Airbnb & VRBO Performance in East Orange New Jersey.

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East Orange, New Jersey: Airbnb & VRBO Vacation Rental Market Overview

Despite stringent regulations, East Orange, New Jersey, remains a promising market for short-term rentals, with steady demand, particularly during peak seasons and near educational institutions, although hosts must navigate strict licensing and zoning requirements.

Market overview

Thriving Despite Regulations: East Orange's Short-Term Rental Market

Despite the stringent regulations in place, the short-term rental market in East Orange, New Jersey, shows promising signs of resilience and demand. Although the city only permits short-term rentals in specific non-residential zones, such as business and mixed-use districts, and limits rentals to 180 days per year, there is still a steady demand for these accommodations. The average nightly rate for Airbnb listings in East Orange stands at $97, indicating a viable market for hosts who navigate the regulatory landscape successfully. The peak season, which spans from late spring to summer, sees higher occupancy rates and potentially higher rental prices, driven by the city's proximity to New York City and its rich cultural and historical attractions. While the regulatory environment is challenging, hosts who comply with the rules can capitalize on the city's unique blend of urban and suburban living, making East Orange an attractive, though competitive, market for short-term rentals.

Short Term Regulations

Short-Term Rental Regulations in East Orange, New Jersey for 2024

Licensing and Registration

  • Obtain a short-term rental license from the City of East Orange Division of Code Enforcement, which involves submitting an application, paying a fee, and passing an inspection.

Zoning Restrictions

  • Ensure the property is located in a zone that allows short-term rentals. Currently, short-term rentals are only permitted in non-residential zones such as business and mixed-use districts.

Operational Limits

  • Limit rentals to a maximum of 180 days per year.

Contact and Communication

  • Designate a local contact person, such as a co-host or property manager, who can respond to any issues within 2 hours.

Guest Information

  • Provide guests with a copy of the short-term rental license and house rules.

Compliance with Codes

  • Comply with all building, fire, health, and safety codes.

Annual Rent Roll Registration

  • File an annual rent roll registration with the Department of Property Maintenance by September 1st each year, which includes:
  • A list of all rental units and current rents
  • A sworn affidavit attesting to the accuracy of the information
  • A $100 filing fee, with late penalties ranging from $300-$1000 for submissions after September 1st.

Zoning Permit or Variance

  • Consult with the city's zoning office to confirm whether short-term rentals are allowed for the specific property. A zoning permit or variance may be required.

Prohibited Uses

  • Short-term rentals are not explicitly permitted in residential zones and may be considered a change of use under the city's zoning code.

Enforcement

  • The city strictly enforces short-term rental rules, with potential fines and legal action for non-compliance. Hosts have reported receiving cease and desist orders and hefty fines for operating without proper approvals.
Neighborhood Performance

Top Revenue-Generating Neighborhoods for Airbnb in East Orange, New Jersey

Neighborhoods

Watsessing Park

  • Appeal: Watsessing Park is one of the most frequently booked neighborhoods in East Orange. It offers a mix of residential comfort and easy access to local amenities. Guests appreciate the tranquil atmosphere and the proximity to parks and recreational areas.

Lower Roseville

  • Appeal: Lower Roseville is another highly sought-after area, known for its convenient location and diverse range of accommodations. Guests like the neighborhood's balance of urban amenities and suburban tranquility, making it ideal for both short and long-term stays.

Fairmount

  • Appeal: Fairmount is a popular choice due to its central location and accessibility to major attractions. It provides a range of vacation rentals, from apartments to houses, many of which feature dedicated workspaces, free parking, and other desirable amenities. The neighborhood's vibrant community and proximity to public transportation make it highly appealing to guests.

