Branson, Missouri, is experiencing a robust short-term rental market, characterized by high demand, a median occupancy rate of 56%, and significant revenue potential, making it an attractive and profitable destination for investors and hosts.
Thriving Short-Term Rental Market in Branson, Missouri
Branson, Missouri, continues to excel as a prime destination for short-term rentals, driven by its vibrant tourism industry and high demand for temporary accommodations. The city boasts an impressive median occupancy rate of 56%, indicating that short-term rental properties are booked for approximately 204 nights per year.
The average daily rate for these rentals stands at $148, contributing to a robust annual revenue of around $29,000 per typical host. This performance is further underscored by the city's lenient short-term rental regulations and the growing number of active listings, which have increased by 3% over the past year.
With its rich live entertainment and recreational activities, Branson remains an attractive spot for investors and hosts alike, offering a stable and profitable environment for short-term rental investments.
Short-Term Rental Regulations in Branson, Missouri for 2024
Overview
- Definition: Short-Term Rental means any dwelling unit advertised, offered, or operated for lodging accommodations for a period of not less than one night and not more than 30 consecutive days, excluding rentals within primary residences or lodging establishments.
Licensing and Permits
- Business License: A separate business license is required for each address at which a short-term rental operates. The application process involves approvals from all City departments, and there is a $100 application fee per short-term rental business.
- Short-Term Rental Permit: A permit is required for each address, with a $150 fee. This permit is non-refundable but assignable and transferable.
Zoning Restrictions
- Prohibited Areas: Short-term rentals are not allowed in areas zoned for low-density residential housing. They are only permitted in high-density residential areas and specific planned developments that explicitly allow short-term rentals.
Safety Requirements
- Fire Inspections: A fire inspection is required before receiving a business license, and inspections must be conducted every three years unless there are complaints or known non-compliance issues.
- Safety Plans and Equipment: Safety plans must be posted in visible locations, including evacuation plans, fire exits, and severe weather safety plans. Required safety items include carbon monoxide detectors, child-proofed electrical outlets, fire extinguishers, and smoke detectors.
Taxation
- Tourism Tax: A 4% tourism tax must be collected and remitted to the City of Branson, in addition to any sales tax. Payments are due by the 20th of the following month.
- Tourism Tax Bond: A $100 tourism tax bond is required, which will be refunded after three consecutive years of timely tourism tax payments.
Registration and Identification
- Government Issued ID: A valid government-issued identification is required for the person signing the application as the responsible party.
- DBA and Legal Name Registration: The DBA (Doing Business As) name must be registered as a fictitious name with the MO Secretary of State, and the legal name must be registered with the MO Secretary of State.
Additional Requirements
- MO Sales Tax License: Required unless the short-term rental business only uses Airbnb as the advertising platform.
- Occupancy Limits: Hosts must adhere to existing occupancy regulations, typically allowing no more than three to four unrelated persons in a dwelling, depending on the property's zoning classification.
Compliance and Enforcement
- Health and Safety Regulations: The City will establish health and safety regulations, including contact information for the short-term rental operator or property manager in case of emergencies or law enforcement incidents.
- Penalties for Non-Compliance: Operating a short-term rental without the necessary licenses and permits is unlawful and may result in fines and other penalties.
Top Neighborhoods for Airbnb Revenue in Branson, Missouri
1. Downtown Branson
- Appeal: Located in the heart of Branson, this area is close to the Branson Landing, Lake Taneycomo, and the historic downtown shops and restaurants. Guests appreciate the easy access to highway 65, 76, and other major routes, making it a perfect base for exploring the entire city.
2. The Strip (Highway 76)
- Appeal: This vibrant area is home to numerous attractions, shows, and family activities. Properties here, such as the "Modern Farmhouse With a Loft," offer a private yet central location, making them highly appealing for guests looking to be close to all the action.
3. Table Rock Lake Area
- Appeal: Neighborhoods around Table Rock Lake, including Indian Point and Fall Creek Resort, are highly sought after due to their scenic lake views, access to boating and swimming, and proximity to Silver Dollar City and other water activities.
4. Pointe Royale Golf Resort
- Appeal: This gated community offers luxurious condos with amenities like indoor/outdoor pools, hot tubs, and golf courses. Guests enjoy the remodeled units, fully equipped kitchens, and the tranquil setting while still being minutes away from the Branson Strip and other attractions.
