Airbnb & VRBO Performance in Billings Montana.

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Billings, Montana: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Billings, Montana, is thriving, with an average 55% occupancy rate, a $159 daily rate, and $13,174 in monthly revenue, making it an attractive and promising investment opportunity.

Market overview

Thriving Short-Term Rental Market in Billings, Montana

Billings, Montana, is experiencing a robust and promising short-term rental market, making it an attractive destination for both investors and hosts. With an average occupancy rate of 55%, short-term rentals in Billings are seeing significant demand, particularly driven by the city's rich history, cultural attractions, and its proximity to natural wonders like Yellowstone National Park. The average daily rate stands at $159, contributing to a substantial monthly revenue of $13,174. This strong performance is further bolstered by a growing number of active listings, which have increased by 8% over the past year. The peak season, spanning from late spring to summer, offers even higher occupancy rates and the potential for higher pricing, making Billings an excellent choice for those looking to capitalize on the short-term rental market.

Short Term Regulations

Short-Term Rental Regulations in Billings, Montana for 2024

General Requirements

  • Short-Term Rental Permit: Each short-term rental location must have a valid Short-Term Rental Permit from the Planning Department, which needs to be renewed annually.

Licensing and Registration

  • City Business License: Each short-term rental manager must have an active City of Billings business license.
  • Public Accommodation License: Hosts must apply for and obtain a Public Accommodation License annually from the Montana Department of Public Health and Human Services.

Health, Safety, and Code Compliance

  • Smoke Detectors and Fire Safety: Short-term rental units must contain smoke detectors, fire alarms, and other safety features such as fire extinguishers and CO2 detectors.
  • Health Inspections: Short-term rentals must register with the city, obtain a one-time fire inspection and health inspection, and renew their registrations annually.

Advertising and Signage

  • Permit Number in Advertising: All short-term rental advertising must include the Billings' Short-Term Rental Permit number.

Occupancy and Guest Information

  • Occupancy Limits: No more than 2 persons per bedroom, with additional restrictions based on available parking spaces and other factors.
  • Guest Register: Hosts must maintain a guest register including name and contact information, stored for a minimum of one year.

Local Contact and Emergency Information

  • Local Contact Person: A local contact person must be available 24 hours a day for emergencies, and their contact information must be provided to the City of Billings.

Zoning and Property Restrictions

  • Property Type: Short-term rentals can be either guest homes (owner or long-term tenant occupied) or tourist homes (unoccupied residential dwellings), with a maximum of one short-term rental permit per dwelling.
  • Restrictions on Use: The short-term rental must not be used for parties or large social gathering events, and must comply with zoning requirements and any applicable HOA rules.

Taxes

  • Lodging Taxes: Short-term rentals are subject to a 4% Lodging Facility Use Tax and a 4% Lodging Sales Tax, which are collected and remitted by platforms like Airbnb.

Compliance and Enforcement

  • Annual Renewal: Short-term rental permits and registrations must be renewed annually. Failure to comply with regulations can result in fines, penalties, and revocation of the permit.
  • Inspections and Compliance: Properties must comply with health, safety, and code compliance regulations, and may be subject to inspections to ensure ongoing compliance.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Billings, Montana

Why These Neighborhoods Are Appealing

Billings, Montana, offers several neighborhoods that are particularly lucrative for Airbnb hosts due to their appealing amenities, convenient locations, and high demand from guests. Here are some of the top neighborhoods:

1. Billings Heights

  • Appeal: Billings Heights is one of the most frequently booked neighborhoods in Billings. It offers easy access to shopping centers, restaurants, and entertainment venues. Guests appreciate the modern amenities and the proximity to major highways, making it convenient for both business and leisure travelers.

2. Central Terry Park

  • Appeal: Located in the heart of Billings, Central Terry Park is close to downtown, hospitals, and other key attractions. This neighborhood is favored for its charming homes, such as midcentury modern properties, and its walkable streets. Guests enjoy the blend of urban convenience and neighborhood charm.

3. North Park

  • Appeal: North Park is another highly sought-after area, known for its family-friendly environment and modern homes. The neighborhood features large yards, updated homes, and a community feel that appeals to families and travelers looking for a homey atmosphere.

