Airbnb & VRBO Performance in Beverly Massachusetts.

Short-Term Rental Regulations in Beverly, Massachusetts for 2024

Registration and Licensing

• All short-term rental properties must be registered with the city and obtain a Short-Term Rental Operator License.

Insurance and Safety Inspections

• Hosts are required to provide proof of insurance and undergo a safety inspection for their rental properties.

Taxation

• Hosts must collect a 5.7% state excise tax, a local option excise tax of up to 6%, and a Community Impact Fee of up to 3% on certain professionally managed properties.

Rental Duration

• Rentals are limited to 31 consecutive days and no more than 60 days per calendar year for properties where the owner is not present.

Guest Restrictions

• There are restrictions on the number of guests allowed to stay in a rental property.

Compliance and Enforcement

• Violations of these regulations can result in significant fines and potential revocation of the rental license.

Additional Requirements

• Property owners must ensure that all units on the property have utility services, including electricity, water, oil, and gas, if present.

Neighborhood Considerations

• Exterior lighting must be designed and installed so that it does not cast light on adjacent properties.

Parking

• One off-street parking spot must be provided and reserved for the rental property, distinct from other off-street parking spaces.

Top Neighborhoods for Airbnb Revenue in Beverly, Massachusetts

1. Downtown Beverly

• Appeal: Downtown Beverly is highly appealing due to its proximity to excellent restaurants, cafes, brew pubs, and live entertainment venues such as the Larcom, Cabot, and North Shore music theater. Guests can enjoy a relaxing getaway with easy access to shops, attractions, landmarks, major hospitals, and colleges. The area is also close to the commuter rail, making it convenient for trips to Boston, Salem, or Rockport.

2. Beverly Farms

• Appeal: Beverly Farms is a charming coastal village with cafes, restaurants, beaches, and historic attractions. The nautical-themed apartments in this area, such as "Homeport," offer private entrances, essential amenities, and guest parking. The village's scenic beauty and proximity to "Witch City" Salem make it a favorite among guests.

3. Beverly Cove

• Appeal: Beverly Cove is attractive for its historic charm and proximity to beaches. Guests can enjoy stays in colonial homes or apartments that offer a peaceful and scenic experience. The area is known for its simple charm, plush amenities like claw foot tubs, and porches with pine tree views, making it ideal for those seeking a tranquil getaway.

4. Garden City of the Northshore

• Appeal: This area is minutes away from beautiful beaches, ocean parks, bike trails, and the commuter rail. The newly renovated apartments here feature beautiful light, sea breezes, original pine floors, and updated amenities like full kitchens and new tiled bathrooms. The proximity to downtown Beverly and Salem, along with modern amenities like 4K TVs and free streaming services, makes this neighborhood highly appealing.

5. Central Beverly (near the Commuter Rail)

• Appeal: This neighborhood is central to all that downtown Beverly has to offer, including easy access to the commuter rail for trips to Boston, Salem, or other North Shore destinations. Guests appreciate the stylishly furnished apartments, fully equipped kitchens, and additional amenities like air conditioning, Wi-Fi, and outdoor fireplaces and patios.

These neighborhoods are highly rated for their location, cleanliness, and the variety of amenities they offer, making them the most appealing and revenue-generating areas for Airbnb in Beverly, Massachusetts.

Tips for Furnishing and Designing an Inviting Airbnb in Beverly, Massachusetts

Color Palette and Decor

• Use a neutral color palette for walls and large furniture pieces to create a relaxed and uncluttered atmosphere.
• Incorporate bright and airy color palettes to emphasize the region's scenic views, which is characteristic of New England charm.

Functional Spaces

• Ensure each area of the property has a clear purpose, such as a well-defined reading nook, dining area, or relaxation spot.

Local Touches

• Incorporate elements that reflect the local culture or history, such as nautical themes, rustic furnishings, or modern farmhouse aesthetics that blend comfort with elegance.
• Use local artwork, decorative items, or guidebooks with local recommendations to enhance the guest experience.

Furniture and Furnishings

• Invest in high-quality, aesthetically pleasing furnishings that reflect the local design trends. For Beverly, consider nautical themes, antique furnishings, and updated kitchen appliances.
• Choose sturdy, stylish furniture that can withstand wear and tear, such as heavy-duty rugs and quality bedding.

Amenities and Comfort

• Provide essential items like toiletries, basic cooking ingredients, and a first aid kit to enhance guest satisfaction.
• Include modern amenities such as smart TVs, high-speed Wi-Fi, and fully equipped kitchens to cater to both leisure and business travelers.

Outdoor Spaces

• Ensure comfortable outdoor spaces, such as gardens, patios, or front porches, where guests can relax and enjoy the fresh coastal air.

Personal Touches

• Avoid cluttering the space with personal items; instead, leave a few carefully selected books, games, and cards to create a welcoming atmosphere.
• Use quality shampoo and soap, and consider perfuming the house or leaving scented candles for guests to use.

Smart Technology

• Consider adding smart home features like keyless entry, smart thermostats, or streaming devices for entertainment to appeal to tech-savvy travelers.

Neighborhood Integration

• Highlight the proximity to local attractions, such as beaches, ocean parks, bike trails, and commuter rail to Boston, to enhance the guest experience.

By following these tips, you can create an inviting Airbnb space in Beverly, Massachusetts, that reflects the city's unique style and charm.

