Airbnb & VRBO Performance in Charlottesville Virginia.

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Charlottesville, Virginia: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Charlottesville, Virginia is thriving, with an average daily rate of $295, a 54% occupancy rate, and a monthly revenue of $23,480, making it an attractive and lucrative investment opportunity.

Market overview

Thriving Short-Term Rental Market in Charlottesville, Virginia

Charlottesville, Virginia, is experiencing a robust short-term rental market, making it an attractive destination for both investors and travelers. The city boasts an average occupancy rate of 54%, indicating a strong demand for short-term accommodations.

The average daily rate for short-term rentals in Charlottesville stands at $295, contributing to a substantial monthly revenue of $23,480. This performance is further enhanced by the city's vibrant tourism and business travel sectors. With a diverse range of rental options, including entire homes and private rooms, and a high percentage of listings offering essential amenities like internet, air conditioning, and heating, Charlottesville continues to be a lucrative and appealing market for short-term rental investments.

Short Term Regulations

Short-Term Rental Regulations in Charlottesville, Virginia for 2024

General Requirements

  • Registration and Licensing: Every person engaging in the business of short-term rental must file an annual application for a certificate of registration with the commissioner of revenue. The certificate is not assignable and is valid only for the person and place of business designated.

Taxation

  • Transient Occupancy Tax: Businesses offering rental of lodging space for periods of 30 days or less must collect and remit the Transient Occupancy Tax. As of July 1, 2024, the tax rate will increase from 8% to 9%. The tax is due by the 20th of the following month.

  • Exemptions: Continuous rentals that last 30 days or longer are exempt from transient occupancy tax. Documentation, including a copy of the short-term lease or the recap spreadsheet from the online rental platform, is required for exempt rentals.

Zoning and Residency

  • Residency Requirement: For properties in Albemarle County, the owner must reside on the parcel for a minimum of 180 days in a calendar year and be present during Homestay rentals. Vacation homes where the owner does not live for 180 days per year are not permitted to be rented out.

  • Zoning Restrictions: Short-term rentals are only permitted in single-family dwellings, not in townhomes or duplexes. Specific zoning regulations apply to different areas, including residential districts and rural areas.

Safety and Inspections

  • Fire Safety and Building Code Inspections: A passing fire safety and building code inspection is required. Annual renewal of the Short-Term Rental Registry includes a $50 fee for the fire safety inspection.

Additional Regulations

  • Guest Bedrooms and Accessory Structures: In residential districts and rural areas less than 5 acres, only two guest bedrooms are permitted, and the use of accessory structures is not allowed. In rural areas of 5+ acres, up to five guest bedrooms are permitted, and accessory structures are allowed if built before August 7, 2019.

  • Unhosted Stays: Unhosted stays are not permitted in residential districts and rural areas less than 5 acres. In rural areas of 5+ acres, unhosted stays are permitted for up to 7 days per month, up to 45 days per year.

  • Notification and Responsible Agent: Notice of the application and responsible agent contact information must be mailed to neighbors. The responsible agent may be the owner, who must be present during rentals.

Annual Renewal

  • Annual Enrollment Renewal: The enrollment on the Short-Term Rental Registry must be renewed annually with a $27 fee and a passing fire safety inspection.

State-Level Considerations

  • Proposed State Legislation: There is ongoing legislation that could limit local governments' ability to impose new regulations on short-term rentals, particularly for primary residences. However, this does not affect existing regulations put in place by December 31, 2023.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Charlottesville, Virginia

1. Downtown Charlottesville

  • Appeal: Downtown Charlottesville is a hub of activity, offering a lively vibe, historic charm, and proximity to numerous restaurants, shops, and the iconic Downtown Mall. Guests can easily access the Amtrak station, and the free trolley service is readily available[5|.
  • Popular Listings: The "Main Street Downtown Balcony Apartment" and "Midtown Gem - An Easy Walk To Uva And Downtown" are highly rated options, highlighting the area's central location and amenities.

2. University of Virginia (UVA) Neighborhood

  • Appeal: This area is highly appealing due to its close proximity to the UVA campus, North Grounds, the stadium, and various shopping and dining options. It is ideal for visitors attending UVA events, graduations, or simply wanting to be near the academic and cultural heart of Charlottesville[2|.
  • Popular Listings: Rentals like the "Terrace apartment with separate entrance" and "Cozy 1BD FULL PRIVATE APT in Charlottesville, VA" are favorites among guests due to their convenience and amenities.