4. South Side

  • Appeal: The South Side of Billings offers a mix of older and newer homes, many of which have been renovated to include modern amenities. This area is popular due to its affordability and the variety of housing options available. Guests appreciate the easy access to local parks and recreational facilities.

Key Factors Contributing to Revenue

  • Location: Proximity to downtown Billings, hospitals, shopping centers, and major highways.
  • Amenities: Modern homes with full kitchens, smart TVs, dedicated workspaces, and outdoor spaces like patios and hot tubs.
  • Family-Friendly: Availability of family-friendly amenities such as high chairs, travel cribs, and strollers.
  • Pet-Friendly: Many rentals in these neighborhoods are pet-friendly, attracting travelers with pets.
  • Regulatory Environment: Billings has regulations in place to facilitate short-term rentals, ensuring a stable and compliant operating environment for hosts.

These factors combined create a high demand for Airbnb rentals in these neighborhoods, making them lucrative options for investors and hosts.

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Design Tips

Furnishing and Design Tips for an Inviting Airbnb in Billings, Montana

Understand Your Audience and Goals

  • Tailor your furnishings to cater to the diverse tastes and needs of your guests, considering the unique attractions and activities Billings offers, such as outdoor adventures and cultural experiences.

Choose Timeless and Durable Pieces

  • Opt for sturdy, easy-to-clean furniture that reflects the city's western charm. Avoid flimsy or high-maintenance materials like real and faux leather.

Utilize Smart Storage

  • Incorporate space-saving furniture with storage, such as beds with drawers, wall hooks, and stackable containers, to keep the space tidy and functional.

Enhance Natural Light and Space

  • Arrange furniture to maximize natural light and create a spacious feel. Use mirrors to make the space appear larger and brighter.

Select Practical and Comfortable Essentials

  • Invest in a solid bed with a durable mattress (at least 8 inches thick) and consider memory foam for longevity. Use a mattress cover for easy maintenance.
  • Provide high-quality, durable towels in neutral colors and ensure ample storage for guests' toiletries and personal items.

Create a Cozy and Functional Living Area

  • Choose a sofa that is easy to clean, preferably with washable covers. Consider a sofa bed to increase guest capacity.
  • Ensure the dining table is durable and resistant to wear and tear. Use comfy, lightweight chairs that are easy to move around.

Equip the Kitchen with Essentials

  • Provide a well-stocked kitchen with essentials like a coffee maker, microwave, toaster, and kettle. Consider adding a Nespresso machine for a luxurious touch.

Incorporate Local Charm

  • Add decorative elements that reflect Billings' natural beauty and western charm, such as local artwork or rustic decor.

Ensure Accessibility

  • Make your Airbnb accessible to guests with disabilities by including features like ramps, wide doorways, and grab bars in bathrooms.

Plan Updates Strategically

  • Update your furniture during the off-season or short gaps between bookings to minimize disruption to your guests. This ensures your space remains in top shape.

Add Finishing Touches

  • Include amenities like hair dryers, basic toiletries, and a first-aid kit to enhance the guest experience. Add plants to liven up the space and provide a welcoming atmosphere.
Insider Tips

Discovering Billings, Montana: Local Attractions and Insider Tips

Local Attractions

Natural Wonders

  • The Rimrocks: A defining geological feature of Billings, these sandstone cliffs offer stunning views, hiking trails, and opportunities for mountain biking and rock climbing. Popular spots include Zimmerman Park, Swords Park, and Phipps Park.
  • Pictograph Cave State Park: Located just southeast of Billings, this park features three caves with ancient rock paintings and artifacts. It's a great spot for hiking and learning about Native American history.
  • Lake Elmo State Park: Offers a playground, dog park, and various outdoor activities, making it a versatile venue for families and pet owners.

Cultural and Historical Sites

  • Yellowstone Art Museum: Montana's largest institution dedicated to contemporary art, featuring works by local and regional artists. The museum also hosts exhibitions and educational programs.
  • Western Heritage Center: Dedicated to the history of the Yellowstone River Valley and the Northern Plains, this center provides a deep dive into the region's cultural and historical significance.
  • Moss Mansion: A historic mansion that offers tours and insights into the life of the Moss family and the early days of Billings.

