Airbnb & VRBO Performance in Fort Myers Beach Florida.

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Fort Myers Beach, Florida: Airbnb & VRBO Vacation Rental Market Overview

Fort Myers Beach, Florida, is thriving as a short-term rental market, with an average 58% occupancy rate, a $357 daily rate, and $29,771 in monthly revenue, making it an attractive and lucrative investment opportunity.

Market overview

Thriving Short-Term Rentals in Fort Myers Beach, Florida

Fort Myers Beach, Florida, continues to excel as a lucrative destination for short-term rentals, driven by its pristine beaches and vibrant tourist attractions. As of the latest data, short-term rentals in the area boast an impressive 58% average occupancy rate, indicating a strong and consistent demand from travelers. The average daily rate for these rentals stands at $357, contributing to a substantial monthly revenue of $29,771. This performance is further bolstered by a positive trend in rental growth, with active listings increasing by 8% over the past year. These metrics underscore the attractiveness and profitability of investing in short-term rentals in Fort Myers Beach, making it an ideal location for real estate investors and vacation rental entrepreneurs.

Short Term Regulations

Short-Term Rental Regulations in Fort Myers Beach, Florida for 2024

Registration and Licensing Requirements

  • Registration Process: All short-term rental properties must be registered with the Town of Fort Myers Beach. This involves completing a Short-Term Rental Registration Form, which includes owner contact information, property address and details, and a 24-hour local contact person's name and phone number.
  • State License: A Florida Department of Business and Professional Regulation (DBPR) license is required for properties rented more than three times a year for less than 30 days or if advertised as regularly rented to guests.

Fees and Submissions

  • Initial Registration Fee: A non-refundable fee of $300 per rental unit is required at the time of registration. This can be paid by check, money order, or credit card.
  • Submission Methods: Registration forms and fees can be submitted in person, by mail, or by email to STR@fmbgov.com.

Compliance and Enforcement

  • Code of Conduct: Owners must familiarize themselves with and comply with the Code of Conduct set by the Town Council of Fort Myers Beach. This includes adherence to noise regulations and other community standards.
  • Inspections and Audits: Regular inspections and audits are mandated to ensure properties meet safety and operational standards, including building and fire codes.

Zoning and Property Restrictions

  • Zoning Regulations: Short-term rentals are subject to specific zoning ordinances, which determine where such rentals may operate within the town. Landlords must adhere to these local regulations.
  • Condominium Opt-Out Provision: Condominium associations can opt out and self-perform an enforcement program for code of conduct violations, but this applies to the entire condo building, not individual units.

Occupancy Limits

  • State and Local Occupancy Limits: Local governments can impose occupancy limits. For example, the maximum occupancy is determined by the number of bedrooms (two people per bedroom plus two additional people in a common area), with adjustments if each person has at least 50 square feet of space.

Additional Requirements

  • Proof of Sanitary Facilities: Owners must provide proof of available sanitary facilities, such as a port-o-let contract, sewer availability, or septic approval letter.
  • Proof of Liability Insurance: Owners are required to provide proof of liability insurance as part of the registration process.
  • Emergency Contact: A 24-hour local contact person must be designated and their contact information provided.

Reporting Violations

  • 24-Hour Hotline: A hotline is available for reporting short-term rental violations: (435) 787-4357 or (239) 778-1171.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Fort Myers Beach, Florida

1. Fort Myers Beach Central

  • This area is highly appealing due to its proximity to the beach, local shops, and dining establishments. The central location makes it easy for guests to access various amenities and activities, contributing to its high occupancy rates and revenue.

2. Time Square

  • Known for its vibrant atmosphere, Time Square is a hub for tourist activities, including shopping, dining, and entertainment. Its central location and lively environment make it a favorite among guests, leading to higher revenue for Airbnb hosts.

3. Lovers Key State Park Area

  • This neighborhood is attractive due to its natural beauty and recreational opportunities. Guests are drawn to the area's beaches, hiking trails, and wildlife viewing, making properties here highly sought after and profitable.

4. Bowditch Point Park Area

  • Located at the northern tip of Fort Myers Beach, this area offers stunning views and easy access to the beach. The park's amenities and the serene environment make it an ideal spot for guests, resulting in high occupancy and revenue.

5. Matanzas Pass Preserve Area

  • This neighborhood is appealing for its natural preserves and waterfront properties. Guests enjoy the tranquility and the opportunity to explore the local wildlife, contributing to the area's strong Airbnb performance.