3. Greenbrier Neighborhood

  • Appeal: Located in the heart of Charlottesville, the Greenbrier neighborhood offers a quiet and safe environment while being just minutes away from downtown and UVA. The area is perfect for those seeking a balance between tranquility and accessibility to key attractions[1|.
  • Popular Listings: The "Cozy 1BD FULL PRIVATE APT in Charlottesville, VA" is a standout in this neighborhood, featuring a full private apartment with a range of amenities including a game room and small gym.

4. Belmont Neighborhood

  • Appeal: Belmont is known for its historic charm and is close to downtown Charlottesville. It offers easy access to local breweries, restaurants, and other attractions. The neighborhood's mix of old and new makes it an attractive choice for guests[3|.
  • Popular Listings: Rentals such as the "Southern Luxury Suite | 1 Bed, 1 Bath Luxury Apartment In Downtown Belmont" and "Pharmacy Apartment| Lux 30 + Rental In Dtwn Belmont" are highly rated for their luxury amenities and central location.

5. West Main Street/Midtown Area

  • Appeal: This area is centrally located, offering easy access to historic West Main Street, the Downtown Mall, and the UVA campus. It is known for its vibrant atmosphere and proximity to many of Charlottesville’s best-reviewed restaurants and shops[5|.
  • Popular Listings: The "Main Street Downtown Balcony Apartment" is a favorite among guests, providing a newly renovated space with a balcony and access to local amenities.

These neighborhoods are particularly appealing due to their combination of central locations, historical charm, and access to a wide range of amenities and attractions, making them highly sought after by Airbnb guests.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Charlottesville, Virginia

Understanding the Local Style and Market

  • Reflect the Local Charm: Incorporate mountain-inspired decor, natural wood elements, stone accents, and earthy color palettes to resonate with the area's rustic charm and natural surroundings.

Choosing the Right Furniture

  • Opt for Durable and Easy-to-Clean Furniture: Select furniture that is sturdy and easy to maintain, such as sofas with washable covers and dining tables that are resistant to wear and tear.
  • Space-Saving Furniture: Use space-saving furniture like sofa beds, folding tables, and ottomans with hidden storage to maximize the functionality of your space.

Enhancing Comfort and Aesthetics

  • High-Quality Bedding: Invest in solid beds with easy-to-clean mattresses, preferably memory foam mattresses, and use mattress covers for longevity.
  • Modern Appliances and Comfortable Seating: Equip your kitchen with essentials like a coffee maker, microwave, and toaster. Choose comfy, lightweight chairs that are easy to move around.

Utilizing Storage and Mirrors

  • Smart Storage Solutions: Use beds with drawers, wall hooks, pegboards, and stackable containers to keep the space tidy and organized.
  • Mirrors for Brightness and Space: Use mirrors to make your Airbnb feel bigger and brighter, and ensure there is a power socket nearby for hair dryers and straighteners.

Amenities and Features

  • Outdoor Spaces and Views: Provide outdoor spaces for relaxation, such as decks or BBQ areas, and highlight properties with stunning views of the Blue Ridge Mountains.
  • Pet-Friendly and Accessible Options: Consider adding pet-friendly amenities and making your Airbnb accessible to guests with disabilities by including features like ramps and grab bars.

Timing and Maintenance

  • Update During Off-Season: Plan furniture updates during the off-season or short gaps between bookings to minimize disruption to your guests.
  • Involve Your Cleaning Crew: Ensure your cleaning crew is aware of any new furniture or layout changes to maintain the property's cleanliness and organization.

Local and Cultural Touches

  • Celebrate Local Culture: Incorporate decor that celebrates local culture, such as artwork by regional artists, to add a unique touch appreciated by visitors.

Neighborhood Considerations

  • Proximity to Attractions: Ensure your Airbnb is located in desirable neighborhoods close to popular attractions like hiking trails, wineries, and downtown shopping and dining areas.
Insider Tips

Discovering Charlottesville: Local Attractions and Insider Tips for Guests

Historical Sites and Landmarks

  • Monticello: A must-visit, this is Thomas Jefferson’s iconic plantation and estate, a UNESCO World Heritage Site. Guests can explore the life of Jefferson and the history of the enslaved people who lived there.
  • Highland: The home of James Monroe, the 5th President of the United States, offering insights into his life and legacy.
  • Montpelier: The lifelong home of James Madison, author of the U.S. Constitution and the Bill of Rights.
  • University of Virginia: Founded by Thomas Jefferson, this historic campus includes the iconic Lawn and Rotunda, and is a great place to grab lunch at "The Corner".

