Airbnb & VRBO Performance in Bonita Springs Florida.

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Bonita Springs, Florida: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Bonita Springs, Florida, is thriving, characterized by high average daily rates, strong occupancy levels, and significant revenue potential, particularly during the peak seasons of February and March.

Market overview

Thriving Short-Term Rental Market in Bonita Springs, Florida

Bonita Springs, Florida, is experiencing a robust and lucrative short-term rental market, driven by strong demand and high occupancy rates. The average daily rate (ADR) for short-term rentals in Bonita Springs stands at an impressive $346.8, with peak rates reaching as high as $414.7 in February, the most popular month.

The overall occupancy rate is a healthy 67%, with a maximum occupancy rate of 86% in February, highlighting the consistent and strong demand for rentals throughout the year. This high demand translates to significant revenue potential, with the average annual revenue for an Airbnb listing in Bonita Springs reaching $84,200. The market's performance is further bolstered by a high Revenue Per Available Room (RevPAR) of $238.6, indicating strong profitability for hosts and investors. These metrics underscore Bonita Springs as an attractive and profitable destination for short-term rental investments.

Short Term Regulations

Short-Term Rental Regulations in Bonita Springs, Florida for 2024

Licensing and Permits

  • Every owner of a property in Bonita Springs who rents out a non-owner occupied single-family, duplex, or multi-family dwelling (excluding properties with more than six dwelling units regulated under Florida Statutes) must obtain a rental permit from the City Manager or designee before leasing the unit.

Permit Application and Fees

  • The rental permit application must be submitted with a permit fee of $100.00 per unit. The permit is valid for a three-year period from the date of application submittal.

Minimum Housing and Maintenance Standards

  • The City of Bonita Springs has adopted the 2015 International Property Maintenance Code to regulate the maintenance of all structures within the city. This code ensures minimum standards for living in residential structures, including safe, sanitary, and healthy living conditions.

Compliance with Local Ordinances

  • Property owners must comply with Bonita Springs City Code CHAPTER 12 ARTICLE VI, which includes regulations on the term of the lease, whether transient or long-term, and excludes properties regulated under Florida Statutes Ch. 718 (Condominiums) or Ch. 719 (Homeowners Associations).

Statewide Requirements

  • While specific to Bonita Springs, property owners must also comply with statewide regulations, including obtaining a Florida short-term rental license from the Florida Department of Business and Professional Regulation (DBPR) if the property is rented more than three times a year for less than 30 days or if publicly advertised for such rentals.

Taxes and Fees

  • Short-term rentals are subject to a 6% transient rental tax, county-imposed sales surtax, and local option transient rental taxes. Additional fees for obtaining and renewing Florida vacation rental permits also apply.

Operational Standards

  • Property owners must adhere to stringent operational criteria, including sanitation, safety, and disability access standards as mandated by Florida vacation rental rules.

Occupancy Limits

  • Although not specifically detailed for Bonita Springs, Florida state regulations, such as those passed in February 2024, may apply, where the maximum number of people allowed to stay overnight is determined by the number of bedrooms (two people per bedroom plus two in a common area, with adjustments based on square footage).

Inspections and Certifications

  • For properties in buildings three or more stories high or with balconies at least 17 feet from ground level, a balcony inspection certification (DBPR HR-7020) may be required.

Human Trafficking Notification

  • Property owners must ensure that any employees hired to maintain the STR property or greet guests are appropriately trained on human trafficking issues, as required by the state.
Neighborhood Performance

Top Revenue-Generating Neighborhoods for Airbnb in Bonita Springs, Florida

Bonita Bay & The Colony at Pelican Landing / Spring Creek Village

  • These neighborhoods are highly appealing due to their gated communities, offering privacy and security. They feature lush landscapes, pristine lakes, and protected wildlife areas, creating a serene environment. The presence of golf courses designed by renowned architects, state-of-the-art fitness centers, tennis courts, and private marinas caters to a lifestyle of luxury and wellness, attracting affluent visitors seeking premium stays.

Barefoot Beach / Little Hickory Shores & Bonita Beach

  • These areas are popular for their proximity to top beaches in Florida. Guests are drawn to the beautiful beach locations, and the neighborhoods offer a mix of leisure activities such as beachgoing, hiking, shopping, and dining. The combination of natural beauty and convenient access to amenities makes these neighborhoods highly sought after.