Discover Beverly, Massachusetts: Local Attractions and Insider Tips

Local Attractions

Beaches and Parks

• Dane Street Beach (Lyons Park): Enjoy a sandy beach, shady trees, and lovely views. Free parking and restrooms available.
• David S. Lynch Memorial Park: A 16-acre oceanfront park with two beaches, an historic carriage house, and a formal rose garden. Ideal for kayaking, concerts, and picnics.
• Independence Park: The first beach along Beverly’s coastline, offering views of Salem, Baker’s Island, and the Misery Islands. Street parking available.

Theaters and Entertainment

• The Cabot Theater: A 100-year-old theater hosting concerts, movies, magicians, and children’s programs. A must-visit for its historic charm and diverse performances.
• The Larcom Theatre: A historic multipurpose theater built in 1912, known for its excellent acoustics and hosting live music, comedy, dance, and theater.
• North Shore Music Theater: Offers award-winning musicals, kids programs, concerts, and events from May to December.
• Off Cabot Comedy and Events: A new venture presenting comedy and various events in partnership with The Cabot.

Historical and Cultural Sites

• Beverly Historical Society: Take a tour of iconic houses or visit the museum to learn about Beverly’s history and genealogy.
• Beverly Commons Conservation Area: A 126-acre protected area perfect for biking, hiking, and bird watching.
• Fish Flake Hill: A historic section with properties dating back to the mid-18th century, associated with ship captains from the American Revolutionary War.
• Glover’s Wharf: The site where the Hannah, the first warship of President Washington’s Continental Army, sailed from in 1775.

Other Activities

• Montserrat College of Art: Explore the galleries and campus of this renowned art college.
• Beverly Golf and Tennis Club: A public facility offering an 18-hole golf course and 10 outdoor clay tennis courts.
• Long Hill and the Sedgwick Gardens: A 114-acre hilltop property with hiking trails and extensive gardens designed by Mabel Cabot Sedgwick.
• Coast to Coast Paddle: Rent kayaks or standup paddleboards to explore the Beverly coastlines. Guest discounts available.

Insider Tips

Getting Around

• MBTA Access: From North Station in Boston, take the Newburyport/Rockport Line to the Beverly Depot stop, which is in the heart of the city.
• Driving: From Logan Airport, take 93 North to exit 37A to 95 North, then exit 22 to MA-62 into town.

Local Events

• Beverly Main Streets Events: Check for events like Arts Fest, Downtown Trick or Treat, and Block Parties.
• Salem’s Haunted Happenings: Just a short drive away, Salem offers a plethora of Halloween festivities and attractions.

Dining and Shopping

• Downtown Beverly: Stroll through downtown to explore unique stores and enjoy local dining options.
• Local Breweries: Visit Gentile Brewing for a taste of locally made craft beers.

Additional Tips

• Parking: Be aware that parking near some attractions, like Beverly Common, can be challenging and is often street parking only.
• Seasonal Activities: Take advantage of seasonal activities such as the Long Hill Plant Sale for gardeners and boat tours to Baker’s Island.

Practical Tips to Run a Successful Short Term Rental Business in Beverly, Massachusetts

To ensure the success and smooth operation of a short-term rental business in Beverly, Massachusetts, several key practices should be implemented.

Noise Regulations and Quiet Hours

Inform your guests about the local noise regulations and quiet hours to maintain a positive relationship with neighbors and avoid potential fines. Clearly communicate these rules in your house manual and through pre-arrival messages to set expectations.

Comprehensive House Manual

Create both digital and physical house manuals that include detailed instructions on how to use appliances, Wi-Fi passwords, and other essential information. This manual should also outline house rules, emergency contact numbers, and local amenities.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide guests with clear instructions on how to access the property, along with photos of the entrance and any specific steps they need to follow. Additionally, include parking instructions with photos to help guests navigate the area easily.

By adhering to these tips, you can enhance the guest experience, reduce potential issues, and ensure compliance with local regulations, ultimately leading to a successful and profitable short-term rental business in Beverly, Massachusetts.

Here is a brief list of house cleaning providers in Beverly, Massachusetts:

House Cleaning Services in Beverly, MA

Marly's Cleaning Services

• Based in Peabody, MA, but serves Beverly and surrounding areas.
• Offers standard house cleaning, housekeeping extras, laundry services, and special cleaning projects.
• Fully insured and bonded.

Beverly Cleaning Company

• Located in Beverly, MA.
• Provides residential and commercial cleaning services, including office cleaning, house cleaning, and janitorial services.
• Offers recurring and one-time clean-ups, with a focus on environmentally conscious cleaning solutions.

The Maids

• Specializes in thorough house cleaning services in the Beverly, MA area.
• Staff are thoroughly screened and provided with rigorous training.
• Focuses on trust, care, and superior home cleaning services.

Various Providers Listed on Care.com and Angie's List

• Care.com lists 25 affordable house cleaning services in Beverly, MA, with rates starting at $20.81/hr.
• Angie's List provides reviews and ratings for multiple house cleaners in Beverly, MA, helping you choose based on services, references, and other criteria.

Short-Term Rental Management Fees in Beverly, Massachusetts

In Beverly, Massachusetts, managing short-term rentals involves a range of fees that can vary significantly based on the level of service provided. Typically, property management fees for short-term rentals range from 10% to 30% of the rental revenue. Full-service management, which includes comprehensive services such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often ranging between 20% to 30% of the rental income.

Basic services, which may only include listing management and minimal support, can be less expensive, falling towards the lower end of the range. Additionally, hosts may incur extra fees for cleaning, repairs, or design services, which can further impact the overall cost. For instance, some management companies charge a separate cleaning fee that is passed on to the guests, while others may include it in their overall management fee. Understanding these fee structures is crucial for hosts to maximize their revenue and ensure compliance with local regulations.