Airbnb & VRBO Performance in Detroit Michigan.

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Detroit, Michigan: Airbnb & VRBO Vacation Rental Market Overview

Despite regulatory challenges and population decline, Detroit's short-term rental market remains vibrant, with an average nightly rate of $115 and annual revenues of $21,674 per listing, offering opportunities for hosts and investors.

Market overview

Detroit's Short-Term Rental Market: Opportunities and Challenges

Despite some challenges, Detroit's short-term rental market shows promising aspects. While the city is experiencing a population decline, which is projected to affect the demand for vacation rentals, there are still opportunities for growth and profit. The average nightly rate for a Detroit Airbnb was $132 as of 2019, indicating a viable income stream for hosts.

In terms of occupancy, Detroit's short-term rental market faces some hurdles, but it remains a budget-friendly option for investors. The city's regulations, including a limit of 90 total rental days per year and occupancy limitations, help maintain a balance between short-term rentals and residential integrity.

Overall, Detroit's affordability, with a median 20% home down payment of just $26,990, makes it an attractive option for investors looking to enter the short-term rental market. While there are regulatory and demographic challenges to navigate, the existing framework and market dynamics suggest that Detroit can still be a profitable and viable destination for short-term rental investments.

Short Term Regulations

Short-Term Rental Regulations in Detroit, Michigan for 2024

Licensing and Registration

  • Short-Term Rental License: Obtain a license from the Buildings, Safety Engineering, and Environmental Department (BSEED) at a cost of $500 per year. This license is essential for legally renting out a property on platforms like Airbnb or VRBO.

Zoning and Permits

  • Zoning Ordinances: Comply with Detroit's zoning laws, which dictate where short-term rentals are allowed and the criteria properties must meet. Hosts may need to secure permits related to building, fire safety, or other relevant aspects.

Rental Days Limitation

  • Annual Rental Days Limit: Hosts cannot rent out their homes for more than 90 total days per year.

Occupancy Limits

  • Maximum Occupancy: No more than 10 people are allowed in a rental property at any given time.

Safety and Health Standards

  • Regular Safety Inspections: Properties must meet health and safety standards, and regular inspections may be conducted to ensure compliance.

Tax Requirements

  • Tax Registration and Remittance: Hosts must collect and remit the 6% Accommodations Tax and the 6% Sales Tax on all rental income generated. They must register with the appropriate tax authorities and maintain detailed records of their rental transactions.

Insurance Documentation

  • Insurance Compliance: Ensure adequate insurance coverage to mitigate potential liabilities.

Compliance and Enforcement

  • Fines and Penalties: Failure to comply with these regulations can result in significant fines (up to $1,200), legal action, or the revocation of the host's short-term rental license.

Additional Requirements

  • Property Registration: Register the rental property with BSEED and obtain a rental registration certificate.
  • Landlord Compliance Manual: Adhere to the guidelines outlined in the Landlord Compliance Manual to ensure compliance with city ordinances.
Neighborhood Performance

Top Airbnb Neighborhoods in Detroit, Michigan: Revenue and Appeal

Neighborhoods Generating the Most Airbnb Revenue

1. Downtown Detroit

  • Appeal: Downtown Detroit is a hub for business, entertainment, and culture. Guests are drawn to its proximity to major attractions like the Detroit Riverwalk, Comerica Park, and the historic Renaissance Center.
  • Revenue Potential: High demand due to its central location and vibrant nightlife.

2. Greektown Historic District

  • Appeal: Known for its rich history, lively atmosphere, and a variety of restaurants and bars. The area is popular for its casinos, such as the Greektown Casino-Hotel, and its annual festivals.
  • Revenue Potential: Strong tourist demand, especially during peak months and special events.

3. Corktown

  • Appeal: Detroit's oldest neighborhood, Corktown, offers a mix of historic charm and modern amenities. It is close to major attractions like the Michigan Central Station and has a thriving arts and culture scene.
  • Revenue Potential: High occupancy rates and revenue, particularly for properties with unique, historic appeal.

4. Midtown Detroit

  • Appeal: Midtown is a vibrant and diverse neighborhood with a strong arts scene, featuring institutions like the Detroit Institute of Arts and the Charles H. Wright Museum of African American History.
  • Revenue Potential: Attracts a mix of tourists and young professionals, ensuring consistent demand throughout the year.

5. Eastern Market

  • Appeal: Known for its historic public market, Eastern Market is a favorite among foodies and those looking for a unique shopping experience. The area also hosts various festivals and events.
  • Revenue Potential: Strong weekend demand and a loyal local customer base contribute to its revenue potential.