Spring Run At The Brooks / Rapallo & Hunter’s Ridge / San Remo At Palmira

  • These communities are known for their luxury living and active lifestyle. They offer state-of-the-art fitness centers, tennis courts, and community social clubs, making them ideal for guests who seek engagement and wellness. The beautiful landscaping, walking and biking trails, and proximity to local amenities further enhance their appeal.

Highland Woods / Cedar Creek & Village Walk / Bonita Beach Road Estates

  • These neighborhoods provide a family-oriented atmosphere with safe environments, community parks, and access to quality education. They are highly desirable for families due to their peaceful retreats with the convenience of city living. Regular community events and the proximity to shopping centers, restaurants, and entertainment options add to their appeal.

Bonita Isles / Bonita Lakes & Paloma

  • These modern communities are recognized for their contemporary architecture and elegant landscapes. They feature resort-style pools, clubhouses, and fitness centers, creating a peaceful and luxurious setting. The proximity to Bonita Springs’ attractions, including beaches, shopping, and dining, makes these neighborhoods attractive for guests seeking a tranquil yet vibrant stay.

These neighborhoods stand out for their unique blend of natural beauty, luxury amenities, and convenient access to various activities, making them the most profitable and appealing for Airbnb guests in Bonita Springs.

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Design Tips

Creating an Inviting Airbnb in Bonita Springs, Florida: Design and Furnishing Tips

Embrace the Coastal Charm

  • Incorporate light, airy colors and natural textures such as wicker, rattan, and driftwood to reflect the coastal vibe of Bonita Springs.
  • Use nautical elements like anchors, shells, and fish-themed decor to add a touch of the Gulf Coast.

Highlight Local Flair

  • Incorporate local artwork and crafts, such as pieces from the artist studios along the Imperial River, to give your space a unique and authentic feel.
  • Display local maps, historical photographs, or brochures of Bonita Springs attractions to educate and engage your guests.

Bring in the Outdoors

  • Use plenty of greenery and tropical plants to bring the natural beauty of Bonita Springs' nature preserves and parks into your space.
  • Install large windows or sliding glass doors to maximize natural light and offer stunning views of the surrounding area.

Comfort and Relaxation

  • Choose comfortable, beach-inspired furniture with plush cushions and soft linens to create a relaxing atmosphere.
  • Add amenities like beach towels, sunscreen, and a beach bag to make your guests' stay more convenient and enjoyable.

Celebrate the City's History

  • Incorporate historical elements, such as vintage items or reproductions of the McSwain House, to honor the city's rich history.
  • Provide a booklet or guide on the historical sites and landmarks in Bonita Springs for guests to explore.

Modern Touches with a Bohemian Vibe

  • Reflect the city's recent renaissance by incorporating modern, bohemian elements like string lights, pastel colors, and eclectic decor.
  • Add trendy touches such as a coffee bar or a small library with local literature to appeal to younger guests.

Family-Friendly Features

  • Include family-friendly amenities like board games, puzzles, and outdoor toys to cater to families visiting attractions like Barefoot Beach Preserve and Zoomers Amusement Park.
  • Designate a kid-friendly area with colorful decor and comfortable seating.

Culinary Delights

  • Equip your kitchen with local cookbooks and ingredients to encourage guests to try out Bonita Springs' culinary delights.
  • Provide recommendations for local restaurants and cafes, such as Maria’s Restaurant and Downtown Coffee and Wine Company.

Attention to Detail

  • Pay attention to small details like providing beach-themed welcome baskets, offering local snacks, and leaving a note with insider tips on the best places to visit in Bonita Springs.
  • Ensure that the space is well-maintained and clean, reflecting the high standards of hospitality in the city.
Insider Tips

Discover Bonita Springs, Florida: Local Attractions and Insider Tips

Local Attractions

Nature and Wildlife

  • Wonder Gardens: Immerse yourself in vibrant botanical gardens and diverse wildlife along the Imperial River. A must-visit since 1936.
  • Calusa Nature Center and Planetarium: Explore a 105-acre site with a museum, nature trails, a planetarium, butterfly and bird aviaries, and more.
  • Bonita Nature Place: A nature preserve offering trails and opportunities to observe local flora and fauna.

Beaches and Parks

  • Bonita Beach Park: A popular spot for shell-seekers and families, with 10 public beach accesses along the beach.
  • Dog Beach: Let your pup play off-leash in this pet-friendly beach area.
  • Riverside Park: Enjoy community events, a bandshell, and beautiful scenery in this local park.

History and Culture

  • Bonita Springs Historical Society: Take themed history walks, visit historic facilities, and explore the Liles Hotel History Center in Riverside Park.
  • Koreshan State Park: Learn about the 19th-century utopian community and paddle to Mound Key Archaeological State Park, an ancient Calusa site.