Why These Neighborhoods Are Appealing

  • Location and Accessibility: All three neighborhoods offer excellent access to public transportation, making it easy for guests to travel to nearby cities like New York City and Newark.
  • Amenities and Comfort: These areas are well-equipped with modern amenities such as free parking, WiFi, air conditioning, and dedicated workspaces, which cater to the needs of various types of travelers, including families, business travelers, and digital nomads.
  • Local Attractions: Guests can enjoy proximity to top sights like Branch Brook Park, Thomas Edison National Historical Park, and the Cathedral Basilica of the Sacred Heart, enhancing their overall stay experience.
  • Family-Friendly and Pet-Friendly Options: Many rentals in these neighborhoods are family-friendly and pet-friendly, providing a welcoming environment for all types of travelers.
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Design Tips

Creating an Inviting Airbnb in East Orange, New Jersey: Tips for Furnishing and Design

Reflecting the City's Unique Style

1. Incorporate Local History and Culture

  • Add decorative elements that reflect East Orange's rich history, such as vintage maps, historical photographs, or artifacts related to its founding and industrial past.
  • Highlight the city's significant African American and Caribbean American heritage through artwork, textiles, and cultural artifacts.

2. Use Shade Tree Inspiration

  • East Orange is known for its shade trees, so incorporate natural elements like wood accents, leaf-patterned textiles, and plenty of greenery into your design.
  • Choose furniture with a natural, earthy feel to complement the city's arboreal charm.

3. Industrial Chic

  • Pay homage to East Orange's industrial section, Ampere, by using industrial-chic decor such as exposed brick, metal accents, and vintage industrial lighting.
  • Incorporate elements like old machinery parts or signs that reflect the city's manufacturing history.

4. Residential Suburb Aesthetic

  • Since East Orange is mainly a residential suburb, focus on creating a cozy and welcoming atmosphere with comfortable furnishings and warm color schemes.
  • Use plush carpets, soft lighting, and inviting textiles to make the space feel like a home.

5. Community-Centric Design

  • Include local amenities and guides to help guests explore the city, such as maps of Elmwood Park, the Elmwood Branch of the East Orange Public Library, and other local attractions.
  • Provide recommendations for local restaurants, shops, and cultural events to enhance the guest experience.

6. Cultural Art and Textiles

  • Decorate with artwork and textiles that reflect the diverse cultural influences in East Orange, such as Haitian, Jamaican, and Guyanese art and fabrics.
  • Use vibrant colors and patterns to create a lively and inclusive atmosphere.

7. Modern Comforts with Vintage Touches

  • Balance modern amenities with vintage touches to create a unique and inviting space.
  • Mix contemporary furniture with antique pieces or vintage decor to reflect the city's blend of old and new.

8. Outdoor Spaces

  • If your Airbnb has an outdoor space, design it to reflect the city's greenery. Add plants, a small garden, or a cozy patio area.
  • Use outdoor furniture that is both functional and aesthetically pleasing, such as wooden benches or a hammock under a shaded area.

By incorporating these elements, you can create an Airbnb that not only provides comfort and convenience but also celebrates the unique style and history of East Orange, New Jersey.

Insider Tips

Discovering East Orange, New Jersey: Local Attractions and Insider Tips

Local Attractions

Parks and Recreation

  • Soverel Park: A popular recreational area featuring sports fields, playgrounds, and open spaces. Ideal for families, athletes, and leisurely strolls.
  • Elmwood Park: Known for its peaceful and scenic setting, perfect for picnics, relaxation, and outdoor activities.
  • Watsessing Park: A historic park with walking paths, sports facilities, and a playground. Famous for its blooming cherry blossoms in the spring.
  • Columbian Playground: A dedicated space for children’s play and recreation, offering safe and engaging play equipment.
  • Oval Park: Features basketball courts, baseball fields, and open areas for various activities. A hub for local sports teams and community gatherings.
  • Haire Park: A smaller but cherished green space for relaxation and leisurely activities.

Cultural and Educational Sites

  • East Orange Public Library: A cornerstone of the community offering books, programs, workshops, and community events. It also houses one of the surviving Carnegie Libraries, the Elmwood Branch.
  • Jersey Explorer Children’s Museum: Provides an interactive and educational experience for children with hands-on exhibits on science, history, and culture.
  • Cicely L. Tyson Community School of the Performing and Fine Arts: A hub for artistic excellence, offering programs in music, dance, theater, and visual arts. Often hosts public performances and cultural events.