Outdoor and Recreational Activities

  • ZooMontana: A 70-acre zoological park featuring a variety of animals from around the world, along with educational programs and interactive experiences.
  • Acton Recreation Area: Known for its mountain biking trails, including the Roller Coaster trail, and excellent stargazing opportunities due to minimal light pollution.
  • Four Dances Natural Area: A BLM recreation land ideal for hiking, wildlife observation, and photography.

Downtown Billings

  • Downtown Billings: The heart of the city, featuring sidewalk patios, local shops, the Alberta Bair Theater, and various cultural events like the "Alive After 5" concert series and ArtWalk Downtown.
  • Yellowstone Valley Farmers Market: A bustling market offering fresh produce, handmade crafts, and local culinary treats.

Insider Tips

Getting Around

  • Walking and Public Transport: Downtown Billings is walkable, but for exploring outside the city center, the Billings MET bus service is a convenient option. Be aware that some streets are one-way and can be busy.
  • Parking: Look for areas that offer free parking, especially when exploring downtown attractions.

Events and Festivals

  • Alive After 5: A weekly summer concert series in downtown Billings, perfect for enjoying live music and local culture.
  • St. Patrick's Day Parade and HarvestFest: Annual events that celebrate the community and seasonal changes in downtown Billings.
  • Strawberry Street Festival: A summer event that marks the beginning of the warm season with pleasant temperatures and festivities.

Dining and Local Flavors

  • Local Eateries: Check out places like The Sassy Biscuit for a hearty brunch and other local favorites that reflect the region's taste and flair.
  • French Bakeries: Enjoy authentic French bread and pastries from local bakeries, a unique treat in Billings.

Day Trips

  • Yellowstone National Park: Use Billings as a base for day trips to Yellowstone, though note that the northeast entrance is closed during winter months.
  • Little Bighorn Battlefield National Monument: A historic site just a short drive from Billings, offering a deep look into American history.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Billings, Montana.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Billings, Montana

To run a successful short-term rental business in Billings, Montana, several practical tips can enhance the guest experience and ensure compliance with local regulations.

Noise Regulations and Quiet Hours

Inform your guests about quiet hours to maintain a peaceful environment for both the guests and the neighbors. Include this information in your digital and physical house manual to set clear expectations.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual helps guests navigate the property easily and reduces the need for frequent inquiries.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, including photos of the lock and any other relevant access points.

Parking Instructions

Include detailed parking instructions in your house manual, accompanied by photos to help guests identify the correct parking areas. This reduces confusion and ensures that guests park in designated spaces, respecting neighborhood regulations.

By implementing these strategies, you can enhance guest satisfaction, reduce potential issues, and ensure your short-term rental business in Billings, Montana, operates smoothly and successfully.

Local Vendors

Here is a brief list of house cleaning providers in Billings, Montana, and the surrounding areas:

House Cleaning Services

Montana Cleaning Service

  • A family-owned company with 41 years of experience, offering eco-friendly carpet, tile, and upholstery cleaning services using the hot water extraction method. They serve areas within 100 miles of Billings.

Adama Cleaning

  • Provides premier eco-friendly house cleaning services, specializing in deep cleaning. They are insured, bonded, and offer a "Double Your Money Back" guarantee. Services are available in Billings and the surrounding area.

Purple Cactus Maid Service Inc.

  • Offers residential and commercial cleaning, decluttering, and organization services. They have over 20 years of experience and serve Billings, Lockwood, Shepherd, Huntley, and Laurel, MT. They provide uniformed professionals with commercial-grade equipment.

Additional Resources

For a broader list of house cleaning services in Billings, MT, you can also refer to the compilation of 49 affordable house cleaning options listed on Care.com, which includes various local providers with different rates and experiences.

Management fees

Short-Term Rental Management Fees in Billings, Montana: A Comprehensive Guide

In Billings, Montana, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income.

Basic services, such as property listing and minimal maintenance, may incur lower fees. Additionally, hosts may need to account for extra fees for services like cleaning, repairs, and design, which can be charged separately or included in the overall management fee. Companies like GoSummer, for example, charge a fee starting at 20% of the revenue, excluding cleaning fees, to provide comprehensive management services. Understanding these fee structures is crucial for short-term rental owners to manage their expenses effectively and ensure a profitable operation.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Billings should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Billings.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Montana