Shopping and Dining

  • Miromar Outlets and Coconut Point Mall: Shop at these expansive outdoor malls in nearby Estero.
  • Downtown Bonita Springs: Experience historic buildings repurposed into restaurants, bars, and shops. Try the Survey Cafe for crepes or Angelina’s Ristorante for fine Italian cuisine.
  • The Promenade at Bonita Bay: A shopping center with a variety of stores and dining options.

Activities and Entertainment

  • Tiki Boat Tours and Dolphin Cruises: Enjoy 2-hour tours exploring the local waters and spotting dolphins.
  • Great Calusa Blueway: Paddle through this scenic trail and explore the natural beauty of the area.
  • Naples-Fort Myers Greyhound Track: For those interested in racing, this track offers an exciting experience.

Insider Tips

Dining

  • Harvest & Wisdom: Treat yourself to a farm-to-table organic dining experience at Shangri-La Springs.

Relaxation

  • Shangri-La Springs: Indulge in a day of pampering with massages and rejuvenating spa treatments at this historic boutique hotel.

Local Events

  • Concerts at Riverside Park: Check the local calendar for concerts and events held at the park’s bandshell.
  • Annual Festivals and Celebrations: Keep an eye out for special events and festivals that make the area vibrant and lively.

Outdoor Activities

  • Golfing: The Fort Myers area, including Bonita Springs, is home to over 50 renowned golf courses, perfect for golf enthusiasts.

By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to Bonita Springs, Florida.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Bonita Springs, Florida

To ensure a smooth and profitable short-term rental business in Bonita Springs, Florida, several key strategies can be implemented:

Noise Regulations and Guest Communication

Inform your guests about quiet hours and noise regulations to maintain a peaceful environment for both the guests and the neighbors. Clearly outline these rules in your house manual and ensure they are easily accessible.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should be detailed and user-friendly to reduce the number of guest inquiries.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to use the smart locks and include parking instructions accompanied by photos to avoid any confusion.

Additional Tips

  • Local Compliance: Ensure you comply with local regulations, such as obtaining the necessary rental permits from the City of Bonita Springs.
  • Dynamic Pricing: Adjust your pricing strategy based on seasonal demand, local events, and market trends to maximize revenue.
  • Guest Experience: Enhance the guest experience by offering unique amenities and partnerships with local businesses, such as tour discounts, boat rentals, and dining deals.

By implementing these practical tips, you can enhance guest satisfaction, reduce operational challenges, and ultimately increase the profitability of your short-term rental business in Bonita Springs.

Local Vendors

Here is a brief list of house cleaning providers in Bonita Springs, Florida:

House Cleaning Services in Bonita Springs, FL

MaidPro

  • Offers full-range house cleaning services using a 49-Point Checklist™
  • Customizable cleaning plans for weekly, bi-weekly, or one-time cleanings
  • Services include kitchens, bathrooms, floors, and dusting
  • Employees undergo thorough background checks and are bonded and insured.

CleanFlorida

  • Provides professional house cleaning and maid services
  • Offers recurring cleaning services (weekly, biweekly, monthly) and deluxe deep cleaning
  • Also provides move-in/out cleaning services
  • Known for transparency, open communication, and reliable service.

Molly Maid of Collier County

  • Offers professional home and office cleaning services
  • Custom cleaning plans tailored to individual needs
  • Services include home cleaning, move-in/out cleaning, recurring cleaning, and special event cleaning
  • Team is fully insured and provides free in-home estimates.

Extreme Maids

  • Licensed, bonded, and insured house cleaning service
  • Flat rate pricing and satisfaction guaranteed
  • Offers flexible scheduling and brings their own cleaning supplies
  • High-quality work and excellent customer service.
Management fees

Bonita Springs, Florida: Understanding Short-Term Rental Management Fees

In Bonita Springs, Florida, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as MasterHost and Awning, which handle comprehensive tasks including guest communication, marketing, pricing optimization, and property maintenance, often charge fees at the higher end of this spectrum, usually starting at 15% of revenue.

Basic or half-service management options, which may leave some responsibilities like cleaning and guest communication to the property owner, can be more cost-effective, starting as low as 10% of revenue. Additional fees may apply for specific services such as cleaning, repairs, or interior design. These fees are generally transparent and billed directly to the owner, ensuring clarity and no hidden costs.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Bonita Springs should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Bonita Springs.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for Florida