Other Attractions

  • Branch Brook Park Roller Skating Center: While technically in Newark, it's close enough to East Orange and offers a fun family skating experience, especially during winter break.

Insider Tips

Community Events

  • Check local event listings for workshops, conferences, and unique events like live jazz and burlesque nights or holiday pop-up shops.

Outdoor Activities

  • For nature lovers, consider visiting the nearby South Mountain Reservation, which features attractions like Hemlock Falls and the Rahway River.

Local History

  • Explore the historical roots of East Orange by visiting the Elmwood Branch of the East Orange Public Library, one of the surviving Carnegie Libraries.

Family-Friendly Activities

  • The Jersey Explorer Children’s Museum is a must-visit for families, offering a fun and educational environment for children.

Dining and Nightlife

  • While East Orange itself may not have a vibrant nightlife, nearby cities like Newark and New York offer a wide range of dining and entertainment options. Recommend popular spots in these areas for guests looking for more activity.

By providing these attractions and tips, you can ensure your guests have a memorable and engaging experience in East Orange, New Jersey.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in East Orange, New Jersey

To ensure a smooth and successful short-term rental business in East Orange, New Jersey, several practical tips can be implemented:

Noise Regulations and Quiet Hours

Inform your guests about the city's noise regulations and quiet hours to avoid any potential issues. Include a section in your house manual detailing the quiet hours and the consequences of violating them. This helps maintain a good relationship with neighbors and avoids any fines or penalties.

Digital and Physical House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the house rules, including noise regulations, to ensure guests are well-informed and compliant.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to use the smart locks and ensure they have all necessary access codes before their arrival.

Parking Instructions with Photos

Include detailed parking instructions in your house manual, accompanied by photos to help guests understand where and how to park. This can prevent confusion and potential parking violations, especially in areas with limited or restricted parking.

By implementing these tips, you can enhance the guest experience, reduce potential issues, and maintain compliance with local regulations, ultimately contributing to a successful and stress-free short-term rental business in East Orange, New Jersey.

Local Vendors

Here is a brief list of house cleaning, repair, or maintenance providers in East Orange, New Jersey:

House Cleaning Services

  • My Serenity Cleaning Service: Offers comprehensive commercial and residential cleaning, including deep cleaning, move-in and move-out cleaning, housekeeping services, Airbnb cleaning, and organization services.
  • Bella House Cleaning LLC: One of the top-rated house cleaning services in the area.
  • Spiffy Cleaning Services: Another highly-rated house cleaning service in East Orange.
  • Jaraes Cleaning Solutions: Provides various house cleaning services, including deep cleaning and specialized cleanings.
  • KEI Cleaning: Offers a range of house cleaning services, including basic and deep cleaning.

Individual Cleaners and Agencies

  • Care.com Cleaning Services: Lists multiple individual cleaners and agencies offering house cleaning services, with rates starting at $20.25/hr.

Additional Services

  • Stephany Cleaning Services: Provides basic cleaning, post-construction cleaning, and maintenance cleaning. They also offer commercial janitorial services and deep disinfecting.

These providers offer a variety of cleaning services to cater to different needs and preferences in East Orange, NJ.

Management fees

Short-Term Rental Management Fees in East Orange, New Jersey

In East Orange, New Jersey, the fees for managing short-term rentals, such as those listed on Airbnb, can vary significantly based on the level of service provided. Typically, these management fees range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive services like guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often around 20% to 30%.

Basic service packages, which may only include essential management tasks, can be more affordable, potentially starting at around 10% of the rental income. Additionally, hosts may incur extra fees for services such as cleaning, repairs, or design enhancements, which can further impact the overall cost of management. It is crucial for hosts to carefully evaluate the services included and the associated fees to ensure they align with their needs and budget.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in East Orange should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in East Orange.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for New Jersey