in Franklin, NC.

These providers offer a range of services to help maintain and clean homes in the Franklin, NC area.

Management fees

Short-Term Rental Management Fees in Franklin, North Carolina

In Franklin, North Carolina, managing a short-term rental property can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often starting at around 20% of the revenue.

Basic services, which may only include essential tasks such as booking management and guest support, can be less expensive. Additionally, hosts may need to consider other fees, such as cleaning fees, repair costs, and design or amenity maintenance fees, which can be charged separately or included in the overall management fee structure.

Understanding these fees is crucial for hosts to ensure they are complying with local regulations and maximizing their rental income effectively.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Franklin should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Franklin.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for North Carolina