Airbnb & VRBO Performance in Evanston Illinois.

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Evanston, Illinois: Airbnb & VRBO Vacation Rental Market Overview

Evanston, Illinois is seeing a robust short-term rental market, with a variety of flexible and convenient options available, including fully furnished units and a range of amenities, making it an attractive choice for travelers and digital nomads.

Market overview

Thriving Short-Term Rental Market in Evanston, Illinois

Evanston, Illinois, is experiencing a robust short-term rental market, catering to a diverse range of travelers and professionals. With 81 short-term rentals available, the city offers flexible and convenient options for those seeking temporary accommodations. The average price range for these short-term rentals spans between $1,500 and $3,563 per month, indicating a strong demand for such services.

While specific occupancy rates for short-term rentals in Evanston are not provided, the city's overall rental market is vibrant, with renters occupying 44% of the local housing units and a rental vacancy rate of 7.1%. The presence of fully furnished rentals with amenities like WiFi, dedicated work spaces, and pet-friendly options on platforms such as Airbnb further enhances the attractiveness of Evanston as a short-term rental destination. This dynamic market makes Evanston an appealing choice for both investors and temporary residents.

Short Term Regulations

Short-Term Rental Regulations in Evanston, Illinois for 2024

Licensing Requirements

  • To legally operate a short-term rental, hosts must obtain a license from the City of Evanston. This license is subject to specific conditions and requirements.

Application and Approval Process

  • The licensing process involves submitting detailed information about the rental property, including its location, size, and available amenities.
  • If the property is not the owner's primary residence (defined as occupancy more than 50% of the year), the host must appear before the Planning and Development Committee for license approval.

Required Documents

  • Proof of ownership or a valid rental agreement for the property
  • Evidence of liability insurance coverage
  • Documentation of business registration.

Notifications and Public Hearings

  • Hosts must provide proof of mailed notices to owners within a 250-foot radius of the rental property prior to the Planning and Development Committee meeting.

Listing Requirements

  • The Evanston license number must be included in the rental listing.

Occupancy Limits

  • No dwelling unit can be occupied by more than three unrelated persons unless the landlord has a valid lodging establishment license.

Compliance with City Codes

  • Short-term rental operations must comply with all applicable city codes, including building, fire, and safety codes.

Inspections

  • Short-term rental properties may be subject to mandatory inspections to ensure compliance with city regulations.

Moratorium on New Licenses

  • New licenses for vacation rentals that are not owner-occupied have been frozen for up to a year as the city seeks a third-party service for monitoring, compliance, and code enforcement.

Tax Compliance

  • Hosts must comply with the city’s 7.5% vacation rental tax.

Record-Keeping

  • Hosts are required to maintain proper records as part of the regulatory compliance.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Evanston, Illinois

While specific neighborhood-level data for Evanston, Illinois, is not provided in the sources, we can infer the appeal and revenue potential of Evanston as a whole and highlight some general reasons why it is an attractive location for Airbnb guests.

Why Evanston is Appealing for Guests

  • Proximity to Northwestern University: Evanston's location near Northwestern University makes it a popular destination for parents, alumni, and prospective students, driving a steady demand for short-term rentals.
  • Vibrant Downtown Area: The city boasts a vibrant downtown with numerous restaurants, shops, and cultural attractions, enhancing the guest experience.
  • Access to Chicago: Evanston's proximity to Chicago makes it an attractive option for those who want to explore the city without the high costs of staying in Chicago itself.

General Neighborhood Appeal

While specific neighborhoods in Evanston are not detailed, here are some general insights:

Central Evanston

  • This area is likely to be highly appealing due to its proximity to the downtown area, restaurants, and shops.
  • Guests can easily access public transportation to Chicago, making it a convenient option.

North Evanston

  • Although technically part of Skokie, the North Evanston area extends into Evanston and is known for its residential charm and family-friendly environment.
  • This area could attract families and those looking for a quieter, yet still convenient, stay.

South Evanston

  • This area might offer a mix of residential and commercial properties, providing a balanced experience for guests.
  • It could be appealing for those who want to be close to the lakefront and parks.

