Airbnb & VRBO Performance in Ferguson Missouri.

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Ferguson, Missouri: Airbnb & VRBO Vacation Rental Market Overview

markdownDespite the evolving and sometimes stringent regulatory landscape in Missouri, short-term rental markets in various cities, including potential opportunities in areas like Ferguson, continue to show promise for investors who navigate the regulations effectively and capitalize on local demand.

Market overview

Thriving Short-Term Rentals in Ferguson, Missouri: A Promising Outlook

While specific data for Ferguson, Missouri, is not readily available in the provided sources, the broader context of short-term rental performance in Missouri and neighboring cities suggests a positive trend. Despite the introduction of new regulations in nearby St. Louis, which include permit requirements, a 3% per-night fee, and strict enforcement measures, the demand for short-term rentals remains robust.

In general, Missouri's short-term rental market is characterized by strong occupancy rates and growing revenue. For instance, cities with attractive features such as historical significance, outdoor activities, or vibrant local scenes tend to have high occupancy rates, often above 70% as seen in other favorable markets.

While Ferguson's specific metrics are not detailed, the overall optimism in the short-term rental sector, coupled with the state's efforts to regulate and stabilize the market, indicates a promising environment for investors and hosts. As with other locations, success in Ferguson would likely depend on factors such as the property's location, amenities, and compliance with local regulations.

Short Term Regulations

Short-Term Rental Regulations in St. Louis, Missouri for 2024

Since the provided sources do not mention Ferguson, Missouri specifically, but rather focus on St. Louis, Missouri, here are the regulations for St. Louis, which may serve as a reference or example for other cities in Missouri.

Title: Short-Term Rental Regulations in St. Louis, Missouri for 2024

Regulations:

Permit Requirements

  • Short-term rental operators must obtain a city-issued permit for each property they operate.
  • Permits may only be issued to individuals, not LLCs, with a maximum of four permits per person.
  • Operators must pay a $150 fee for each permit application.

Eligibility and Restrictions

  • Properties that have received tax-increment financing for improvements are ineligible to operate as short-term rentals.
  • STR owners in areas zoned for single-family residential use must go through public conditional use hearings to apply for a permit.

Multi-Unit Buildings

  • The law limits the percentage of units within a multi-unit building that can operate as short-term rentals:
  • 2 dwelling units: Up to 2 short-term rentals.
  • 3 dwelling units: No more than 1 short-term rental.
  • 4 dwelling units: No more than 1 short-term rental.
  • 5-23 dwelling units: No more than 25% of the total units.
  • 24+ dwelling units: No more than 12.5% of the total units.

Minimum Stay and Prohibited Activities

  • A minimum stay of two nights is required to reduce the number of parties held at STR properties.
  • Single-night stays and parties are prohibited.

Agent Requirement

  • Operators must designate an agent who can respond to any issues in person within an hour, 24 hours a day, seven days a week.

Tax Compliance

  • Short-term rental hosts are subject to state sales and lodging taxes, as well as the city’s hotel-motel room tax.
  • Hosts are responsible for collecting these taxes from their guests and remitting them to the proper tax authorities.

Enforcement and Penalties

  • Short-term rental marketplaces are prohibited from completing bookings for properties without permit numbers and must delist properties that have had their permits revoked.
  • Owners who receive three violation notices within 24 months may be fined and have their permit revoked for up to a year.

Public Safety and Neighborhood Integrity

  • Operators must ensure that the use of the premises by short-term rental occupants does not disrupt the neighborhood or interfere with the rights of neighboring property owners to the quiet enjoyment of their properties.
  • Properties must meet health and safety codes, including having functioning smoke detectors.

Public Disclosure

  • The city will post all short-term rental addresses on a city website and track STR violations and legal infractions.
Neighborhood Performance

Title: Top Neighborhoods for Airbnb Investments in St. Louis, Missouri (Relevant to the St. Louis Area)

While the specific query is about Ferguson, Missouri, the provided sources do not include detailed information on Ferguson itself. However, since Ferguson is part of the larger St. Louis metropolitan area, here are some of the top neighborhoods in St. Louis that generate significant Airbnb revenue and their appeal to guests:

1. Tower Grove South

  • Annual Revenue: $31,646
  • Occupancy Rate: 85%
  • Average Daily Rate: $86
  • Appeal: Tower Grove South is a vibrant and eclectic neighborhood with a perfect blend of urban convenience, stunning architecture, and a thriving local community. Its central location provides easy access to major highways and public transportation, making it an ideal base for exploring St. Louis.

