Airbnb & VRBO Performance in Cape May New Jersey.

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Cape May, New Jersey: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Cape May, New Jersey, continues to thrive, with high occupancy rates, significant revenue, and a diverse range of accommodations, despite some regulatory and economic challenges.

Market overview

Thriving Short-Term Rental Market in Cape May, New Jersey

Cape May, New Jersey, continues to shine as a vibrant destination for short-term rentals, attracting a steady influx of tourists with its Victorian charm and picturesque beaches. Despite some market adjustments, the area maintains a strong performance. According to recent data, short-term rentals in Cape May boast an average occupancy rate of 57%, reflecting the enduring appeal of this coastal town.

The average daily rate for these rentals stands at $519, with monthly revenues averaging $43,336. This robust performance is supported by a diverse range of accommodations, from entire homes and condos to cottages and cabins, many of which are fully furnished and equipped with amenities like air conditioning, internet, and kitchens.

As the market continues to evolve, Cape May remains a lucrative and attractive location for both investors and tourists, offering a unique blend of historical charm and modern convenience.

Short Term Regulations

Short-Term Rental Regulations in Cape May, New Jersey for 2024

Licensing and Inspection Requirements

  • All rental properties within the City of Cape May must be inspected and licensed annually.
  • An application form, provided by the City Licensing Clerk, must be completed for each rental unit.

Financial Obligations

  • Annual licensing fees must be paid, with late registration fees applicable if not paid by May 1.
  • Property owners must be current with all municipal taxes, water, and sewer charges.

Safety and Compliance

  • Rental units must pass an inspection by the Fire Prevention Bureau before a license is issued, ensuring compliance with the Uniform Fire Safety Act.
  • Properties must meet the minimum standards set by the New Jersey Hotel and Multiple Dwelling Law for building safety, sanitation, and upkeep.

Property Conditions

  • Kitchens, uninhabitable spaces, and interior public areas cannot be occupied for sleeping purposes.
  • The lease or rental of amenities such as swimming pools, independent from the principal structure, is prohibited.

Taxation

  • Short-term rentals are subject to a minimum tax rate of 11.625%, which includes the state sales tax (6.625%) and the state occupancy fee (5%).
  • An additional 3% municipal tax on short-term rentals may be applied by the City of Cape May.

Enforcement

  • The provisions of the short-term rental regulations will be enforced by various city officials, including the Police Department, Construction Code Official, Fire Official, and Licensing Clerk.

Additional Requirements

  • A decal must be affixed to each rental unit indicating that the property is licensed.
  • Separate registration is required for each unit made available for rent.

Occupancy Limits

  • Rentals cannot exceed the maximum occupancy limits set by the state based on property size, number of bedrooms/bathrooms, and septic capacity.

Responsible Party

  • Property owners must designate a responsible party who can be contacted 24/7 to address any issues related to the rental property.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Cape May, New Jersey

1. Beachfront Enclave

  • Why it's appealing: This neighborhood offers stunning beachfront properties, high rental demand, especially during the summer season, and significant historic appeal. Guests are drawn to the direct access to beaches and the vibrant atmosphere near the famous boardwalk.

2. Historic District

  • Why it's appealing: Known for its exceptional historic charm, this district features beautiful Victorian architecture, high rental demand, and a moderate increase in population. Guests appreciate the quaint, historic homes and the proximity to local amenities and attractions.

3. West Cape May

  • Why it's appealing: Located centrally, West Cape May offers well-maintained homes within walking distance to the center of town, great restaurants, retail shops, and the Washington Street mall. The beach is just a short bike ride away, making it a favorite among guests for its convenience and amenities.

4. North Cape May

  • Why it's appealing: This area is popular for its quaint beach houses, short walks to the bay, and incredible sunsets. Guests enjoy the recently renovated homes, large master suites, and modernized kitchens. The quiet neighborhood and proximity to Cape May's attractions add to its appeal.

5. Downtown Cape May

  • Why it's appealing: While not explicitly named, the downtown area is a hub for tourism and local community life. It offers a mix of modern developments and historic homes, with high rental demand due to its proximity to the boardwalk, beaches, and various local amenities. Guests are attracted to the vibrant atmosphere and easy access to all Cape May has to offer.

These neighborhoods in Cape May, NJ, are highly sought after by guests due to their unique blend of historic charm, beautiful beaches, and convenient access to local attractions and amenities.

