Airbnb & VRBO Performance in Butler Tennessee.

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Butler, Tennessee: Airbnb & VRBO Vacation Rental Market Overview

Butler, Tennessee, is experiencing a promising short-term rental market, with an average occupancy rate of 42%, a daily rate of $241, and a monthly revenue of $22,136, indicating a stable and potentially growing sector.

Market overview

Thriving Short-Term Rental Market in Butler, Tennessee: A Haven for Investors and Travelers

Butler, Tennessee, is experiencing a robust performance in the short-term rental market, making it an attractive destination for both investors and travelers. While specific occupancy rates for Butler are not readily available, the area's appeal is evident from its high demand periods. July, August, and October are the top-performing months, indicating a strong seasonal interest in the region's natural beauty and outdoor activities.

The average daily rate (ADR) in similar rural and natural settings in Tennessee suggests a competitive pricing structure. For example, nearby locations like Tallassee and Byrdstown have ADRs ranging from $153 to $160, which could be indicative of the rates in Butler as well.

With its unique status as the "town that wouldn't drown" and its stunning natural surroundings, including Watauga Lake and the Appalachian National Scenic Trail, Butler is poised to continue attracting a steady stream of visitors. This trend, combined with the area's limited but growing number of vacation rentals, presents a promising opportunity for investors looking to capitalize on the region's charm and natural attractions.

Short Term Regulations

Short-Term Rental Regulations in Butler, Tennessee for 2024

Licensing and Permits

  • Annual Permit Requirement: Short-term rental owners must obtain a short-term rental permit from the county, which must be renewed annually.

Taxes

  • Hotel/Motel Tax: Hosts are required to collect and remit a hotel/motel tax from guests, currently set at 7% in Johnson County.

Safety Requirements

  • Smoke Detectors and Carbon Monoxide Alarms: Properties must have working smoke detectors and carbon monoxide alarms to ensure guest safety, as mandated by Tennessee state law.

Zoning Restrictions

  • Residential Area Limitations: There are zoning restrictions that may limit the ability to host short-term rentals in certain residential areas.

Operational Requirements

  • Emergency Contact Information: Hosts must provide emergency contact information and ensure a local contact person is available and can reach the rental unit within 2 hours.

Compliance with State Laws

  • Business Licenses: Owners need to have both a county and a city business license before operating a short-term rental.
  • Sales and Occupancy Taxes: Hosts must collect and remit state and local sales taxes, as well as occupancy taxes.

Other Regulations

  • Inspections and Compliance: Properties may need to undergo inspections to ensure compliance with local and state regulations.
  • Liability Insurance: While not explicitly mentioned for Butler, Tennessee state law generally requires short-term rental unit providers to maintain at least $500,000 in liability insurance unless provided by the marketplace.
Neighborhood Performance

Top Airbnb Revenue-Generating Areas in Butler, Tennessee

Butler, Tennessee, is a lucrative market for Airbnb investors, particularly due to its proximity to Watauga Lake and the Appalachian Trail. Here are the key areas and reasons why they are appealing to guests:

1. Areas Near Watauga Lake

  • Appeal: Proximity to Watauga Lake makes these areas highly attractive for guests who enjoy water activities, fishing, and boating.
  • Revenue Potential: The scenic beauty and recreational opportunities around the lake drive high demand, resulting in significant revenue for Airbnb hosts.

2. Appalachian Trail Access Points

  • Appeal: Butler's location along the Appalachian Trail is a major draw for hikers and outdoor enthusiasts. Guests can easily access hiking trails and enjoy the scenic views.
  • Revenue Potential: The consistent flow of hikers and nature lovers ensures a steady stream of bookings, contributing to higher annual revenues.

3. Downtown and Central Butler

  • Appeal: The central area offers a mix of local amenities, restaurants, and shops, making it convenient for guests who want to explore the town.
  • Revenue Potential: Being close to local attractions and amenities, these properties tend to have higher occupancy rates and average daily rates, boosting overall revenue.

4. Scenic View Properties

  • Appeal: Properties offering scenic views of the surrounding mountains and lake are highly sought after by guests looking for an upscale and tranquil experience.
  • Revenue Potential: These properties can command higher rates due to their unique views and amenities, leading to higher annual revenues for hosts.

Financial Insights

  • Butler's Airbnb market offers an impressive ROI, with an estimated annual revenue of $22,136 and an average daily rate of $241. The area's occupancy rate averages around 42%, indicating a strong demand for short-term rentals.
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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Butler, Tennessee

Define Your Property's Aesthetic

  • Align your furniture and decor with the local rustic charm and natural aesthetics of Butler, TN. Emphasize wood elements, reflecting the beauty of the mountains and lakes.

Choose Functional and Comfortable Furniture

  • Focus on comfort and style, especially in living areas and bedrooms. High-end furnishings can create a luxurious atmosphere, attracting discerning guests.

Incorporate Local and Natural Elements

  • Use nautical decor to highlight the area's lake-themed activities. Incorporate local craftsmanship in decor to create a personalized and authentic experience for guests.

Prioritize Outdoor Spaces

  • Ensure outdoor spaces, especially those with lakefront access, are well-furnished to facilitate activities like kayaking, fishing, and outdoor relaxation. Hot tubs and grilling areas are highly sought after.

Emphasize Group-Friendly Spaces

  • Include spacious living areas and large dining areas to accommodate larger groups. Comfortable sofas and ample seating are essential for a welcoming atmosphere.

Modern Conveniences

  • Ensure the property includes modern conveniences such as WiFi, air conditioning, and fully equipped kitchens to enhance the overall guest experience.