5. Thousand Hills Golf Course
- Appeal: Properties located at Thousand Hills Golf Course, such as the "#1 Quiet-Safe-Condo," are popular for their quiet and safe environment, self-check-in convenience, and amenities like pools and smart TVs. The proximity to The Strip and other golf courses adds to their appeal.
6. Holiday Hills Resort
- Appeal: This area is known for its family-friendly condos with multiple pools, tennis courts, and walking trails. Guests appreciate the great value, beautiful golf course views, and easy access to shows and family activities.
These neighborhoods are highly appealing due to their combination of central locations, scenic views, and a wide range of amenities and activities that cater to various preferences and needs of guests.
Tips for Furnishing and Designing an Inviting Airbnb in Branson, Missouri
Understand Your Target Market
- Identify your ideal guests, whether they are couples, families, or nature lovers, and tailor the amenities and design to their needs.
Reflect Branson's Unique Style
- Incorporate elements that reflect Branson's Midwestern charm and its natural surroundings, such as using local materials, earthy color palettes, and nature-inspired decor.
Essential Amenities
- Ensure the rental is fully equipped with essentials like towels, plates, cups, and kitchen utensils. Multiply the number of essential items by 2.5 times the maximum number of guests.
Functional and Attractive Design
- Balance functionality with attractiveness. Avoid boring, builder-grade finishes and opt for a design theme that gives potential renters a specific feeling, such as a cozy cabin or a luxurious retreat.
Cater to Specific Needs
- For older clients, consider amenities like handrails in the shower, chairs near doors, and beds that are not too high off the ground. For young families, provide items like pack-n-play, highchair, children’s DVDs, and games.
Value-Adding Amenities
- Include value-adding amenities such as hot tubs, pools, sports courts, and playgrounds to enhance the guest experience. For nature lovers, consider adding bird feeders, binoculars, and complimentary hiking sticks.
Attention to Details
- Pay close attention to details such as thorough note keeping, labeling items for each unit, and using design boards to map out the plan and execution of furnishing and decorating.
Create a Cozy and Welcoming Atmosphere
- Use comfortable furnishings, fully stocked kitchens, and complimentary items like toiletries and baby equipment to make guests feel at home.
Utilize Local Resources
- Take advantage of Branson's local attractions and amenities by providing information and access to nearby activities such as Silver Dollar City, Table Rock Lake, and the Entertainment District.
Professional Touch
- Consider hiring a professional interior designer with specialized training in short-term rental styling to ensure the rental is properly equipped, updated, and ready to meet guest expectations.
Discover the Best of Branson, Missouri: Local Attractions and Insider Tips
Top Attractions in Branson
Theme Parks and Adventure
- Silver Dollar City: A massive theme park with over 40 thrilling rides, top shows, and a glimpse into 19th-century Ozark culture. Don't miss the Outlaw Run, Time Traveler, WildFire, and PowderKeg roller coasters.
- The Track Family Fun Parks: Offers high-rise tracks, bumper boats, mini golf, laser tag, the Sky Coaster, and the Navy Pier Ferris Wheel.
- Shepherd of the Hills Adventure Park: Features an outdoor ropes course, ziplines, live shows, a restaurant, and a petting zoo. Voted USA Today's Best Aerial Adventure Park in America.
Museums and Unique Experiences
- Titanic Museum Attraction: An interactive experience where you can climb the grand staircase, meet the crew, and interact with artifacts. Don't forget to take a picture with a real iceberg.
- Aquarium at the Boardwalk: Home to over 250 animal species, a 5D submarine adventure, and interactive exhibits like the Kelp Forest climbing structure.
- WonderWorks: An upside-down house with four stories of interactive activities, experiments, and mysteries.
- Beyond the Lens: A pop culture attraction with interactive gaming systems, historical conspiracy theories, and fun photo ops.
Natural Wonders
- Table Rock Lake: Perfect for boating, kayaking, paddleboarding, or canoeing. Explore the coves and enjoy guided fishing tours or visit the Table Rock Dam.
- The Butterfly Palace & Rainforest: A peaceful environment with thousands of tropical butterflies, an Emerald Forest Mirror Maze, and a Living Rainforest Science Center.
Live Shows and Entertainment
- Branson Scenic Railway: Enjoy a scenic ride or a four-course candlelight dinner excursion on a vintage passenger train.
