Airbnb & VRBO Performance in Fort Myers Florida.

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Fort Myers, Florida: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Fort Myers, Florida, is thriving, with a median occupancy rate of 60%, an average daily rate of $122, and an average annual host income of $27,000, making it a highly stable and profitable investment opportunity.

Market overview

Thriving Short-Term Rental Market in Fort Myers, Florida

Fort Myers, Florida, continues to excel as a lucrative destination for short-term rental investors. The city boasts a robust occupancy rate, with typical short-term rental listings booked for 219 nights per year, translating to a median occupancy rate of 60%.

The average daily rate for these rentals stands at $122, indicating strong demand and pricing power. This combination results in an average annual revenue of $27,000 per host, highlighting the profitability of investing in short-term rentals in Fort Myers. The lenient regulatory environment and the city's appealing attractions, such as its beautiful beaches and family-friendly activities, further enhance the stability and attractiveness of this market.

Short Term Regulations

Short-Term Rental Regulations in Fort Myers, Florida for 2024

Licensing and Registration Requirements

  • Registration Process: A formal registration process is required for all short-term rental properties. Owners must complete a detailed application form provided by the local government, including owner contact information, property address and details, and a 24-hour local contact person's name and phone number.
  • Registration Fees: An initial non-refundable registration fee of $300 per rental unit is due at the time of registration. This can be paid by check, money order, or credit card.
  • Submission Methods: Registration forms and fees can be submitted in person, by mail, or by email to STR@fmbgov.com.

Compliance with State Regulations

  • Florida DBPR License: Short-term rental properties must acquire a Florida Department of Business and Professional Regulation (DBPR) license if they are rented more than three times a year for less than 30 days or if publicly advertised for such rentals.

Local Ordinances and Zoning

  • Zoning Restrictions: Short-term rentals are allowed in specific zoning districts as determined by the Town Council of Fort Myers Beach. Landlords must adhere to these local regulations to ensure compliance.
  • Ordinance 18-01: Owners must comply with the regulations set forth by Ordinance 18-01, which includes various operational and safety standards.

Safety and Operational Standards

  • Inspections and Audits: Regular inspections and audits are mandated to confirm that short-term rental properties meet safety and operational standards, including compliance with building and fire codes.
  • Proof of Sanitary Facilities: Owners must provide proof of available sanitary facilities, such as a port-o-let contract, sewer availability, or septic approval letter.
  • Proof of Liability Insurance: Owners are required to provide proof of liability insurance as part of the registration process.

Additional Requirements

  • Signed Owner Affidavit: The owner must sign an affidavit agreeing to comply with all short-term rental regulations set forth by the town.
  • State Sales and Local Tourist Taxes: Short-term rental hosts must collect state sales and local tourist taxes on rentals, which usually range between 7.5% and 12% of revenue.

Enforcement and Penalties

  • Compliance Enforcement: The Town Council ensures adherence to local ordinances through a structured process of inspections, audits, penalties for violations, and resolution procedures. Significant fines can be imposed for non-compliance.
  • Penalties for Violations: Local governments can suspend vacation rental registrations for up to 30 days following three or more violations of local ordinances within a 90-day period.
Neighborhood Performance

High-Revenue Airbnb Neighborhoods in Fort Myers, Florida: Why They Are Appealing to Guests

Fort Myers

Here are some of the top neighborhoods and areas in Fort Myers that generate significant Airbnb revenue, along with reasons why they are appealing to guests:

Fort Myers Beach

  • High Revenue: A typical host income in Fort Myers Beach is around $68,000 per year, with an average daily rate of $292 and a median occupancy rate of 66%.
  • Appeal: Known for its pristine white sandy beaches, endless sunshine, and vibrant tourist activities. Popular spots include Time Square, Lovers Key State Park, and Bowditch Point Park.

Sanibel Island

  • High Demand: Part of the desirable areas for Airbnb investment, Sanibel Island is famous for its shell-filled beaches and wildlife refuges.
  • Appeal: Guests are drawn to its natural beauty, including the J.N. "Ding" Darling National Wildlife Refuge and the serene atmosphere.

Captiva Island

  • Exclusive Experience: Captiva Island offers a more secluded and luxurious experience.
  • Appeal: Known for its beautiful beaches, water activities, and a tranquil getaway from urban life.

Edison and Ford Winter Estates

  • Historical Significance: Located near the historic Edison and Ford Winter Estates, this area attracts guests interested in history and culture.
  • Appeal: The estates provide a unique blend of historical tours and beautiful gardens, making it an attractive spot for tourists.