Revenue Potential

  • According to Airbtics, a typical host in Evanston can generate an annual revenue of around $35,000, with an average daily rate of $211 and an average occupancy rate of 60%.

In summary, while specific neighborhood data is limited, Evanston's overall appeal due to its proximity to Northwestern University, vibrant downtown, and access to Chicago makes it a lucrative market for Airbnb hosts.

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Design Tips

Creating an Inviting Airbnb in Evanston, Illinois: Design and Furnishing Tips

Entryway

  • First Impressions Matter: Ensure the entryway is welcoming and thoughtfully designed. Add elements like a stylish console table, a mirror, and some greenery to make guests feel special.
  • Organized and Clean: Keep the entryway organized with a place for guests to hang their coats and store their bags.

Living Room

  • Lighting Control: Install lamps and dimmer switches to provide flexible lighting options that can adjust to different moods and activities.
  • Comfortable Seating: Include plush blankets, pillows with various fill options, and a pouf for a cozy seating arrangement.
  • Functional Layout: Design the room to facilitate conversation and comfort. Use swivel chairs and occasional tables to ensure everyone has a place to put their drinks.
  • Cozy Nooks: Create a reading nook with a lamp directly over a chair for a relaxing experience.

Bedroom

  • Luxurious Bedding: Offer high-quality bedding with extra layers stored in the closet for guest convenience. Use ribbons to mark unused bedding for easy identification.
  • Pillow Variety: Provide two sleeping pillows per guest with different fill options, such as foam-filled or down alternative.
  • Temperature and Lighting Control: Install ceiling fans and offer bedside tables with lamps, including options with USB ports or wireless charging features.
  • Blackout Shades: Ensure blackout shades are available to cater to different sleep preferences.

General Design Elements

  • Local Touches: Incorporate elements that reflect Evanston's unique style, such as local artwork, greyscale walls, and rustic accents.
  • Cleanliness and Maintenance: Maintain high cleanliness standards and ensure timely maintenance to keep the property in excellent condition.
  • Amenities: Provide amenities like high-speed WiFi, fully-stocked kitchens, and outdoor spaces such as BBQ areas or patios to enhance the guest experience.
  • Family and Pet-Friendly: If applicable, include family-friendly amenities like high chairs and travel cribs, and pet-friendly features to cater to a broader range of guests.

Additional Tips

  • Compliance with Regulations: Ensure the property complies with Evanston's short-term rental regulations, including obtaining necessary licenses and adhering to health and safety standards.
  • Guest Feedback: Pay attention to guest reviews and feedback to continuously improve the design and amenities of your Airbnb.
Insider Tips

Discover Evanston, Illinois: Local Attractions and Insider Tips

Top Restaurants

  • Alcove Evanston: A contemporary American bistro with a cozy atmosphere.
  • Koi Fine Asian Cuisine & Lounge: For a taste of Asian fusion.
  • The Barn Steakhouse: A classic steakhouse experience.
  • Peckish Pig: Known for its gastropub fare and craft beers.
  • Oceanique: Fine dining with a focus on seafood.
  • Campagnola: Italian cuisine in a warm, inviting setting.
  • Found Kitchen and Social House: Creative farm-to-table dining.

Hospitals and Healthcare

  • NorthShore Evanston Hospital
  • Amita Health Saint Francis Hospital Evanston
  • Northwestern Medicine
  • Ascension Saint Francis Hospital.

Recreation, Museums, and Shopping

Museums

  • Block Museum of Art & Pick-Stagier Concert Hall: Features exhibitions, educational programs, and a film series.
  • Halim Time & Glass Museum: A unique museum showcasing time and glass art.
  • Mitchell Museum of the American Indian: Dedicated to Native American history and culture.
  • Frances Willard House Museum: Historical home of the famous temperance leader.
  • American Toby Jug Museum: A quirky museum featuring toby jugs.

Parks and Beaches

  • Dawes Park: A scenic park with walking trails and picnic areas.
  • Merrick Rose Garden: Beautiful gardens perfect for a stroll.
  • Lee St. and Clark St. beaches: Enjoy the shores of Lake Michigan.
  • Grosse Point Lighthouse at Central Street Beach: A historic lighthouse with stunning views.