Why These Neighborhoods Are Appealing

  • Cultural and Historical Significance: Detroit's neighborhoods offer a rich blend of history, culture, and entertainment, making them appealing to a wide range of guests.
  • Proximity to Attractions: Many of these neighborhoods are centrally located, providing easy access to major attractions, restaurants, and entertainment venues.
  • Vibrant Community: Areas like Corktown and Midtown have a strong sense of community, with local events and a thriving arts scene that attract visitors.
  • Diverse Amenities: From historic landmarks to modern amenities, these neighborhoods offer a diverse range of experiences that cater to different tastes and preferences.

These factors combine to make these neighborhoods highly profitable for Airbnb investors in Detroit.

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Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Detroit, Michigan

Understanding Your Guests and the Local Market

  • Research Local Preferences: Tailor your furnishings to appeal to Detroit's unique cultural and historical attractions. Guests are often drawn to the city's art museums, sports venues, and music scene.

Essential Furnishings

  • Bedroom Furnishings:
  • Use a bed with a nice headboard, an upholstered bed for a cozy feel.
  • Invest in a mattress that is at least 8” thick, preferably memory foam for durability and comfort.
  • Include a dresser or chest of drawers, a nightstand or side table, and a mirror to ensure guests have ample storage and convenience.

Lighting and Ambiance

  • Adequate Lighting: Ensure there is ample lighting for reading and working. Use floor lamps and table lamps that also serve as design features.
  • Natural Light: Arrange furniture to maximize natural light sources and maintain a spacious feel.

Smart Storage and Space Optimization

  • Space-Saving Furniture: Choose furniture with big functionality, such as sofa beds, folding tables, or ottomans with hidden storage compartments.
  • Smart Storage Solutions: Use beds with drawers, wall hooks for coats, pegboards in the kitchen, and stackable containers to keep the space tidy.

Aesthetic and Comfort

  • Contemporary Furnishings: Opt for contemporary furnishings that accentuate open floor plans and natural light, creating a spacious and inviting atmosphere.
  • Timeless and Sturdy Pieces: Select furniture that is easy to clean and maintain, and opt for timeless, sturdy pieces that will last.
  • Local Touches: Incorporate local recommendations and personalized touches to make the space feel unique to Detroit.

Amenities and Essentials

  • High-Speed Internet: Ensure high-speed internet is available, especially for business travelers and digital nomads. Consider a Wi-Fi booster if necessary.
  • Kitchen Essentials: Equip the kitchen with essentials like a coffee maker, microwave, toaster, kettle, and basic cookware, utensils, and dinnerware.
  • Comfortable Seating: Provide comfy, lightweight chairs that are easy to move around and can bear the weight of various guests.

Safety and Accessibility

  • Safety Equipment: Install smoke detectors, carbon monoxide detectors, and a first aid kit to ensure guest safety.
  • Accessibility Features: Consider making your Airbnb accessible to guests with disabilities by including ramps, wide doorways, and grab bars in bathrooms.

Seasonal Considerations

  • Peak Season Preparation: Prepare your property for peak season (June to August) by ensuring all amenities and furnishings are in top condition. Use the off-season to update furniture and perform maintenance.

By following these tips, you can create an inviting and uniquely Detroit-styled Airbnb that attracts and satisfies guests.

Insider Tips

Discovering Detroit: Local Attractions and Insider Tips for Your Guests

Must-Visit Attractions

Museums and Historical Sites

  • Motown Museum: Located at 2648 W. Grand Blvd, this museum is housed in the original headquarters and recording studio of Motown Records. It features authentic artifacts, photographs, and costumes from Motown's legendary artists.
  • Charles H. Wright Museum of African American History: At 315 E. Warren Ave, this museum showcases significant events and accomplishments of African-Americans, with a long-term exhibit called "And Still We Rise: Our Journey Through African American History and Culture".
  • Henry Ford Museum of American Innovation: Situated at 20900 Oakwood Boulevard in Dearborn, this museum highlights American history and the automotive industry. It's a great family destination with something for everyone.
  • Detroit Institute of Arts (DIA): Located at 5200 Woodward Avenue, the DIA is home to over 65,000 pieces of art from around the world. It's free for Detroit residents and features the famous Diego Rivera murals in the Rivera Court.

Public Spaces and Parks

  • Campus Martius Park: Known as the "Gathering Place" of Detroit, this park at 800 Woodward Ave hosts various events, including the annual holiday festivities, ice skating rink, and the Beach at Campus Martius Park during warmer months.
  • Hart Plaza: Located at 1 Hart Plaza, this park features open-air amphitheaters and is a common venue for festivals and major events.
  • Detroit Riverwalk: Spanning three miles from Rosa Parks Blvd to the Belle Isle Bridge, the Riverwalk offers stunning views of Detroit's skyline and Canada. It includes plazas, pavilions, and a carousel.