Neighborhood Considerations

  • Invest in properties located near Watauga Lake or close to hiking trails. These locations offer immediate access to outdoor activities and scenic views, making them highly attractive to guests.

Cozy and Inviting Ambiance

  • Use cozy, cabin-inspired designs that integrate natural elements. Fireplaces and comfortable seating areas can add warmth and coziness, especially during cooler nights.

Attention to Detail

  • Add thoughtful decor that showcases local elements, such as unique art pieces and stylish lighting fixtures, to enrich the guest experience.

Budget and Quality Balance

  • Balance budget with quality by investing in key 'statement pieces' like sofas, coffee tables, and dining room tables, while being mindful of budget constraints for other items.
Insider Tips

Discovering Butler, Tennessee: Local Attractions and Insider Tips

Local Attractions

Museum of Butler TN

  • A must-visit to understand the history of Old Butler, the town that was relocated due to the construction of the Watauga Dam. The museum showcases the town's history, its relocation, and the impact of the Watauga Lake.

Watauga Lake

  • Enjoy water activities, scenic views, and the opportunity to see the submerged remains of Old Butler during periodic lake drawdowns. The lake is a result of the Watauga Dam constructed by the Tennessee Valley Authority (TVA).

Watauga Lake Winery

  • Located in a restored historic school building, this winery offers wine tours, tastings, and stunning views. It is a great spot to experience the local viticulture.

Copperhead Road Landmark

  • A unique landmark dedicated to the musical history and moonshine legends of the area, inspired by Steve Earle's song "Copperhead Road." It is free to visit and a great spot for photos.

Backbone Rock

  • A natural wonder in the Cherokee National Forest, known for being the shortest railroad tunnel in the world. It offers picnic areas and hiking trails.

Doe Mountain

  • An 8,600-acre wilderness area with over 50 miles of trails for ATV riders, hikers, mountain bikers, and horseback riders. Ideal for outdoor enthusiasts.

Heritage Hall

  • A theater venue in a restored turn-of-the-century building, hosting various theatrical productions and musical performances.

Johnson County Veterans Memorial Wall

  • Located in Ralph Stout Park, this memorial honors local veterans who have served the nation.

Insider Tips

Annual Events

  • Old Butler Days: An annual festival held in August to commemorate the history of Old Butler.

Outdoor Activities

  • Appalachian Trail: Hike a section of the famous 2,100-mile trail that passes through Johnson County, offering scenic views of Watauga Lake and surrounding mountains.
  • The Snake 421 Motorcycle and Sports Car Route: A popular route for motorcycle and sports car enthusiasts, known for its 489 curves over two mountains and through one valley.

Local Culture

  • Eco-Agriculture: Visit Harbin Hills Farm for organic farming and local music performances at the Mountain Music Stage.
  • Local Wineries: Besides Watauga Lake Winery, also explore Villa Nove Vineyards and Farm Winery for a taste of Tuscany in Tennessee.

Historical Sites

  • Trade Grist Mill: While not directly in Butler, this historical site is nearby and offers a glimpse into the region's agricultural past.

By sharing these attractions and tips, your Airbnb guests can fully immerse themselves in the rich history, natural beauty, and local culture of Butler, Tennessee.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Butler, Tennessee

To ensure the success of your short-term rental business in Butler, Tennessee, several practical tips can make a significant difference in guest satisfaction and compliance with local regulations.

Noise Regulations and Quiet Hours

Inform your guests about quiet hours to maintain a peaceful environment, especially in residential areas. Include clear noise regulations in your house manual and communicate them through pre-arrival messages to avoid any misunderstandings.

Digital and Physical House Manual

Create a comprehensive digital and physical house manual that includes essential instructions, Wi-Fi passwords, and contact information for emergency services. This manual should also outline the use of appliances, heating and cooling systems, and any specific rules or guidelines for the property.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide detailed parking instructions accompanied by photos to help guests navigate the property easily. This not only enhances the guest experience but also reduces the likelihood of misunderstandings or issues during their stay.

Compliance with Local Regulations

Ensure compliance with local regulations, such as obtaining a short-term rental permit from Johnson County and collecting and remitting the hotel/motel tax. Maintain your property to state safety standards, including working smoke detectors and providing emergency contact information.

By implementing these strategies, you can enhance guest satisfaction, reduce potential issues, and ensure your short-term rental business in Butler, Tennessee, operates smoothly and successfully.

Local Vendors

Here is a brief list of house cleaning, repair, and maintenance providers in Butler, Tennessee:

House Cleaning Services

  • Carlene's Cleaning Service: Offers house cleaning, organizing, and light post-construction clean up for homes, apartments, and more.
  • Kelly's Cleaning Service: Provides professional cleaning services for residential and commercial properties.

Pressure Washing and Gutter Cleaning

  • Chris's Pressure Washing: Offers low-pressure house cleaning, roof cleaning services, and professional window cleaning for homes and businesses.

For more detailed listings and additional services, you can refer to the sources provided.

Management fees

Short-Term Rental Management Fees in Butler, Tennessee: A Guide to Costs and Services

In Butler, Tennessee, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the scope of services provided. Full-service management, which includes comprehensive tasks such as guest communication, dynamic marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging from 20% to 30% of the revenue.

For more basic services, such as managing booking channels or limited customer support, the fees can be lower, usually around 10% to 15% of the revenue. Additionally, property owners may incur extra fees for services like cleaning, repairs, or design, which are often billed separately at flat rates or as part of a consumables fee. Understanding these fee structures is crucial for property owners to ensure they are getting the best value for their money while maximizing their rental revenue.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Butler.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Tennessee