Shopping Districts

  • Davis Street Shops & Restaurants: Central shopping area with a variety of stores and eateries.
  • Westfield Old Orchard Shopping Center: A large shopping mall with numerous stores.
  • Central Street: Specialty shops and restaurants clustered around the Central Street Metra station.
  • Dempster Street: Over 60 shops just off the Dempster "L" stop.
  • Main Street: Independent boutiques and restaurants near a CTA and Metra stop.

Other Attractions

  • Northwestern University: Explore the campus, attend a class, or enjoy student performances.
  • McGaw YMCA: Offers various fitness programs and facilities.
  • Evanston History Center: Learn about the city's rich history.
  • Welsh-Ryan Arena and Ryan Field: Catch a sports game at Northwestern University.

Insider Tips

Getting Around

  • Use the Metra and "L" stops to navigate the city easily.
  • The Howard Street CTA station is a key transfer point for Red, Purple, and Yellow line trains.

Local Events

  • Check the Downtown Evanston website for special events and offers.
  • PlanIt Purple for updates on events hosted on the Northwestern campus.

Filming Locations

  • Evanston has been a filming location for several movies, including Sixteen Candles, Uncle Buck, and Home Alone 3. Look out for familiar spots around the city.

Nearby Attractions

  • O’Hare International Airport and Midway International Airport are convenient for travel.
  • Explore Chicago's attractions such as the Shedd Aquarium, The Field Museum, and the Willis Tower, all within a short drive or train ride.

By providing these local attractions and insider tips, your guests will have a comprehensive guide to enjoying all that Evanston, Illinois, has to offer.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Evanston, Illinois

To ensure a smooth and successful short-term rental business in Evanston, Illinois, several practical tips can be invaluable. First, it is crucial to adhere to and communicate local noise regulations to your guests. Informing them about quiet hours through clear signage and inclusion in your house manual helps maintain a respectful environment for both your guests and neighboring residents.

Creating a comprehensive digital and physical house manual is essential. This manual should include detailed instructions on how to use appliances, Wi-Fi passwords, and other essential information about the property. This not only enhances the guest experience but also reduces the likelihood of misunderstandings and unnecessary inquiries.

Streamlining the check-in process is another key aspect. Utilizing smart locks eliminates the need for physical key exchanges, making the arrival process seamless and convenient for guests. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate any parking challenges, reducing potential stress and ensuring a positive start to their stay.

By implementing these strategies, you can enhance guest satisfaction, reduce operational hassles, and ensure your short-term rental business in Evanston operates efficiently and in compliance with local regulations.

Local Vendors

Here is a brief list of house cleaning providers in Evanston, Illinois:

House Cleaning Services in Evanston, IL

MaidPro Evanston

  • Offers personalized, precise cleaning services using a 49-Point Checklist™.
  • Services include kitchen, bathroom, floor, and dusting cleaning.
  • Serves Evanston, Chicago (Rogers Park & West Ridge neighborhoods), and other North Shore areas.
  • Employees undergo thorough background checks and are bonded and insured.

Kulas Maids

  • Provides residential and commercial cleaning services in Evanston and the Chicago North Suburbs.
  • Offers standard and extended cleaning services with a team of highly skilled maids.
  • Has been serving the area for over 35 years.

The Maids

  • Uses a proprietary 22-Step Cleaning Process to create a healthier environment.
  • Specializes in cleaning with HEPA filtration vacuums and disinfecting high-touch areas.
  • Offers various cleaning plans, including specialty services like window cleaning and upholstery care.
  • Serves Evanston, Highland Park, Lincolnwood, and other North Shore areas.

For additional options, you can also refer to the list of house cleaning services compiled on platforms like Care.com and Angi, which include multiple local providers.

Management fees

Short-Term Rental Management Fees in Evanston, Illinois: A Breakdown

In Evanston, Illinois, managing a short-term rental property can incur management fees that typically range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, pricing optimization, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income. In contrast, basic services that may only include listing creation, calendar management, and minimal guest support might cost less, usually around 10% to 15% of the rental revenue. Additionally, hosts may incur extra fees for services like cleaning, repairs, and interior design improvements, which can further impact the overall cost of managing a short-term rental property in Evanston.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Evanston should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Evanston.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Illinois