Landmarks and Monuments

  • The Spirit of Detroit: A iconic statue located at 2 Woodward Ave, this is a must-see local landmark.
  • The Fist of Joe Louis: At 5 Woodward Ave, this monument commemorates the late boxer Joe Louis and his commitment to racial equality.
  • Masonic Temple: The largest Masonic Temple in the world, located at 500 Temple Street, offers self-guided or guided tours and hosts concerts and conventions.

Insider Tips

Local Experiences

  • Eastern Market: One of the oldest and largest year-round bazaars in the U.S., Eastern Market is a great place to explore local wares and cuisine.
  • Food Truck Rallies: Michigan's biggest daily food truck rally takes place from June to October, offering a variety of Detroit classics and street food.
  • Dequindre Cut: A 2-mile below-street level greenway with urban artwork, perfect for walking, running, or biking.

Transportation

  • MoGo Bike Share: Use the MoGo bike share app to navigate the city easily.
  • People Mover and QLine: Convenient public transportation options to get around Detroit.

Hidden Gems

  • Beacon Park: A community gathering space with events, food trucks, and a contemporary restaurant. It's a great spot for family fun.
  • The Belt: An alley between Broadway and Library Sts that combines art installations and nightlife.
  • Pewabic Pottery: Known for its vibrant glazes, this historic pottery offers demonstrations and the chance to create your own tile.

Seasonal Activities

  • The Rink at Campus Martius Park: Enjoy outdoor ice skating from November to March, along with holiday events and live entertainment.
  • African World Festival: Held every August at the Charles H. Wright Museum, this festival features music, performances, art, and more.

By sharing these attractions and insider tips, you can help your guests have a memorable and enriching experience in Detroit.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Detroit, Michigan

To run a successful short-term rental business in Detroit, Michigan, several practical tips can help you navigate the city's regulations and enhance the guest experience. Here are some key considerations:

Noise Regulations and Guest Communication

Ensure compliance with Detroit's strict policy against disruptive guests by clearly informing them about quiet hours. Include this information in both your digital and physical house manual to avoid any potential issues.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, Wi-Fi passwords, and other important details. This manual should cover everything from appliance usage to emergency contact information, helping guests feel more at home and reducing the likelihood of misunderstandings.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, and include parking instructions accompanied by photos to avoid any confusion.

Regulatory Compliance

Stay informed about Detroit's evolving regulations, such as the limit of 90 total rental days per year and the maximum occupancy of 10 people. Ensure your property meets all zoning and safety requirements, and conduct regular safety inspections to maintain compliance and guest safety.

By implementing these strategies, you can ensure a smooth and enjoyable experience for your guests while adhering to the city's regulations, ultimately contributing to the success of your short-term rental business in Detroit.

Local Vendors

Here is a brief list of house cleaning, repair, and maintenance providers in Detroit, Michigan:

House Cleaning Services

Molly Maid of Western Wayne and Mid Oakland Counties

  • Offers recurring cleaning services, including sweeping, mopping, vacuuming, and sanitizing.
  • Customized cleaning plans tailored to individual needs and budgets.

Cleaning by Jen

  • A family-owned business serving Southeast Michigan and Metro Detroit.
  • Provides detailed, customized, and flexible cleaning services for homes, rental units, and commercial properties.

FreshSpace Cleaning

  • A top-rated home cleaning service with excellent reviews.
  • Offers comprehensive house cleaning services to alleviate the burden of cleaning chores.

Extreme Cleaning and Decontamination Services

Steri-Clean Detroit

  • Specializes in extreme cleaning, decontamination, biohazard remediation, and more.
  • Provides intensive cleaning for homes, offices, medical facilities, and other spaces.
  • Services include mold remediation, trauma and crime scene cleaning, fire and water damage restoration, and HVAC and air duct cleaning.

General House Cleaning Services

Various Local Providers

  • There are 132 affordable house cleaning services listed in Detroit, MI, with an average rate of $18/hr and an average experience of 4 years. These services can be found through local listings and review platforms.
Management fees

Detroit, Michigan Short-Term Rental Management Fees: A Comprehensive Guide

In Detroit, Michigan, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum. This comprehensive service ensures that all aspects of the rental are handled, from attracting guests to managing the property's upkeep. On the other hand, basic services that may only include rent collection and minimal oversight can cost less. Additionally, property owners may incur extra fees for services such as cleaning, repairs, or design enhancements, which can further impact the overall cost of managing a short-term rental in Detroit.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Detroit should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Detroit.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Michigan