2. Soulard

  • Annual Revenue: $31,515
  • Occupancy Rate: 78%
  • Average Daily Rate: $101
  • Appeal: Soulard is a historic neighborhood just south of downtown St. Louis, known for its rich history, lively atmosphere, and proximity to key attractions. It offers a unique experience with its historic charm and easy access to the city's main areas.

3. St. Louis Hills

  • Annual Revenue: $27,100
  • Occupancy Rate: 69%
  • Average Daily Rate: $119
  • Appeal: St. Louis Hills is a charming neighborhood that offers a blend of residential tranquility and urban convenience. It is highly convenient, with easy access to major highways and public transportation, making it ideal for both short-term and long-term renters.

4. Central West End

  • Annual Revenue: $27,293
  • Occupancy Rate: 71%
  • Average Daily Rate: $91
  • Appeal: The Central West End is a popular area known for its upscale amenities, vibrant nightlife, and proximity to Forest Park, one of the largest urban parks in the United States. Its central location and diverse attractions make it highly appealing to visitors.

5. Forest Park South East

  • Annual Revenue: $26,300
  • Occupancy Rate: 72%
  • Average Daily Rate: $113.8
  • Appeal: Forest Park South East is a hidden gem bordering the iconic Forest Park. It offers a prime location, diverse attractions, and a thriving community, making it an ideal base for visitors to explore St. Louis. The neighborhood is well-connected to the rest of the city via major highways and public transportation.

These neighborhoods are highly attractive due to their unique blend of urban convenience, historical charm, and proximity to major attractions in St. Louis, making them ideal for Airbnb investments.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Ferguson, Missouri

Define Your Property's Aesthetic

  • Align your furniture choices with the local style and market demand in Ferguson. Consider the city's cultural and historical context to create a unique and authentic atmosphere.

Prioritize the Bedroom

  • Focus on ensuring a comfortable sleeping environment. Invest in a good mattress, soft sheets, new pillows, and quality bedding. Opt for beds that are accessible, ideally not exceeding 23 inches in height to accommodate guests with mobility disabilities.

Minimalistic Furnishing

  • Adopt the two-thirds rule: remove one-third of the furnishings you would normally have in each space to maintain a clean and functional environment. Store or temporarily remove excess items to avoid clutter.

Opt for Modular and Multifunctional Furniture

  • Choose furniture that serves multiple purposes, such as sectionals with moveable ottomans, pull-out sofas, and coffee tables with lift mechanisms. This maximizes space and accommodates more guests.

Prioritize Lighting

  • Use a mix of lighting types to create different ambiance settings. Ensure there is adequate lighting for both private and social spaces, including work areas and reading nooks.

Select Performance Fabrics

  • Use durable and low-maintenance upholstery fabrics that can withstand frequent use. Avoid delicate materials like silk and linen; instead, opt for performance fabrics that are easy to clean and maintain.

Create Cohesive Spaces

  • Maintain a consistent color palette throughout the property to create a cohesive look. Use similar colors and textures in each room to tie the space together.

Ensure Accessibility and Comfort

  • Choose furniture that is accessible and comfortable for a wide range of guests, including those with disabilities. Ensure there is enough space to comfortably walk between furniture pieces.

Add Local Touches

  • Incorporate elements that reflect Ferguson's unique style and culture. This could include local artwork, decorative items, or furnishings that resonate with the community's history and vibe.

Use Low-Maintenance Decor

  • Utilize low-maintenance decor such as faux plants, which are ideal for Airbnb settings as they do not require regular upkeep.

Create Social and Private Spaces

  • Designate areas for socializing, such as a kitchen with bar stools, and private spaces like reading nooks. This ensures guests have options for different activities and moods.
Insider Tips

Discovering Ferguson, Missouri: Local Attractions and Insider Tips

Local Attractions

Parks and Recreation

  • Ferguson Parks: With nearly 110 acres spread across 11 parks, Ferguson offers an expansive system of public recreation space. Don't miss the Splash at Wabash Aquatic Center for a refreshing summer experience.