Why These Neighborhoods Are Appealing

  • High Demand and Occupancy Rates: These areas benefit from high tourist demand, especially during peak seasons like February and March, leading to occupancy rates as high as 66% to 83%.
  • Proximity to Amenities: Being close to beaches, parks, shopping, and dining options makes these neighborhoods highly desirable for guests.
  • Natural Beauty and Recreational Opportunities: The presence of state parks, preserves, and waterfront areas enhances the appeal of these neighborhoods, offering guests a mix of relaxation and outdoor activities.
  • Seasonal Variations: The areas capitalize on seasonal demand, with peak revenues observed during winter months, making them highly profitable for Airbnb hosts.
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Design Tips

Creating an Inviting Airbnb in Fort Myers Beach: Design and Furnishing Tips

To make your Airbnb in Fort Myers Beach, Florida, an inviting and authentic reflection of the city's unique style, consider the following tips:

Embrace Coastal Chic

  • Use light, airy colors and natural textures such as wicker, rattan, and driftwood to evoke the feeling of a beachside retreat.
  • Incorporate nautical elements like anchors, ropes, and shells subtly into the decor.

Reflect Local Culture

  • Add decorative pieces that honor the area's rich history, such as vintage items inspired by Thomas Edison and Henry Ford, who had significant ties to the region.
  • Display local artwork or sculptures that capture the essence of Fort Myers Beach's vibrant art scene.

Highlight Natural Beauty

  • Use large windows and sliding glass doors to maximize views of the Gulf of Mexico and surrounding natural landscapes.
  • Bring the outdoors in by incorporating plants and flowers native to the area, such as palm trees and hibiscus.

Create a Relaxing Atmosphere

  • Choose comfortable, beach-inspired furniture with plush cushions and soft linens.
  • Add warm lighting with table lamps or string lights to create a cozy ambiance, especially for evening gatherings.

Incorporate Local Themes

  • Design a dining area that resembles a waterfront restaurant, complete with nautical-themed tableware and decor.
  • Set up a small bar area with tropical cocktails in mind, using glasses and garnishes that reflect the local flavor.

Utilize Outdoor Spaces

  • Furnish the patio or balcony with outdoor furniture that can withstand coastal weather, such as wicker or recycled plastic.
  • Add a hammock or a swing to create a relaxing outdoor seating area.

Celebrate Community Spirit

  • Decorate with items that reflect the community's vibrant festivals and events, such as colorful textiles or festival-themed artwork.
  • Include a welcome book or guide that highlights local festivals, events, and hidden gems around Fort Myers Beach.

Blend Modern and Vintage Elements

  • Mix modern appliances and amenities with vintage decor pieces to create a unique and inviting space.
  • Use vintage items like old fishing nets, lanterns, or other coastal artifacts as decorative elements.

Focus on Comfort and Practicality

  • Ensure the space is well-equipped with amenities like beach towels, sunscreen, and beach gear to make guests' stays convenient.
  • Provide comfortable bedding and linens that are both stylish and practical for a beach vacation.

By incorporating these elements, you can create an Airbnb that not only reflects the unique style of Fort Myers Beach but also provides a welcoming and memorable experience for your guests.

Insider Tips

Local Attractions and Insider Tips for Fort Myers Beach, Florida

Top Attractions

Beaches and Parks

  • Fort Myers Beach: Enjoy seven miles of white sandy beaches, perfect for swimming, sunbathing, and shell collecting.
  • Lovers Key State Park: Known for its pristine shoreline, walking and cycling trails, and abundant wildlife. Ideal for picnics, kayaking, and sunset viewing.
  • Bowditch Point Park: A scenic park with beautiful views, great for relaxation and outdoor activities.
  • Lynn Hall Memorial Park: A popular spot for beach activities and events.

Cultural and Historical Sites

  • Mound House: Learn about the Calusa Native American tribe and explore the historic gardens and house. Guided kayak tours are also available.
  • Sanibel Historical Village & Museum: Discover the history of Sanibel Island, just a short drive from Fort Myers Beach.

Shopping and Dining

  • Times Square: A central hub for dining, shopping, and entertainment. Visit the Farmers Market, admire the iconic mural, and enjoy local food trucks.
  • Downtown Fort Myers Beach: Explore the bustling downtown area for a variety of restaurants, shops, and local events.