Lovers Key State Park

  • Natural Beauty: This area is surrounded by the natural beauty of Lovers Key State Park.
  • Appeal: Guests can enjoy outdoor activities such as kayaking, hiking, and wildlife watching in a picturesque setting.

Bowditch Point Park

  • Scenic Views: Located at the northern tip of Fort Myers Beach, Bowditch Point Park offers scenic views and recreational activities.
  • Appeal: The park’s amenities, including picnic areas and walking trails, make it a favorite among guests looking for a relaxing stay.

Why These Areas Are Appealing

  • Tourist Attractions: These neighborhoods are rich in tourist attractions, including beaches, wildlife refuges, and historical sites.
  • Natural Beauty: The areas offer a mix of natural beauty, outdoor activities, and scenic views that appeal to a wide range of guests.
  • High Demand: The high occupancy rates and average daily rates indicate strong demand, making these areas highly profitable for Airbnb hosts.
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Design Tips

Tips for Furnishing and Design of an Airbnb in Fort Myers, Florida

To create an inviting and uniquely styled Airbnb in Fort Myers, Florida, consider the following tips:

Bed and Bedroom Setup

  • Choose bed sizes based on the room's dimensions and your target guest group. For example, a king bed is ideal for a one-bedroom setup unless the room is too small, in which case a queen bed may be more suitable.
  • Ensure uniformity in bed sizes across multiple bedrooms to simplify linen management for your cleaning team.
  • Leave adequate space between the bed, nightstands, and walls to avoid a cramped feel.

Additional Furniture

  • While a dresser is not a necessity for short-term rentals, consider adding one if the room is large enough. Otherwise, focus on essential furniture like nightstands.
  • Add extra pieces of furniture if the room feels empty, but prioritize functionality and guest comfort.

Local and Coastal Themes

  • Incorporate elements that reflect Fort Myers' coastal and tropical environment, such as light colors, natural textiles, and beach-inspired decor.
  • Use local artwork and decorative items to give the space a unique and authentic feel.

Maintenance and Cleanliness

  • Regularly deep clean the property to maintain high standards of cleanliness. Ensure all appliances are in working order and safety features like smoke detectors are functional.
  • Keep the grounds well-maintained, especially in condominium complexes.

Guest Experience

  • Create a comprehensive welcome guide that includes the WiFi password, emergency exit routes, and local recommendations to enhance the guest experience.
  • Clearly communicate house rules and condominium or house regulations to avoid any misunderstandings.

Amenities and Comfort

  • Include amenities that guests highly prioritize, such as outdoor spaces for relaxation, pools, and hot tubs. A well-appointed kitchen is also a key feature.
  • Use high-quality bedding and mattresses to ensure a restful sleep for your guests, such as hybrid memory foam beds and hypoallergenic pillows.

Compliance with Local Regulations

  • Ensure your property meets all building and housing standards, including regular safety inspections if required.
  • Enforce a code of conduct that respects neighbors and local community standards, and have clear guidelines for noise control.

Insurance and Liability

  • Secure appropriate insurance coverage that includes short-term rental protection to safeguard against guest accidents or property damage.

By following these tips, you can create an inviting and uniquely styled Airbnb in Fort Myers that reflects the city's charm and meets the high standards expected by guests.

Insider Tips

Discover Fort Myers, Florida: Local Attractions and Insider Tips

Local Attractions

Historical Sites

  • Edison and Ford Winter Estates: Explore the winter homes of Thomas Edison and Henry Ford, featuring historic buildings, laboratories, and beautiful gardens.
  • Mound House: A historic home turned museum, offering insights into the area's early inhabitants and the Calusa Native American tribe.

Nature and Wildlife

  • Calusa Nature Center and Planetarium: Learn about local wildlife and enjoy educational programs and exhibits.
  • Manatee Park: A popular spot for kayaking and observing manatees in their natural habitat.
  • Great Calusa Blueway Paddling Trail: A 190-mile kayaking trail that explores the region's waterways and natural beauty.

Beaches and Water Activities

  • Fort Myers Beach: Known for its shell-filled beaches, dolphin-spotting cruises, parasailing, and other water activities.
  • Sanibel and Captiva Islands: Nearby islands famous for their beaches and wildlife, though check for any hurricane damage before visiting.

Cultural and Educational

  • IMAG History & Science Center: Offers interactive exhibits on history, science, and technology.
  • Broadway Palm Dinner Theatre: Enjoy live performances and dining in a unique setting.
  • Florida Repertory Theatre: Located in the historic Arcade Theater, this venue hosts various live performances.