- Fritz's Adventure: A multi-dimensional family attraction with indoor challenges and adventures, including a restaurant with healthy and hearty options.
- Hollywood Wax Museum: Snap selfies with celebrity wax figures from every decade.
Insider Tips
Seasonal Activities
- Trail of Lights: A favorite visitor tradition during Christmas, featuring elaborate light displays, animation, and music.
Outdoor Adventures
- Runaway Mountain Coaster at Branson Mountain Adventure: Experience the first mountain coaster in the Ozarks, offering day and night rides with neon LED lights.
- Branson Zipline at Wolfe Creek Preserve: Choose from guided Canopy Tours or the thrilling Blue Streak Fast Line & Freefall Xpress.
Dining and Shopping
- Silver Dollar City: Offers many great places to eat and unique shops to browse within the theme park.
- Branson Hills Golf Club: An exceptional 18-hole public golf course, perfect for golf enthusiasts.
Special Events
- Branson Trolley Tours: Take a tour of the city, and consider the Buy 1 Get 1 Free Branson Comedy Trolley Tour or Branson UTV Tours at Fox Creek Park.
- Live Shows: Catch performances like the Aaron Wayne - Sweet Dreams Comedy Hypnosis Show, Michael Jackson The Illusion, or Tracy Byrd Live in Branson.
By sharing these attractions and insider tips, you can help your guests make the most of their visit to Branson, Missouri, and create unforgettable memories.
Practical Tips to Run a Successful Short-Term Rental Business in Branson, Missouri
To ensure a successful and compliant short-term rental business in Branson, Missouri, several practical tips can be implemented:
Noise Regulations and Quiet Hours
Inform your guests about the quiet hours and noise regulations in the area. Branson has specific rules to maintain a peaceful environment, especially in residential zones. Including a section on noise policies in your house manual can help set clear expectations and avoid potential issues with neighbors.
Creating a Comprehensive House Manual
Develop both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also outline the safety plans, evacuation routes, and the location of fire suppression items and smoke detectors, as required by Branson's city codes.
Simplified Check-in Process
Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to use the smart locks and ensure that all necessary access codes are communicated in advance.
Parking Instructions with Photos
Include detailed parking instructions in your house manual, accompanied by photos to help guests understand where and how to park. This can prevent confusion and potential parking violations, especially in areas with specific parking regulations.
By following these tips, you can enhance the guest experience, ensure compliance with local regulations, and maintain a positive reputation for your short-term rental business in Branson.
Here is a brief list of house cleaning, repair, and maintenance providers in Branson, Missouri:
House Cleaning Services
Maid Squad
- Provides professional and reliable cleaning services for residences, move-in/move-out, and vacation rentals.
- Offers eco-friendly cleaning services.
- Insured and licensed.
KCS Branson
- Specializes in vacation rental cleaning and maintenance, new construction cleaning, and interior design.
- Offers services including routine cleaning, deep scrubs, and resort laundry.
- Staff are background-checked and certified.
Turno's Marketplace Cleaners
- Features vetted and experienced vacation rental cleaners such as Amber Super Cleaner, Lindsey, and Risa Super Cleaner.
- Services include basic/deep cleaning, seasonal decorations, and light maintenance.
- Cleaners are verified for bonding, background checks, liability insurance, and licenses.
Additional Listings
Care.com House Cleaning Services
- Lists multiple house cleaning services in Branson, with average rates starting at $21/hr.
- Services vary by provider, with an average experience of 7 years.
Angi Listed House Cleaners
- Provides a list of top-rated house cleaners in Branson, with reviews and ratings.
- Services include standard, deep, and emergency cleaning.
Managing Short-Term Rentals in Branson, Missouri: Understanding Fees and Services
In Branson, Missouri, managing short-term rentals involves a range of fees and services that can significantly impact your revenue. Typically, management fees for short-term rentals range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as GoSummer and Rent Branson, offer comprehensive services including guest communication, marketing, and maintenance, and these services usually come with fees on the higher end of the spectrum, often starting at around 20% of the revenue.
Basic services, which might include only listing and booking management, may incur lower fees. Additionally, hosts should be prepared for other potential costs such as cleaning fees, repair expenses, and design or furnishing fees. It is crucial to understand these fees and ensure they are factored into your overall financial planning to maintain profitability. Local regulations, including business licenses, tourism taxes, and sales taxes, also need to be considered to ensure compliance and avoid any penalties.