Annual Events

  • Ferguson Farmers’ Market: Held every Saturday from May to October, this award-winning market features live music, a festive family atmosphere, and a variety of local produce and products.
  • Northern Lights Festival: Celebrate the holiday season with this iconic December event, featuring a Christmas Market Under the Stars, live holiday music, and a lighted holiday parade.
  • Ferguson StreetFest: North St. Louis County’s largest annual outdoor music festival, known for great live music, fun events, and mouthwatering food vendors, held in September.
  • Independence Day Celebration: Enjoy a parade, festival, and fireworks at January-Wabash Park, complete with kid-friendly attractions like pony rides and a petting zoo.

Shopping and Dining

  • Ferguson Citywalk: Explore ten pedestrian-friendly blocks along Florissant Rd, Airport Rd, and Church St, home to a wide array of restaurants, specialty shops, art & music venues, and quality service businesses.
  • The Taste In Ferguson: A tasting event highlighting local restaurants, food, music, art, and children's activities.

Cultural and Historical Sites

  • Plaza at 501: A central location for many events, including free summer concerts, the Ferguson Farmers’ Market, and the Juneteenth celebration.
  • Ferguson Municipal Public Library: One of several independent community libraries in St. Louis County, offering a variety of resources and community programs.

Insider Tips

Getting Around

  • Pedestrian-Friendly Areas: Ferguson Citywalk is highly walkable, making it easy to explore the local shops, restaurants, and attractions on foot.

Local Favorites

  • Seasonal Events: Make sure to check the city's event calendar to catch seasonal events like the Ferguson Farmers’ Market and the Northern Lights Festival.
  • Community Engagement: Participate in the city's vibrant community by attending local festivals and markets, which often feature live music and family-friendly activities.

Hidden Gems

  • St Stephen's Episcopal Church: A historic church that offers a serene and culturally rich experience.
  • Montrey's Cigar Lounge: A unique spot for cigar enthusiasts, providing a relaxed atmosphere.

Tips for Families

  • Kid-Friendly Activities: Many events, such as the Independence Day celebration and the Ferguson StreetFest, include pony rides, petting zoos, and other kid-friendly attractions.

By sharing these local attractions and insider tips, you can help your Airbnb guests make the most of their visit to Ferguson, Missouri.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Ferguson, Missouri

To ensure the success and smooth operation of a short-term rental business in Ferguson, Missouri, several practical tips can be implemented. First, it is crucial to comply with local noise regulations by informing guests about quiet hours through clear communication in the rental listing and a digital or physical house manual. This manual should also include essential instructions, Wi-Fi passwords, and other pertinent details to enhance the guest experience.

A simplified check-in process can be achieved by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, providing detailed parking instructions accompanied by photos can help avoid confusion and ensure a seamless arrival experience.

By adhering to these tips, hosts can maintain a positive relationship with the local community, ensure guest satisfaction, and ultimately maximize their rental income. Compliance with local regulations, such as those outlined in St. Louis and other Missouri cities, is also vital to avoid penalties and legal issues.

Local Vendors

Here is a brief list of house cleaning, repair, or maintenance providers in Ferguson, Missouri:

House Cleaning Services

  • Z Best Cleaning Service: Specializes in quality, meticulous cleaning for residences, professional practices, and business offices.
  • Various Providers Listed on Angie's List: Includes multiple house cleaners in Ferguson, MO, with real reviews and ratings.
  • Providers on Thumbtack: A list of house cleaning services rated by the Ferguson, MO community.
  • Providers on Yellow Pages: A collection of house cleaning services in Ferguson, MO, with reviews, photos, and contact information.
  • Providers on Porch: A list of the best house cleaning services in Ferguson, MO, including details on cost, licenses, and reviews.

Note

While the listed sources primarily focus on house cleaning services, they may also offer or connect you with other maintenance or repair services. However, specific repair or maintenance providers beyond cleaning are not explicitly mentioned in the sources.

Management fees

Short-Term Rental Management Fees in Ferguson, Missouri: A Breakdown

In Ferguson, Missouri, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum. This level of service ensures that all aspects of the rental property are managed professionally, from attracting tenants to handling day-to-day maintenance and repairs. On the other hand, basic services that may only include rent collection and minimal oversight will generally cost less. Additionally, property owners may incur extra fees for services like cleaning, repairs, or design enhancements, which can further impact the overall cost of management.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Ferguson should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Ferguson.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Missouri