Outdoor Activities

  • Shenandoah National Park: Hike over 500 miles of trails, enjoy scenic drives on Skyline Drive, and capture stunning views of the Blue Ridge Mountains.
  • Walnut Creek Park: Offers swimming, hiking, biking, boating, kayaking, fishing, and disc golf. Perfect for a relaxing day at the park.
  • Saunders-Monticello Trail: Starting in Kemper Park, this trail provides breathtaking views of the Blue Ridge Mountains and surrounding valleys.
  • Carter Mountain Orchard: Famous for apple cider donuts and panoramic views of Charlottesville and the Blue Ridge Mountains.

Wineries and Local Flavors

  • Monticello Wine Trail: Explore over 30 wineries in the area, including Keswick Vineyards, Jefferson Winery, and Barboursville Vineyards.
  • Charlottesville Ale Trail: Discover the vibrant beer brewing industry in Charlottesville with various local breweries.
  • The Dairy Market: A unique food market hall featuring diverse cuisines from local restaurants and artisan goods.

Cultural and Entertainment Venues

  • Historic Downtown Mall: One of the longest pedestrian malls in the U.S., with over 120 shops, 30 restaurants, and various street musicians and performance venues.
  • Ting Pavilion: Hosts outdoor concerts and the "Fridays After Five" free concert series during the spring and summer months.
  • IX Art Park: An outdoor art park featuring murals and immersive art spaces, open 24/7.
  • Jefferson Theater: A historic venue offering live music, comedy, and other performances in the downtown area.
  • Paramount Theater: A landmark of arts and culture, hosting live plays, performances, and movie showings.

Insider Tips

  • Friday’s After Five: Catch free concerts every Friday night from April to September at the Ting Pavilion.
  • Local Markets: Visit the Meade Park Market for a grower’s-only market experience, and the Saturday farmers market at the Downtown Mall.
  • Shops at Stonefield: An outdoor mall with a variety of retail shops, dining, and entertainment options.
  • Live Arts and Fralin Museum of Art: Explore local theater and rotating art exhibits at these cultural institutions.

Day Trips

  • Luray Caverns: Just a short drive away, offering stunning cavern formations, the Great Stalacpipe Organ, and other attractions like the Car & Carriage Caravan Museum and Shenandoah Heritage Village.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Charlottesville, Virginia.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Charlottesville, Virginia

To ensure a smooth and profitable short-term rental business in Charlottesville, Virginia, several practical tips can be implemented. First, it is crucial to adhere to and communicate local regulations, such as noise restrictions. Informing guests about quiet hours through clear signage and inclusion in the house manual can help avoid potential issues. Creating a comprehensive digital and physical house manual is essential; it should include instructions on using appliances, Wi-Fi passwords, and other important details to enhance the guest experience.

A simplified check-in process can be achieved by utilizing smart locks, which eliminate the need for physical key exchanges and provide guests with immediate access upon arrival. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate any parking challenges, reducing the likelihood of misunderstandings.

By ensuring compliance with local regulations, such as obtaining a business license and collecting transient occupancy tax, and by implementing these practical measures, you can enhance guest satisfaction, reduce operational headaches, and maximize your rental income in Charlottesville.

Local Vendors

Here is a brief list of house cleaning providers in Charlottesville, Virginia:

House Cleaning Services

Blue Hat Cleaning

  • Provides residential and commercial cleaning services in Charlottesville and surrounding areas.
  • Offers flexible appointments, including daily, weekly, biweekly, and monthly cleanings.
  • Special add-on services such as oven and refrigerator interior cleaning.

The Cleaning Company

  • Locally owned, environmentally conscious company offering high-quality cleaning services.
  • Specializes in both residential and office cleaning with a focus on detail and professionalism.
  • Founded by Defne Candir Aydin, a seasoned hotel professional.

Merry Maids of Charlottesville

  • Offers home cleaning services to restore balance to your life and home.
  • Backed by four decades of experience, providing results that are both visible and felt.

Molly Maid of Albemarle

  • Provides customized cleaning plans with no contracts.
  • Services include floor cleaning, dusting, washing and sanitizing, and scheduled recurring cleanings.
  • Covers areas such as Charlottesville, Barboursville, Crozet, and more.

These companies offer a range of cleaning services tailored to different needs and preferences in the Charlottesville area.

Management fees

Short-Term Rental Management Fees in Charlottesville, Virginia

In Charlottesville, Virginia, the fees for managing short-term rentals can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as Stay Charlottesville, which handle comprehensive tasks including guest communication, marketing, and maintenance, tend to charge on the higher end of this spectrum, often around 20-30%.

In contrast, basic service packages that focus on leasing and tenant placement might incur lower fees, generally starting at around 10%. Additional costs can include fees for cleaning, repairs, and design services, which may be charged separately. Property owners should consider these variables when selecting a management service to ensure their needs are met while optimizing their rental income.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Charlottesville should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Charlottesville.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Virginia