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Design Tips

Creating an Inviting Airbnb in Cape May, New Jersey: Design and Furnishing Tips

Honor the Local History and Charm

  • When renovating or decorating, aim to blend the old with the new, preserving the unique quirks and characteristics of older homes. For example, keep original features like wood shiplap, solid wood doors, and exposed brick, but update them with modern touches.

Embrace Coastal Aesthetics

  • Incorporate elements that reflect the coastal atmosphere of Cape May. Use colors and materials that evoke the feeling of the ocean, such as blues, whites, and natural textures, without going overly nautical.

Create Memorable Moments in Each Room

  • Design each room to have a unique "moment" that stands out, such as a blue shiplap ceiling, a feature wall with a distinctive wallpaper, or an eye-catching tile design in the kitchen.

Choose Comfortable and Elevated Furnishings

  • Select furniture that is both beautiful and comfortable. Opt for pieces that are elevated yet cozy, ensuring guests feel at home while enjoying a touch of luxury.

Pay Attention to Lighting and Fixtures

  • Use lighting fixtures that fit the era and style of the home. For instance, choose pendants that are not too modern but still evoke a vintage feel. Invest in high-quality doorknobs and other hardware to maintain the home's historical integrity.

Utilize Natural Light and Outdoor Spaces

  • Maximize natural light by keeping windows unobstructed and using light-colored paints. Create inviting outdoor spaces such as sunrooms, patios, and decks that take advantage of Cape May's beautiful sunsets and ocean views.

Add Personal and Local Touches

  • Incorporate local elements and personal touches to make the space feel unique and welcoming. This could include artwork, decorative items, or even a custom-built banquette inspired by local designs.

Ensure Modern Amenities

  • Balance the historic charm with modern amenities to make the space comfortable and convenient for guests. Include features like central air conditioning, modern kitchens, and high-speed internet.

Maintain Cleanliness and Attention to Detail

  • Keep the property immaculately clean and well-maintained. Pay attention to details such as providing linens, beach towels, and other essentials that enhance the guest experience.

Cater to Various Needs

  • Ensure the space is versatile and can cater to different types of guests, whether it's families, couples, or pet owners. Provide amenities like pet-friendly facilities, beach chairs, and umbrellas to make the stay enjoyable for all.
Insider Tips
Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Cape May, New Jersey

To ensure a smooth and enjoyable experience for both hosts and guests in Cape May, New Jersey, several practical tips can be implemented:

Noise Regulations and Quiet Hours

Inform your guests about the local noise regulations and quiet hours to maintain a harmonious environment. Include this information in your digital and physical house manual to avoid any misunderstandings. Cape May's residential areas value their tranquility, and adhering to these rules is crucial for a positive guest experience and to avoid potential fines.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the house rules, including quiet hours, to ensure guests are well-informed and respectful of the property and neighborhood.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks and include photos to help guests navigate the property. Additionally, offer detailed parking instructions with photos to avoid any confusion, especially in areas with limited parking options.

By implementing these strategies, you can enhance the guest experience, reduce potential issues, and maintain a positive reputation for your short-term rental business in Cape May.

Local Vendors

Here is a brief list of house cleaning, repair, and maintenance providers in Cape May, New Jersey:

House Cleaning Services

High Tide Cleaning

  • A family-owned and operated company serving Cape May County for 20 years.
  • Offers residential cleaning, spring cleaning, end-of-season fall cleaning, weekday rental changeovers, construction cleaning, pre-sale cleaning, and office cleaning.
  • Also provides custom home projects and cleanups, as well as winter and summer watch programs.

Franco's Cleaning Services & More

  • Based in Cape May County with over 20 years of experience.
  • Provides residential cleaning, hotel cleaning, weekly rental changeovers, seasonal cleaning, commercial cleaning, retail cleaning, and new construction clean up.
  • Offers additional services like power washing and landscaping.

Other Cleaning Services

Turno's Marketplace

  • Connects homeowners with vetted and experienced cleaners for Airbnb properties in North Cape May, New Jersey.

General Listings

Care.com

  • Lists various affordable house cleaning options in Cape May, NJ, with rates, reviews, and experience.

Angie's List

  • Provides a list of top-rated house cleaners in Cape May, NJ, with reviews and pricing information.
Management fees

Cape May, New Jersey: Understanding Short-Term Rental Management Fees

In Cape May, New Jersey, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often between 20% to 30% of the rental income. In contrast, basic services may incur lower fees, usually around 10% to 15%. Additionally, property owners may need to consider extra fees for services like cleaning, repairs, and design enhancements to maintain and attract guests to their vacation rentals.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Cape May should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Cape May.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for New Jersey