Parks and Recreation

  • Centennial Park: A downtown park along the Caloosahatchee River, featuring statues of Edison, Ford, and Firestone.
  • Bay Oaks Park and Bayside Veterans Park: Local parks offering recreational facilities and scenic views.

Insider Tips

Best Time to Visit

  • March through May: Ideal time to visit, avoiding summer tourists and hurricanes, with events like the Fort Myers Beach Shrimp Festival and Taste of the Beach.

Local Events

  • New Year's and Town Birthday Celebrations: Early January is a special time with combined celebrations.
  • Spring Training Games: Catch games by the Boston Red Sox and Minnesota Twins during spring training.

Dining and Nightlife

  • River District: Known for its historic architecture, galleries, theaters, and waterside dining options like Oxbow Bar & Grill.
  • Bar Hopping: Downtown Fort Myers offers a variety of pubs and clubs for a more laid-back nightlife experience.

Outdoor Activities

  • Fishing and Boating: Fort Myers is renowned for its fishing opportunities and boating activities.
  • Bike Paths and Dune Buggy Adventures: Explore the area's natural beauty through various outdoor activities.

Budget-Friendly

  • Affordable Accommodations and Activities: Fort Myers is generally more affordable compared to its neighboring cities, making it a great value for visitors.

By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to Fort Myers, Florida.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Fort Myers, Florida

To ensure a smooth and successful short-term rental business in Fort Myers, Florida, several practical tips can be implemented. First, it is crucial to adhere to the town's noise regulations by informing guests about quiet hours through clear communication in the rental agreement and a digital or physical house manual. This manual should also include essential instructions, Wi-Fi passwords, and other pertinent details to enhance the guest experience.

A simplified check-in process can be achieved by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, providing detailed parking instructions accompanied by photos can help avoid confusion and ensure that guests park in the designated areas, respecting the neighborhood's tranquility.

By following these tips, hosts can not only comply with local regulations but also enhance guest satisfaction, leading to positive reviews and repeat bookings. Regular inspections and audits, as mandated by the Fort Myers Beach Fire Control District, should also be part of the maintenance routine to ensure safety and operational standards are met.

Local Vendors

Here is a brief list of house cleaning providers in Fort Myers, Florida:

House Cleaning Services in Fort Myers, FL

Molly Maid

  • Offers customized cleaning plans, no contracts, and a 24-hour warranty.
  • Located at 4458 Cleveland Ave., Fort Myers, FL 33901.

Merry Maids

  • Provides flexible, personalized cleaning options with a 24-hour worry-free guarantee.
  • Staff are licensed, bonded, and insured.

MaidPro

  • Offers personalized, precise house cleaning and maid services.
  • Located in Fort Myers and surrounding areas, including Naples and Marco Island.

Brandy's Cleaning Service

  • Serves residents in Fort Myers, FL.
  • Contact: (239) 810-7046.

Toni Safford Cleaning Services

  • Serves residents in Fort Myers, FL.
  • Contact: (239) 218-2799.

Coastal Maids

  • Serves residents in Fort Myers, FL.
  • Contact: (239) 330-2814.

Two Maids & A Mop

  • Located at 3049 S. Cleveland Ave., Ste. 165, Fort Myers, FL 33901.
  • Contact: (239) 321-5743.

Twin Pro Cleaning Services

  • Serves residents in Fort Myers, FL.
  • Contact: (239) 215-8782.

Crystal Clean

  • Located at 3120 Winkler Ave., Ste. 14, Fort Myers, FL 33916.
  • Contact: (239) 936-7700. Also offers commercial and post-construction cleaning services.

Royal Cleaning and Custom Services

  • Serves residents in Fort Myers, FL.
  • Contact: (800) 554-7299.

WRCS Cleaning Services

  • Located at 15050 Elderberry Ln., Ste. 6, Fort Myers, FL 33907.
  • Contact: (239) 770-5457.
Management fees

Fort Myers, Florida: Understanding Short-Term Rental Management Fees

In Fort Myers, Florida, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, pricing optimization, and maintenance, tends to be on the higher end of this spectrum. For example, companies like MasterHost charge between 10% to 15% per booking for their premium and full-service packages, which include services like SEO-optimized listings, guest vetting, and concierge services.

Basic service levels, which may only include listing creation and booking management, are generally less expensive. Additional fees can also apply for specific services such as cleaning, repairs, or interior design. These fees ensure that the property is well-maintained and attractive to potential guests, but they add to the overall cost of the management services. Understanding these fee structures is crucial for property owners to make informed decisions about managing their short-term rentals in Fort Myers.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Fort Myers should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Fort Myers.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Florida