Nature and Wildlife

  • J.N. “Ding” Darling National Wildlife Refuge: A must-visit for nature lovers, offering stunning wildlife viewing opportunities on Sanibel Island.
  • Sanibel Captiva Conservation Foundation: Learn about conservation efforts and explore the natural beauty of the area.

Special Events and Festivals

  • ArtFest Fort Myers: An annual art festival held in February.
  • Fort Myers Beach Shrimp Festival: Celebrate seafood in March.
  • American Sand Sculpting Competition: Witness impressive sand sculptures in November and December.
  • Fort Myers Beach Christmas Boat Parade: Enjoy a festive boat parade in December.

Insider Tips

Getting Around

  • Public Transportation: Use the trolley or public buses to get around Fort Myers Beach and nearby attractions.
  • Biking: Rent bikes to explore the area, including the trails at Lovers Key State Park.

Local Favorites

  • Sunset Cruises: Take a stunning sunset cruise around Sanibel Island for breathtaking views.
  • Shell Hunting: Explore the beaches, especially Sanibel Island, for unique shells and other treasures.

Post-Hurricane Updates

  • Times Square Rebuilding: While the area is still rebuilding after Hurricane Ian, visitors can still enjoy local food trucks, the Farmers Market, and the new mural.

Additional Activities

  • Kayaking and Birding: Enjoy kayaking and birdwatching at various parks and nature reserves in the area.
  • Clinic for Rehabilitation of Wildlife (C.R.O.W.): Visit this clinic on Sanibel Island to learn about wildlife conservation and rehabilitation.

By providing these attractions and insider tips, your Airbnb guests will have a comprehensive guide to making the most of their visit to Fort Myers Beach.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Fort Myers Beach, Florida

To ensure a smooth and successful short-term rental business in Fort Myers Beach, Florida, several key practices should be implemented. Here are some practical tips:

Noise Regulations and Guest Communication

Inform your guests about the noise regulations and quiet hours to avoid any potential complaints or violations. Fort Myers Beach has strict noise regulations, and it is crucial to communicate these rules clearly in your rental agreement or welcome packet. Direct guests to contact the Lee County Sheriff’s Office at 239-477-1000 for any noise complaints.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the code of conduct and any specific rules or regulations that guests need to follow during their stay.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks and ensure that guests have all the necessary access codes before their arrival.

Parking Instructions with Photos

Include detailed parking instructions with photos to help guests navigate the parking area easily. This can prevent confusion and potential issues, especially if parking spaces are limited or have specific rules.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and ensure compliance with local regulations, thereby running a successful and hassle-free short-term rental business in Fort Myers Beach.

Local Vendors

Here is a brief list of house cleaning providers in the Fort Myers, Florida area, including those that serve Fort Myers Beach:

House Cleaning Providers

Molly Maid of Fort Myers

  • Offers customized cleaning plans, no contracts, and a 24-hour warranty.
  • Well-trained professionals using modern cleaning techniques.

Coastal Maids

  • Provides top-quality cleaning services in Fort Myers, Cape Coral, Estero, Bonita Springs, and Naples.
  • Customizable service packages including one-time, move-in/out, weekly, bi-weekly, and monthly cleanings.
  • Rigorously trained staff and a satisfaction guarantee.

MaidPro Fort Myers

  • Offers personalized and precise cleaning services in Fort Myers, Naples, and surrounding areas.
  • Uses a 49-Point Checklist™ to ensure thorough cleaning.
  • Customizable cleaning plans and various frequency options.

Extreme Maids

  • Licensed, bonded, and insured cleaners serving Fort Myers, Fort Myers Beach, Cape Coral, and other nearby areas.
  • Flat rate pricing, satisfaction guaranteed, and special requests accommodated.
  • High-quality work and excellent customer reviews.

These providers offer a range of cleaning services tailored to individual needs and preferences.

Management fees

Short-Term Rental Management Fees in Fort Myers Beach, Florida

In Fort Myers Beach, Florida, the fees for managing short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as MasterHost and Gulf Coast Property Management, offer comprehensive services including guest communication, marketing, and maintenance, which generally fall on the higher end of this range, often between 12% to 30%.

Basic services, which may include only the essentials like listing creation and booking management, can be more affordable, starting at around 10% of the rental revenue. Additionally, property owners may incur extra fees for services such as cleaning, repairs, and interior design, which can be billed separately or included in the overall management package. These fees ensure that the property is well-maintained and attractive to potential renters, maximizing the owner's revenue.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Fort Myers Beach should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Fort Myers Beach.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for Florida